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Sephora customers often prefer the following products when searching for Primers For Normal Skin.

Browse the top-ranked list of Primers For Normal Skin below along with associated reviews and opinions.

Size 0.40 oz/ 11 g · ITEM 1423722
exclusive· limited edition· buzzworthy· online only
$15.00

What it is:
A lightweight, non-greasy, non-sticky formula that sets the stage for perfect, lasting eye-makeup application.

What it does:
This smooth-textured essential glides over the eyelid without dragging. It performs like a magnet, preventing eyeshadow from migrating and creasing. Micro-encapsulated pigments float over the eye area, finessing skin texture and blurring fine lines. Use the Smoky shade to prep your lids for a smoldering smoky-eye look.
Size 1 oz/ 30 mL · ITEM 1669027
exclusive· limited edition· buzzworthy· online only
$37.00

What it is: A targeted face primer that works with skin’s needs to balance texture and tone for smoother, more-even, and longer-lasting makeup wear. 

What Else You Need to Know: Designed to help counteract various skin concerns and perfect all skin tones, these primers are ideal for balancing skin and promoting long-lasting makeup wear. Their lightweight, cream texture works to even and smooth the look of skin’s surface and tone. 10 unique formulas target different skin types’ individual needs.
Size 3.2 oz/ 95 mL · ITEM 1798057
exclusive· limited edition· buzzworthy· online only
$24.00

love this...great product...Awesome that it came with 2 sample masks....Def got this one right.
What it is:
A skin-optimizing pre-treatment for masking.

Skin Type: Normal, Dry, Combination, and Oily

What it is formulated to do:
Maskimizer™ Skin-Optimizing Mask Primer preps, primes, and optimizes skin for mask to follow. It improves spreadability and rinseability of masks while hydrating, soothing, and boosting skin's radiance immediately. Great for use with every type of mask except peel-off, it softens skin and boosts hydration levels.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, Triclosan, Triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
$26.00

What it is:
A calming face primer that mattifies, smooths, hydrates, and neutralizes the look of redness, for a clearer, healthier-looking complexion.

What it does:
Calm, cover, and reduce the look of imperfections with this lightweight gel-lotion primer. It’s infused with chamomile and arnica to calm and nourish skin; a Blemish-Busting Mineral Blend of zinc, sulfur, and kaolin clay, which work together to mattify skin and purify pores; and phytosphingosine to support skin’s defenses against bacteria. This soothing primer is clinically shown to help maintain skin's essential moisture over time, while green mineral pigments help to neutralize the look of redness. It primes skin for a smooth canvas, and more even makeup application. It’s specifically formulated to be used as part of a skin-clearing makeup routine with bareMinerals Blemish Rescue™ Loose Powder Foundation (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
bareMinerals Blemish Rescue™ is full of clean results, free of harsh side effects.

This product is non-drying, noncomedogenic, non-acnegenic, dermatologist-tested, and formulated for all skin types.

Research results:
In an independent clinical consumer test of 33 women, after 4 weeks:
- 100% of participants showed an improvement in skin's hydration immediately after use
- 100% saw improvement in oil control both immediately and over time

Based on a 6 week consumer perception study of 34 women:
- 76% agreed the primer instantly color corrected their redness
Size 1 oz/ 30 mL · ITEM 1147883
exclusive· limited edition· buzzworthy· online only
$32.00

What it is:
A makeup primer scientifically formulated to achieve the look of flawless skin without makeup.

What it does:
This one-of-a-kind makeup primer was scientifically formulated to wear alone or under bronzers and foundation powders for a look of flawless skin without makeup. Vitamins A & C, mulberry extract, and a powerful dose of Retinol virtually banish pores while tired skin is left hydrated, firmer, and detoxified. Primed & Poreless creates the perfect canvas to allow powders, bronzers, and foundations to slide seamlessly on the skin—delivering a flawless and perfectly blended look that stay in place all day. Skin appears brighter, fresher, and younger.

What else you need to know:
It looks great on any skin tone! The nude tone becomes invisible once applied.
Size 1 oz/ 30 mL · ITEM 1521392
exclusive· limited edition· buzzworthy· online only
$42.00

Nice primer...Holy Grail primer...It goes on smoothly and feels nice and light but I don't really notice any big difference in my pores.
Which skin type is it good for?
✔ Normal
✔ Combination
✔ Oily
✔ Dry
✔ Sensitive

What it is:
An antiaging primer that visibly minimizes pores, imperfections, and oiliness to create a uniform canvas for flawless makeup application.

Solutions for:
- Fine lines and wrinkles
- Pores
- Oiliness

If you want to know more…
The silky, lightweight, and oil-free Pore Corrector Anti-Aging Primer glides onto skin to combat pores, oiliness, flakiness, fine lines, wrinkles, and imperfections for a seamless makeup application. Alguronic acid, salicylic acid, and a custom antioxidant and floral extract blend improves the appearance of skin's texture, firmness, and tone, while providing a protective layer and targeting clogged pores over time. Skin is left looking and feeling radiant, healthy, even toned, and makeup ready.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is oil-free and dermatologist tested to be noncomedogenic and safe for all skin types.

Research results:
In a self-assessment study of 100 women on once-daily, pre-makeup use, immediately:
- 93% saw an increase in the appearance of soft, smooth skin
- 90% reported a visible improvement in makeup application and wear

Within 10 Days:
- 93% reported a visible improvement in fine lines and wrinkles
- 90% saw an improvement in the appearance of pores
Size 1.5 oz/ 45 mL · ITEM 1929553
exclusive· limited edition· buzzworthy· online only
$42.00

What it is: A pearlescent multi-use primer that acts as a subtle highlighter, makeup base, and moisturizer for a fresh-faced, dewy finish with an all-over glow.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dullness, Uneven Texture, and Dryness

Formulation:

Highlighted Ingredients:
-Licorice Extract: Brightens and illuminates.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: This subtle highlighting primer gives skin a pearly glow and moisturizing benefits. The thin, light texture helps prep for makeup and gives a subtle highlight when applied to the high points of your face. enriched with licorice root extract, it helps brighten skin and provide an all-over glow.

