Mascara is one of the most important parts of your beauty routine. It adds length, volume, and definition to your lashes. It's the foundation of your eyes, and now it's available in planet-positive options.
$26.00
Great mascara!...One of the best mascaras! Great quality and consistency....Favorite mascara...This is one of my favorite mascaras. It is lengthening which is what I look for a mascara.
ITEM: 2543981
Size: 0.37 oz / 11 mL - black
$24.00
Love how eco friendly it is and can’t wait to see more products from them....Can also apply multiple coats to build intensity. Bonus points for eco-friendly packaging! I received this product as a gift.
$29.00
Volumizing, non-flaky, nourishing mascara...Thank you @iliabeauty for #giftingme this gorgeous #iliabeauty #fullest #volumizing #mascara with #arginine and #provitaminb5. I love the eco friendly packaging, and it’s a solid mascara, not easy to lose in your make-up bag. ...Sensitive Eye Friendly!...I have sensitive eyes which sometimes can be bothered with other mascaras, not only did it not irritate my eyes it lasted all day.
What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.
Formulation Type: Volumizing
Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.
Ingredient Callouts: This product is cruelty-free.
$68.00
First off the packaging is beautiful, and I really enjoy that it is an aluminum tube because it’s more eco friendly! The lash serum it’s has worked nicely! ...The formula is absorbing too, and the applicator is user friendly. Highly recommend.
What it is: A plant-based lash enhancing serum with clinically tested phytoactives that promote longer, thicker looking lashes.
Skin Type: Normal, Dry, Combination, and Oily
Highlighted Ingredients:
- Trifolium Pratense/Vigna Radiata Extract: Shows modulation of IGF1, BMP4, PDGF-A, DHT, and SMC3 during in-vitro testing.
- Acetyl Tetrapeptide-3 (Biomimetic Amino Acid Peptide): Helps support cellular matrices.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
Size: 0.27 oz / 7.65 g·ITEM: 2866614
Color: Deep Black - Black
$29.00
Plus, Too Faced has been making strides in sustainability, with more eco-friendly packaging and cruelty-free formulas, which is always a win! ...Friendly for sensitivity eyes...Overall I was very impressed with Too Faced's newest product, Ribbon Wrapped Lash Mascara. Although I did not feel it did not deliver with extreme length and lift, I did find the mascara to make my eyelashes not look clumpy.
What it is: A tubing mascara that creates extreme length and dramatic lash separation for up to 24 hours—without smudging, clumping, or flaking.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Ingredient Callouts: It is cruelty-free.
What Else You Need to Know: This sweat- and humidity-resistant mascara offers up to 24 hours of lash volume and curl. Its Lash Extension™ Brush sweeps through all lash types, enveloping them with deep-black pigment and elongating them to outstretched perfection. This tubing formula rinses off effortlessly with warm water.
Size: 0.26 oz·ITEM: 2739191
$30.00
The eco-friendly packaging, made from recycled materials, aligns with the brand's commitment to sustainability. ...With its cruelty-free and eco-friendly approach, this mascara is a top choice for those seeking both glamour and conscious beauty.
What it is: A mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.
Formulation Type: Volumizing, Curling, Lengthening
Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.
What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.
*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources,
$26.00
Gym friendly!...I love the clean and eco philosophy of the brand. The mascara worked well and did not clump.
What it is: An everyday mascara that defines, separates, and lengthens lashes for a wide-awake look with no smudging ever.
Formulation Type: Lengthening
Highlighted Ingredients:
- Proprietary Tubing Film-Formers: Define, separate, and lift lashes without clumping.
- Plant-Derived Rice Bran Wax: Adds structure and length to lashes.
- Fatty Acids and Olive Oil Esters: Nourish and condition lashes.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Meet your go-to mascara for every day. Designed to distribute the perfect amount of product, the defining brush lifts lashes while ensuring your look never clumps or flakes.
Size: 0.27 oz / 8 mL·ITEM: 2827780
Color: Black Onyx - Black
$29.00
The real GOAT of mascaras...I love love love this mascara! I will be using this mascara all 2025...I got this new mascara recently and just had to write a review! It’s in the cutest recyclable eco-friendly packaging & I love the ingredients list - all cruelty free & vegan.
What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.
- Rice Protein: Helps to promote hair health.
- Panthenol: Derived from vitamin B5, helps to condition and nourish.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know
Size: 0.29 oz·ITEM: 2699213
Color: Le Brun Clean - brown
$45.00
Beautiful mascara...This mascara is beautiful, the packaging is gorgeous and unlike most mascaras. ...No clumps, no smudging, and it's gentle. Perfect for eco-conscious beauty lovers!
What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash with a clean, pigment-rich, and flake-free formula.
Formulation Type: Volumizing, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Carnauba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.
- Shea Butter: Nourishes and protects lashes.
- Plant-Derived Ester: Rich pigment payoff that boosts wear time.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
$33.00
So I do love that this mascara is taking a more eco-friendly approach by being refillable. ...I really like that the packaging is eco-friendly since the tube is refillable. Also when I twist the cap to close it clicks so I know it's closed fully and the mascara does not dry out.
What it is: This mascara nourishes lashes while delivering volume and an eye-opening curl.
Formulation Type: Curling
Benefits: Long-wearing
Highlighted Ingredients:
- Cornflower Floral Water: Comforts lashes.
- Jojoba Esters: Nourish the lashes.
- Cotton Nectar: Visibly fortifies and smooths lashes while adding shine.
Clinical Results: After an instrumental test on 25 subjects, results showed:
- The Dior Diorshow Iconic Overcurl Mascara nourishes lashes while delivering 24 hours of spectacular volume and eye-opening curl for a standout eye makeup look
