Glam Rock Makeup

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

What it is: A fan-favorite, water-based liquid-glitter eyeliner that adds sparkle and high-impact shimmer to your eye makeup looks.

What it is: A range of colorful, ultra-pigmented, waterproof pencil eyeliners that feature matte, shimmer, and glitter finishes and provide up to 12 hours of wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These classic pencil eyeliners deliver intense and luminous color with just one stroke.

What it is: A dual-ended liquid eyeliner with a fine calligraphy tip on one end, and brush on the other for a range of sleek to dramatic effects.

Ingredient Callouts: Free of sulfates, parabens, and fragrance.

What Else You Need to Know: Formulated in the blackest shade of black, this dual-ended liquid liner delivers ultimate precision and makes fluid strokes easy to achieve. With a fine calligraphy tip on one end and a brush tip on the other, it creates a spectrum of transforming effects, from classic, sleek lines to dramatic wing-tips or a sultry, doe-eyed effect.

What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o

What it is: A hydrating and glowy foundation that's waterproof and reduces shine for a notch above natural finish.

Coverage: Medium

Finish: Natural

Formulation: Liquid

What Else You Need to Know: This is a long-wearing, medium-coverage foundation that gives golden-hour glow in a bottle. It hydrates, brightens, and improves the look of skin tone immediately and over time, while resisting sweat, humidity, and transfer.

What it is: A lightweight skin tint foundation with medium coverage that visibly brightens skin for a dewy, luminous finish.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients: 

- Hyaluronic Acid: Attracts and binds moisture to smooth and hydrate skin

- Rice Bran Peptides: Reduces the appearance of fine lines, pore, helps fade dark spots brightening skin tone.

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.

Highlighted Ingredients:
- Caffeine: Known to help inflammation and puffiness while visibly brightening.
- Hydrolyzed Collagen: Known to tighten the look of skin and visibly reduce fine lines and wrinkles.

What Else You Need to Know: Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick with up to 16-hour wear. Featuring IT Cosmetics’ exclusive no-tug technology, this blendable, waterproof eyeshadow stick glides onto your lids without tugging on your delicate eye area.

What it is: A cool-toned all-in-one makeup palette designed for eyes and face, developed in collaboration with makeup artists.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This multi-tasking palette with 14 multi-use shades can be used as eyeshadow, contour, brow color, eyeliner, or highlighter to streamline your makeup routine and provide full-face shapeshifting.