Gray hair can be a natural part of the aging process, but that doesn't mean you have to live with dull or yellowing strands. Embrace your silver locks with our selection of specially formulated gray hair shampoos. Designed to enhance and brighten gray or silver hair, these shampoos help neutralize unwanted tones while nourishing and strengthening your locks. Say goodbye to lackluster gray hair and hello to vibrant, radiant strands with our range of expertly curated shampoos for gray hair.
$49.00
Used a small amount, lathered in my hands and washed thru my hair. My silvery/white gray hair was back. Not drying at all. ...I love this product. It keeps my hair shiny & white — no yellowing. My hair is soft & the fragrance is light...Shiny white Gray Hair
What it is: An illuminating shampoo that brightens gray, silver, and white shades while eliminating dull, yellow tones and softening strands for ageless-looking hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Color Fading
- Brassiness
$55.00
best purple shampoo I’ve found...I’ve tried so many purple shampoos and nothing compares to this one. Most others either have deep purple tint and are terrible shampoos that leave my hair feeling terrible or are great shampoos without enough purple tint to counter even the slightest brass. ...Great purple shampoo!...It also didn’t dry my hair out as much as other purple shampoos!
What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading
$42.00
I have naturally gray/white hair. This shampoo works better than any other “purple” shampoo I’ve tried, and I’ve tried a lot of them! ...Great purple shampoo!...Compared to all the other purple shampoos that I’ve tried, this shampoo is pretty great.
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage
$40.00
I really like this shampoo. I've used other purple shampoos and this one gives my hair a brighter look. ...I would recommend this product to those who have gray hair, as I think it might work better for that
What it is: A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Brassiness
- Color Fading
Key Benefits:
- Neutralizes unwanted yellow tones in color-treated and virgin hair
- Gently cleanses with added nourishment
- Softens hair with enhanced shine
Highlighted Ingredients:
- Magnesium: Strengthens the hair fiber.
- Amino Acids: Improve overall hair health by protecting against external agents.
Ingredient Callouts: This product comes in recyclable p
$32.00
I have mainly fine curly gray hair that I gave bleached blonde. Naturally, my hair is dry and fragile, but can get brassy and needs occasional toning. ...Great for gray hair...Gives gray hair a great color and leaves hair shiny and soft.
What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Brassiness
Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension
Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to
$28.00
If you have blonde or gray hair Buy it...Wonderful for gray hair ......I have gray, curly hair. It really brightens up my gray hair and makes my curls so soft.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe
$14.00
Soft shiny hair...Love the Moroccanoil Blonde Perfecting Purple Shampoo. It is great for lightening blonde and gray hair. ...This is a great toning shampoo for blonde or gray hair. It is super pigmented, and left my blonde looking just as it should.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe
$20.00
This one I shampoo and then work my way from the bottom of my hair to the top and it makes my blonde hair look freshly colored and feels hydrated and soft!!...Fantastic For Gray Hair...For context: I have dark brown hair with gray streaks. I used this hair mask after washing with the purple shampoo.
What it is: A purple mask that brightens, hydrates, and softens while toning blonde and gray hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Dryness
- Frizz
Key Benefits:
- Hydrates and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: This mask reduces brassiness in gray and color-treated or natur
$52.00
This shampoo turned my hair back to shiny, smooth, and soft. ...My Hair Looks Amazing!...I have combination hair type - and most products I tried as far as shampoos either made my hair dry and frizzy, or really weighed down.
What it is: A rejuvenating, anti-aging, and thickening shampoo for fragile, tired, or lifeless hair, perfect for thinning concerns.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Anti-Aging
- Thinning