perfecting face primer

What it is: A hydrating face and makeup primer that plumps and blurs for a smooth, soft-focus effect 

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: The Perfecting Face Primer improves skin's texture and tone; Primer creates a soft, ultra-smooth canvas for foundation application, or alone to amplify skin's bare beauty with improved tone, texture and translucency.

What it is: A weightless spray formulated to build volume and create the perfect foundation for style.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Volumizing
- Hold & Style Extending

What it is: A multi-benefit hair primer with seven immediate benefits: it hydrates, detangles, smooths, conditions, boosts radiance, tames frizz, and adds silkiness in all hair types.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing

Key Benefits:
- Locks in moisture, boosts radiance, and tames frizzy hair for a smooth finish
- Use for air-drying hair to detangle and smooth hair texture
- Perfect for smooth hairstyles, air-dry styles, and blowouts

What Else You Need to Know: Loved by stylists, this multi-benefit primer works to immediately hydrate, detangle, smooth, and reduce frizz.

What it is:
A mini weightless, three-in-one coconut water-infused mist that primes, sets, and refreshes makeup while it helps keep skin hydrated.

What it does:
This super hydrating, multitasking mist can be used as a primer before makeup, a setting spray to keep makeup in place all day, and a mid-day refresher anytime your skin needs a boost, serving as the perfect cure for a beauty hangover. Its unique blend of coconut water, probiotic-based ingredients, and skin revivers work together to hydrate and brighten skin, promote skin’s elasticity and tone, while smoothing skin. 

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A primer that blurs, absorbs oil, and primes the skin, leaving a cloud like finish without mattifying.

Finish: Natural

Formulation: Cream

Highlighted Ingredients:
- Shea Butter: Boosts moisture and nourishes skin.
- Sodium Hyaluronate: Hydrates the skin and leaves it looking plumper.
- Polymethylsilesquiloxane: Increases long wear of makeup while reducing the appearance of pores.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruel

What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts.

What else you need to know:
Hourglass products are 100 percent cruelty-free.

What it is: A silky makeup primer that gives a soft-focused, blurred effect to reduce the appearance of pores, fine lines, and wrinkles.

Finish: Natural

Skin Type: Normal, Oily, Dry, Combination

Concerns: Dryness, Oil, Pores, and Uneven Skin Tone

Highlighted Ingredients:
- Gingko Extract and Stabilized Vitamin E: Known to protect skin from environmental factors.

Ingredient Callouts: Free of parabens and mineral oil. It is also vegan.

What Else You Need to Know: This lightweight formula diffuses imperfections and smooths your skin texture with a soft-powder finish. It is perfect as a smooth base to extend makeup wear and is formulated for all skin types.

What it is: A gripping cream to oil primer that can be worn alone or to lock in makeup.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Liquid

Highlighted Ingredients:
- Prickly Pear Seed Oil: Provides hydration and supports skin barrier.
- Yam Root Extract: Supports skin elasticity.
- Japanese Camelia Oil: Visibly improve skin texture.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This multi-benefit primer serum melts into skin, transforming from a lightweight cream to oil texture that’s hydrating, nourishing, and supporting. It also works to i

What it is: A mini color-correcting makeup primer that quickly neutralizes redness and hydrates for up to 24 hours while extending makeup wear.
Concerns: Dryness, Redness

Highlighted Ingredients:
- Ginseng: Known to protect and promote radiant-looking skin and maintain a smooth complexion.

What Else You Need to Know: Neutralize redness on the go with a travel-friendly version of MAKE UP FOR EVER’s bestselling primer. Perfect for addressing flushed skin or blemishes, its green pigments correct redness in skin for up to 24 hours.* This primer is powered by ginseng to help balance texture for a smooth and even makeup application. (*Instrumental test on 20 subjects.)