Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair.

Key benefits:
- Deeply conditions and hydrates
- Restores and repairs damaged hair
- Improves softness, shine, and elasticity

If you want to know more…
The Soulfood Nourishing Mask deeply conditions and hydrates hair. The result is long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up the exact amount of hydration needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: An intensive and nourishing treatment mask that uses prickly pear seed oil to smooth, soften, and add radiance to dry, damaged, or dull hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Restores Damage, Split Ends, and Breakage, and Protects Color

Formulation: Rich Mask

Highlighted Ingredients:
- Prickly Pear Seed Oil: A rare and antioxidant-rich oil with deeply restorative properties boasts higher antioxidant content per mL than argan oil.
- Inula Extract: Protects and revives pigments.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This hair treatment's rich formula penetrates the hair for a deep and long-lasting result. Prickly pear seed oil provides antioxidant and regenerative benefits while plant ceramides restructure hair to make it stronger and shinier. Inula extracts help to protect and revive pigments.

What it is: A mask that restores hydration, repairs damage, and adds shine to thick hair with almond, macadamia, and olive oils, shea and illipe butters, and hydrolyzed keratin.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Provides hydration for dry, damaged hair
- Strengthens with proteins to prevent breakage
- Leaves hair healthy with a shiny finish

Highlighted Ingredients:
- Illipe and Shea Butters: Hydrate and condition dry, over-processed hair.
- Almond, Olive, and Macadamia Oil Blend: Softens and smooths hair while adding shine.
- Hydrolyzed Keratin and Protein: Prevent breakage while reducing frizz and flyaways.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This moisturizing mask is safe for color-treated hair, keratin treatments, and chemically treated hair.

Fragrance Description: This mask is scented with Melrose Place, a rose fragrance with hints of bergamot, lychee, cedarwood, and musk.

What it is: A flash-acting treatment mask that gives brilliant shine, softens, and hydrates hair in just 60 seconds.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Key Benefits:
- Hydrates, Saves Time, and Adds Shine
Highlighted Ingredients:
- Hydrolyzed Flax Seed: Moisturizes and softens hair while providing healthy-looking shine.
- Red Wine Extract: Provides antioxidants that help to nurture, hydrate, and fight frizz.
- Amino Acid Complex: Smooths, supports hair elasticity, and keeps color vibrant.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.
What Else You Need to Know: This mask is inspired by the Korean "Splash Mask" beauty ritual of splashing nutrient-enriched water onto skin to brighten and moisturize. The Flash Instant Shine Mask is a rinse-out treatment mask that delivers brilliant shine and moisture in just 60 seconds. It is formulated with amino acids and UV filters to smooth the hair cuticle, boost hair’s elasticity, and keep color vibrant.

What it is: A deep moisture and repair mask in the iconic Bum Bum Cream fragrance that is shown to mend up to 96% of split ends in as little as one use.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Repairs and prevents damage
- Provides intense hydration
- Mends split ends

Highlighted Ingredients:
- Cupuaçu Butter: Deeply moisturizes with a blend of essential fatty acids without unwanted heaviness.
- Murumuru Butter: Rich in omega fatty acids for frizz control and to boost softness and shine.
- Tucumã Butter: Locks in moisture, eases detangling, and protects against breakage.
- SOL Seal Technology™: Plant-based keratin that targets hair damage and fuses together split ends.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This treatment mask is enriched with three luxuriously rich Brazilian butters plus SOL Seal Technology™ to repair and prevent damage, visibly mend split ends, fight frizz, smooth texture, and minimize tangles. It dramatically transforms and restores strong, shiny hair.

Fragrance Description: This mask is scented with the delicious, gourmand Cheirosa '62 (from the cult-favorite Brazilian Bum Bum Cream) that has notes of salted caramel and pistachio.

Clinical Results: In a consumer panel study where participants tried a “hair mask” in generic packaging with no brand affiliation conducted by an independent 3rd party lab:
- Product was shown to dramatically repair dry, damaged hair after one use
- 90% of respondents with dry and damaged hair said their hair feels dramatically more moisturized after one use
- 86% of respondents said their hair was noticeably smoother after one use

In a clinical split end repair study when used as directed conducted by an independent 3rd party lab:
- Mends up to 96% of split ends

What it is: A creamy mask that intensely nourishes weakened hair for a smoother, more conditioned feel and less hair fall due to breakage from brushing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium, and Thick

Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage

Key Benefits:
- Intensely nourishes and hydrates hair
- Smooths and detangles
- Fortifies against breakage

Formulation: Cream

What Else You Need to Know: This intensely rich and creamy mask for weakened hair helps reduce hair fall due to breakage from brushing. It hydrates hair to keep it nourished and smooth.

Research Results: In a controlled study:
- 99% less hair fall due to breakage from brushing was shown vs. non-conditioning shampoo
- 93% less hair fall due to breakage from brushing was shown using System of Bain Nutri-Fortifiant + Masque Reconstituant + Sèrum Fortifiant
- 89% more smooth/conditioned was shown vs. non-conditioning shampoo

What it is: A dual-benefit mask that deposits temporary color while thoroughly nurturing hair for a healthier look and feel.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Fights Frizz, and Adds Shine

Formulation: Mask

Highlighted Ingredients:
- ArganID™: Provides antioxidant benefits while simultaneously helping to support natural hair repair processes.
- Amino Acid Blend: Hydrates and nurtures, providing detangling and shine benefits for hair that looks and feels healthy.
- Apricot Kernel Oil: Helps soften hydrate the hair and scalp.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging.

What Else You Need to Know: These conditioning masks can be used to play with fashion colors, enhance your existing shade, or extend color between salon visits. Individual results will vary, and depend on hair’s starting condition and shade. Refer to the shade chart to determine which shades will work best for you.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A line of hair masks with targeted benefits to hydrate and repair hair while you sleep.

Key benefits:
- Repairing damaged hair
- Color protection
- Fights frizz

If you want to know more…
Each of these hair sleeping masks are designed to be applied to dry hair, acting overnight for better results. Each is targeted to a specific hair concern without weighing hair down. Just apply to hair, cover with the included cap, and wake up to hair that is softer, more flexible, and visibly more beautiful.

Coconut Mask: Nourishes and repairs hair fibers.
Shea Mask: Fortifies and helps to prevent breaking and split ends.
Rose Mask: Smooths and prevents frizzing.
Acai Mask: Protects color and boosts radiance.
Dragon Fruit Mask: Protects against external factors and boosts hair shine.
Coconut Mask: Nourishes and repairs hair fibers.

What else you need to know:
This product is not tested on animals.

Research results:
Coconut Hair Sleeping Mask:
In a satisfaction test on 96 volunteers after 5 days of use:
- 92% find their hair to be nourished
- 70% find their hair to be repaired

Shea Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 96% of women find their hair to be fortified
- 95% of women find their hair to be less fragile

Acai Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 81% of women find their hair to be radiant
- 86% of women find their hair color to be revived

Rose Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 95% of women find their hair to be smoothed
- 95% of women find their hair seems conditioned

Ingredient Note:
All Sephora Collection products comply with the most rigorous international laws on product safety—going beyond satisfying European and US Cosmetics regulations. They also satisfy the strictest internal requirements of development, quality, traceability, and safety, and lead by example with a Restricted Substance List that excludes more than 1,400 substances.