What it is:
A daily repair age-defying serum that firms, tones, and reduces the appearance of wrinkles.

What it is formulated to do:
This Daily Repair Serum refines and smooths the skin’s texture, plumping the look of fine lines and wrinkles for a firmer, more lifted appearance. The serum's active ingredients are concentrated in micro-drops—preserving their purest and most natural form possible. At the moment they are dispersed, the microbeads burst, ensuring a seamless application into the skin. In as little as one week, your skin will be smoother, fresher, and less prone to visible signs of aging.

What else you need to know:
Bee products are some of the world’s most effective natural healing substances. Guerlain Research has extracted their active power to create Abeille Royale: a skin care program with Pure Royal Concentrate that stimulates the key mechanisms in the healing process within the skin to continuously help to repair wrinkles and loss of tissue firmness. Additionally, the bee has been the Guerlain symbol since 1853, when Pierre François Pascal dedicated the Eau de Cologne Impériale, a bottle decorated with gold-lacquered bees, to Empress Eugénie in homage to her beauty.

Research results:
In an assessment by a dermatologist on 32 women after 1 month:
- Tonicity +21%
- Reshape +28%
- Firmness +22%
- Smoothing effect +27%
- Skin texture improved +41% Complete firmness : visible results on all the dimensions of firmness

Instrumental measurements (displacement field/measurement of the skin displacement) on 25 women:
- Elasticity +42%

In a self-assessment on 59 women:
- Lifting effect measured on 84% of the users

What it is:
An intensive serum that treats aging concerns.

What it is formulated to do:
This skin-perfecting serum helps protect and repair skin, providing immediate and long-term benefits. A naturally-derived blend of proteins and botanicals provides several properties: it helps to improve past damage, supports natural cell turnover, and sustains skin elasticity. These properties help to significantly reduce the appearance of fine lines and wrinkles and unveil healthy-looking, brighter, smoother skin.

What else you need to know:
This product is dermatologist tested.

What it is:
A powerful, antiaging overnight treatment serum that helps maintain strong, healthy hair and follicles.

What it is formulated to do:
Much like skincare for the scalp, this intensive, overnight, non-greasy serum uses advanced technology based on stem cell technology, copper peptides to nourish, and ingredients that normalize and stabilize thinning hair and support scalp health. Not only does it remove debris, sebum, and build-up from the scalp, but it contains a DHT-inhibitor to unclog follicles and promote effective penetration of other treatments.

It provides the scalp and hair follicle with polyphenols, zinc, and glycine to encourage revitalization of the hair growth cycle, helping support a healthy scalp, which encourages hair growth. It contains the proprietary keratin amino complex, which was developed to act on and effectively address all three fundamental parameters of hair strength: tensile properties, torsional stretching, and cuticle abrasion. It penetrates into the cortex of hair, building strength from within, and reinforcing and protecting hair's surface. It’s enriched with an immediate filament protein, which contributes to hair's core strength—sustaining the hair's integrity as it grows from root to tip, and throughout the growth process.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product can be used every night or every other night. The non-greasy formula does not require you to wash your hair in the morning. The Keranique system of haircare solutions was developed to effectively cleanse, protect, treat, and repair both thin or thinning hair and the scalp. Mild cleansers, clean conditioners, intensive treatments, and lightweight styling products deliver healthy, natural hair growth, abate hair loss, maximize fullness, and care for the scalp—creating an optimized environment to promote the enduring strength, growth, and beauty of hair.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A high-performance, concentrated, daily anti-aging treatment serum.

Solutions for:
- Dullness and uneven texture
- Dryness

If you want to know more…
Featuring a quad focus approach to help skin defend against pollution and combat visible aging, this global serum acts as skin's first line of protection. It works to defend skin from environmental aggressors, promotes natural cell removal—detoxing the skin of dead surface cells—fortifies the skin's protective barrier to help inhibit future damage, and works around the clock to help promote skin's natural repair process and natural collagen production.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A water-based serum that gives skin its daily dose of moisture for soft, smooth, youthful-looking skin.

