What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is: An intense-black, long-lasting mascara that creates a look of fullness and delivers a dramatic, false-lash effect with just one swipe.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, cruelty-free, and gluten-free mascara delivers intense-black, long-lasting color. It creates a fuller lash look with a dramatic, false-lash effect with as little as one stroke.

What it is:
A volumizing mascara that delivers pumped-up, glamorous lashes.

What it does:
This mascara's unique triple load brush intensely coats lashes in one easy stroke for a full, luscious look. The thick, Ultra Black formula is enriched with hyaluronic acid—an ingredient recognized for its moisturizing properties. Use the brush's reservoirs to intensify lashes from root to tip, separate lashes with the "spiked" areas, or achieve a curved effect by pressing the brush lightly against the tips of the upper lashes.

What else you need to know:
Tested under ophthalmological control, this mascara was found suitable for sensitive eyes and contact lens wearers. It is not tested on animals.

Research results:
Proven to be 82% effective according to a scientific test that measured volume after 6 brush strokes were administered to 64 false lashes.

What it is:
A lash treatment and mascara in one designed to define longer, fuller lashes with neuropeptides and biotin.

What it is formulated to do:
No Mascara Mascara is a two-in-one lash treatment and mascara clinically proven to impart the appearance of more lifted, thicker lashes. It nourishes, conditions, and strengthens lashes with each application. A revolutionary and highly specialized dual faced root-to-tip brush and fine tooth comb ensure application precision. The multidimensional universal shade adapts to all skin tones.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.

What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.

This set contains:
- 14 x 0.02 oz/ 0.74 g Eyeshadows in Tempera (ultra-matte velvety beige), Glistening (iridescent gold with a hint of pink reflect), Orange Soda (ultra-matte pastel peach), Rose Pink (rose gold with a soft pink iridescent hue), Sultry (a hybrid satin metallic finish warm chocolate brown), Bronze (metallic gold bronze), Mulberry (ultra-matte mulberry), Dusty Rose (ultra-matte dusty lilac), Fairy (multi-dimensional light gold), Burnt Orange (ultra-matte deep orange), Sienna (ultra-matte earthy brown), Rustic (ultra-matte deep cinnamon brown), Cypress Umber (ultra-matte dark coffee), Noir (ultra-matte deep carbon black).
- Double-ended shadow brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A limited-edition, glitter-packed eyeshadow with bold pigment and maximum sparkle in six eye-catching shades.

What it does:
This sequin-finish eyeshadow in a pot adds super-shimmering dimension to any look. The innovative, demi-pressed process allows the pigments to apply more vividly and gives the glitter maximum sparkle. The versatile formula can be packed on for intense glitter or blended for a soft wash of sparkle. It’s high-impact dazzle with smooth glide and bold color. Complete every outfit with a touch of See-quins in your choice of six sparkling shades.

What else you need to know:
The Marc Jacobs Beauty holiday collection was inspired by the high-glam, anything-goes aesthetic from the Mod Era. Eyes are exaggerated with glittering jewel tones, cheekbones and body are glazed in gold highlight, and lips get the full-glam treatment.

What it is:
A super-limited, glitter-packed eyeshadow with bold pigment and maximum sparkle, previewed on the Marc Jacobs Fall 2018 runway.

What it does:
This sequin-finish eyeshadow in a pot adds super-shimmering dimension to any look. The innovative, demi-pressed process allows the pigments to apply more vividly and gives the glitter maximum sparkle. The versatile formula can be packed on for intense glitter or blended for a soft wash of sparkle. It delivers high-impact dazzle with smooth glide and bold color.

This is a unique opportunity to preview two super-limited shades of See-quins Glam Glitter Eyeshadow before its full launch. Marc borrowed from the Marc Jacobs Beauty holiday collection for his Fall 2018 fashion show. Embrace the shades of the season in Blitz Glitz, a blackened violet, and Topaz Flash, a smoky bronze (each shade sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
For his Fall 2018 collection, Marc embraced a harmony of dark jewel tones. The beauty look featured an exaggerated, jewel-toned, glitter smoky eye. See-quins Glam Glitter Eyeshadow matched nails lacquered with Enamored nail polish (sold separately).

The limited-edition box design was inspired by the fashion from the runway show.

What it is: A set with a six-pan eyeshadow palette and a waterproof liquid eyeliner to last all day and all night.

Highlighted Ingredients:
- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.
- Castor Oil: Rich in essential fatty acids to nourish and moisturize skin around the lash line.
- Glycerin: A compound found naturally in the skin to help hydrate and restore your skin’s moisture balance.

Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and gluten-free.

What Else You Need to Know: This set features a waterproof, super-black liquid liner and a pocket-size, six-pan eyeshadow palette to take you from morning to night—or night to morning. The Tarteist™ PRO To Go Amazonian Clay Palette includes a mix of highlight, lid, crease, and liner shades in a portable, easy-to-use palette.

This Set Contains:
- 0.047 oz/ 1.4 mL Sex Kitten Liquid Liner

Tarteist™ PRO To Go Amazonian Clay Palette:
-6 x 0.03 oz/ 0.9 g Eyeshadows in Drive (nude), Stylin (brown), Boss (bronze), Hype (gold), Crisp (chestnut), Dominate (raspberry)

What it is:
A mini bronzer and mascara duo for a radiant look.

What it does:
Get beach goddess glamour with Buxom’s Have Glam, Will Travel™. With an island-scented bronzer for sultry, sunkissed skin and the Vanity™ Lash Mascara with Full & Fabulous™ Brush for full lashes, this mini duo is perfect for making a glowing statement wherever you go.

This set contains:
- 0.06 oz/ 1.7 g Hot Escapes Bronzer in Tahiti (mini)
- 0.16 oz/ 4.5 g Vanity Lash Mascara with Full & Fabulous Brush (mini)

What it is formulated WITHOUT:
- Parabens

What it is: An exclusive Black Friday duo to level up your sparkle and glow, featuring a mini Shimmer Veil in Soleil and Custom Enhancer Drops in Moonlight.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: COVER FX is vegan, cruelty-free, clean beauty. This product is free of parabens, fragrance, mineral oil, talc, gluten, sulfates, and phthalates. Use Custom Enhancer Drops to highlight or mix with your foundation for an all-over glow. Use Shimmer Veil on the eyes and beyond for crease-proof, multidimensional sparkle.

This Set Contains:
- 0.05 oz/ 1.6 mL Mini Shimmer Veil in Soleil
- 0.09 oz/ 2.8 mL Mini Custom Enhancer Drops in Moonlight