Clinical Results: In a consumer use test with 30 volunteers, immediately after application:
- 100% noticed complexion seemed to subtly catch and reflect light and found the product to be subtly pearlescent and an excellent primer

After 4 weeks of use:
- 97% noticed brighter skin
- 93% noticed complexion appeared more luminous
- 90% found skin to be moisturized and smoother
Size 0.16 oz/ 5 mL · ITEM 2129864
exclusive· limited edition· buzzworthy· online only
$26.00

What it is: A gentle leave-on exfoliant that smooths dry lips with natural AHAs—leaving them ready for color.

Skincare Concerns: Dryness and Dullness and Uneven Texture

Formulation: Gel

Highlighted Ingredients:
- Sugar and Fruit Extract Blend: Helps to retexturize the lips while leaving them soft and radiant.
- Hibiscus Flower Extract: Helps to gently refine the look of the lips’ surface through non-mechanical exfoliation.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Upgrade your smile in seconds with this water-based gel that exfoliates and softens flaky lips to make them ready for lipstick. Enriched with AHAs—a blend of sugar and natural fruit extracts and hibiscus flower extract—just one drop preps and primes the lips’ surface and improves signs of damage.

Clinical Results: In a self-assessment on 62 subjects:
- 90% said their lips were immediately softer and it created an ideal canvas for lip balm and color

In a self-assessment on 32 subjects after 2 weeks:
- 94% noticed it made their lip color appear smoother and more even
- 91% said it improved their overall lip care ritual
- 84% noticed their lip color was more vibrant

In a clinical assessment on 32 subjects after 2 weeks:
- 92% reported smoother lips
Size 2 oz/ 59 mL · ITEM 2025971
exclusive· limited edition· buzzworthy· online only
$14.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A hydrating leave-on Gel Primer that ensures optimal microcurrent conductivity and contains key ingredients to revitalize and hydrate skin.

Solutions for:
- Fine lines and wrinkles
- Uneven skin tone
- Roughness and uneven texture

If you want to know more…
NuFACE hydrating leave-on Gel Primer helps to restore skin’s moisture levels while ensuring optimal microcurrent results. The complex is Enriched with Phytomoist Complex and hyaluronic acid to revitalize and hydrate skin, and its lightweight, velvety texture glides on effortlessly and absorbs easily after each microcurrent treatment to reveal a flawless finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is also oil-, alcohol-, gluten-, and fragrance-free. Use with your NuFACE microcurrent facial toning device and NuBODY microcurrent skin toning device, or alone as a hydrating treatment.
Size Mini Size - 0.25 oz/ 7 g · ITEM 1578251
exclusive· limited edition· buzzworthy· online only
$13.00

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.
Size Standard Size - 0.75 oz/ 21 g · ITEM 1259068
exclusive· limited edition· buzzworthy· online only
$32.00

What it is: A primer that quickly minimizes the appearance of pores and fine lines for smoother-than-smooth skin.

Coverage: Medium

Finish: Natural

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

What Else You Need to Know: Apply this silky, lightweight balm alone, under or over makeup. This priming phenomenon is your quick fix solution for flawless looking skin. POREfessional’s translucent, oil-free formula complements all skin tones to create a smooth canvas and mattify shine. The formula contains a vitamin E derivative, which is known to protect skin from free radicals.
Size 1 oz/ 30 mL · ITEM 1002724
exclusive· limited edition· buzzworthy· online only
$25.00

What it is:
An amazing preservative-free foundation primer that's great for all skin types.

What it does:
Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion before you apply foundation. For added age-defying power, it is infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E.

What else you need to know:
The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.
Size Standard Size - 1 oz/ 30 mL · ITEM 1074442
exclusive· limited edition· buzzworthy· online only
$54.00

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness and minimizing the appearance of pores, fine lines, and wrinkles for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, and it repelled water so your foundation lasts longer. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder
Size 1 oz · ITEM 1161629
exclusive· limited edition· buzzworthy· online only
$45.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination

What it is:
An effective primer that instantly* mattifies shine and minimizes the look of pores. *Individual results may vary.

Solutions for:
- Oiliness
- Pores
- Dullness and uneven texture

If you want to know more…
A cult favorite for six years, pores no more® pore refiner primer is Dr. Brandt’s quick fix for flawless, photo-ready skin at any age and during any season. This miracle base creates the perfect canvas for your makeup application. It acts as an invisible barrier to prevent makeup from clogging pores and as a velvety primer to absorb excess oil and blur fine lines and imperfections while improving the longevity of makeup. Your skin will look and feel smoother, more uniform, and perfectly shine-free.

What else you need to know:
A game-changer in the world of selfies, this cult-favorite is Dr. Brandt’s quick fix for flawless, photo-ready skin. An instantly* mattifying primer and pore refiner in one, it’s a miracle base that creates the ideal skin canvas for long-lasting makeup. The velvety formula absorbs excess oil, minimizes the look of pores, blurs fine lines and imperfections, and is beautifully melt-proof—no matter how high the humidity. Skin looks and feels smooth and fresh with an ultra-clean sensation. *Individual results may vary.
Size 0.33 oz/ 10 mL · ITEM 1229384
exclusive· limited edition· buzzworthy· online only
$26.00

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.
Size 1 oz/ 30 mL · ITEM 1349968
exclusive· limited edition· buzzworthy· online only
$36.00

What it is: A clear primer gel that smooths the look of skin and blurs flaws so your makeup looks better and lasts.

Ingredient Callouts: Free of parabens, and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: Reduce the appearance of fine lines and pores while locking in your makeup look with Smashbox’ original primer. Lightweight and oil-free, it glides on to give you a flawless finish, while antioxidants and vitamins A and E help protect your skin from environmental pollutants, damage, and stress.

Clinical Results: In a consumer study on 103 women after 1 week of use:
- 93% saw blurred imperfections
- 95% said it helped makeup go on flawlessly
- 94% said it worked well with their skin tone
Size 1 oz/ 30 mL · ITEM 1713114
exclusive· limited edition· buzzworthy· online only
$52.00

What it is:
An illuminating primer that blurs imperfections and boosts the radiance of foundation.

