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Sephora customers often prefer the following products when searching for Hair Products For Soft Hair.

Browse the top-ranked list of Hair Products For Soft Hair below along with associated reviews and opinions.

Size 4.5 oz/ 164 mL · ITEM 2069672
exclusive· limited edition· buzzworthy· online only
$16.00

My new holy grail....Best ever for dark hair...The smell is pretty good, and I like that it gives a bit of volume on top of getting rid of the grease....I love their shampoo and conditioner so I knew I had to try this as soon as it came out and it totally blew away my expectations!
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An aerosol dry shampoo for dark hair that provides a gentle cleanse and light volume.

Key benefits:
- Provides light hold and texture.
- Provides a gentle cleanse without needing to shampoo and shower.
- Extends styles while providing light volume

If you want to know more…
This dry shampoo blends seamlessly into dark hair to refresh, remove oils, boost body, and prevent damage from washing and styling. The formula is designed to disappear in darker hair colors and leave hair feeling clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size 4.5 oz/ 164 mL · ITEM 2069664
exclusive· limited edition· buzzworthy· online only
$16.00

So, I love dry shampoo....It smells very clean 3....I have chemically treated hair (blonde) and use a blow dryer every day so I'm always on the hunt for a product that will help make my damaged hair a little more softer....Great for blondes, doesn't leave my hair feeling gritty or heavy & definitely hides grease + lightens dark roots.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An aerosol dry shampoo for light hair that provides a gentle cleanse and light volume.

Key benefits:
- Provides light hold and texture
- Extends styles while providing light volume
- Blends in seamlessly with light colored hair

If you want to know more…
This dry shampoo blends seamlessly into light hair to refresh, remove oils, boost body, and prevent damage from washing and styling. The formula is designed to disappear in lighter hair colors and leave hair feeling clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size 3.4 oz/ 100 mL · ITEM 1438019
exclusive· limited edition· buzzworthy· online only
$40.00

5 STAR...love it...This product actually transformed my difficult hair into gorgeous, shiny, soft hair that I can't stop touching....i have thick, oily hair and i'm not usually a fan of oils because I feel as if they make my already oily hair much more oily, this product did not, I put a quarter sized amount (since I have so much hair) just on the ends of my hair right after I get out of the shower and it was so easy to brush through my hair and it was soft and manageable!
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nourishing, multitasking hair oil that instantly softens, silkens, tames, de-frizzes, and detangles all types of dry hair.

Key benefits:
-
- Softens, tames flyaways, and adds shine
- Detangles hair and helps strengthen against breakage
- Protects against heat and UV damage

If you want to know more…
This hydrating, multitasking, alcohol-free hair oil features a six signature feather-light oil blend to instantly soften, tame flyaways, and add shine. It detangles hair, helps strengthen against breakage, protects against heat and UV damage, and dramatically reduces frizz.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Use the hair oil to quench dry ends and tame flyaways. The Hairdresser’s Invisible Oil line is infused with six lightweight oils for a sublime transformation: grapeseed oil, safflower seed oil, sweet almond oil, macadamia nut oil, argan oil, and coconut oil.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.
Size 4.2 oz/ 125 mL · ITEM 1312792
exclusive· limited edition· buzzworthy· online only
$25.00

5 stars...Love it...Lots of shine and softness, not greasy...I recently purchased Josie Maran Model Citizen Argan Oil Hair Serum with Radiance, and I love it, but I received a sample of this, and I have to say I prefer the spray-on application because the more I rub a product in with my hands, the weirder it turns out!
What it is:
A weightless, nutrient-rich, dry oil mist that protects hair from heat styling tools, enhances shine, and boosts hair's health.

What it is formulated to do:
This double-duty formula can be used as a deeply nourishing treatment that helps to repair split ends and environmental damage, and as a color protecting style primer. Formulated with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and gives your hair intense shine while putting vital nutrients back into the hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This formula is free of DEA/TEA, petrochemicals, and dyes. The bamboo extract and kendi oil infused into this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly.
Size 8.5 oz/ 250 mL · ITEM 2035079
exclusive· limited edition· buzzworthy· online only
$28.00

Good mask...Yay hair!...Provides super softness...I received this product for free for reviewing purposes* I like to deep condition my hair at least once a week: my hair is heavily damaged from several sessions of bleaching and toning- I loved my hair light but I'm ready to give my hair a rest from the chemicals and go natural for a while.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair.

