What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
A lightweight, non-greasy, non-sticky formula that sets the stage for perfect, lasting eye-makeup application.

What it does:
This smooth-textured essential glides over the eyelid without dragging. It performs like a magnet, preventing eyeshadow from migrating and creasing. Micro-encapsulated pigments float over the eye area, finessing skin texture and blurring fine lines. Use the Smoky shade to prep your lids for a smoldering smoky-eye look.

What it is:
A cooling, anti-fatigue eye balm and primer in one that preps the skin for smooth makeup application.

What it does:
Coverage can only go so far. This priming balm smooths and blurs the look of fine lines while reducing puffiness. Infused with cucumber, matcha green tea, and caffeine, the sheer and velvety texture effortlessly melts into the skin to condition the eye area. It perfectly preps the under-eyes for corrector and concealer application, so makeup never creases or looks cakey.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
An eyeshadow primer that locks on shadow and maximizes color vibrancy for 24 hours.

What it does:
Smashbox’s 24 Hour Photo Finish Shadow Primer keeps your eyeshadow in place and vibrant all day. It glides a smooth base onto lids that makes applying every type of shadow a breeze, and acts like glue to lock on shadow. The sweat- and humidity-resistant formula prevents budging, fading, and creasing.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Smashbox tested this eyeshadow primer during day-long shoots at their L.A. photo studio—and in women’s real lives. It’s proven to last for full 24 hours, whether you're at an A.M. yoga class or after-hours drinks. It works great with oily lids and locks on even the most shimmery shadows.

This product is vegan, cruelty-free, and formulated without fragrance and sodium lauryl sulfate.

What it is:
A glue specifically formulated to lock down eye glitter and enhance its reflective quality.

What it does:
This colorless cream formula is designed to grab and hold loose glitters, pigments, and shimmers so they won't come off until you take them off.

What it is:
A brightening primer for the eyelids that provides a smooth base to maximize the intensity and staying power of eyeshadows.

What it does:
Sweep on this oil-free, fragrance-free primer to extend the wear and get high-pigment wear from your most coveted eye shades The gentle formula goes on sheer and lightweight, yet it provides ultimate long-wear for the most vibrant and lasting colors. Perfect for those days when you need all-day, all-night wear, the sheer, neutral tint doesn't interfere with your favorite colors, while the bareMinerals-infused smoothing base keeps excess oil from affecting wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ideal for use with bareMinerals eye colors.

What it is:
A soothing under-eye primer that fakes wide-awake eyes fast.

What it does:
This ultra-hydrating, silky formula soothes delicate under-eye skin, and primes to prevent concealer from slipping and settling into fine lines. It’s formulated with caffeine to combat puffiness, as well as with peptides to smooth the look of fine lines, wrinkles, and age spots. Optical diffusers help conceal dark spots and dark circles.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is cruelty-free and free of sodium lauryl sulfate, fragrance, and talc.

What it is:
An eyeshadow primer that color corrects and primes lids according to skin tone, creating a smooth, even base for audacious eye looks.

What it does:
Lock-It Color Correcting Eyeshadow Primer is the first eye primer to feature five shades that target discoloration and smooth the appearance of imperfections according to your skin tone. Unlike one-shade-fits-all primers, Kat’s formula color corrects your specific skin tone to neutralize lids so that you can show off super-saturated, true color payoff. In an easy-to-use twist stick, this primer features 16-hour wear and Multi-Faceted Color Correcting Pigments for a smooth, even canvas that keeps eye looks in place while keeping them vibrant. With this eye primer, eyeshadow applies pure and true, color payoff is intensified, and eye looks stay fade-proof and crease-free for lasting wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
While this eye primer is formulated for all skin types, it’s especially effective on oily eyelids and in hot, humid climates.

Artistry tip: Apply Lock-It Color Correcting Eyeshadow Primer along the lower lash line to prep for a smoky eye look. Extending the primer from your lid down to the lower lash line ensures that shadow and liner stay locked in place.