What it does:
Touche Elcat Blur Primer preps skin for foundation application, creating an improved, refined appearance: pores seem to be minimized, skin texture feels smoother, and skin tone is more even. It’s enriched with four nourishing oils—corn oil, apricot kernel oil, passiflora oil, and rice bran oil—to leave skin feeling incredibly soft without a greasy residue. Packed with blur technology, this universal primer provides a subtle, golden shimmer for ultimate luminosity.

What else you need to know:
This product is noncomedogenic, and it’s suitable for all skin tones, including sensitive ones.
Size 1.08 oz/ 32 mL · ITEM 1925528
exclusive· limited edition· buzzworthy· online only
$32.00

Skin type:
✔ Normal
✔ Dry
✔ Combination
✔ Oily

What it is:
A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.

What it does:
Nothing is sexier than touch-worthy skin. Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt'r Foundation, this oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience. The universal invisipink™ formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, and feel lightweight and comfortable, so you don’t have to worry about your skin—and you’ll be ready for anything.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
For Rihanna, creating the perfect soft matte base is the most important part of any look—and the first step to the Fenty Face, her real-life method for killer radiance.

"I wanted this primer to feel soft and moisturizing at the same time, as well as do the job of keeping makeup on."—Rihanna, Brand Founder

Fenty Beauty is 100 percent cruelty-free.
Size 1.35 oz/ 40 mL · ITEM 1626043
exclusive· limited edition· buzzworthy· online only
$34.00

What it is:
A replenishing face primer that hydrates, smoothes, and brightens skin for a dewy, healthy looking finish.

What it does:
Cure your next beauty hangover with Hangover, a revolutionary makeup primer that's infused with coconut water, a probiotic-based ingredient, and skin revivers which work together to boost skin’s radiance, promote elasticity, and help hydrate while locking down makeup for fresher, longer, and more flawless wear. Too Faced harnessed the science of hydration to create a creamy, penetrating primer that acts like an energy drink for the skin by replenishing moisture levels. It can be worn alone for a dewy, healthy looking finish, or under bronzers, foundations, and powders to create the perfect canvas.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free and silicone-free.

Research results:
In a consumer study, after 1 week of use of primer at home:
- 100% said skin looked more hydrated
- 100% said their skin had the appearance of a full night’s rest (immediately after use alone on clean skin)
- 100% said makeup went on smoother

In a consumer study, after 8 hours of use at home:
- 100% said makeup looked more radiant with primer and foundation application
Size 0.7 oz/ 20 g · ITEM 1970235
exclusive· limited edition· buzzworthy· online only
$52.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A velvety priming balm of pressed silk that smooths and makes makeup last longer while keeping it out of skin, helping to prevent clogged pores and breakouts.

Solutions for:
- Pores
- Oiliness
- Dullness and uneven texture

If you want to know more…
This multitasking skin-protecting, makeup-perfecting primer is for face, eyes, and lips. Silk extracts feel nourishing on skin and diminish the look of pores, fines lines, and imperfections for the perfect canvas before makeup. Silk powder makes makeup glide on more evenly and last longer, minimizing excess shine with a soft focus finish. A protective layer derived from botanicals acts as a barrier between makeup and skin, helping to prevent clogged pores that can lead to breakouts. Anti-pollution natural active ingredients fight immediate attack from environmental stressors and help support the skin’s barrier function to act against future attack, visibly reducing the appearance of wrinkles and dullness. Pink and gold pearl helps even skin tone for a healthy look, and hadasei-3—a trinity of Japanese superfoods green tea, rice, and algae—visibly restores youthful radiance.

What else you need to know:
This product is noncomedogenic, non-irritating, non-sensitizing, dermatologist tested, cruelty-free, and formulated without synthetic fragrances, mineral oil, sulfate detergents, urea, DEA, or TEA.

The journey of The Silk Canvas to you: the final step of the geisha’s skincare ritual—and the beginning of her makeup—is to press a thin layer of melted Japanese wax called Bintsuke into her skin. This soft layer creates a smooth, poreless canvas to help her makeup last all day and protect her skin beneath. Tatcha brings a modern evolution of this time-honored practice to life in The Silk Canvas.

Beauty that gives back: every Tatcha purchase you make supports girls’ education around the world. Tatcha is proud to partner with Room to Read to transform girls’ futures.—Victoria Tsai, Founder

Research results:
- 100% of subjects agreed that their skin felt smoother immediately after application

After 2 weeks:
- 100% of subjects agreed after using the primer that their skin felt soft, fresh, and natural, more even-toned, younger, and healthier, and their makeup applied more smoothly
- 95% of subjects agreed after using the primer that their skin had a healthy glow, a soft "filter finish" look even without makeup, their skin had a satin finish, and their foundation had better coverage
- 90% of subjects agreed after using the primer that their makeup did not crease and that they would wear the primer alone without makeup

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
Size 1 oz/ 28.5 g · ITEM 2027035
exclusive· limited edition· buzzworthy· online only
$36.00

What it is:
An oil-free, silicone-free, luminous matte primer that glides on for a glowing, shine-free finish.

What it does:
The luminous take on Milk Makeup's bestselling, silicone-free Blur Stick Matte Primer blurs the look of pores and fine lines while imparting a shimmering, matte finish. Powder-filled blurring microspheres absorb oil to mattify skin. The creamy formula goes on translucent to create a golden, pearl-infused glow on all skin tones and helps makeup look better and wear longer. Luminous Blur Stick is thoughtfully formulated with ingredients that won’t clog pores, is appropriate for or all skin tones, and is ideal for normal-to-oily skin types.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Luminous Blur Stick is cruelty-free, paraben-free, vegan, soy-free, talc-free, and gluten-free. Milk Makeup believes you should have good ingredients and epic payoff because compromise is cool, but not in your beauty routine. They care about what is put in their formulas just as much as what is left out. This product is cruelty-free, paraben-free, and 100 percent vegan. Milk Makeup means no rules. #LiveYourLook
Size Standard Size - 1.7 oz/ 50 mL · ITEM 1382670
exclusive· limited edition· buzzworthy· online only
$38.00

What it is:
A lightweight, creamy gel that creates an invisible barrier between skin and makeup to prime your face for color.

