What it is: A weekly, clinically tested mask that strengthens damaged hair and helps prevent future damage.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens damaged hair
- Helps prevent future damage
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that fortifies, nourishes, and protects

Formulation: Mask

Highlighted Ingredients:
- Rosehip Oil: Maintains hair hydration and controls frizz with crucial essential fatty acids.
- Algae Extract: Provides minerals, amino acids, antioxidants, and vitamins that nourish and strengthen the hair and protect the scalp from free-radical damage.
- B Vitamins: Improve texture, add body and sheen, and nourish hair damaged by heat or chemical treatments.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This mask has been clinically shown to boost hair strength, shine, and silkiness while improving the long-term health of damaged strands. Formulated with 97 percent naturally derived ingredients like rosehip oil, B vitamins, and algae extract, this antioxidant-rich formula restores essential hydration to dry, brittle, colored, and over-processed hair.

This product is an Allure Best of Beauty award winner.

Clinical Results: In a clinical study, after 2 uses:
- This mask decreased hair breakage by up to 66%

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: A weightless, restorative oil that hydrates, strengthens, and smooths strands for shiny, frizz-free hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Kinks

Key Benefits:
- Hydrates
- Smooths
- Straightens

Formulation: Lightweight Oil

Highlighted Ingredients:
- Moringa Seed Oil: Moisturizes, detangles, and smooths hair.
- Bamboo Extract: Strengthens the hair follicle and retains moisture.
- Argan Oil: Penetrates the pores of the hair follicle and enhances the elasticity while adding shine; antioxidant properties helps improve hair strength and minimize flyaways and frizz.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This weightless moringa oil blend works to smooth frizz and promote shine for all hair types. It contains bamboo extract and argan oil to strengthen hair, prevent breakage, and retain moisture for sleek, easy styling. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance.

What it is: A clear oil that vanishes into hair, leaving a frizz-free, feather-soft feel and a trace of shine while helping to provide heat and UV protection.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Hydrates
- Fights Frizz
- Protects Against Heat

Formulation: Oil

Highlighted Ingredients:
- Six Oil Blend: Helps provide conditioning, softening, and shine to hair.
- UV Filters: Help protect hair against the drying effects of the sun.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This clear, lightweight blend of six oils absorbs quickly into hair to help hydrate, soften, silken, tame, defrizz, detangle. It’s formulated with UV filters to protect from the drying effects of the sun and against breakage and heat styling. It also works well with dry, damaged, and color-treated hair.

What it is: A sulfate-free, color-safe glossing shampoo formulated with scalp and hair in mind, removing dirt and product buildup without damaging the hair shaft or stripping color.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Sacha Inchi Seed Oil: Extracted from the seeds of the sacha inchi fruit, this oil is used for its potential to moisturize and soothe irritated skin. These benefits are attributed to the high concentration of antioxidant polyphenols, omega 6 (aka linoleic), and omega 3 (linolenic) fatty acids that sacha inchi seed oil contains. In hair care, sacha inchi oil adds shine and helps offset the damage done by heat styling due to its ability to both coat and partially penetrate the hair shaft.
- Panthenol: Also known as pro-vitamin B5, it is used as a powerful hydrating ingredient that helps smooth, soften, and strengthen the hair shaft.
- Coconut Amino Acid Blend: Gentle, fatty-acid-rich, coconut-based surfactants work together to create a rich foam that effectively lifts dirt, styling products, and other substances away without damaging or stripping color while quick-absorbing amino acids add strength and improved manageability, giving hair a healthier, glossier appearance with visible body and bounce.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Amino acids smooth and strengthen hair, add shine, and give visible body and bounce. Antioxidant and fatty-acid-rich oils add moisture without weighing hair down. It is formulated without sulfates for a gentle, low-foam cleanse. A blend of moisturizing sweet almond oil and extract has a naturally sweet almond scent that dissipates quickly.

This shampoo is free of sulfates, silicones, essential oils, fragrance, dyes, and drying alcohols.

For 30 years, celebrity hairstylist Chris McMillan has worked with every recognizable head of hair in Hollywood. But he could never find a product to do what he wanted: bring hair back to its strongest, healthiest state. So he collaborated with his childhood friend who also happens to be the founder of Drunk Elephant. Together, they created a line of hair care that focuses on the scalp—products that dissolve years of buildup while nourishing hair with coconut-based cleansers and shine-boosting amino acids. The rest just grew from there.
Drunk Elephant is a supporter of IEF (International Elephant Foundation) and is cruelty-free.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished—you asked, Alterna listened. Original CC Cream formula now available.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A concentrated treatment that strengthens the hair from within, reducing breakage and improving its look and feel.
Key benefits:
- Addresses damaged and compromised hair
- Strengthens and protects hair structure
- Restores healthy appearance and texture
If you want to know more…
No. 3 Hair Perfector is not a conditioner, it’s an at-home treatment that contains the same active ingredient found in all professional Olaplex products. Created by two of the top PhD's in chemistry and materials science, Olaplex products feature first-of-their-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal, and mechanical damage to the hair. This formula is made to work with every hair type, providing real, structural repair that works from within.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A flash-acting treatment mask that gives brilliant shine, softens, and hydrates hair in just 60 seconds.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Key Benefits:
- Hydrates, Saves Time, and Adds Shine
Highlighted Ingredients:
- Hydrolyzed Flax Seed: Moisturizes and softens hair while providing healthy-looking shine.
- Red Wine Extract: Provides antioxidants that help to nurture, hydrate, and fight frizz.
- Amino Acid Complex: Smooths, supports hair elasticity, and keeps color vibrant.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.
What Else You Need to Know: This mask is inspired by the Korean "Splash Mask" beauty ritual of splashing nutrient-enriched water onto skin to brighten and moisturize. The Flash Instant Shine Mask is a rinse-out treatment mask that delivers brilliant shine and moisture in just 60 seconds. It is formulated with amino acids and UV filters to smooth the hair cuticle, boost hair’s elasticity, and keep color vibrant.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

