Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair.

Key benefits:
- Deeply conditions and hydrates
- Restores and repairs damaged hair
- Improves softness, shine, and elasticity

If you want to know more…
The Soulfood Nourishing Mask deeply conditions and hydrates hair. The result is long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up the exact amount of hydration needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A line of hair masks with targeted benefits to hydrate and repair hair while you sleep.

Key benefits:
- Repairing damaged hair
- Color protection
- Fights frizz

If you want to know more…
Each of these hair sleeping masks are designed to be applied to dry hair, acting overnight for better results. Each is targeted to a specific hair concern without weighing hair down. Just apply to hair, cover with the included cap, and wake up to hair that is softer, more flexible, and visibly more beautiful.

Coconut Mask: Nourishes and repairs hair fibers.
Shea Mask: Fortifies and helps to prevent breaking and split ends.
Rose Mask: Smooths and prevents frizzing.
Acai Mask: Protects color and boosts radiance.

What else you need to know:
This product is not tested on animals.

Research results:
Coconut Hair Sleeping Mask:
In a satisfaction test on 96 volunteers after 5 days of use:
- 92% find their hair to be nourished
- 70% find their hair to be repaired

Shea Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 96% of women find their hair to be fortified
- 95% of women find their hair to be less fragile

Acai Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 81% of women find their hair to be radiant
- 86% of women find their hair color to be revived

Rose Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 95% of women find their hair to be smoothed
- 95% of women find their hair seems conditioned

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An exceptional intensive care mask with the benefits of rare prickly pear seed oil to repair, nourish, and provide radiance to hair.

Key benefits:
- Protects and revives pigments in color-treated and natural hair
- Smooths and enhances shine
- Manages and controls frizz

If you want to know more…
This regenerative care treatment’s creamy formula penetrates completely into the hair for a deep and long-lasting result, from root to tip. Prickly pear seed oil is a precious natural remedy with antioxidant and regenerative benefits. Plant ceramides deeply restructures the hair to make it stronger and shinier, while inula flower extract protects and revives pigments in natural or color-treater hair. The scalp is stimulated, roots are regenerated, and hair is protected from breakage and split ends for a smooth, soft, radiant finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of silicone, ammonia, colorants, and oxidants. It can be used with all the shampoos of the range.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nourishing treatment mask that transforms dehydrated curls with matcha butter for intense moisture, softness, and shine.

Key benefits:
- Deeply conditions and nourishes
- Boosts shine
- Makes waves and curls silky-soft

If you want to know more…
If your natural hair texture is prone to extreme dryness or your curls are parched from moisture-zapping weather, this luxuriously creamy mask is just what you need. This nourishing treatment features a buttery texture won’t weigh hair down, but it melts onto every strand—infusing hair with moisturizing matcha green tea butter, vitamin-packed sweet almond oil, and protective beet root extract. The rich formula leaves all curl types shiny, silky-soft, and completely transformed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The scent of matcha green tea and almond oil envelop you in a deeply luxurious fragrance. This mask is vegan, cruelty-free, and formulated without silicone or gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless conditioning mask designed to nourish, rehydrate, and repair any and all hair types.

Key benefits:
- Treats tangled, fragile hair
- Adds softness and shine
- Penetrates hair for deep conditioning

If you want to know more…
Verb Hydrating Mask helps manage and restore dull hair and works well with styling and heating tools. The versatile, weightless formula for all hair types and colors promotes overall hair health with extended, weekly use.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A powerful at-home treatment that strengthens and rejuvenates dull, damaged hair.

Key benefits:
- Rejuvenates damaged, dull hair
- Strengthens to ensure hair and scalp health
- Creates shine

If you want to know more…
Crafted from plant-based ingredients, this intensive, professional-strength conditioning hair mask is designed to work like an in-salon treatment, deeply penetrating the hair shaft and fortifying it from root to tip for hair that’s strong, soft, shiny, and hydrated. It is naturally scented with calming lavender and uplifting eucalyptus.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten, silicones, and synthetic fragrance.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A high-performance, argan oil-rich mask that hydrates and conditions dry hair to improve texture, elasticity, shine, and manageability.

Key Benefits:
- Infused with antioxidant-rich argan oil and high-performance ingredients to increase shine and improve hair's texture and elasticity
- Deeply nourishes and replenishes moisture
- For medium to thick dry hair

If you want to know more…
Moroccanoil® Intense Hydrating Mask provides immediate hydration, thanks to nourishing, high-performance ingredients, including antioxidant-rich argan oil, linseed extract (derived from flaxseed), and moisture-attracting glycerin. This rich and creamy formula conditions deeply, helping to improve hair's texture, elasticity, and manageability, while boosting shine.