"I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be."—Kat Von D

Research results:
In a consumer study on 30 volunteers within 24 hours:
- 100% agreed this product stayed on their eyelids at least 8 hours
- 100% of users agree this product has a lightweight feel on their skin
- 100% of users agree this product is easy to apply
- 96% agreed this product applies smoothly
- 93% of users agreed this product prevented their eye makeup from creasing throughout the day
- 90% agree this product evens the skin tone of their eyelids
- 90% agreed this product kept their eye makeup fresh and radiant throughout the day
- 86% of users felt this product helped their eye makeup stay in place all day

What it is:
A weightless, color-boosting eyeshadow primer that smooths lids for better blending and longer, crease-proof wear.

What it does:
Keep your eye makeup on top of its game. Pro Filt’r Amplifying Eye Primer smooths the way for next-level eyeshadow performance—better application, enhanced color, and extended wear. It’s your eyeshadow’s personal best, every time.

Pro Filt’r’s weightless, invisipink formula melts into all skin tones, creating a super-smooth surface for effortless blending while enhancing color vibrancy. Plus, it’s designed to help grip eyeshadow color for serious crease-proof, fade-proof stamina like you’ve never seen.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
FENTY BEAUTY is 100 percent cruelty-free.

What it is:
An eyeshadow primer that instantly transforms and intensifies color while keeping shadow locked in place and looking freshly applied for up to eight hours.

What it does:
Prime, prep, and perfect lids with the Photo Finish Lid Primer. The Light, Medium, and Dark shades color-correct lids and neutralize imperfections, while the Smoke shade deepens and intensifies color to achieve a smoky eye in seconds. The White shade brightens and allows shadows pop. It blends seamlessly for smooth, even application without creasing, caking, fading, or smudging.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Use the Smoke shade as a drop shadow in a pinch; use Light, Medium, or Dark colors under the eyes to softly highlight or conceal dark circles.

What it is:
A translucent lash primer amplifies lift, increases volume, and makes mascara last longer.

What it does:
Photo Finish Lash Primer primes lashes and makes mascara lasts longer. It exposes the fullest lash length to increase the look of lash volume. The ultra-thin comb delivers clean, clump-free separation. The formula also helps prevent mascara from flaking and smudging.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is cruelty-free and formulated without silicone, oil, and fragrance.

What it is: A gentle leave-on exfoliant that smooths dry lips with natural AHAs—leaving them ready for color.

Skincare Concerns: Dryness and Dullness and Uneven Texture

Formulation: Gel

Highlighted Ingredients:
- Sugar and Fruit Extract Blend: Helps to retexturize the lips while leaving them soft and radiant.
- Hibiscus Flower Extract: Helps to gently refine the look of the lips’ surface through non-mechanical exfoliation.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Upgrade your smile in seconds with this water-based gel that exfoliates and softens flaky lips to make them ready for lipstick. Enriched with AHAs—a blend of sugar and natural fruit extracts and hibiscus flower extract—just one drop preps and primes the lips’ surface and improves signs of damage.

Clinical Results: In a self-assessment on 62 subjects:
- 90% said their lips were immediately softer and it created an ideal canvas for lip balm and color

In a self-assessment on 32 subjects after 2 weeks:
- 94% noticed it made their lip color appear smoother and more even
- 91% said it improved their overall lip care ritual
- 84% noticed their lip color was more vibrant

In a clinical assessment on 32 subjects after 2 weeks:
- 92% reported smoother lips

What it is:
A smoothing long-hold primer for eyes that leaves eyelids feeling cool and fresh.

What it does:
Thanks to its glazed emulsion texture, this primer glides easily and lightly over eyelids for the perfect combination of all-day hold and comfort. Used alone, it colors eyelids with fresh nude colors, in two finishes: matte or iridescent. As an eyeshadow primer, it improves the hold for a perfect look all night long.

Research results:
In a consumer test on 63 female volunteers:
- 88% Reported the product was easy to apply.
- 91% Reported the product was pleasant feeling.
- 88% Reported a long-lasting result
- 86% Would use this product again instead of their usual product.