Easy Mermaid Makeup

What it is: A vegan liquid eyeliner that has an ergonomic grip, is water- and smudge-resistant, wears all day, and comes in a range of vibrant colors.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: This eyeliner comes in a ‘flow-through’ pen component with felt and brush tips, making it easy to create a variety of eye makeup looks. Shake the eyeliner and then create, whether a natural-, winged- or advanced graphic liner-look. The patented, ultra-sharp tip glides on smoothly to accentuate any eye shape.

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is: A colorful collection of four glitter and shimmer shades that delivers show-stopping glamour to eyes.

What Else You Need to Know: Teleport eyes to glamorous new galaxies with the Interstellar Icon palette, starring an electric turquoise, golden champagne, deep shimmering burgundy, and rich golden rose. Create a bold bouquet of multidimensional eye looks with Risque Rose, a quad with rich fuchsia, molten rose gold, holographic silver lavender, and matte deep brown.

What it is: Energize your eyes and spread good energy with this everyday essential tartelette™ eyeshadow palette.

Highlighted Ingredients:
- Amazonian Clay: For better, longer, truer wear.
- Mineral Pigments: Soothe and soften skin.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This palette is packed with 12 neutral, mauve, and plum shades for lids, creases, and liners to make eyes look bigger and more open. It's arranged in coordinating rows for three easy looks, or you can mix and match the five matte and seven shimmer finishes. The formulas are infuse

What it is: A new tartelette™ juicy Amazonian clay palette that includes 12 rosy, bronze, and neutral lid, line, and crease shades.

Highlighted Ingredients:
- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also gluten-free and cruelty-free.

What Else You Need to Know: This palette includes 12 juicy rosy, bronze, and neutral lid, line, and crease shades. The shades are arranged in coordinated rows to create everyday effortless looks. The nutrient-rich colored clays each uniquely soothe and soften skin, making them perfect for all-day wear.

What it is: A multipurpose palette featuring 10 mauve and neutral shades in shimmering to matte finishes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: This palette contains a mix of warm and deep neutrals to enhance anyone’s style. Keep it soft and polished for the day and add a little drama at night.

This Palette Contains:
- 10 x Eyeshadows in Grateful (mauve shimmer), Pretty Kind (rose-gold shimmer), Que Linda (iridescent gold shimmer)

What it is:

A collection of vegan, highly pigmented pressed-powder single eyeshadows available in eye catching matte, shimmer and glitter finishes.

What else you need to know:

This collection of stunning single eyeshadows comes in shades from neutral nude to vibrant matte, shimmer, and glitter finishes. Their silky texture guarantees intense and buildable coverage. They can be applied to the eyelids or use on other areas of the face to achieve a personalized unique look. The matte and shimmer shades are best used with a brush, and the glitter shades are best used when applied with your fingertips for maximum color pay-off.  

What it is: A matte contour and shimmer stick duo expertly paired together to define and create dimension for all skin tones.

What Else You Need to Know: Easy meets creamy in the ultimate, cream-to-powder contour and highlighter pair. The buildable long wear formula is lightweight, blendable, and loves to be layered.

This Set Contains:
-0.25 oz./7.10 g Match Stix Matte Contour
-0.25 oz./7.10 g Match Stix Shimmer Skinstick

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic foils.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This 18-well eyeshadow palette is packed with ultra-pigmented shades and innovative textures—all you need to create an everyday look, a grunge vibe, or sultry siren eyes—with minimal fallout. Define your lower lash l