When you're looking for a new mascara, the first thing you should consider is whether or not you want something that's soft. Soft mascaras are designed to be gentler on your lashes, so they won't pull or tug at your eyes during application.
Size: 0.27 oz / 8 mL·ITEM: 2619534
Color: Black - intense black
$20.00
This is such a great mascara. I am very selective about my mascaras as I have very tiny lashes and majorly mascaras gives me clumpy lashes. ...The lift is phenomenal and it delivers on length and volume. Soft and easy to work with and build. It’s pure mascara bliss.
What it is: An ultra-black, clean mascara that lengthens, lifts, and separates from root to tip for thicker-, fuller-, natural-looking lashes.
Formulation Type: Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Castor Seed & Argan Oil Blend: Weightlessly conditions for soft, supple lashes.
- Vitamin B: Helps keep lashes looking healthy and strong.
- Vegan Film-Forming Technology: Adheres pigments to lashes for long-lasting wear.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Created to maximize every single lash, the precision brush grabs and separates lashes at the root, adding leng
$12.00
I was expecting much more from this mascara. It came on super clumpy. I wish Clinique would bring their glossy mascara back- that one did not disappoint....I also like so much the brush of this mascara it is super soft and gentle to the eyes. I liked that it is removed so easily with my cleansing face gel as I always struggles when removing mascaras.
What it is: A mini of Clinique’s bestselling mascara that creates lusher, plusher, bolder lashes for the most dramatic look.
Formulation Type: Volumizing, Lengthening
Ingredient Callouts: Free of parabens, phthalates, and contains less than one percent synthetic fragrance.
What Else You Need to Know: High Impact™ Mascara creates lusher, plusher, bolder lashes for the most dramatic look. Pure, deep color adds to the impact. Lash definition draws attention to eyes. Dermatologist and ophthalmologist tested.
$26.00
Normally I only do drug store mascaras, but this changed my mind!!...I really do adore Blinc mascaras, especially this one but I can't help but feel they can't get the brush right. the original formula is so dry with a big poofy brush that I find difficult to get enough product through my lashes, and this ultra volume one has a really soft bristled brush and a super wet formula which means extra work and care to avoid clumps. needs something in between, but a great mascara over all.
What it is: A mascara that delivers a buildable, lifted, full-glam look with an ultra-black, semi-matte finish.
What Else You Need to Know: Housed in environmentally sustainable FSC and PCR packaging, this tubing mascara has a tapered brush that molds to your eye shape with super-soft, ultra-thin bristles for a comfortable application and superb separation. All you need for easy removal is water and gentle pressure.
$28.00
awesome mascara!!...this mascara is great! leaves your eyelashes soft. they don't dry out or break off. ...Leave lashes very soft...This is unlike other mascaras I’ve tried, it leaves my lashes feeling very flexible and soft and light.
What it is: A mega-volume vegan mascara for super-thick, full, and badass lashes from root to tip.
Formulation Type: Volumizing
Highlighted Ingredients:
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.
- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.
- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The conditioning formula gives buildable volume and leaves lashes soft and healthier-looking. Sustainable, non-coal-derived blackest of black pigments are safe for the eye area.
$16.00
The brush is also really soft.. BUT if I had to buy a full-size mascara from Lancome I would buy Hypnose over this one, because it's more intense and I prefer really buildable mascaras. ...Great mascara!...This is a great mascara. All of Lancôme’s mascaras are great.
What it is:
A high-volume mascara that delivers bold lash volume for up to 24 hours.
What it does:
The Monsieur Big Mascara features a large brush and an ultra-creamy formula that glides onto lashes like silk and delivers up to 12 times the volume with up to 24 hours of wear. Ideal for all-day wear, this mascara doesn’t require touch-ups and doesn’t flake or smudge.
$28.00
This mascara doesn’t disappoint, it’s soft bristles make it glide on wish without clumping and is truly waterproof. ...Love how this keeps my lashes soft and not stiff like typical mascaras. Also contains lash loving ingredients.
What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.
Formulation Type: Volumizing, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Biotin: Promotes healthier-looking hair and skin.
- Peptides: Helps brittle lashes look soft.
- Pro-Vitamin B5: Known for its lash-conditioning benefits.
Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: This l
Size: 0.28 oz/ 8 g·ITEM: 2511681
Color: Elevate - extreme black
$28.00
It gave my lashes much volume while feeling soft all day!! In love with this mascara!!...the holy grail of mascaras!...my go-to mascara! it lifts my lashes and makes them look full without all the heaviness like other mascaras. i used to use two different eye products to get this full look & MILK lift mascara has done everything in just one tube!
What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.
Formulation Type: Curling and Lengthening
Highlighted Ingredients:
- Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume.
- Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft.
Size: 0.23 oz / 6.7 g·ITEM: 2664886
Color: Lifted - extreme black
$28.00
I do have long lashes naturally, so this mascara gives a lift and curl type affect. Most mascaras work fine for me because of my lash length, to keep that in mind. ...Must have waterproof mascara!...This mascara was complimentary from Milk Makeup. I am absolutely in love with this lifting, waterproof mascara.
What it is: A lifting and lengthening waterproof mascara that holds curl and adds subtle volume for the most natural-looking, defined lashes possible.
Formulation Type: Lengthening
Benefits: Waterproof
Highlighted Ingredients:
- Monoi Oil and Marigold Extract: Condition, fortify, and strengthen lashes to look and feel healthier.
- Vegan Lash Lift Technology: Four vegan waxes bind together to lift, define, and keep each lash held up.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This smudgeproof, high-performing, clean mascara holds its own through sweaty days, tears, swimming, and late nights. The nourish
$29.00
One of my all time faves! I’m a mascara junkie, I’m constantly trying new ones in search of the best volumizing formula, and Full Fat Lashes is one of the small selection of mascaras I constantly repurchase. ...My Favorite Mascara of ALL Time...I never get super clumpy lashes and nor do I experience fall out with this mascara. No matter how many other mascaras I am testing, there is always a fresh tube of the Full Fat Lashes Mascara in my collection (plus several backups)!
What it is:
A multitasking, five-in-one mascara formula that curls, separates, boosts volume, and lengthens lashes for maximum drama.
What it does:
Featuring ingredients for the ultimate false lash effect, Full Fat Lashes will give you curl, separation, volume, length, and drama.. The five-grooved brush deposits the optimal line of mascara along the lash line, pushing your lashes up and out. It features fine-tipped bristles that catch every lashno matter how short or finecoating them from root to tip in the glossy black formula. The buildable formula creates voluptuous lashes that don’t dry up and fall onto your cheeks and a three-dimensional flutter that is ideal for finely separated, naturally-defined eyelashes.
$16.00
Wonderful Daily Mascara...I really like this mascara, it exceeded my expectations and is my new go to for daily wear. ...Perfect Clean Mascara...Super nourishing formula, and I love how it makes my lashes feel soft and flexible.
What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.
Formulation Type: Lengthening
Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.
Ingredient Callouts: This product is cruelty-free.
What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.