Halloween Eye Makeup

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: Felt-tip, waterproof liquid eye liner. Intensely pigmented in satin and metallic finishes. Long-lasting to get you through your day.

What Else You Need to Know: Just one swipe of this gel-ink formula gives intense, long-lasting color in satin or metallic finishes. Ultra-precise felt-tip applies waterproof color smoothly. No pulling, skipping, or tugging on eyelids. Not tested on animals.

What it is: This beginner-friendly lash adhesive pen makes it easier than ever to apply false lashes and the clear formula means no eyeliner skills are needed.

Highlighted Ingredients:
- Aloe: Soothes and moisturizes.
- Vitamin E: Protects the skin and has soothing properties.
- Green Tea: Rich in antioxidants and defends against environmental aggressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Simply line, lash, and g

What it is: An innovative, bronze-inspired, mini palette that lets you create perfectly flattering looks.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: This eyeshadow palette provides maximum color payoff with minimal effort, blending seamlessly to achieve vibrant, ultra-pigmented looks that last. The compact size is perfect for traveling, allowing you to complete a whole look on the go.

This Set Contains:
- 5 x Eyeshadows in Stark (shimmering, dark, cool burgundy), Bare (matte pastel pink), Stripped (shimmering warm silver), Dazz (shimmering coral with light bronze shift), Uncovered (matte dusty coral)

What it is:
An effective brush-on adhesive formula for false lashes.

What it is formulated to do:
This high-quality brush-on formula comes with an ultrathin brush for precise, quick application of both strip and individual lashes for all-day wear. Enriched with vitamins A, C, and E, the latex-free formula dries invisibly and is safe for contact lens wearers and sensitive eyes. Lashes have never been easier.

What it is: A long-wearing waterproof eyeliner that offers the precision of liquid liner with the ease of a gel-based formula.

What Else You Need to Know: Bobbi Brown’s bestselling waterproof gel eyeliner provides ultra-precise, budge-proof, smudge-proof, fade-proof definition. This highly pigmented gel-based eyeliner lets you create subtle to dramatic looks effortlessly, all with 8-hour wear.

What it is: A creamy, matte eye pencil that offers rich definition and glides on effortlessly for bold to natural eyeliner looks.

Formulation Type: Eye Liner

Benefits: Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.