What it is: A versatile, leave-in conditioner that hydrates, detangles, and provides up to 72 hours of softness.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Damage, Split Ends, and Breakage

Key Benefits:
- Detangles
- Hydrates
- Protects against breakage and thermal damage

Formulation: Spray

Highlighted Ingredients:
- Argan Oil: Extremely rich in tocopherols (vitamin E), essential fatty acids, and antioxidants, this natural oil nourishes hair.
- Superfood Blend (Sunflower Seed Oil, Quinoa Extract, and Barley Extract): Moisturizes, conditions, and provides antioxidant activity.
- Pure Amino Acids: Vegetable-based keratin alternative to increase hair strength and enhance elasticity.

What Else You Need to Know: This do-it-all formula not only detangles and hydrates, but also helps prevent breakage and thermal damage. Versatile and lightweight, it imparts long-lasting softness and shine while equalizing porosity. Use it before styling or to refresh second-day hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair.

Key benefits:
- Deeply conditions and hydrates
- Restores and repairs damaged hair
- Improves softness, shine, and elasticity

If you want to know more…
The Soulfood Nourishing Mask deeply conditions and hydrates hair. The result is long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up the exact amount of hydration needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A reparative, moisture-balancing shampoo formulated for weakened or damaged hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Protects Color, and Nurtures Damaged and Broken Hair and Split Ends

Formulation: Rich Liquid

Highlighted Ingredients:
- Argan Oil: Helps to nurture hair.
- Lavender, Rosemary, Chamomile, and Jojoba Extracts: Provide nourishment to dry hair.
- Keratin: Rebuilds and strengthens damaged or porous hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product also comes in recyclable packaging.

What Else You Need to Know: The gentle, highly concentrated formula features antioxidant-rich argan oil and reparative keratin to help improve the integrity of hair damaged by color, chemical processing, or heat styling. It is fragranced with the signature Moroccanoil scent, a blend of spicy amber and sweet florals.

What it is: An iconic hair oil—based on a family recipe—that is formulated to rebuild and repair your hair with the power of Mirsalehi honey.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Rebuilds and repairs dry, damaged locks
- Deeply nourishes and moisturizes
- Tames flyaways and polishes ends

Formulation: Oil

Highlighted Ingredients:
- Mirsalehi Honey: Maintains a natural moisture balance for strong, shiny, healthy hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Born from a homemade family recipe, this iconic hair oil maintains hair‘s moisture balance for less breakage, strength, and health. It also deeply conditions, providing hair with luminous shine. Use this multipurpose oil before or after styling, add a few drops to your favorite hair mask, or leave on overnight for a nourishing treatment. The experience of the mask is enhanced with Gisou‘s signature honey-infused fragrance, which is 100 percent naturally derived.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless blend of natural oils like coconut, apricot, and sunflower that tames frizz, restores moisture, and imparts radical shine.

Key benefits:
- Smooths frizz and flyaways
- Restores moisture
- Protects from environmental damage

If you want to know more…
Instead of just coating the hair, this silicone-free formula actually treats hair from within by deeply penetrating damaged strands and infusing the cortex with essential nutrients like vitamin E, K, and healthy antioxidants. This color-preserving hair oil is your daily ritual for smooth and radiant hair.

What else you need to know:
This oil is formulated with lycopene, a natural UV protectant extracted from tomatoes, to keep your hair safe from sun and environmental damage. The intoxicating scent is a sophisticated take on 'beachy' with notes of black coconut, orange blossom, fresh sandalwood, and pacific musk. This product is cruelty-free and formulated without gluten.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is: A leave-in hair styling cream that's infused with argan oil and anti-static ingredients to condition, hydrate, and reduce frizz.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Prevents Dryness, Fights Frizz, and Maintains Hold

Formulation: Cream

Highlighted Ingredients:
- Argan Oil: Restores elasticity, smoothness, and manageability to hair.
- Behentrimonium Chloride: An anti-static and conditioning agent.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This also comes in recyclable packaging.

What Else You Need to Know: This lightweight, multipurpose styling solution creates smooth styles while providing hydration and a soft hold. Suitable for all hair types and as a next-day style refresher.

What it is: A versatile, argan oil-infused hair treatment and styler that promotes softer, stronger hair with increased shine and less frizz.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Medium and Thick
Hair Concerns: Shine, Frizz and Flyaways, and Dryness
Formulation: Lightweight Serum
Highlighted Ingredients:
- Argan Oil: Extremely rich in tocopherols (vitamin E), essential fatty acids, and antioxidants that hydrate and nourish the hair.
- Linseed Extract: Derived from flaxseed, a good source of alpha linolenic acid; an essential fatty acid that helps improve the health of hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free and gluten-free.
What Else You Need to Know: The non-greasy and fast-absorbing formula is fragranced with the signature Moroccanoil scent, a blend of spicy amber and warm florals. Use before styling or as needed for quick conditioning or touch-ups. The fragrance smells like spicy amber, musk, and sweet florals, while the amber tint of the bottle protects the UV-sensitive formula.