FREE 3-DAY SHIPPING on orders over $50

Sephora customers often prefer the following products when searching for Soft Mascara.

Browse the top-ranked list of Soft Mascara below along with associated reviews and opinions.

Size Standard Size Black - 0.27 oz/ 8 mL · ITEM 1533439
exclusive· limited edition· buzzworthy· online only
$24.00

5 star...it's ok...I've bought this mascara a few times cause it does a great job of adding volume to your lashes, but within 2-3 hours, it starts to smudge under my eyes and where my lashes touch the top of my lid so I end up looking like a raccoon if I don't touch up every hour....The brush does come out with a lot of product on it so I would recommend scrapping the extra product off onto the mouth of the tube so you won't have too much on the brush and you won't be wasting any product either as you can put back onto the brush and back into the tube.
What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.*

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, January through February 2018.
Size 0.3 oz/ 8.5 g · ITEM 1343938
COLOR: Black [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$25.00

BOMB !...Da Bomb...Overall this is a nice, long-wearing lengthening and defining mascara (not volumizing in my experience), but I would not buy the full size of this because it's essentially a waterproof formula and VERY difficult to remove - a pet peeve of mine....This product is the best mascara ever made... My lashes never clump and they appear so much longer than they actually are, I got so many compliments wearing this but I don't recommend using the tip of the brush for your bottom lashes but use it for your lashes on the outer corner of your eye, I find this works a lot better!!
What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in two vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.
Size 0.37 oz/ 10 mL · ITEM 1143486
exclusive· limited edition· buzzworthy· online only
$22.00

Love it...my fave...I HAVE EXTREAMLY THIN LASHES AND I ONLY HAVE ONE ROW OF LASHES SO I NEED AS MUCH VOLUMIZING AS I CAN GET AND AS MUCH DARKNESS AS WELL I HATE WATERPROOF MASCARES BUT I LOVE THE BUXOM SMUDGE PROOF I USED TO LAYER MASCARES IN ORDER TO GET MY DESIRED LOOK BUT NOW ALL I NEED IS A COUPLE OF COATS OF THE BUXOM AND IM READY TO GO...I LOVE IT AND I RECOMMENDED TO ALL MY CLIENTS THAT DONT HAVE A PROBLEM WITH THE BIG BRUSH OF COURSE AND WHO HAVE SMALL EYES....I love wearing fake lashes but I get tired of feeling the weight of them so I need a mascara to give me that fake lash affect and this is it for me, you just have to apply is the right way, but it gives my natural lashed a serious Boost of volume, length, and all around sexy POW lashes.
What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.
Size 0.24 oz/ 7 mL · ITEM 862417
exclusive· limited edition· buzzworthy· online only
$23.00

my fave...It's OK...The packaging is a little wonky, I won't lie, it's like a tube, in a bag, so that's kind of weird, but overall its a good mascara Packaging: IDK, I think whoever designed it was drunk, a tube would have been fine Overall: Length, voluminous, separation, and amazing non flakey staying power!...A decent mascara, does a decent job of lengthening and volumizing, but there's so little of it you go through a tube really fast, and it dries VERY quickly, so you have to swipe your lashes at at lightning speed to prevent clumping and flaking before you're done.
What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.
Size 0.3 oz/ 8.5 g · ITEM 713941
exclusive· limited edition· buzzworthy· online only
$20.00

love it...my fave...Hi everyone I'm writing a review about this mascara this mascara is the number one mascara I've ever used I'm Mack lover but there mascara is horrible the brush has so much mascara on it that it turns into clumps on your eyelashes I totally recommend this brand badgal mascara it's the number one mascara I'm truly very happy with this mascara and I will be very sad if this product gets discontinued...I don't think this is a top of the line mascara to use alone but this is a great mascara for the natural girls who like to use 2 layers and also a great mascara for those girls that wear strip or individual lashes and want to add that sexy/voluminous lash look!!
What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.
Size Standard Size Black - 0.32 oz/ 9.5 mL · ITEM 1758184
exclusive· limited edition· buzzworthy· online only
$26.00

