What it is: A color-safe shampoo breathes life into fine, flat hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine

Hair Concerns:
- Dryness
- Flatness
- Damage, Split Ends, and Breakage

Key Benefits:
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes

Formulation: Gel

Highlighted Ingredients:
- Biotin: Strengthens and reinforces hair by delivering essential nutrients.
- Chia Seed Oil: Thickens and volumizes.
- Hydrolyzed Keratin: Softens, smooths frizz, and adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAI‘s bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. It‘s also scented with Mercer Street—a rose fragrance with notes of Italian lemon, jasmine, and white musk.

What it is: A color-safe shampoo that nourishes, strengthens, and adds shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium

Hair Concerns:
- Frizz
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes

Formulation: Gel

Highlighted Ingredients:
- Kumquat Fruit Extract: Full of vitamins A, B, and C to add shine.
- Babassu Oil: Hydrates hair and scalp.
- Coconut Oil: Strengthens, seals split ends, and reduces breakage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAI‘s bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. It‘s also scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine, and white musk.

What it is: A color-safe shampoo strengthens and calms thick hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Thick

Hair Concerns:
- Frizz
- Dryness
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles

Formulation: Gel

Highlighted Ingredients:
- Marshmallow Root Extract: Softens, moisturizes, and detangles.
- Shea Butter: Hydrates and locks in moisture.
- Avocado Oil: Prevents breakage and strengthens.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAI‘s bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. It‘s also scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine, and white musk.

What it is: An indulgent shampoo that moisturizes and adds shine in blonde-highlighted, lightened, or gray hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Removes outside impurities and dirt from hair
- Gently cleanses while moisturizing hair
- Adds a glowing, shiny finish and soft touch

Highlighted Ingredients:
- Japanese White Peony: Rich in antioxidants to deeply nourish and soothe hair.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This shampoo adds powerful shine and deep moisture to highlighted, lightened, and gray hair. It is made with handpicked Japanese white peony, which is rich in antioxidants to deeply sooth and nourish hair, and helps your blonde look its most beautiful.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia, and base notes of hearty white musk.

What it is: An invisible dry shampoo that re-energizes second-day hair, preserves blowouts, and adds natural volume.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness, Volumizing, and Color Safe

Formulation: Spray

Fragrance Type: Citrus and Woods

Highlighted Ingredients:
- Glycerin: Naturally binds moisture for added softness.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and silicone. This product is also vegan, cruelty-free, and gluten-free. It comes in recyclable packaging.

What Else You Need to Know: This talc-free dry shampoo features a beige undertone that seamlessly fades into any brunette shade. It is designed to revitalize days-old hair by gently removing oil and impurities so that hair not only looks clean, but feels clean. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance. No wonder this product had a 2,000 person waitlist.

What it is: A purple-hued dry shampoo designed to gently cleanse and add natural volume while enhancing blonde tones between salon visits.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness, Volumizing, and Color Safe

Formulation: Spray

Fragrance Type: Citrus and Woods

Highlighted Ingredients:
- Glycerin: Naturally binds moisture for added softness.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and silicone. This product is also vegan, cruelty-free, and gluten-free. It comes in recyclable packaging.

What Else You Need to Know: This talc-free dry shampoo features a purple undertone that seamlessly fades into and enhances the color of any and all blonde shades. It is designed to revitalize days-old hair by gently removing oil and impurities so that hair not only looks clean, but feels clean. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance.

What it is: A luxurious purple shampoo that neutralizes brass in blonde hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Brassiness
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanses while moisturizing hair
- Smooths hair for a subtle shine

Highlighted Ingredients:
- Japanese Pigment Technology: Neutralizes unwanted brassy tones.
- Japanese White Peony: Rich in antioxidants to deeply nourish and soothe hair.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This expertly crafted purple shampoo, with shu uemura-exclusive purple and blue pigments, neutralizes brassy yellow tones while adding sumptuous softness and shine to blondes. These traditional pigments are made with handpicked white peony to neutralize and nourish hair.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.