Key benefits:
- Deeply conditions and hydrates
- Restores and repairs damaged hair
- Improves softness, shine, and elasticity

If you want to know more…
The Soulfood Nourishing Mask deeply conditions and hydrates hair. The result is long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up the exact amount of hydration needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.
Size 2 oz/ 60 mL · ITEM 1728351
exclusive· limited edition· buzzworthy· online only
$16.00

I like....Not bad...Silky Soft Hair...I got remy hair extensions on my hair and after washing it a couple of times with no sulfate shampoo and drowning them in rich conditioners the hair is still dry, so I was searching for leave in conditioners or hair oils that I can spritz on throughout the day as I brush it etc..
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A fast-absorbing, daily restorative hair oil that revitalizes any 'do from root to tip.

Key benefits:
- Naturally controls frizz and flyaways
- Moisturizes, detangles, and smooths hair
- Adds extra heat styling protection

If you want to know more…
This integrated moringa oil treatment enriches the hair shaft with essential nutrients that naturally smooth frizz and promote radiant shine for all hair types. It doesn’t alter color in light hair as seen with non-transparent hair oils and allows hair to look and feel fortified without adding weight.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, vegan, and formulated without gluten.
Size 8 oz/ 237 mL · ITEM 1784636
exclusive· limited edition· buzzworthy· online only
$36.00

Shiny hair...Holy Grail...Magic of hydrating softness that is!...I never see a difference in my hair with all these hair masks and I can honestly say when I tried this the overall texture and my overall health of my hair is at its best and I've recommended this product to everyone with dry hair it is such a staple product for me and I will continue to buy tubs of it because it has helped my Mexican hair texture so muchhhh it doesn't feel greasy and a little goes a long way
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- 81% saw a reduction in hair breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
Size 8 oz/ 227 g · ITEM 1376276
exclusive· limited edition· buzzworthy· online only
$43.00

) saver....Good Mask...Helped with softness, shine, and frizz control....I think its a great product in general (it detangled my hair well and left it super soft and shiny but only if I used a large amount) if I used a small dollop my hair still felt dry and tangled and as the mask did nothing.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A deeply conditioning treatment that repairs dry, damaged hair by nourishing each strand, leaving hair visibly healthier, stronger, and shinier.

Key benefits:
- Deeply conditions and nourishes
- Improves visible health, strength, and shine
- Strengthens and protects from damage

If you want to know more…
The Restore System is designed to work together to help dry, damaged hair appear visibly healthier. Powered by Living Proof’s patented Healthy Hair Molecule (OFPMA), the Restore System instantly restores damaged hair cuticles so they seem revived. It restores moisture levels to be more like that of healthier, undamaged hair. It repels dirt so you can shampoo and style less often for a healthier hair care routine, and it protects hair from future damage and strengthens hair to become 20 times more resistant to breakage. Use with the Restore Shampoo and in place of the Restore Conditioner once a week for maximum effectiveness.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
The Restore System consists of the Restore Shampoo, Conditioner, and Mask (sold separately).
Size 12 oz/ 355 mL · ITEM 1728286
exclusive· limited edition· buzzworthy· online only
$16.00

Great feel...Nice smell!...Super Soft Hair...Positives: price point is low, and the product is priced right; hair is lightly conditioned, so this is ok for everyday use Negatives: not great for winter when hair is already really dry; will not provide any special conditioning to stressed or very dry hair
What it is:
A hydrating conditioner that repairs damage for touchably-soft hair.