What it does:
Worn under foundation, this illuminating primer creates a smooth, flawless canvas for application, allowing foundation to glide on easily and stay fresh and color-true for hours. Ideal for all skin types, the universal pearl tint creates a soft focus effect to minimize the look of imperfections with a radiant finish. It’s the first step to Laura’s “Flawless Face.” Dermatologist-tested and non-comedogenic, it is formulated with antioxidants vitamins A, C, and E; Prestige Soft Focus Pearls; and skin-conditioning Jojoba.

What else you need to know:
Just as a painter primes a canvas, Foundation Primer—the original—was created by Laura Mercier in 1995 to prime the skin. After creating the industry’s first primer, she “reinvented” it and made a version that added soft highlights, luminosity, and radiance to skin. A lightweight, creamy vitamin-rich gel that prepares the skin for makeup application, it creates an even, invisible layer that acts as a buffer to outside elements and expertly holds foundation. This water-based formula not only keeps makeup staying fresh and color-correct for hours but also helps perfect skin tone over time.
Size 1.75 oz/ 52 mL · ITEM 905349
exclusive· limited edition· buzzworthy· online only
$38.00

What it is:
A lightweight, creamy gel that creates an invisible barrier between skin and makeup to prime your face for color.

What it does:
Worn under foundation, this oil-free Primer creates a smooth, flawless canvas for application, allowing foundation to glide on easily and stay fresh and color-true for hours. Ideal for oily, sensitive, and acne-prone skin types, it helps mattify and control oil. It’s the first step to Laura’s “Flawless Face.” This dermatologist-tested, non-comedogenic product contains the antioxidant green tea extract; vitamins A, C, and E; and cucumber that helps sooth and refresh the skin.

What else you need to know:
Just as a painter primes a canvas, Foundation Primer—the original—was created by Laura Mercier in 1995 to prime the skin. After creating the industry’s first primer, she “reinvented” it and made another version perfect for oilier, overactive skins and customers who prefer a less emollient texture. She added oil-controlling ingredients for a semi-matte, long-wear finish. The colorless gel acts as a buffer to outside elements, while vitamins A, C, and E act as antioxidants and protect the skin from the harmful, aging effects of the environment. It also contains high water-content and addresses surface dehydration around active blemishes.
Size 1 oz/ 30 mL · ITEM 1349976
exclusive· limited edition· buzzworthy· online only
$36.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
An oil-free, lightweight gel face primer that smooths skin and leaves a soft-focus finish.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Pores
- Fine lines and wrinkles
- Dullness and uneven texture

If you want to know more…
Prep skin for flawless makeup application while creating a silky smooth canvas for makeup application with Photo Finish Foundation Primer. It’s enriched with a vitamin C and peptide blend that helps protects skin from environmental pollutants, damage, and stress.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This water-based primer works for all skin types but is ideal for sensitive, acne-prone, oily, or combination skin. This product is cruelty-free and free of fragrance, talc, and sodium lauryl sulfate. It is also vegan.
Size 1 oz/ 30 mL · ITEM 1350016
exclusive· limited edition· buzzworthy· online only
$39.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A color-correcting, peach-toned face primer that evens the look of skin tone, blurs the look of pores, and reduces the appearance of fine lines.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Dark spots
- Uneven skin tone
- Dullness and uneven texture

If you want to know more…
Tame the look of skin discolorations with this color-correcting primer. It reduces the appearance of fine lines and pores, while it evens out the skin tone. It’s infused with an antioxidant blend of vitamins A and E to help protect skin from environmental pollutants, damage, and stress.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is cruelty-free and free of fragrance and sodium lauryl sulfate. It is also vegan.
Size 0.05 oz/ 1.5 g · ITEM 1406156
exclusive· limited edition· buzzworthy· online only
$22.00

It's nice!...10/10 would buy again : )...I bought this product after trying OCC Lip Tar Primer and this is the clear winner....After using this as a primer, I find that my lipstick lasts longer and doesn't wear off as fast.
What it is:
A moisturizing lip primer that instantly preps the lips for lipstick application.

What it does:
The silky, weightless primer contains lauroyl lysine and silica to naturally nourish lips, retain long-term color, and prevent feathering. Resveratrol, jojoba oil, and argan oil condition and smooth, while the perfect amount of mint leaves you with sumptuous-looking lips.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
Size 1.7 oz/ 50 mL · ITEM 939744
exclusive· limited edition· buzzworthy· online only
$38.00

What it is:
A lightweight, creamy gel that creates an invisible barrier between skin and makeup to prime your face for color.

What it does:
Worn under foundation, this hydrating primer creates a smooth, flawless canvas for application, allowing foundation to glide on easily and stay fresh, keeping color true for hours. Ideal for drier skins, this hydrating formula nourishes with moisture-rich vitamins to soothe and condition. It’s the first step to Laura’s “Flawless Face.” Dermatologist-tested and non-comedogenic, it contains antioxidants vitamins A, C, and E and hydrating properties thanks to glycerin and hyaluronic acid.

What else you need to know:
Just as a painter primes a canvas, Foundation Primer—the original—was created by Laura Mercier in 1995 to prime the skin. After creating the industry’s first primer, she “reinvented” it and made another version perfect for drier, dehydrated skin and customers who needed more hydration, moisture, and conditioning. She added soothing hydrators that offer anti-inflammatory benefits, help hold water in the skin, and nourish with a moisture-rich vitamin formula. The colorless gel acts as a buffer to outside elements, while vitamins A, C, and E act as antioxidants and protect the skin from the harmful, aging effects of the environment.
Size 8.5 oz/ 250 mL · ITEM 1602960
exclusive· limited edition· buzzworthy· online only
$28.00

Excellent product!...Definitely recommend!...:) I tried everything and anything with varied success...(I do love also PHYTO Huile Soyeuse - Lightweight Hydrating Oil) But this oil primer is absolutely amazing!...Like in a movie...I was amazed!
What it is: A frizz-fighting leave-in treatment that detangles, protects, and conditions dry, coarse, or brittle hair, while also providing UV and heat protection.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Medium and Thick

Hair Concerns: Dryness, Frizz, and Heat/UV Protection

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Macadamia Integrifolia Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil, Gardenia Tahitensis (Tiare) Flower Extract: Condition, soften, and add shine.
- UV Filters: Help protect hair against the drying effects of the sun.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This top-selling leave-in treatment is blended with six featherlight oils to help soften, silken, tame, defrizz, detangle, and protect against breakage. Plus, it contains UV protection to help shield hair from the drying effects of the sun. I works well with dry, damaged and/or color-treated hair.
Size 0.41 oz/ 11 g · ITEM 1575000
exclusive· limited edition· buzzworthy· online only
$21.00

What it is:
An eyeshadow primer that locks on shadow and maximizes color vibrancy for 24 hours.