Solutions for:
- Dryness
- Fine lines and wrinkles

If you want to know more…
Formulated for all skin types, Ultra Repair Hydrating Serum instantly infuses skin with essential hydration to help plump and minimize the appearance of fine lines and wrinkles. Its lightweight texture makes it perfect for layering under your favorite AM and PM moisturizers. Hyaluronic acid—a moisture-locking agent—helps hydrate, plump, and nurture. Peptides help minimize the appearance of fine lines and wrinkles, while collagen helps skin appear more plump and replenished with an improved-looking texture. Colloidal oatmeal, along with aloe leaf juice, help calm and soothe irritated skin for an allover healthy-looking and feeling complexion.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
What else you need to know:
This product is cruelty-free.

Research results:
In a consumer perception study after 4 weeks of use:
- 94.1% reported an improvement in the overall appearance of their skin
- A 178% immediate improvement in skin hydration was reported
- 100% reported that they exhibited an increase in skin moisture levels

First Aid Beauty provides everyday essentials and targeted skincare solutions that deliver immediate relief, lasting results, and feel-good textures. Their products are formulated with only clean, skin-loving ingredients that are carefully selected so you don’t have to worry about what’s in (and not in) your skincare products. There are over 1,300 ingredients on FAB’s no-no list, including artificial colorants and artificial fragrances, parabens, ethanol, ethyl alcohol, denatured alcohol, methanol, n-butyl alcohol, isopropyl alcohol, sd alcohol, lanolin, propylene glycol, phthalates, mineral oil, petrolatum, formaldehydes, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, talc, and sulfates.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A powerful, multitalented serum that visibly improves wrinkles, evens skintone, lifts, and brightens for skin that looks firm, fresh, and youthful-looking.

Solutions for:
- Fine lines and wrinkles
- Dark spots and uneven skin tone
- Loss of firmness and elasticity

If you want to know more…
Clinique smart technology plus calming ingredients, like red algae, visibly transform skin—increasing skin’s capacity for repair. Recommended for all skin types, ages, and ethnicities, skin is visibly firmer, smoother, more radiant, and more youthful-looking. Featuring patented technology developed over five years of research, this serum smooths the way for flawless makeup application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is allergy tested, non-acnegenic, and free of fragrance, SLS, alcohol, talc, mineral oil, and oil.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A triple-action, triple-use concentrate that repairs, protects, and seals damaged hair and split ends in one step.

Key benefits:
- Repairs, protects, and seals damaged hair
- Reduces breakage up to 99 percent
- Use on wet or dry hair, or mix into any Caviar conditioner

If you want to know more…
This three-in-one sealing serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help repair, protect, and seal strands at their core. Formulated with caviar bond enforcing technology, this serum intuitively targets and seals cracks and fissures in the hair surface to help transform hair. This product is clinically proven to significantly smooth hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A reparative, overnight treatment that fights the signs of aging hair while you sleep.

Key benefits:
- Reduces breakage up to 99 percent
- Helps reconstruct damaged hair while you sleep
- Absorbs quickly

If you want to know more…
This hair-repairing and protective formula with caviar bond enforcing technology restores hair at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake up to transformed tresses. It is clinically proven to help repair, reconstruct, and rebuild hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A powerful antiaging serum formulated with vitamin C and collagen for brightening and all-day hydration.

Solutions for:
- Dryness
- Dullness and uneven texture
- Loss of firmness and elasticity

If you want to know more…
Truth Serum® is like a daily multivitamin for the skin. Ole Henriksen was an early adopter of vitamin C in skin care, believing that its antioxidant properties and role in supporting natural collagen make it a crucial ingredient. Supercharged with True-C Complex™ and boosted with collagen, this powerful antiaging serum helps brighten, visibly firm, and deliver all-day hydration. Enriched with orange and green tea extracts, the fast-absorbing, oil-free formula revives the complexion. Indulge in this facial serum's sweet, energizing citrus scent and silky texture as it glides beautifully on the skin. The result? You see a healthier and more youthful-looking Ole Glow™.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
After meeting two-time Nobel Prize winner Linus Pauling and learning about his research on the effects of vitamin C on the immune system, Ole wanted to incorporate this "free radical scavenger" into his skin care philosophy.