My fave...love it...So in love with this mascara it's amazing if you're looking for a mascara this is the one to buy I wore it to work yesterday and I've never had so many people ask me what mascara I'm using it makes your lashes super full and long I also had a few people ask me if I was wearing falsies or if I had my lashes done amazing so happy with this product no clumps or fall out either huge bonus!...I tried it in a hurry before heading to work... A few weeks later, I was getting ready to go out on a Saturday night and I reached for it to give it another shot, this time with a full face of makeup on.I figured, if it didn't really make a huge difference, I could always use a different mascara... I don't know what happened, but WOW!
What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.
Size 0.14 oz/ 4 g Mini Ornament · ITEM 2139137
exclusive· limited edition· buzzworthy· online only
$13.00

I adore...Love it...The mascara does an excellent job of lengthening and separating your lashes, it didn't give me as much volume as others but the defining effect was so natural and noticible that i'm using it as my regular....I am a teacher and one of my students invited me to her work (Macy's Benefit counter) for the launch party of this mascara... she tested the product on me, I hung out for a bit and gossiped with the girls, etc. what I was finding to be strange was how all of these women, shopping in the store, kept coming up to me and asking if that was REALLY the benefit mascara on my lashes?!?
What it is:
A ready-to-gift ornament of They're Real! Lengthening Mascara with a to/from hang tag.

What it does:
Celebrate the season with this limited-edition mini of Benefit’s number-one bestselling lengthening mascara. The jet black, long-wearing formula won’t smudge or dry out, and the specially-designed, custom-dome brush reveals lashes you never knew you had.

Research results:
In a self-evaluation by 31 women, after 2 weeks:
-94% saw dramatic length and volume
-94% saw visible lift
-100% saw long-wearing results
Size 0.17 oz/ 5 mL · ITEM 1613884
COLOR: Dark Brown [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$26.00

It's OK...5 stars...I have very thin short lashes - this doesn't seem to volumize that great but it does make a difference for me in that it defines my eyes better (not as well as some of teh other volumizing, but I'd rather not have the racoon smudge some of the volumizing mascaras leave - so I am a convert and I"m sticking with it now for good!...I put this stuff on yesterday morning even though we're in the middle of a heat wave, then ended up jumping in a car to go swimming at a lake last night, then stumbled into right-aid where I found a mirror only to discover that not only had my mascara not flaked at all, it was still on and looking fresh!!!!
What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.
Size 0.30 oz / 8.5 g · ITEM 1665082
COLOR: Black [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$25.00

It's ok...my fave...I've been using this product for a month now and I sadly don't see the amazing effect of the mascara that everybody is talking about... It is a good mascara the packaging is beautiful but I've had better mascara that is for sure...!!!...I've sparse, short, blonde lashes, so I need a lot of help in the lash department; but I find that a lot of volumizing mascaras (like my beloved but frustrating Better Than S*x) are messy and difficult to use - there's so much product on the brush that it's difficult to really get in there on my fine, sparse hairs.
What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.
Size 0.33 oz/ 9 g · ITEM 987651
exclusive· limited edition· buzzworthy· online only
$29.50

love it...it's ok...I really like the color of this mascara but, it does not hold a curl, it does smudge but at the same time it is a nice mascara but, I think it is good mascara but, I like my lashes curled and a mascara that don't smudge by the end of the day....I thought it was going to be this magnificent product that made your lashes look amazing but I was a bit dissapointed.Though it did give my lashes a bit of a lift,the brush was very clumpy and it makes your lashes look clumpy also.I thought it was a waste of 24 dollars,people are starving in Africa and I am wasting money that could help better their living conditions or even give them a simple meal.Think twice before you spend your money on frivilous things.
What it is:
An extreme-black mascara.