What it does:
Smashbox’s 24 Hour Photo Finish Shadow Primer keeps your eyeshadow in place and vibrant all day. It glides a smooth base onto lids that makes applying every type of shadow a breeze, and acts like glue to lock on shadow. The sweat- and humidity-resistant formula prevents budging, fading, and creasing.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Smashbox tested this eyeshadow primer during day-long shoots at their L.A. photo studio—and in women’s real lives. It’s proven to last for full 24 hours, whether you're at an A.M. yoga class or after-hours drinks. It works great with oily lids and locks on even the most shimmery shadows.

This product is vegan, cruelty-free, and formulated without fragrance and sodium lauryl sulfate.
ITEM 1242510
exclusive· limited edition· buzzworthy· online only
$20.00

It is wonderful!...really keeps lipstick in place... would not go back to wearing lipstick alone again...Adhere to lips and makes lipstick go on smoothly and does not creep into little lines around the mouth.
A lip primer that locks down lip color and prevents fading, bleeding, and creasing.

What it does:
This unique, creamy formulation is like Shadow Insurance for your lips. It's applied over the lips to promote suppleness and glides on smooth for maximum staying power. Your glosses and lip color will not feather, fade, or transfer even under the most lip-challenging conditions. The vitamin-E-enriched formula pampers lips while unique pigment binders protect lip colors from any pout imperfections.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dye

What else you need to know:
The built-in applicator is always prepared with the ideal amount of product for even coverage and the quick-drying formula guarantees that deep, rich pigments perform at their maximum possible depth. This product is free of parabens, sulfates, dyes, and other damaging ingredients.
ITEM 741967
exclusive· limited edition· buzzworthy· online only
$18.00

What it is: A lash-conditioning undercoat that enhances the benefits of other Clinique mascaras, moisturizes, and helps to condition dry lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also vegan and gluten-free.

What Else You Need to Know: Lash Building Primer is ophthalmologist-tested.

Please note: Lash Building Primer is not recommended for use with Lash Power Mascara, High Impact Curling Mascara, or Bottom Lash Mascara (each sold separately).
Size 1 oz/ 30 mL · ITEM 1935329
exclusive· limited edition· buzzworthy· online only
$32.00

What it is:
A vegan, 12-hour makeup primer that fights shine and minimizes the look of pores for a smooth, matte surface.

What it does:
This waterproof mattifying and re-texturizing complexion primer features optical matte-blur technology that reduces the look of imperfections. It leaves a shine-free matte canvas for your foundation to last 12 hours. The silky, invisible gel is ideal for oily or combination skin, while it helps to erase pores and resurface uneven skin texture from fine lines, dry patches, or acne scars. The nutrient-rich formula infuses antioxidant botanical extracts into the skin to help neutralize free radicals so that your complexion gets an immediate skin-boost, even before makeup.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is dermatologist tested and formulated with tarte’s 12-hour power.
Size 0.13 oz/ 3.7 g · ITEM 2037570
exclusive· limited edition· buzzworthy· online only
$32.00

What it is:
A cooling, anti-fatigue eye balm and primer in one that preps the skin for smooth makeup application.

What it does:
Coverage can only go so far. This priming balm smooths and blurs the look of fine lines while reducing puffiness. Infused with cucumber, matcha green tea, and caffeine, the sheer and velvety texture effortlessly melts into the skin to condition the eye area. It perfectly preps the under-eyes for corrector and concealer application, so makeup never creases or looks cakey.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size 1 oz/ 30 mL · ITEM 1654102
exclusive· limited edition· buzzworthy· online only
$33.00

What it is:
A hydrating, water-based primer that’s specially designed for long-wear foundations.

What it does:
Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea.

This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is Kat Von D’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear.

Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation.

Research results:
In an independent self-assessment study after a period of over 8 hours:
- 100% liked the way skin looked and felt with primer
- 100% said skin looked healthier, hydrated
- 100% said skin felt smoother and softer
- 100% said pores were less visible when using primer and Lock-It Foundation
- 100% said it absorbed easily
- 97% liked the application, texture, and scent
- 97% said wear was comfortable with primer and Lock-It foundation
- 97% said the primer improved the surface of skin
- 93% said it felt lightweight
- 93% said it smoothed rough patches
- 93% said primer provided a smooth canvas for foundation
- 93% said primer made skin look fresh all day
- 93% said this primer works perfectly with Lock-It Foundation
- 90% said skin felt younger
- 90% said foundation applied smoothly with primer and improved the condition of skin
Size 1 oz/ 30 mL · ITEM 1635606
exclusive· limited edition· buzzworthy· online only
$39.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Sensitive

What it is:
An oil-free, mattifying face primer that instantly reduces the look of flaws and pores, and it controls oil for up to eight hours.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Pores
- Oiliness
- Shine

If you want to know more…
Mattify shine and control oil all day with the Photo Finish Minimize Pores Primer. It won’t clog pores or cause breakouts, and it dramatically reduces the look of pores while smoothing your complexion and prepping skin for makeup application. The water-resistant, gel formula reduces shine and controls oil without drying, leaving a soft, even finish.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Photo Finish Minimize Pores Primer is an Allure Best of Beauty award winner. It works on all skin types, but is ideal for oily and combination skin, and it’s best suited for using with a liquid or cream foundation. This product is cruelty-free, non-acnegenic, ophthalmologist- and dermatologist-tested, and is free of sodium lauryl sulfate, talc, and fragrance.

