Mascara is one of the most basic and common tools you can use in your makeup kit. Some are designed to make your lashes look longer and thicker, while others are meant to add volume or curl your lashes. They're a great addition to any kit.
Size: 0.34 oz/ 10ml·ITEM: 2464048
Color: Ultra Black - black
$21.00
A lovely affordable option for good defining mascara. It lengthens, defines, separates and coats each lash without clumping or weighing down. ...Big by definition defining and volumizing mascara is an ultra black mascara that well define your lashes and make them look full and long.Easy to apply with the applicator and and very pocket friendly.Highly recommended!
What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.
Formulation Type: Volumizing
What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.
Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application
$22.00
It really like this mascara, this is probably one of my favorite mascaras, and I really recommend this one....This is the only mascara that I truly love. I have tried other mascaras and always go back to this one.
What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in three vibrant shades.
What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief.
Size: 0.29 oz / 8 mL·ITEM: 2606176
Color: Jet - Black
$27.00
Never have bought the same mascara before, this is the 3rd time. Really like a natural finish but well define look....I rarely agree with most popular mascaras but this is fabulous. It's defining, lengthening and just volumizing enough.
What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.
Formulation Type: Curling and Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i
Size: 0.17 oz·ITEM: 2714459
Color: Jet - black
$17.00
Hello new favorite mascara!...None of that clumping, smudging, flaking you get with so many other mascaras. Natural yet very defining. Big big fan!...Fabulous all around mascara...Best mascara - defines, lengthens, does not clump nor flake.
What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.
Formulation Type: Volumizing, Lengthening
Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus
$23.00
Loving this Mascara!...I love this mascara! It defines my eyelashes, never clumps and lasts all day. ...Love this mascara! It really lengthens, defines and doesn't smudge!!!!
What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.
Formulation Type: Lengthening
Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.
Ingredient Callouts: This product is cruelty-free.
What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.
Size: 0.14 oz / 4 g·ITEM: 2844058
Color: Pump'd Up Black - Black
$22.00
This was such a great product!! I love trying new mascaras and was flattered when I was offered this complimentary mascara in exchange for an honest review. ...This mascara is good, but I feel like I have used less expensive drugstore mascaras that have looked better.
What it is: A volumizing mascara with a dual-sided brush; bristle side boosts volume by 242%, comb side separates & defines for fuller, flake & clump free lashes.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Linden Bud Extract: Helps lashes look fuller.
- Rice Wax: Helps separate and define lashes and visibly boosts long-lasting lift.
- Provitamin B5: Helps lashes feel conditioned.
Size: 0.2 oz/6.5 mL·ITEM: 2885259
Color: Hypnotize - black
$22.00
this is the literal best mascara i’ve ever tried. I already naturally have pretty long and curved up eyelashes, but this mascara lengthens them even more and defines them without any clumps at all. ...It’s not dramatic but it is perfect for a pretty all natural look. Defines lashes nicely with no clumping when applied lightly.
What it is: A lengthening mascara that builds without clumping, powered by a lash-boosting peptide serum for visibly longer, fuller lashes in six to eight weeks. Safe for sensitive eyes.
Formulation Type: Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Myristoyl Pentapeptide-17: Supports visibly longer, fuller lashes in six to eight weeks.
Ingredient Callouts: This product is gluten-free, and cruelty-free.
What Else You Need to
Size: 0.33 oz / 9.75 mL·ITEM: 2855781
Color: Umber - rich brown mascara
$51.00
This mascara doesn't give you giant lashes but it definitely lengthens and defines them and after using the product consistently I have noticed that my lashes look naturally fuller and healthier. ...It’s replaced all other mascaras for me.
What it is: A lengthening and volumizing mascara that delivers clump-free, intense definition and length with lash-loving ingredients.
Formulation Type: Volumizing, Lengthening
Benefits: Long Wearing
Highlighted Ingredients:
- Volumizing Lipo-Oligopeptide: Visibly thickens lashes.
- Vita-Hair and Growth-Boosting Molecules Complex: Supports lash growth.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This mascara is packed with growth
$34.00
What it is: A clean mascara that creates full and defined lashes without weighing them down, enhancing and defining for a gorgeous look that dries fast.
Formulation Type: Volumizing and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Pumice stone from Volcanic Magma: Provides weightless volume.
- Sunflower Wax: All-natural lengthening and volumizing.
- Argan Oil: Moisturizes and conditions the lashes.
What Else You Need to Know: The nourishing mascara formula includes pumice stone powder derived from volcanic magma that provides volume without weighing down lashes and is quick dry