What it does:
Diorshow Black Out Mascara gives your lashes a little more oomph and a lot more drama. Intensified by ultra-black, kohl pigments, the formula glides on smoothly and draws each lash out to show-stopping lengths. Wear it alone, or layer it over Diorshow to glamour-eyes in an instant!
Size 0.19 oz/ 5.6 mL · ITEM 2109965
exclusive· limited edition· buzzworthy· online only
$25.50

Love it...Lush us...I find my eyelashes already look like natural false lashes after a coat of this and 1 coat of mascara and in turn, i've to apply a lot less mascara, which also helps with when you have to take it off- it's obviously gonna be easier because you had to apply less layers to achieve volume, so i've found my lashes falling out a lot less....I am a senior, and always look for easy and quick ways to help me look put together, I have not been using mascara for a while because it seems to always irate my eyes, well when I got this as a mini, I found that my mascara looked great, and my eyes were not watering....I love it
What it is:
A lash-conditioning, mascara primer in the same great formula and new packaging that conditions and primes lashes to maximize results—creating even longer and more volumized lashes.

What it does:
Give your lashes an XL boost. With just one sweep, this innovative mascara primer glides on and evenly coats and smooths your lashes to maximize the results of your favorite mascara. The magic behind this mascara base is the conditioning formula—infused with micro-fibers and vitamin E— which adds extra length and thickness to lashes for added visible performance. White in color, it allows the black pigments to stand out from the clean base with more intensity than with traditional mascaras.

What else you need to know:
CILS BOOSTER XL lengthens and thickens lashes to maximize the results of any mascara. Use CILS BOOSTER XL as a "lash mask" at night on clean lashes to nourish and rejuvenate.

Beauty Tip:
Apply the luxurious Rénergie Lift Multi-Action Eye cream before using CILS BOOSTER XL for a youthful, radiant, wide-eyed look.
Size Standard Size Black - 0.27 oz/ 8 mL · ITEM 1809193
exclusive· limited edition· buzzworthy· online only
$24.00

My fave...5 stars...The reviews for this aren't great but the Sephora associate who helped us gave a good review of it, and I am not normally a waterproof mascara person so I didn't want to spring for a full size of anything....I don't think it's waterproof so if you are looking for completely waterproof mascara this would not be for you but if you are looking for a amped up version of BTS original I think you will love it just as much as I do!
What it is:
A waterproof, intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Now in a waterproof formula, Better Than Sex Waterproof mascara has a volumizing formula with added high-performance and water-resistant polymers for waterproof, sweat-proof, play-proof wear. The hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic.Three coats and you’ve achieved your most intense, voluminous, waterproof lashes possible.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This mascara’s unique peptides swipe on the deepest, intense black color, while the porcelain flower extract moisturizes and conditions lashes. The hourglass-shaped brush unlocks its volumizing formula.

Research results:
In a consumer study of 32 people:
- 97% saw intense volume and length
- 94% said this mascara stays put all day
ITEM 1199181
COLOR: Deep Black [ 3 more colors ]
exclusive· limited edition· buzzworthy· online only
$27.50

my fave...Love it...What I like about the mascara is that it wasn't overly "wet" from the first application which happens with a lot of new mascaras so I didn't get mascara all over my eyelids from too much product being on the brush....The Definicils description stands true because not only do I use it, but my friends started using it as well and for the price, you get what you pay for so rather spend 10.00-15.00 so often and end up using so much buying this lancome makes it so worth it with only using it one time over the lashes and it does have lengthening and define color!
What it is:
An iconic, award-winning mascara that creates a natural-looking yet striking, lash look.

What it does:
Brush on lavishly long, perfectly-defined lashes with this signature mascara. Its flexible polymers coat each lash from root to tip, lengthening and defining each lash for unmatched definition.

What else you need to know:
This mascara’s bio-selective polymers cling to the lashes through electrical attraction. Bristles are arranged in a “hedgehog” pattern for maximum coverage with no clumps, and they’re grooved to hold the product, allowing gradual application and even spread of the formula. This product is ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.