What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
A lengthening, curling, volumizing, and conditioning mascara.

What it does:
Tarte lights, camera, lashes™ 4-in-1 mascara could be considered a dramatic makeover for your lashes. This high-performance formula is proven to increase the appearance of lash volume by 330 percent—creating strikingly thick, sexy lashes.

What else you need to know:
This product is vegan.

What it is:
An intensely volumizing mascara for bigger, fuller lashes.

What it does:
Transform lashes with this ultra-volumizing mascara. The vitamin-enriched, clump-resistant formula deepens, darkens, and thickens while the curvy, hourglass-shaped brush evenly coats lashes from root to tip.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

What it is:
A richly-pigmented, volumizing mascara that instantly lengthens and defines each and every lash.

What it does:
Get instant lash drama with High Impact™ Mascara. Pump up the volume and length of your lashes for a look that appears lusher, plusher, and bolder. This mascara coats your lashes in pure, deep color for an irresistible lash look.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is ophthalmologist tested, allergy-tested, and is safe for sensitive eyes and contact lens wearers. It is free of fragrance.

BeautyTip:
For brighter eyes, apply Pep Start Eye Cream before mascara application. Then take it all off with Take the Day Off Makeup Remover. (Each sold separately.)

What it is:
A reparative and volumizing mascara infused with Amazonian clay.

What it does:
This mascara delivers a 406 percent increase in lash volume and offers long-term reparative, rebuilding, and strengthening benefits with each swipe, giving you instant results and better lash health. Amazonian clay, known for intuitively restoring hydration and the skin's texture, also works to hydrate and replenish dry and brittle lashes to prevent fallout. This natural clay performs all day by absorbing oil and keeping the mascara in place for flake-free, longer wear. It prevents lash loss and promotes lash health, and after daily wear, lashes are intact, healthier, and stronger. Amazonian clay also enriches the pure color pigments, creating a volume-boosting formula with higher intensity and truer color. The result is healthier and more voluminous lashes that won't ever flake or transfer.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan and formulated without mineral oil, sodium lauryl sulfates, and gluten.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

What it is:
A lengthening mascara that stays put for 24 hours without smudging or smearing.

What it does:
This mascara leaves lashes looking gorgeous for up to 24 hours, lasting through rain, sweat, humidity, and tears. It removes easily with warm water, and it’s unique brush coats and beautifully lengthens even the tiniest of lashes.

What else you need to know:
This product is allergy tested, safe for sensitive eyes and contact lens wearers, and it’s ophthalmologist tested.

What it is:
A tube-forming, water-resistant mascara that gives buildable, glamorous volume with no smudging, flaking, running, or clumping.

What it does:
After almost a decade in development, Blinc Mascara Amplified provides incredible, buildable volume and length, all while offering their signature LifeProof properties of the original Blinc Mascara—smudge-proof, sweat-proof, water-resistant, and flake-proof. As with the original, Mascara Amplified coats lashes with a glossy, volumizing and extending coat that forms tiny water-resistant “tubes” around the lash. But, unlike the first formula, this one applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries.

What else you need to know:
Removing Blinc Mascara Amplified is just as easy, and requires no makeup remover. Simply apply a little warm water along with some gentle pressure, and the tubes easily slide off your lashes. You will actually see the tiny tubes in your hand as it comes off without leaving any messy black tint or residue behind.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately). Pair it with Feather Noir Ultra-Skinny Lash-Discovering Mascara and Lamé Noir Ultra-Glittering Mascara (sold separately) to style your lashes for every occasion.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

Research results:
In an instrument-measured study conducted by an independent lab on equally-sized adhesive lashes, the following results were reported:
- 1800% more volume in three strokes
- 300% more volume in one stroke

What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is:
A mascara that lengthens and glosses lashes for a natural-looking finish.

What it does:
This gel-based formula defines lashes naturally. Lashes stay silky, pliant, clump, and flake-free through multiple coats.

What else you need to know:
This product is ophthalmologist tested.

What it is formulated WITHOUT:
- Parabens

What it is:
A highly natural nourishing and lengthening mascara infused with argan oil and lash-strengthening bamboo extract.

What it does:
Treat your lashes to the nourishing power of 100 percent Pure Argan Oil mixed with blackest-black iron mineral pigments, and infused with the lash-strengthening properties of bamboo. A total of 91 percent natural, this mascara conditions as it coats, lengthens, volumizes, lifts, and curls. The unique formula is delivered by an innovative five-ball brush that reaches every lash for your most wide-awake eyes. Lashes appear healthier and less lash loss is experienced during makeup removal.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, clinically tested, and formulated without gluten, GMO, synthetic fragrance, formaldehyde, and PEG compounds. 

Research results:
- 24-hour mascara
- 91% natural
- Clinically proven to increase the appearance of lash volume 10x after one application

In consumer studies:
- 94% saw an increase in lash length
- 94% said lashes appeared healthier after continued use
- 82% experienced less lash loss during makeup removal

What it is:
An extreme-black mascara.

What it does:
Diorshow Black Out Mascara gives your lashes a little more oomph and a lot more drama. Intensified by ultra-black, kohl pigments, the formula glides on smoothly and draws each lash out to show-stopping lengths. Wear it alone, or layer it over Diorshow to glamour-eyes in an instant!