Research results:
In a consumer study on 99 women after 1 use:
- 97% saw the look of pores minimized
- 97% said skin felt smoother
- 96% felt makeup went on smoother

In a consumer study on 99 women after 1 week of use:
- 93% said it worked well with their skin tone
- 90% said it helped makeup last all day
- 90% said makeup required fewer touch-ups

What else you need to know:
This product is vegan.
Size 1 oz/ 30 mL · ITEM 1350024
exclusive· limited edition· buzzworthy· online only
$39.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A color-correcting, green-toned face primer that reduces redness, blurs pores, evens out the skin tone, and reduces the look of fine lines.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Redness
- Uneven skin tone
- Dullness and uneven texture

If you want to know more…
This primer helps your makeup last for hours. It minimizes the appearance of redness, fine lines, and pores, while it evens out your skin tone. An antioxidant blend of vitamins A and E helps protect your skin from environmental pollutants, damage, and stress.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is cruelty-free and free of fragrance and sodium lauryl sulfate. It is also vegan.
Size 1 oz/ 30 mL · ITEM 1721281
exclusive· limited edition· buzzworthy· online only
$39.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A makeup primer to help blur imperfections and impart a radiant glow.

Solutions for:
- Dullness
- Fine lines and wrinkles
- Uneven texture

If you want to know more:
Backlight Filter Face Primer creates a canvas for your makeup, extending its wear from day to night. Infused with three unique Filtering Luminescent Pearls, each one adds a different drop of diffused light. Blended together, they impart a one-of-a-kind, lightweight, whipped fluid that creates a smooth canvas and acts as an instant filter, while the vitamin E-enriched formula minimizes the appearance of fine lines and wrinkles.

Backlighting acts as an instant filter, creating a diffused, soft-focused radiance that allows your complexion to catch light for a glowing look. Infused with Becca’s proprietary blend of crushed pearls, this primer achieves a lit-from-within, healthy-looking effect.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.
Size 0.35 oz/ 10.4 mL · ITEM 1777689
exclusive· limited edition· buzzworthy· online only
$22.00

What it is:
A glue specifically formulated to lock down eye glitter and enhance its reflective quality.

What it does:
This colorless cream formula is designed to grab and hold loose glitters, pigments, and shimmers so they won't come off until you take them off.
Size 0.5 oz/ 14.2 g · ITEM 1627009
exclusive· limited edition· buzzworthy· online only
$39.00

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry

What it is:
A primer featuring innovative blurring and filling technology that gives a more youthful appearance, while prepping the skin for makeup.

If you want to know more…
This primer is formulated to fade out your biggest beauty boundaries such as large pores, fine lines, and wrinkles. The antioxidant-rich formula gently melts into the skin, delivering a surge of moisture, peptides, and other naturally-derived elixirs for a firmer, smoother appearance. The lightweight texture and fresh powder scent provide the perfect blank canvas to enhance the look and wear time of makeup.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is dermatologist-test and formulated without mineral oil, triclosan, and gluten.

Research results:
Based on a consumer panel study of 34 women after 1 week of use: 
- 97% of women said skin appeared smoother softer
- 91% of women said skin appeared brighter
- 88% of women said pores appeared less visible
- 100% of women said appearance of makeup was greatly improved
- 94% of women said wear time of makeup was greatly improved
- 91% of women said imperfections on skin were blurred for a flawless finish
$29.50

What it is:
A lash primer with an air-pumped texture that coats each lash with a dense, lightweight layer to intensify the effects of the mascara.

What it does:
Enriched with Pure WhiteTM complex, this primer reveals the optimal color and intensity of lashes. Its revitalizing oil serum concentrate improves thickness, curl, and the look of lashes for ever-increasing results, application after application.

What else you need to know:
A collection of makeup artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage.

Research results:
In a clinical evaluation on 31 women after 8 weeks of application:
- Subjects reported 73% more curl

In instrumental tests on 21 subjects, comparison of bare lashes vs. lashes with Diorshow Maximizer 3D and Diorshow mascara:
- Subjects reported 90% more curl
- Subjects said lashes looked 38% longer
Size 1.75 oz/ 52 mL · ITEM 870113
exclusive· limited edition· buzzworthy· online only
$38.00

What it is:
A vitamin-rich, water-based foundation primer.

What it does:
Laura Mercier Foundation Primer creates a smooth, invisible layer that acts as a "buffer" to outside elements and expertly holds foundation. This water-based formula guarantees that your makeup stays fresh and color-true for hours. With vitamins A, C, and E added to protect the skin, Foundation Primer is ideal for all skin types.
Size 0.1 oz/ 2.5 mL · ITEM 975334
exclusive· limited edition· buzzworthy· online only
$21.00

It lasts most of the day and my lashes aren't stick or hard at all....With this brow fix stick, I just put this on and it keeps everything nice and neat for hours!
What it is:
A colorless, wax brow primer pencil.

What it is formulated to do:
Designed to keep brows in place with flexibility, Brow Primer is best used after applying brow color for a subtle, yet defined look.
Size Standard Size - 1 oz/ 30 mL · ITEM 1899939
exclusive· limited edition· buzzworthy· online only
$36.00

What it is:
A complexion primer that instantly blurs the look of flaws, reduces fine lines and minimizes the appearance of pores.

What it does:
Ready for your most perfected-looking skin? Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer by Urban Decay. This primer reduces fine lines and makes pores seem to vanish—for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer.

The velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but it dries down to a translucent, matte finish. It imparts a beautiful, airbrushed, and provides just enough glide to fill in lines for a smoothed-out complexion, and dries down to the perfect powdery finish.

This cushiony formula contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip, and meadowfoam seed oils provides moisturizing and antioxidant benefits while vitamin E conditions. The perfect all-around primer, this formula works great for every skin type and concern.

What else you need to know:
Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. Urban Decay even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.