What it is: A creamy, sulfate-free shampoo that hydrates normal to thick, dry, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Superior moisture
- Touchable softness
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A highly moisturizing, reparative shampoo that leaves hair easy to manage, shiny, and healthier with each use.
Key benefits:
- Repairs and maintains bonds within the hair
- Eliminates frizz and flyaways
- Reduces breakage
If you want to know more…
This shampoo repairs and protects hair from everyday stresses—including damaged hair, split ends, and frizz—by re-linking broken bonds. No.4 is color-safe and proven to reduce breakage and strengthen all types of hair.
Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: An exfoliating, sulfate-free scrub that lifts away impurities and buildup while balancing and soothing an itchy, irritated scalp (whether oily or dry).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Oiliness
- Flaky, Dry Scalp

Key Benefits:
- Detoxifies and removes buildup, oil, and impurities
- Hydrates, balances, and soothes an itchy, irritated, and flaky scalp
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that purifies, nourishes, and refreshes

Formulation: Scrub

Highlighted Ingredients:
- Binchotan Charcoal: Detoxifies and draws out impurities that clog the hair follicle and cause buildup on the scalp.
- Coconut Oil: Moisturizes the scalp, preventing dryness and flakiness.
- Peppermint, Spearmint, and Tea Tree Oil Complex: Has a cooling effect on the scalp and reduces itchiness, irritation, and flakiness.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Made with 95 percent naturally derived ingredients, this shampoo supports absorption of key vitamins and minerals for long-term hair health while balancing scalp hydration for both oily and dry types. Peppermint, spearmint, tea tree, and coconut oils soothe and refresh, while binchotan charcoal and plant-based exfoliators lift away buildup, impurities, dead skin, and excess oil that can clog hair follicles.

This product is an Allure Best of Beauty award winner.

Clinical Results: In a clinical study, after 1 use:
- This product increased scalp hydration

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

What it is: A sulfate-free, color-safe glossing shampoo formulated with scalp and hair in mind, removing dirt and product buildup without damaging the hair shaft or stripping color.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Sacha Inchi Seed Oil: Extracted from the seeds of the sacha inchi fruit, this oil is used for its potential to moisturize and soothe irritated skin. These benefits are attributed to the high concentration of antioxidant polyphenols, omega 6 (aka linoleic), and omega 3 (linolenic) fatty acids that sacha inchi seed oil contains. In hair care, sacha inchi oil adds shine and helps offset the damage done by heat styling due to its ability to both coat and partially penetrate the hair shaft.
- Panthenol: Also known as pro-vitamin B5, it is used as a powerful hydrating ingredient that helps smooth, soften, and strengthen the hair shaft.
- Coconut Amino Acid Blend: Gentle, fatty-acid-rich, coconut-based surfactants work together to create a rich foam that effectively lifts dirt, styling products, and other substances away without damaging or stripping color while quick-absorbing amino acids add strength and improved manageability, giving hair a healthier, glossier appearance with visible body and bounce.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Amino acids smooth and strengthen hair, add shine, and give visible body and bounce. Antioxidant and fatty-acid-rich oils add moisture without weighing hair down. It is formulated without sulfates for a gentle, low-foam cleanse. A blend of moisturizing sweet almond oil and extract has a naturally sweet almond scent that dissipates quickly.

This shampoo is free of sulfates, silicones, essential oils, fragrance, dyes, and drying alcohols.

For 30 years, celebrity hairstylist Chris McMillan has worked with every recognizable head of hair in Hollywood. But he could never find a product to do what he wanted: bring hair back to its strongest, healthiest state. So he collaborated with his childhood friend who also happens to be the founder of Drunk Elephant. Together, they created a line of hair care that focuses on the scalp—products that dissolve years of buildup while nourishing hair with coconut-based cleansers and shine-boosting amino acids. The rest just grew from there.
Drunk Elephant is a supporter of IEF (International Elephant Foundation) and is cruelty-free.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: A formula that enhances hair smoothness, volume, strength, and shine.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Liquid

Highlighted Ingredients:
- OFPMA

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.