Mascara is an essential part of any woman's beauty routine. It thickens, darkens, and curls lashes for a more dramatic look. Here are some of the best mascaras on the market today.
Size: 0.17 fl oz / 5 ml·ITEM: 2707156
Color: Black - intense black, soft matte
$15.00
Great Mascara!...It's quickly become one of my favorite mascaras....Beautiful mascara!...I am extremely picky about mascaras as all wands are not created equal! With that being said, this mascara surprised me.
What it is: A lengthening and volumizing mascara designed to deliver sexy, extension-effect lashes that curl with every coat.
Formulation Type: Volumizing, Lengthening
Highlighted Ingredients:
- Biotin: Supports strong, healthy-looking lashes.
- Collagen: Visibly boosts lash volume.
- Peptides: Enhance the look of lash length and fullness.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: Meet the ultimate mascara, a formula for extension-effect lashes that curl with every coat. Create extreme volume while lengthening and sculpting your lashes from root to tip—without any flaking, clumping, or smudging.
$155.00
After using this Eyebrow and Lash Enhancing Serum, my eyebrows and lashes look healthy, hydrated and strong. I love this serum! It has now become a part of my daily routine I can not live without!...My lashes hold a curl better, and mascara make my lashes look luscious rather than just noticeable. ...Long, strong healthy lashes!
What it is: A two-in-one solution for long, lush lashes and full, face-defining brows.
Skin Type: Normal, Dry, Combination, and Oily
Highlighted Ingredients:
- TFC8: Helps guide key nutrients and powerful natural ingredients to the skin cells.
- Roselle and Safflower Extracts: Encourage regrowth and decrease triggers of hair loss.
- Biotin: Supports increased natural hair growth and improved hair health and strength.
Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: The Eyebrow & Lash Enhancing Serum uniquely helps to nourish, support, and revive th
Size: .14oz / 4g·ITEM: 2749570
Color: Ultra Black - Black
$19.00
This ultra-black mascara is buildable and delivers a +177% increased volume' to instantly intensify your eyes with the most sophisticated volume. ...I love how it coats my lashes, makes them feel healthy as well. I just wish that it was waterproof.
What it is: A new volumizing and lengthening, ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Pro Vitamin B5: Protects and strengthens lash over time.
- Ceramide-Like Active: Nurtures and smooths the lash surface.
$29.00
Love this mascara!...Great mascara! I always have an issue with mascaras clumping when I put it on or smudging after a few hours of wear but didn't have any issues with this one!...I've used way more volumizing mascaras. - I've used mascaras I like more that cost less.
What it is: An intensely black, ultra-dramatic mascara.
Benefits: Volumizing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This mascara’s custom double-cut brush loads your lashes and combs through for the ultimate volume, lift, and definition, while peptides and glycerin help condition and support healthy-looking lashes.
Size: 0.16 oz / 5 mL·ITEM: 2774446
Color: Friesian Black - inky black
$15.00
This mascara was a life changer. Got rid off all of my other mascaras this is the one! ...New Go to Mascara...I just received this, and I'm excited to use a mascara that is healthy for my lashes. I really don't care about a waterproof feature.
What it is: A serum-infused mascara that lifts, lengthens, and defines with all-day stay; powered by a pentapeptide lash serum to visibly thicken lashes over time.
Formulation Type: Volumizing, Curling, Lengthening
Highlighted Ingredients:
- Myristoyl Pentapeptide-17: A five-amino-acid peptide that visibly increases lash density over time.
- Vitamin B5: Moisturizes, prevents lash damage, and improves luster and sheen.
- Patented Emulsion Wax Blend: Wraps each lash in a strong, flexible coat, keeping them long and lifted.
Size: 0.17 oz·ITEM: 2714459
Color: Jet - black
$12.00
My new favorite mascara. Love everything about it. Feels healthy on my lashes (didn’t know that could even be a thing, but here we are). ...Must have mascara!!!...I love the way the wand fits perfectly into the lashes, leaving a clean and healthy curl to them. If you have not bought this I definitely recommend you to buy it!
What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.
Formulation Type: Volumizing, Lengthening
Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus
$48.00
This serum contains Vegan Keratin and peptides which helps to nourish and keep our lashes healthy. It also contains hyaluronic acid, which is great for conditioning and moisturizing. ...I have naturally long, thick lashes, but they can fall out easily from everyday lash curler and mascara usage. This serum has kept my lashes full and healthy, and my lashes are bit longer and DEFINITELY more abundant.
What it is: A brow-and-lash-boosting serum powered by peptides and vegan keratin to accelerate the appearance of fuller, feathery brows and longer, thicker lashes.
Highlighted Ingredients:
- Peptide Trio: Promotes the look of length and thickness.
- Vegan Keratin: Provides essential building blocks of healthy-looking, fortified hair.
- Provitamin B5: Promotes smooth, shiny hair.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
$30.00
Lasts forever, always get the most compliments whenever I wear this mascara. My lashes even feel healthy after wearing...Natural Tubing Everyday Mascara...It reminds me of the Ilia limitless mascara, except this is a tubing formulation.
What it is: A tubular mascara that lengthens and defines lashes without clumping, smudging, or smearing.
Formulation Type: Lengthening
Highlighted Ingredients:
- Rose Oil and Rosewater: Condition and boost lash elasticity.
- Rice Bran Wax: Densifies lashes without weighing them down.
- Candelilla Wax: Adds glide for a smooth application.
Ingredient Callouts: Free of retinyl palmitate. It is also cruelty-free.
What Else You Need to Know: Infused with conditioning rose oil and rosewater, this featherlight gel-cream formula envelopes lashes in a flexible film, creating an elongated, lifted, and defined look. The custom-molded plastic brush has a unique shape that perfectly conforms to your lash line.
$15.00
It stays on all day and makes my lashes look long and healthy overall. It’s also not too hard to remove, which is great since waterproof mascaras can sometimes be a hassle....Like all waterproof mascaras it’s harder to get off than normal mascara
What it is: A waterproof version of Size Up Mascara that provides immediate and long-lasting XXL volume and wear for super-size lashes—even underwater.
Formulation Type: Volumizing, Curling, Lengthening
Ingredient Callouts: It is vegan.
What Else You Need to Know: Experience mascara for XXL lash volume, even underwater. With its long-wear, waterproof, vegan formula, Size Up Waterproof delivers longer, curlier, super-size, and separated lashes in the blink of an eye. Another Size Up Waterproof benefit? Its hourglass-shaped wand has short fibers in the center to load lashes and give them intense black volume, plus long fibers at the ends for separated lashes. It’s XXL mascara from every angle. It also has iconic me
Size: 0.29 oz / 8 mL·ITEM: 2606176
Color: Jet - Black
$20.00
This mascara is so underrated! It makes my lashes look so full and healthy while also making them longer due to the serum inside! ...LOVING this lightweight efficient mascara!...This was my first time trying vegan, cruelty-free mascara and i'll never go back to my previous mascaras after this.
What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.
Formulation Type: Curling and Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i