Research results:
In a clinical study on 30 people, immediately after use:
- 90% of participants saw reduced visibility of pores
- 90% had smoother-looking skin
- 93% had more even-toned skin
- 81% reported a visible reduction in fine lines and blemishes
Size 1 oz/ 30 mL · ITEM 1711076
exclusive· limited edition· buzzworthy· online only
$45.00

What it is:
A skin-smoothing, makeup-extending primer infused with five types of coconut to nourish and hydrate the complexion.

What it does:
Under(cover) Perfecting Coconut Face Primer brings the refreshing feel of coconut to your face while it perfects and extends makeup wear. With its hydrating, nutrient-rich formula, it is especially ideal for normal to dry skin types to create a smooth and improved skin surface before applying foundation. It’s enriched with concentrated coconut extracts that form a natural, vitamin-rich barrier between your skin and makeup. The coconut water-derived polysaccharide complex mirrors the effect of synthetic priming ingredients, allowing your skin to breathe without compromising the skin-perfecting benefits. The result is makeup that stays on longer and skin that appears younger-looking and better than ever.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Under(Cover) is inspired by Marc Jacobs's love of coconut water, and a “deconstructed coconut.” The five most essential coconut ingredients help prime and smooth skin:
Coconut fruit: features skin-boosting vitamins and antioxidants.
Coconut water: features nutrients for hydration and smoothing.
Coconut milk: helps prime and smooth the complexion and blur imperfections.
Coconut polysaccharides: help prime the complexion.
Coconut extract: provides a natural coconut fragrance.

This product is cruelty-free.

Research results:
In an independent consumer study of 32 women wearing Under(cover) for over 8 hours:
- 100% agreed Under(cover) smoothed rough patches
- 100% agreed skin felt smoother with Under(cover)
- 97% agreed Under(cover) improved skin’s surface
- 97% agreed Under(cover) provided a smooth canvas for foundation
Size 1 oz/ 30 mL · ITEM 1901859
exclusive· limited edition· buzzworthy· online only
$39.00

What it is:
A hydrating, color-neutralizing primer that creates the look of healthy, even skin tone with a natural finish.

What it does:
Cool Light Technology and a lavender pearl complex minimize the look of dullness and imperfections for a brighter, refreshed-looking complexion. Formulated with skin-quenching prickly pear, hydrating sodium hyaluronate, and energizing ginger, this primer leaves skin feeling hydrated for all day makeup wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
First Light Filter Face Primer looks violet but applies sheer. It can be used with all skin tones and skin types.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.
ITEM 1103779
exclusive· limited edition· buzzworthy· online only
$42.00

What it is:
An oil-free makeup base that creates a smooth, radiant, and long-lasting canvas for a polished look.

What it does:
This innovative primer features Lancôme’s Elasto-Smooth technology, which refines skin's texture and diffuses light to visibly reduce imperfections, creating a satin-soft finish. Makeup glides on seamlessly while color stays more true and vibrant for an air-brushed look that lasts all day.
Size 0.5 oz/ 15 mL · ITEM 1829274
exclusive· limited edition· buzzworthy· online only
$15.00

What it is:
A top-selling, smoothing face primer that locks onto foundation, extends the wear of makeup, and preps skin for an even application.

What it does:
This colorless, silky face primer helps to smooth the look of skin, extends the wear of makeup, and works with all complexions to create the perfect base for flawless foundation.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The new pump/tube dispenser helps dispense the perfect amount of primer every time.

This product is not tested on animals.
Size 0.1 oz · ITEM 1310572
exclusive· limited edition· buzzworthy· online only
$19.00

What it is:
A brightening primer for the eyelids that provides a smooth base to maximize the intensity and staying power of eyeshadows.

What it does:
Sweep on this oil-free, fragrance-free primer to extend the wear and get high-pigment wear from your most coveted eye shades The gentle formula goes on sheer and lightweight, yet it provides ultimate long-wear for the most vibrant and lasting colors. Perfect for those days when you need all-day, all-night wear, the sheer, neutral tint doesn't interfere with your favorite colors, while the bareMinerals-infused smoothing base keeps excess oil from affecting wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ideal for use with bareMinerals eye colors.
Size 0.33 oz/ 10 mL · ITEM 1434638
exclusive· limited edition· buzzworthy· online only
$29.00

What it is:
A soothing under-eye primer that fakes wide-awake eyes fast.

What it does:
This ultra-hydrating, silky formula soothes delicate under-eye skin, and primes to prevent concealer from slipping and settling into fine lines. It’s formulated with caffeine to combat puffiness, as well as with peptides to smooth the look of fine lines, wrinkles, and age spots. Optical diffusers help conceal dark spots and dark circles.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is cruelty-free and free of sodium lauryl sulfate, fragrance, and talc.
Size 1 oz/ 30 mL · ITEM 1779511
exclusive· limited edition· buzzworthy· online only
$74.00

What it is: A complexion-perfecting, cooling gel primer infused with pure 24-karat gold flakes.

Highlighted Ingredients:
- 24-Karat Gold Flakes.

Ingredient Callouts: Free of parabens. This product also comes in recyclable packaging.

What Else You Need to Know: This 24-karat-gold-infused, cooling, gel primer sinks into the skin for a long-lasting, hydrated, and radiant complexion. Applied to bare skin, it smooths fine lines and tightens the look of skin, providing an even finish under makeup.
Size 0.049 oz/ 1.4 g · ITEM 1776939
COLOR: Tan [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$18.00

What it is:
An eyeshadow primer that color corrects and primes lids according to skin tone, creating a smooth, even base for audacious eye looks.

What it does:
Lock-It Color Correcting Eyeshadow Primer is the first eye primer to feature five shades that target discoloration and smooth the appearance of imperfections according to your skin tone. Unlike one-shade-fits-all primers, Kat’s formula color corrects your specific skin tone to neutralize lids so that you can show off super-saturated, true color payoff. In an easy-to-use twist stick, this primer features 16-hour wear and Multi-Faceted Color Correcting Pigments for a smooth, even canvas that keeps eye looks in place while keeping them vibrant. With this eye primer, eyeshadow applies pure and true, color payoff is intensified, and eye looks stay fade-proof and crease-free for lasting wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
While this eye primer is formulated for all skin types, it’s especially effective on oily eyelids and in hot, humid climates.