Research results:
In an independent consumer study on 35 women over 8 weeks:
- 97% agree this product smooths skin
- 94% agree this product leaves skin soft
- 91% agree this product absorbs quickly and easily into skin
- 85% agree this product improves skin radiance
- 80% agree this product creates healthier-looking skin

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry

What it is:
A serum formulated with two percent hydroquinone to fade the look of dark spots, age spots, and sun spots.

Solutions for:
- Uneven skin tone
- Dullness and uneven texture

If you want to know more…
The ultimate dark spot lightening serum is formulated with two percent hydroquinone, the pigment lightener doctors prescribe most. Murad formulates with the highest level available without a prescription. In as little as one week, it fades the look of dark spots, sun spots, age spots, and uneven skin tone. Rapid Age Spot and Pigment Lightening Serum combines hydroquinone with hexapeptide-2, a powerful skin-brightening peptide that helps lighten dark spots and prevent the appearance of future damage for a more even, more radiant skin tone. Exfoliating glycolic acid lifts away dull, dead skin cells and allows active ingredients to penetrate more quickly, so you see spots fade faster and more radiant skin sooner.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Hydroquinone is the only over-the-counter skin lightener approved by the FDA. For more than 50 years, dermatologists like Dr. Murad have prescribed hydroquinone because of its excellent ability to lighten frustrating dark spots, sun spots, and age spots on all skin tones. Even the most potent skin lightening treatments can be counteracted by UV light, a proven dark spot trigger. That’s why Dr. Murad’s skin lightening prescription always includes a daily SPF, such as City Skin Age Defense Broad Spectrum SPF 50 | PA++++. This vitamin C-boosted, color-correcting mineral SPF for all skin types has a luminous finish that flatters all skin tones.
This product is cruelty-free and formulated without gluten.

Research results:
In just 1 week:
- 85% saw spots lighten
- 89% noticed improved skin smoothness
- 85% noted improved skin radiance
- 85% noted improved skin evenness and brightness
- 81% improved skin clarity

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry

What it is:
A super-potent vitamin C day serum that is packed with a powerful antioxidant complex, essential nutrients, and fruit enzymes that all work together to firm and brighten the appearance of skin.

Solutions for:
- Uneven skin tone
- Loss of firmness and elasticity
- Dullness and uneven texture

If you want to know more…
This revolutionary serum is jam-packed with a potent antioxidant complex of 15 percent l-ascorbic acid, one-half percent ferulic acid, and one percent vitamin E, and other formula-supportive enzymes that help neutralize pollution, environmental stressors, and the damaging effects of free radicals over time. This formula helps to replenish lipids and visibly reduce the appearance of dark spots and wrinkles after applying regularly. Uniquely formulated with pumpkin ferment extract and pomegranate enzyme, C-Firma™ enzymatically dissolves dead surface skin cells. Sodium hyaluronate crosspolymer quickly sinks into skin and provides ultimate hydration. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity.

What else you need to know:
C-Firma™ has a reservoir effect, which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. Its pH level is 3.3, which Drunk Elephant believes is the key to a non-irritating, effective formulation that delivers real results.

Drunk Elephant is committed to using only clean ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of the formulations. They never take into account an ingredient’s synthetic or natural status, but instead choose based on its safety and bio-compatibility. You won’t find what Drunk Elephant calls "the suspicious six" of any kind in their products (1. silicones, 2. chemical screens, 3. sensitizing colorants/perfumes, 4. sodium lauryl sulfate (SLS) 5. essential oils, 6. drying alcohols), making them appropriate for all skin. They believe that these six ubiquitous ingredients are at the root of almost every skin issue. When formulating the products, they focus on pH and toxicity, always making sure that the actives are at efficacious levels. This is the Drunk Elephant difference.

