What it is: An oil-free foundation that masterfully diffuses the line between makeup and skin with coverage so undetectable, they’ll think you were born this way.

Coverage: Full

Finish: Radiant

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way is available in 35 shades so more people can have flawless, “I woke up like this” skin. It provides undetectable, medium-to-full coverage. It’s oil-free, hydrating, and long-wearing for up to 12 hours. This noncomedogenic formula is also photo-friendly and won’t cause flashback.

What it is: A breakthrough liquid-to-powder foundation for acne-prone skin that absorbs oil and covers imperfections with a long-wearing, velvet-matte finish.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Combination and Oily

Highlighted Ingredients:
- Advanced Cashmere Kaolinite Clay: Works continuously throughout the day to control oil, while drawing out impurities to keep skin clear.
- Phytostem Edelweiss: Provides antioxidants, smooths the look of skin, nourishes the complexion, and protects from free radicals.
- Oxygenating Solvents: Deliver oxygen to the skin to help clear pores.

Ingredient Callouts: Free of mineral oil, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: “Immaculate was developed for those who want a matte finish without endless touch-ups. We surveyed some of our clients about it, and many testified that the appearance of their acne scars and breakouts had improved. It’s a lifesaver for women with oily skin.”—Carisa Janes, Hourglass Founder

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is:
A lightweight, long-wearing foundation with supreme coverage and an impeccable airbrushed, matte finish.

What it does:
Essential High Coverage Crème Foundation offers a matte, full-coverage, airbrushed finish in 50 shades. A small drop is all you need to achieve a picture-perfect look. This formula combines chamomile and cucumber extract to help soothe and calm your skin while hyaluronic acid helps support natural hydration and keeps you feeling flawless all-day.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Essential High Coverage Crème Foundation is gluten-free and vegan-friendly.

What it is: A buildable foundation, made with five mineral ingredients that swirl from powder to silky cream and melt into skin for a natural, luminous finish.

Coverage: Medium

Finish: Radiant

Formulation: Loose Powder

Skin Type: Normal, Dry, Combination, and Oily

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, wears all day, and won’t clog pores or cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, natural-looking coverage that won’t cake. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen.

Clinical Results: Based on a 1 week US consumer study of 106 women:
- 96% agreed this foundation feels weightless on their skin
- 95% agreed this foundation reduced the appearance of flaws and imperfections

Based on a 6 week US clinical study of 31 women:
- Promotes clearer, healthier-looking skin over time