Artistry tip: Apply Lock-It Color Correcting Eyeshadow Primer along the lower lash line to prep for a smoky eye look. Extending the primer from your lid down to the lower lash line ensures that shadow and liner stay locked in place.

"I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be."—Kat Von D

Research results:
In a consumer study on 30 volunteers within 24 hours:
- 100% agreed this product stayed on their eyelids at least 8 hours
- 100% of users agree this product has a lightweight feel on their skin
- 100% of users agree this product is easy to apply
- 96% agreed this product applies smoothly
- 93% of users agreed this product prevented their eye makeup from creasing throughout the day
- 90% agree this product evens the skin tone of their eyelids
- 90% agreed this product kept their eye makeup fresh and radiant throughout the day
- 86% of users felt this product helped their eye makeup stay in place all day
Size 0.28 oz/ 8.5 mL · ITEM 1635788
exclusive· limited edition· buzzworthy· online only
$22.00

What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.
Size 0.11 oz/ 3 g · ITEM 1022318
exclusive· limited edition· buzzworthy· online only
$37.00

PRETTY GOOD BUT NOT FOR ME......I don't really like lip primers, but once again, I can recognize that this seems to be a good primer, even though it's not for me, and even though it's going back.
What it is:
A lip color primer, base treatment stick.

What it is formulated to do:
An indispensable match for your lipstick, the first smoothing base in stick form that defines, smoothes, and plumps the lips, leaving them perfectly prepared for lasting lipstick hold. The new formula includes microbeads that expand as soon as they are in contact with the natural moisture of your lips adding volume and contour.

What else you need to know:
KissKiss Liplift comes in a new gilded metal case designed by the talented jeweler Herve Van Der Straeten.
ITEM 1707835
exclusive· limited edition· buzzworthy· online only
$22.00

What it is:
A travel-size mascara and a lash primer for dramatic volume and soft, silky lashes in one simple prep and a portable mascara.

What it does:
Flaunt a carpet-ready stare with this duo, formulated to dramatically increase lash volume. Powered by naturally-derived lash volumizing and conditioning agents and tarte’s innovative 360° magniLASH brush, this primer preps, volumizes, lengthens, separates, curls, and conditions lashes. Then define lashes with the included, bestselling deluxe-size lights, camera, lashes™ 4-in-1 mascara for a bright-eyed look.

This set contains:
- 0.24 oz/ 7.1 mL Opening act lash primer
- 0.10 oz/ 2.7 mL Lights, camera, lashes 4-in-1 mascara (deluxe size)

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist-tested.
Size 1 oz/ 30 mL · ITEM 2031482
exclusive· limited edition· buzzworthy· online only
$4.90

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A high-adherence blurring surface smoother and primer with advanced adaptive silicones.

Solutions for:
- Dryness
- Dullness and uneven texture
- Pores

If you want to know more…
This formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition and lasts longer. It can be used alone as a non-greasy hydrator to reduce the looks of pores and imperfections.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without oil, alcohol, nuts, gluten, and fragrance.
Size 0.1 oz/ 3.0 mL · ITEM 1820745
exclusive· limited edition· buzzworthy· online only
$28.00

I've been loyal to this product for a couple years.
What it is:
A clear, nutrient-rich formula that primes and conditions for fuller, healthier-looking brows.

What it does:
Take your eyebrows from sparse to seriously fuller-looking with BROWVO! Conditioning Primer. This nutrient-rich, conditioning primer is formulated with keratin and soy proteins—known to help brows look thicker, healthier, and fuller. The double-duty formula can be used as a primer to extend and enhance other brow products or worn alone to condition and smooth brows. The custom-designed soft-touch applicator coats brows from root to tip.
Size 1 oz · ITEM 1310564
exclusive· limited edition· buzzworthy· online only
$25.00

What it is:
This breakthrough primer preps skin for flawless foundation application and instantly brightens your complexion with a healthy-looking, luminous glow.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Petrochemicals
- Phthalates

What else you need to know:
This product is dermatologist tested, ophthalmologist tested, and formulated without preservatives, oil, and fragrance.
Size 1 oz/ 30 mL · ITEM 1855493
exclusive· limited edition· buzzworthy· online only
$16.00

What it is:
A cooling, water-based primer that mattifies skin and helps to reduce shine and the appearance of pores.

What it does:
Mattify skin upon application with this water-based gel face primer. The formula reduces the appearance of pores, minimizes shine throughout the day, and extends the wear of makeup.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is not tested on animals.

Research results:
In a consumer use test:
- 95% of testers experienced instantly mattified skin upon application.
Size 0.13 oz/ 3.8 g · ITEM 1674746
COLOR: 1 Nude Pop [ 11 more colors ]
exclusive· limited edition· buzzworthy· online only
$19.50

This lipstick is ok, nothing extraordinary....I like that the price is not too high and they have a good variety of colors but could use more neutral colors in the line.
What it is: A rich color plus a smoothing primer in one that keeps lips comfortably moisturized.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: This luxurious yet weightless formula merges bold, saturated color with a smoothing primer. It glides on effortlessly to a modern-velvet finish. The color stays true and keeps lips comfortably moisturized.
Size 8.5 oz/ 251 mL · ITEM 1773399
exclusive· limited edition· buzzworthy· online only
$28.00

What it is: A moisturizing, UV protective primer that detangles and defines.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Curl-Enhancing

Formulation: Lotion

Highlighted Ingredients:
- HydraSculpt Blend™: A cross-linking polymer that blends styling benefits with moisturization so that each curl is controlled and hydrated.
- Oil Blend: A hydrating mix of Cupuacu Butter and nourishing oils, including Babassu Oil and Pracaxi Oil.
- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oils, and phthalates. Bumble and bumble is a cruelty-free brand and doesn’t test on animals.

What Else You Need to Know: Hydrasculpt Blend™ combines hydration with a trace of hold to help define curls. UV inhibitors also help protect hair from the drying effects of the sun.