What it is:
A crease-free, lasting eyeshadow primer that lasts all day.

What it does:
Shadow Insurance locks down eyeshadows, intensifying color to ensure waterproof, crease- , and fade-proof coverage for up to 24 hours. The ultra-lightweight, colorless formula glides effortlessly onto lids, leaving a smooth, even canvas for budge-proof shadow application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Truly versatile, Shadow Insurance can be used with powder or cream eyeshadow products, and it's concentrated: the size of a rain drop covers the entire lid.

This product is free of synthetic fragrances and dyes and petrochemicals.

What it is:
A lightweight primer that creates a seamless canvas that keeps cream and powder eye color looking brilliant, fresh, and just-applied all day.

What it does:
This smudge-proof eyeshadow base uses a unique polymer and mineral powder blend to get a firm grip on color for long-lasting, gorgeous wear. Fortified with a special deep-sea extract and an antioxidant rice extract, it dries on contact and keeps the delicate eye lid smooth and ready for eyeshadow application.

What else you need to know:
This fragrance-free product is ophthalmologist and dermatologist-tested.

Research Results:
After 2 week test:
- 97% felt that it maximized your eyeshadow color
- 93% felt that it extended the wear of your eyeshadow
- 90% felt that it prevented creasing and smudging.

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
A water-resistant eyelid primer that camouflages imperfections and discolorations, while it enhances the durability of eye makeup.

What it does:
Eye Basics provides the perfect canvas for eyelids to help eye color stay on longer. The highly versatile formula is water-resistant and crease-proof. Its sheer, creamy texture blends easily and smoothly, leaving a long-lasting, semi-matte finish.

What else you need to know:
Use as an eyelid primer or alone to color correct and cover imperfections. Its skin-friendly ingredients enhance the delicate skin on the eyelids while botanicals soothe and vitamins A, E, and C provide antioxidant protection. The Eyebright shade makes the white of the eyes brighter and lighter. The Peach shade is perfect for darker skin tones.

This product is free of fragrance.

What it is:
A creamy, nude matte primer that gives you vibrant, crease-free eyeshadow for 24 hours.

What it does:
Get a primer with multiple benefits. This 24-hour wear, crease-free shadow provides vibrant color and smoother application. Eden, a nude matte shade, glides on effortlessly, reduces the look of redness, and delivers full coverage for a gorgeous, subtle look when worn alone. Its innovative polymer technology fills in any imperfections on the skin’s surface, prepping lids for all-day shadow.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. It features an applicator that lets you glide on this formula with more versatility.

What it is:
A lightweight, non-greasy, non-sticky formula that sets the stage for perfect, lasting eye-makeup application.

What it does:
This smooth-textured essential glides over the eyelid without dragging. It performs like a magnet, preventing eyeshadow from migrating and creasing. Micro-encapsulated pigments float over the eye area, finessing skin texture and blurring fine lines. Use the Smoky shade to prep your lids for a smoldering smoky-eye look.

What it is:
A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free.

What it does:
Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.

What it is:
A cooling, anti-fatigue eye balm and primer in one that preps the skin for smooth makeup application.

What it does:
Coverage can only go so far. This priming balm smooths and blurs the look of fine lines while reducing puffiness. Infused with cucumber, matcha green tea, and caffeine, the sheer and velvety texture effortlessly melts into the skin to condition the eye area. It perfectly preps the under-eyes for corrector and concealer application, so makeup never creases or looks cakey.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
An eyeshadow primer that locks on shadow and maximizes color vibrancy for 24 hours.

What it does:
Smashbox’s 24 Hour Photo Finish Shadow Primer keeps your eyeshadow in place and vibrant all day. It glides a smooth base onto lids that makes applying every type of shadow a breeze, and acts like glue to lock on shadow. The sweat- and humidity-resistant formula prevents budging, fading, and creasing.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Smashbox tested this eyeshadow primer during day-long shoots at their L.A. photo studio—and in women’s real lives. It’s proven to last for full 24 hours, whether you're at an A.M. yoga class or after-hours drinks. It works great with oily lids and locks on even the most shimmery shadows.

This product is vegan, cruelty-free, and formulated without fragrance and sodium lauryl sulfate.

#LIPSTORIES
This is lipstick for real life, not just ring lights—lipsticks for celebrating the wild adventures, best moments, and magical memories in your life. So grab a shade or four and take your lipstick outside. See you out there!

What it is:
A high-pigment, lightweight lipstick that provides full-coverage color in one swipe. Available in 40 shades and three finishes: matte, cream, and metal.

Here are our stories:
HOLIDAZE:
From hometown hangs to winter getaways, these shades were made for the coziest time of year.
11 Fireside | 44 Woof | 10 Yum Yum | 48 Just Add Tinsel

LADY BUSINESS:
These bold lipsticks were made for gals going big places, like interviews for that promotion to Head Babe In Charge.
45 City Beat | 27 Hong Kong by Night | 09 Labyrinth City | 47 Cash Money

GLOBAL CITIZEN:
Buy the ticket, hit the road, etc. These shades were made for travel selfies that’ll give your friends FOMO.
14 Twolips | 25 First Class | 04 Somewhere in Spain | 46 Ice Breaker

HASHTAG THROWBACK:
Dive into that nostalgic feeling with shades that’ll inspire your future #TBT pics.
35 Take a Bite | 22 A Little Magic | 29 Malt Shake | 41 Take a Spin

WIFED UP:
These wedding-party-approved shades are all about L-O-V-E and you + Sephora Collection = <3 4-EVA.
38 Off Limits | 03 Oui! | 07 Love Love | 51 Light Festival

SPRING BREAK STATE OF MIND:
When you’re ready to Get. Out. Of. Here. these shades will transport you back to being poolside in Puerto Vallarta.
06 Tan Lines | 36 Spring Break | 21 Pineapple Express | 24 Deep Water Bay

BRUNCH DAYS:
These lipsticks were made for brunch days a.k.a. the best days a.k.a. the days that start with S.
43 In the Clouds | 26 All Washed Up | 32 Berry-licious | 01 Brunch Date

TOP DOWN LIFE:
Music’s on, top’s down—these shades were made for road trippin’ with your ride-or-die chicks.
49 Ouch | 30 Matinee | 33 Wanderlust | 31 Golden Gate

FESTIVAL VIBES:
Whether you’re with the band or waiting in the GA line, these shades scream "FESTIVAL-READY."
23 After Hours | 39 Desert Trip | 42 No Cell Service | 50 Trippin

POOL O’CLOCK:
From poolside hangs to permanent brunch, these bright shades will see you through every summertime situation.
12 Celebrate | 37 Hot in Havana | 28 Popsicle Lips | 13 Coconut Grove

Tell us your #LIPSTORIES on Instagram and tag us @SC!