Drunk Elephant is a supporter of IEF (International Elephant Foundation) and is cruelty-free. 

This product is an Allure Best of Beauty award winner.

Research results:
In an independent consumer testing panel of 104 women ages 25 to 55:
- 90% found skin appeared smoother
- 89% found skin appeared brighter and more radiant
- 87% found skin appeared firmer
- 86% found skin tone appeared more even

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A fast-acting anti-aging serum that reveals smoother, more radiant skin in as few as seven days.

Solutions for:
- Dullness and uneven Texture
- Fine lines and wrinkles

If you want to know more…
No regimen is complete without Advanced Génifique, the first step to every beauty routine. This powerful anti-aging serum works to improve skin's key signs of youth: radiance, elasticity, firmness, skin tone, and smoothness. See visible results in as few as seven days. This patented formula, which contains Bifidus extract, helps strengthen and protect skin's moisture barrier. The bottle features an exclusive self-loading dropper for the perfect dosage of serum with every application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Over 14 years of research and 197 formulation trials were spent developing Advanced Genifique Serum.

Research results:
Based on self-assessments on 34 women in an 8-week study, after 1 week:
- 85% of women felt skin appeared more radiant

After 2 weeks:
- 94% of women felt skin appeared smoother

Based on self-assessments of 103 women in an 8-week study, after 4 weeks:
- 89% of women agreed skin felt softer

Based on self-assessments on 67 women in an 8-week study:
- 90% of women agreed skin appeared healthy-looking

What it is:
A milky, lightweight serum designed to even the skin tone for a brighter complexion.

What it is formulated to do:
Highly concentrated with naturally powerful viniferine, this satiny serum reduces the appearance of existing dark spots, including acne and blemish marks, scars, and sun damage, to reveal a brighter, more even-toned complexion. The unique formula absorbs instantly and works well under makeup, creating flawless-looking skin. <
What else you need to know:
This noncomedogenic, oil-free formula is perfect for all skin types. For best results, use Vinoperfect Day Fluid or Vinoperfect Day Perfecting Cream in the morning and Vinoperfect Cell Renewal Night Cream in the evening (each sold separately). Viniferine, a natural compound found in vine sap, is known to brighten, lighten, and even the skin tone and was patented by Caudalie in 2004.

Research results:
In a 45-day study on 60 women, ages 34 to 56, with 2 applications per day and 9 selected dermatologists:
- 87% reported a brighter, more even-toned complexion

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, Triclosan, Triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry

What it is:
An all-in-one skin-perfecting day serum made with a natural retinol alternative that targets fine lines, wrinkles, pores, and dark spots, while instantly brightening.

Solutions for:
- Fine lines and wrinkles
- Pores
- Dullness and uneven texture

If you want to know more…
Say "hello results, goodbye retinol" with bakuchiol, a plant-based retinol alternative. This groundbreaking age-defying serum, powered with AHAs and bakuchiol—a natural alternative to retinol— fights all major signs of aging and more. It targets fine lines, wrinkles, and dark spots, visibly firms, and reduces the look of pores. Enriched with edelweiss stem cell, a delicately beautiful and resilient flower that thrives in harsh conditions, this potent day serum also helps firm and improve elasticity. With hibiscus flower extract, it dramatically evens skin tone and texture. Plus, its lavender tint instantly brightens to awaken a fresher, more youthful-looking Ole Glow®!

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Ole was inspired by the dramatic age-fighting benefits retinol delivers, but wanted to find a natural alternative. He selected bakuchiol, derived from the Ayurvedic babchi herb, after learning that it delivers retinol-like youth-boosting benefits—and is suitable for use during the day. This serum’s skin-brightening lavender tint is inspired by the babchi plant’s delicate flowers.