What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.

What it is:
A giftable duo that includes a long-wear, high-intensity eyeliner paired with a volume-boosting mascara.

What it does:
This must-have duo nourishes lashes while creating a dramatic look. DRAMA LIQUI-PENCIL™ Longwear Eyeliner has the high-intensity color of a liquid liner and the ease of application of a pencil. Featuring a smooth, instantly blendable formula, it sets quickly for 24-hour wear—without budging or fading. HYPNÔSE DRAMA has a unique, oversized brush that allows full contact with lashes for ultimate volume. The creamy, easy-glide formula evenly coats lashes from root to tip for buildable volume, promising intense, deep color.

This set contains:
- 0.028 oz/ 0.79 g DRAMA LIQUI-PENCIL Longwear Eyeliner in Noir Intense (deep black)
- 0.21 oz/ 6.2 mL HYPNÔSE DRAMA

What else you need to know:
Both products are fragrance-free and ophthalmologist tested.

What it is:
A long-lasting, high-impact mascara with a jumbo brush and a rich, carbon-black formula that intensely thickens, curls, and lifts lashes.

What it does:
Create the ultimate lifted, faux lash look, from root to tip, with Bobbi Brown’s Eye Opening Mascara. Designed exclusively for this mascara, its jumbo brush head grabs and visibly pushes each and every lash upwards, leaving a long-lasting curl that holds for eight hours.

What it is:
A mascara that instantly gives lashes extreme volume.

What it does:
Get lush lashes in just one swipe. This all-in-one mascara provides volume, length, and definition. It's formulated with a blend of hard and soft waxes to optimize lash volume with instantaneous and full impact, while leaving the lash soft and flexible. The oversized patented lash brush features a bristle weave design that coats and texturizes lashes in fewer strokes—creating a striking lash look.

What else you need to know:
The patented asymmetrical applicator allows for the optimal amount of formula to be loaded onto the brush.

Armani Eyes to Kill Mascara is an Allure Best of Beauty Award Winner.

What it is:
A waterproof and smudge-proof, iconic mascara with an intense black pigment that curls, defines, and strengthens lashes.

What it does:
Givenchy’s Phenonen'Eyes Mascara combines its iconic spherical brush with an enhanced formula for ultimate definition, length, and curl in an intense black shade. Its comfortable formula curls and defines for a wide-eyed lash look that lasts all day. It features a new hydrating polymer that prevents smudging and a triple-action polymer that strongly clings to the lashes to lengthen and curl them. Non-sticky and easy to apply, this mascara’s 360-degree, modern brush design has a precise “S” brush shape to separate and coat every lash—even the shortest—from root to tip.

What else you need to know:
During photo shoots and backstage at fashion shows, Nicolas Degennes, Makeup and Color Artistic Director at Parfums Givenchy, used to trim mascara brushes to access the hardest-to-reach lashes and add greater definition at the roots. This gave rise to Phenomen’Eyes Mascara, featuring a unique sphere-shaped brush that grips all lashes for a more intense makeup result.

What it is:
A smudge-proof, iconic mascara with an intense black pigment that curls, defines, and strengthens lashes.

What it does:
Givenchy’s Phenonen'Eyes Mascara combines its iconic spherical brush with an enhanced formula for ultimate definition, length, and curl in an intense black shade. Its comfortable formula curls and defines for a wide-eyed lash look that lasts all day. It features a new hydrating polymer that prevents smudging and a triple-action polymer that strongly clings to the lashes to lengthen and curl them. Non-sticky and easy to apply, this mascara’s 360-degree, modern brush design has a precise “S” brush shape to separate and coat every lash—even the shortest—from root to tip.

What else you need to know:
During photo shoots and backstage at fashion shows, Nicolas Degennes, Makeup and Color Artistic Director at Parfums Givenchy, used to trim mascara brushes to access the hardest-to-reach lashes and add greater definition at the roots. This gave rise to Phenomen’Eyes Mascara, featuring a unique sphere-shaped brush that grips all lashes for a more intense makeup result.

What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.*

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, January through February 2018.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in two vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.

What it is:
A ready-to-gift ornament of They're Real! Lengthening Mascara with a to/from hang tag.

What it does:
Celebrate the season with this limited-edition mini of Benefit’s number-one bestselling lengthening mascara. The jet black, long-wearing formula won’t smudge or dry out, and the specially-designed, custom-dome brush reveals lashes you never knew you had.

Research results:
In a self-evaluation by 31 women, after 2 weeks:
-94% saw dramatic length and volume
-94% saw visible lift
-100% saw long-wearing results

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is:
An extreme-black mascara.

What it does:
Diorshow Black Out Mascara gives your lashes a little more oomph and a lot more drama. Intensified by ultra-black, kohl pigments, the formula glides on smoothly and draws each lash out to show-stopping lengths. Wear it alone, or layer it over Diorshow to glamour-eyes in an instant!