Minimalist Makeup

What it is: A hydrating, cushiony, serum-like formula that glides on effortlessly and delivers the color intensity of a lipstick with the brilliance of a gloss.

Formulation Type: Lip Gloss

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Castor Oil: Softens and visibly plumps lips with a rich supply of omega fatty acids.
- Sunflower Seed Oil: Delivers balm-like hydration.
- Rosemary Leaf: Conditions.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This nonsticky, hydrating formula delivers a non-feathering pop of color with high shine in one swipe. It’s enriched with nurturing oils and herbal extracts to visibly rejuvenate your l

What it is: A silky monochromatic eyeshadow trio of essential signature shades in three buildable talc-free finishes: matte, satin, and metallic.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Wear your signature shade three ways. Each curated eyeshadow trio features three finishes for an easy eyeshadow look: a smooth matte eyeshadow, a satin eyeshadow with a soft sheen, and a shimmery metallic eyeshadow with sparkle.

What it is: A buildable, lightweight complexion stick that can be used as a foundation or a concealer for easy, natural-looking coverage on the go.

Coverage: Medium

Finish: Natural

Formulation: Stick

Highlighted Ingredients: 
- Fatty Acids: Condition skin and lock in moisture.

- Sea Daffodil Extract: Diminishes the look of dark spots and pigmentation.

What it is: A matte eyeshadow palette with nine hues to create subtle to intense looks with a monochromatic twist.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a minimalist, monochromatic moment or go ’90s-supermodel glam with this versatile matte-eyeshadow palette. Inside are nine stunning, shimmer-free shadows in two high-impact, never-flat, harmonious powder and cream-to-powder formulas. Contouring and defining the shape of your eyes has never been so se

What it is: A lightweight highlighter balm with golden, light-reflective minerals for a dewy glow in seconds.

Highlighted Ingredients:
- Baobab Seed Oil: Hydrates and nourishes skin.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Made in one universally flattering shade with a translucent base, this subtle highlighter gives your skin a dewy, natural-looking glow.

What it is: Hourglass introduces Red 0, a 100% vegan special edition shade featuring its namesake ingredient.

Formulation Type: Lipstick

Benefits: Long-wearing

Highlighted Ingredients:
- Red 0: A patent-pending vegan replacement for carmine.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Hourglass is proud to introduce Red 0, a patent-pending vegan replacement for carmine (the beauty industry’s go-to red pigment produced from crushed female insects). Red 0 gives this lipstick its brilliant red hue.

What it is: An ultra-smooth bronzing powder with a cream-like feel featuring Lumi-Matte Soft Suede for a lustrous, soft-matte finish that melts seamlessly into the complexion.

Coverage: Medium; Buildable

Finish: Natural

Formulation: Pressed Powder

Highlighted Ingredients:
- Snow Mushroom: Locks in skin’s moisture with powerful hydration and antioxidants.
- Passionfruit Seed Oil: Visibly plumps skin and improves softness and suppleness.
- Kaolin Clay: Minimizes the appearance of pores while creating a bright, blurred look.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is: A skincare-infused stick formula designed to hydrate skin while also providing buildable coverage.
Highlighted Ingredients:
- Vitamin E: Provides antioxidant protection for skin.
- Hyaluronic Acid

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan. It is also gluten-free.

What Else You Need to Know: Traceless Soft Matte Concealer melds a hydrating skincare ingredient with imperfection-blurring makeup technology. This formula features hyaluronic acid for fast-acting, up-to-12-hour hydration and spherical powders to ensure silky-smooth, seamless application for comfortable, non-drying wear.

What it is: An effortlessly blendable and buildable matte bronzer with a silky-smooth formula to achieve a natural, sunkissed finish.

Coverage: Medium

Finish: Matte

Formulation: Pressed Powder

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This easy-to-use bronzer features a skin-fusing texture that applies seamlessly wherever you're looking to enhance your complexion. It provides long-lasting warmth and definition.

What it is: A trio of blushes with three different textures and finishes that can be layered and transformed for a multitude of possibilities.

Ingredient Callouts: This product is vegan. 

What Else You Need to Know: This cheek palette lets you Create infinite blush looks by combining or layering them in any order. The palette contains a trio of highly pigmented, monochromatic formulas: a cream blush with a radiant finish, an intense matte blush, and a shimmery powder with a pearly effect. It’s pocket-size and equipped with a removable mirror.