What it is formulated to do:
Give hair the color-safe hydration it needs with this everyday Verb Hydrating Conditioner. Formulated to wash away clean, it delivers intense moisture and natural shine to hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free and does not contain gluten. Verb is an Austin-born and salon-raised brand. Each product in the family is the result of a discerning process of research, experimentation, and intuitive decision-making by professional stylists. Light to the touch and completely layerable, Verb embodies effortless style for anyone, anywhere.
Size 1.7 oz/ 50 mL · ITEM 1802099
exclusive· limited edition· buzzworthy· online only
$28.00

I LOVE....In Love...Soft, Silky Hair!...I don't put too much in because my hair tends to get greasy with a lot of product, but the little bit that I do work through my hair softens my hair right up, and eliminates most of the frizz (I have yet to find a hair product that eliminates it all, but such is life).
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight, multitasking oil that fights frizz, prevents heat/uv damage, and delivers a high-gloss, super-smooth finish to all hair types.

Key benefits:
- Delivers sleek, frizz-free hair
- Color-safe
- Protects hair

If you want to know more…
This hair oil is packed with African galanga, ama oil, and Asian borage oils to keep color from fading and protect hair from heat damage. It also addresses split ends, and has a fragrance with notes of violet, gardenia, ylang ylang, and white musk.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is not tested on animals.
Size 3.4 oz/ 101 mL · ITEM 1781236
exclusive· limited edition· buzzworthy· online only
$38.00

love it...Its good...Delivered no softness, shine or frizz manageability....I have thin, fine hair that is prone to getting greasy so I'm very cautious with any oil product but I tried this out this morning and while I can't say I have zero frizz, I can say holy smoothness.
What it is: A fast-absorbing oil that nourishes even the coarsest hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Frizz and Color Safe

Formulation: Oil

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens.

What Else You Need to Know: No Frizz Nourishing Oil is powered by a combination of Living Proof’s patented healthy hair molecule (OPFMA) and a nourishing five-oil blend that mimics the oils found in naturally healthy hair to weightlessly block humidity and condition dry, coarse hair.

This product is an Allure Best of Beauty award-winner.
Size 8.5 oz/ 250 mL · ITEM 1415785
exclusive· limited edition· buzzworthy· online only
$34.00

Not bad...love it...Enjoy gorgeous and soft hair!...I received this as a sample and I must say it's amazing...I already have healthy enough hair but during the winter months my hair can get a bit dry and frizzy at times...and when I used this sample I noticed a difference...my hair seems to have a smoother look to it and even healthier than it first was...I was impressed...I will be buying this product for sure after using this sample
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability
Size 6.7 oz/ 200 mL · ITEM 1602952
exclusive· limited edition· buzzworthy· online only
$34.00

Silky Hair...nice smell...shiny soft hair...They sell this in a little travel kit (which I think is awesome), along with the shampoo, primer and oil, so I recommend trying those out for a while before you buy the full size - with the travel versions, you get multiple weeks worth of uses, so it gives you more than enough time to figure out whether or not you love it.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multitasking, hydrating conditioner infused with six feather-light oils to instantly transform dry, coarse, frizzy hair to soft, smooth, silky, and detangled.

Key benefits:
- Provides rich but lightweight moisture
- Smooths, silkens, and detangles
- Protects against breakage and UV rays

If you want to know more…
Safe for colored and chemically treated hair, this multitasking, hydrating conditioner gives an immediate touchable transformation for dry, coarse, or brittle hair. It protects against breakage and UV—without weighing hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is safe for colored and chemically-treated hair and free of alcohol. Bb. stylist tip: for those who are extra thirsty, add a drop of Hairdresser’s Invisible Oil to this conditioner. For smooth styling, follow with Hairdresser’s Invisible Oil HEAT/UV Protective Primer

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.
Size 8 x 0.3 oz/ 8.87 mL treatments · ITEM 1802081
exclusive· limited edition· buzzworthy· online only
$32.00

best mask...So shiny!...Super Soft Hair...I have recently bleached my hair and dyed it back to black and bleaching has taken a toll on my hair just a couple days before I received my box I was contemplating getting a deep conditioning because my hair was so dry and used the whole sample and definitely felt the difference my hair was so soft and I loved the smell definitely going to purchase!
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A restorative healing mask that’s formulated to leave strands incredibly soft and smooth after just one treatment.

