Cute Purple Makeup

What it is: A hydrating, cushiony, serum-like formula that glides on effortlessly and delivers the color intensity of a lipstick with the brilliance of a gloss.

Formulation Type: Lip Gloss

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Castor Oil: Softens and visibly plumps lips with a rich supply of omega fatty acids.
- Sunflower Seed Oil: Delivers balm-like hydration.
- Rosemary Leaf: Conditions.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This nonsticky, hydrating formula delivers a non-feathering pop of color with high shine in one swipe. It’s enriched with nurturing oils and herbal extracts to visibly rejuvenate your l

What it is: A creamy, long-wear, water-resistant pencil eyeliner in a wide range of matte, shimmer, metallic, and glitter shades for effortless no-limit looks that last.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Serving up hyper-pigmented color pops and neutrals, this eyeliner’s convenient twist-up tip glides across lids for lightweight, smudge-resistant lines. Its long-wear, water-resistant formula is smooth and creamy so you get enough playtime before it sets in place. No-limit lining just got brighter.

What it is: A long-wearing gel eyeliner pencil that delivers dramatic color for up to 24 hours in just one stroke.

Ingredient Callouts: Free of parabens, sulfates SLS & SLES, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The hybrid gel eye pencil has the richly pigmented effect of a liquid eyeliner with the ease of application of a pencil liner. The creamy texture is blendable when first applied, and once set, does not smudge, flake, fade, or transfer for up to 24 hours.

What it is: A provocative blend of 12 decadent eyeshadows, including seductive, jewel-toned metallics and rich neutral shades.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Ranging from neutrals to vivid pops of color, these 12 full-pigment, easy-to-blend eyeshadows deliver high color payoff and buildable intensity.

This Palette Contains:
- 12 x 0.04 oz/ 1.13 g Eyeshadows in Smoke (metallic, silverish taupe with green-gold reflects), Moonlight (duochrome lavender with a sparkling pink-opal shift), Fireside (metallic rosy copper with sparkling reflects), Divine (duochrome vivid purple with a sparkling pink-pearl shift), Crown (du

What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with

What it is: A 10- shade palette starring Santa Jack featuring matte and metallic textures inspired by colors from the scenes in Christmastown.

Ingredient Callouts: Free of parabens and cruelty-free.

What Else You Need to Know: A delightful array of toppers in glittering shades - bright reds, greens and purples mattes and shimmers.

What it is: A versatile dual-ended, creamy gel eyeliner that delivers rich color and waterproof wear without fading or creasing for up to 24 hours.

What Else You Need to Know: This dual-ended gel eyeliner combines a pencil tip with a soft blending brush to glide graphic lines for a sharp eyeliner look, or blend the texture into a smokey liner look. Blend, smudge, or wing within seconds before the color firmly locks down and lasts all day without smudging.

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This palette contains nine eyeshadow shades from soft neutrals to bright sparkly tones, in five mattes and four metallic finishes. The full-pigment formula delivers high color payoff and buildable intensity.

This Palette Contains:
- 9 x 0.03 oz/ 0.98 g Eyeshadows in A1 (matte nude pink), A2 (matte taupe beige with sparkling reflects), A3 (matte greyish brown with sparkling ref

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within.

What it is: A pigmented, long-wearing color crayon in blendable shimmer and semi-matte finishes that can be used as blush, eyeshadow, contour, bronzer, or highlighter.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This creamy formula has a rich, buildable color payoff that can effortlessly sculpt, highlight, and enhance any look. It is perfect for cheeks, lips, and eyes, while the wide a