Coverage:
✔ Medium

Skin type:
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is: A five-in-one long wear, vegan primer that can be used under (or instead of) foundation for smoother, brighter skin.

What it does:
This product hydrates, helps smooth fine lines, and works to correct dullness and enlarged pores. It provides lightweight, sheer coverage, while protecting your complexion with SPF 30. This formula also contains a triple-B complex to help brighten, smooth, and soften your skin.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is dermatologist-tested, vegan, and formulated without mineral oil, triclosan, and gluten.

Research results:
Immediately after application:
- 100% of women saw an improvement in surface texture of skin for smoother makeup application
- 97% of women felt smoother, softer skin

After 4 weeks:
- 94% of women said pores appeared less visible
- 91% of women said fine lines appeared minimized

Coverage:
✔ Light

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

SPF:
- SPF 35

What it is:
A multitasking, tinted BB cream that merges makeup and skincare in one step.

What does:
- Formulated with emollients, optical pearl pigments, and anti-aging peptides
- Reduces the look of fine lines and wrinkles in as little as four weeks
- Delivers broad spectrum SPF 35 UVA/UVB protection

Just a small amount of this tinted moisturizer primes, perfects, hydrates, controls oil, and protects against the sun. It hydrates without shine and conceals imperfections with light, buildable coverage.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Get soft- and corrected-looking skin in one step with this award-winning BB cream. The unique, oil-free formula creates "progressive" coverage—meaning you can achieve different levels of coverage depending on how you wear it. For natural-looking radiance, use a pea-size amount. For an all-over perfected look, wear it under foundation.

This product is vegan-friendly, cruelty-free, and formulated without sodium lauryl sulfate, oil, fragrance, and talc.

Beauty Balms or BB Creams were originally developed as a perfect post-procedure cream used to treat, hydrate, prime, protect, and camouflage the skin. Great for all skin types including those with sensitive skin, these versatile "five-in-one" formulas are designed to do it all: treat with high levels of active skincare ingredients; moisturize and smooth dehydrated skin; prime and perfect skin’s surface; camouflage and color correct the skin tone; and protect skin from the sun with SPF. They can be used as a last step for their skincare benefits or used on their own as an instant beautifier. 

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

SPF:
- 50

What it is:
A bestselling, award-winning, color-correcting, full-coverage cream with anti-aging skincare and SPF 50+ physical sunscreen.

What it does:
This color-correcting cream provides full, flawless coverage and protects skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It is clinically tested to increase hydration, smooth texture, and enhance the look of brightness. The breakthrough formula doesn't crease or crack and instantly camouflages imperfections, including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins, and antioxidants that work in harmony to diminish the appearance of wrinkles and pores to create a more radiant, supple, and flawless-looking complexion.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is an Allure Readers' Choice award winner.

This product was developed with plastic surgeons and dermatologists. It is clinically tested and cruelty-free.

"This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day. It really adjusts to your skin tone perfectly!"—Jamie Kern Lima, Co-Founder and CEO, IT Cosmetics