non toxic mascara

What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Lacquer Tree and Rice Bran Waxes: Act as a vegan and lightweight alternative to beeswax that help keep the lashes looking lifted.
- Castor Oil: With regular use, it is believed to help moisturize the lashes.
- Argan Oil: With regular use, it is believed to help soften and condition lashes.

What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.

Formulation Type: Volumizing

Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.

Ingredient Callouts: This product is cruelty-free.

What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.

Highlighted Ingredients:
- Olive Esters: Condition, treat, and protect lashes.
- Rice Bran Wax: Natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient from the leaves of the carnauba palm to ensure a smooth application.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What it is: A clean, award-winning, cult-favorite mascara that lifts, lengthens, holds curl, and separates with precision.

Highlighted Ingredients:
- Arginine (Keratin): Fortifies and nurtures lashes.
- Shea Butter: Weightlessly conditions lashes.
- Beeswax: Nourishes lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Mascara that goes to extremes—naturally.

What it is: A gentle, lash-enhancing serum—formulated without prostaglandin or its derivatives—that gives you visibly fuller, thicker, longer lashes over time.

Highlighted Ingredients:
- Hibiscus Flower and Safflower Extracts: Help lashes look thicker and fuller.
- Rice Protein: Visibly lengthens lashes.
- Biotin: Conditions lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This lash serum promotes visibly healthier, more volumized

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural-to-bold lash, with a clean, pigment-rich, and flake-free formula.

Formulation Type: Volumizing, Curling

Highlighted Ingredients:
- Carnuaba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.
- Shea Butter: Nourishes and protects lashes.
- Plant-Dervied Ester: Rich pigment payoff, boosts wear time.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Ultraclean, safe ingredients for the delicate eye area. A plant-based wax blend delivers nourishing length and volume without clumping, flaking, or transferring. Go natural to bold—in just a fe

What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.

Formulation Type: Volumizing

Benefits: Waterproof

What Else You Need to Know: This gravity-defying formula, featuring ultralight aero-particles, creates major volume without weighing down lashes for waterproof volume without the weight.

Clinical Results: In an instrumental test on 20 participants, this mascara was shown to:
- Provide up to 36 hours of wear

What it is: A mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.

What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources,

What it is: A long-wearing mascara with a weightless, flexible formula for a lengthening, baby-extensions effect that won’t smudge or flake.

Formulation Type: Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Japanese Fiber Technology: Consists of curved fibers that cling to lashes for added length.
- Vegan Biotin: Conditions for softer lashes over time.
- Natural Shine Polymers: Enhance black pigments for extra shiny, sleek lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.