What it is formulated WITHOUT:
- Phthalates

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A reviving, strengthening, and repairing mask that transforms damaged curls and waves to look and feel healthy, bouncy, and incredibly defined.

Key benefits:
- Strengthens and reduces breakage
- Gives curls bounce and definition
- Repairs and restores hair from chemical and heat damage

If you want to know more…
If heat styling, chemical treatments, or not-so-gentle detangling have done a number on your curls, this Strengthening Mask is a necessary addition to your beauty arsenal. The reviving formula made with restorative seaweed—a strengthening blend of rice, soy, and wheat proteins and moisturizing sea lavender—transforms damaged hair. The creamy formula leaves all curl types looking healthy, lively, and defined.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The aromatic scent of sea lavender combined with amber envelopes you in luxury and warmth. This mask is formulated without silicone, vegan, and cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A purple treatment mask that neutralizes brassy or yellow tones for light blonde hair.

Key benefits:
- Neutralizes brassy, grey and yellow tones
- Deeply nourishes hair with shea butter, sweet almond, and buriti oil
- Revives highlights

If you want to know more…
Highlighted, colored, or bleached blonde hair tends to become grey or yellow over time, while natural blonde hair can become dull and lack shine. The nourishing ingredients in this tinting hair mask—almond butter, shea butter, and buriti oil—combined with an acidic pH of 4.5 help minimize porosity, fix natural oxidation, and evenly distribute color. The selection of iridescent pigments and fiorentina iris neutralizes brassy or yellow tones, restoring the shine, brightness, and contrast of hair color.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The longer you leave this mask on, the more intense your results will be. Feel free to mix with other shade variation masks to create your own custom color nuance. This product is not tested on animals, and is free of silicones, oxidants, and ammonia.

What it is:
A mango butter-infused mask that deeply nourishes dry hair.

What it is formulated to do:
As a result of a superficial deterioration, dry hair can experience excessive water loss at its core and the keratin fibers can become damaged. Hair becomes dull, coarse and difficult to style. This mask provides lasting nourishment and hydrating care without weighing hair down. Hair becomes softer and suppler for easier styling and less breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product is cruelty-free, formulated without sodium chloride, and biodegradable.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A restorative healing mask that’s formulated to leave strands incredibly soft and smooth after just one treatment.

Key benefits:
- Repairs damaged hair
- Increases resistance to future damage
- Mends split ends

If you want to know more…
This intensive moisturizing treatment works in minutes to repair damaged hair and increase resistance to future damage. It is made with artichoke leaf extract to seal the cuticle and protect hair color from oxidative degradation.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
The fragrance is Melrose Place—a velvety rich rose fragrance with hints of bergamot, lychee, cedar-wood, and white musk.

Jen's style tip: headed to the gym or spa? Work this treatment through strands before a sweat session, let the heat help it penetrate your hair, and rinse. This product is suitable for all hair types, except very fine hair, and is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A protein-rich, argan oil-infused mask that restores and helps repair dry, weakened hair to improve texture, elasticity, and manageability.

Key benefits:
- Hydrates weak, damaged hair
- Improves texture
- Rebuilds strength

If you want to know more…
Infused with antioxidant-rich argan oil and high-performance ingredients, this mask instantly revives damaged strands in need of restoration. It deeply nourishes and infuses protein back into hair weakened and damaged by chemical processing, restoring hair's elasticity and rebuilding its strength from the inside out.

What it is formulated WITHOUT:
- Parabens
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A deeply nourishing formula that restores and revitalizes overworked hair.

Key benefits:
- Lightweight hydration for silky, soft, frizz-free styles
- Creates long-lasting shine
- Increases moisture to prevent dryness and breakage

If you want to know more…
This hair mask works over time to help make hair stronger and more resilient, addressing the causes of future damage. It’s formulated with argan oil, which delivers lightweight hydration for silky, soft, frizz-free style; yuzu oil, which lightly hydrates and creates long-lasting shine; and golden root extract, which increases moisture to prevent dryness and future breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This mask is safe for keratin-, color-, and chemically-treated hair.

For blonde, gray, or highlighted hair, apply Mudslide after shampooing with Blonde Ale Brightening Shampoo (sold separately) for extra bright, soft hair.