Key benefits:
- Repairs damaged hair
- Increases resistance to future damage
- Mends split ends

If you want to know more…
This intensive moisturizing treatment works in minutes to repair damaged hair and increase resistance to future damage. It is made with artichoke leaf extract to seal the cuticle and protect hair color from oxidative degradation.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
The fragrance is Melrose Place—a velvety rich rose fragrance with hints of bergamot, lychee, cedar-wood, and white musk.

Jen's style tip: headed to the gym or spa? Work this treatment through strands before a sweat session, let the heat help it penetrate your hair, and rinse. This product is suitable for all hair types, except very fine hair, and is not tested on animals.
Size 1.7 oz/ 50 mL · ITEM 1312784
exclusive· limited edition· buzzworthy· online only
$25.00

5 stars...LOVE IT...great for soft silky hair...I can believe this oil Save my hair in just two weeks" my hair had very nasty dry ends I started to use it the next the day of my purchase on my dry ends after I did that I started to use it like a treatment and zazzzz I have my hair so smooth and alive I did not need cut my ends!
What it is:
A strengthening and smoothing oil for the hair.

What it does:
This double-duty formula can be used as both a deeply nourishing treatment that helps to repair split ends and environmental damage, and as a color protecting style primer. Made with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and imparts intense shine while providing vital nutrients.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA and phthalates. Formulated with Color Hold® for maximum color retention. Best for use on medium to thick hair types.
Size 8.33 oz/ 246 mL · ITEM 1747377
exclusive· limited edition· buzzworthy· online only
$71.00

HOLY GRAIL...Frizz Free...Beautiful baby soft hair with a light shine....I have long, thick strawberry hair - one of the few things I really like about my appearance - so when I got a trimming and (I don't know if it was the style or the product the stylist used) my hair started to come out easily in clumps, I freaked out a little and started using all sorts of different products that didn't help.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An exceptional intensive care mask with the benefits of rare prickly pear seed oil to repair, nourish, and provide radiance to hair.

Key benefits:
- Protects and revives pigments in color-treated and natural hair
- Smooths and enhances shine
- Manages and controls frizz

If you want to know more…
This regenerative care treatment’s creamy formula penetrates completely into the hair for a deep and long-lasting result, from root to tip. Prickly pear seed oil is a precious natural remedy with antioxidant and regenerative benefits. Plant ceramides deeply restructures the hair to make it stronger and shinier, while inula flower extract protects and revives pigments in natural or color-treater hair. The scalp is stimulated, roots are regenerated, and hair is protected from breakage and split ends for a smooth, soft, radiant finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of silicone, ammonia, colorants, and oxidants. It can be used with all the shampoos of the range.
Size 1.0 oz/ 30 mL · ITEM 1885276
exclusive· limited edition· buzzworthy· online only
$5.00

Good mask...decent mask...Tried the rose and shea one and noticed beautiful soft hair the next morning...But of course Sephora thought of it all, and it was MORE than enough for my hair and after the shower I took after the next morning my hair was so soft I didn't recognize it.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A line of hair masks with targeted benefits to hydrate and repair hair while you sleep.

Key benefits:
- Repairing damaged hair
- Color protection
- Fights frizz

If you want to know more…
Each of these hair sleeping masks are designed to be applied to dry hair, acting overnight for better results. Each is targeted to a specific hair concern without weighing hair down. Just apply to hair, cover with the included cap, and wake up to hair that is softer, more flexible, and visibly more beautiful.

Coconut Mask: Nourishes and repairs hair fibers.
Shea Mask: Fortifies and helps to prevent breaking and split ends.
Rose Mask: Smooths and prevents frizzing.
Acai Mask: Protects color and boosts radiance.

What else you need to know:
This product is not tested on animals.

Research results:
Coconut Hair Sleeping Mask:
In a satisfaction test on 96 volunteers after 5 days of use:
- 92% find their hair to be nourished
- 70% find their hair to be repaired

Shea Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 96% of women find their hair to be fortified
- 95% of women find their hair to be less fragile

Acai Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 81% of women find their hair to be radiant
- 86% of women find their hair color to be revived

Rose Hair Sleeping Mask:
In a satisfaction test on 22 volunteers after 21 days of use:
- 95% of women find their hair to be smoothed
- 95% of women find their hair seems conditioned