Non Toxic Mascara

What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Lacquer Tree and Rice Bran Waxes: Act as a vegan and lightweight alternative to beeswax that help keep the lashes looking lifted.
- Castor Oil: With regular use, it is believed to help moisturize the lashes.
- Argan Oil: With regular use, it is believed to help soften and condition lashes.

What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.

Formulation Type: Volumizing

Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.

Ingredient Callouts: This product is cruelty-free.

What it is: A plant-based lash enhancing serum with clinically tested phytoactives that promote longer, thicker looking lashes.

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Trifolium Pratense/Vigna Radiata Extract: Shows modulation of IGF1, BMP4, PDGF-A, DHT, and SMC3 during in-vitro testing.
- Acetyl Tetrapeptide-3 (Biomimetic Amino Acid Peptide): Helps support cellular matrices.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type: Lengthening

Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

What it is: A tubing mascara that creates extreme length and dramatic lash separation for up to 24 hours—without smudging, clumping, or flaking.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: This sweat- and humidity-resistant mascara offers up to 24 hours of lash volume and curl. Its Lash Extension™ Brush sweeps through all lash types, enveloping them with deep-black pigment and elongating them to outstretched perfection. This tubing formula rinses off effortlessly with warm water.

What it is: A gentle, lash-enhancing serum—formulated without prostaglandin or its derivatives—that gives you visibly fuller, thicker, longer lashes over time.

Highlighted Ingredients:
- Hibiscus Flower and Safflower Extracts: Help lashes look thicker and fuller.
- Rice Protein: Visibly lengthens lashes.
- Biotin: Conditions lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This lash serum promotes visibly healthier, more volumized