Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nourishing, multitasking hair oil that instantly softens, silkens, tames, de-frizzes, and detangles all types of dry hair.

Key benefits:
- Softens, tames flyaways, and adds shine
- Detangles hair and helps strengthen against breakage
- Has anti-frizz powers and heat protectants

If you want to know more…
This hydrating, multitasking hair oil features a six signature feather-light oil blend to instantly soften, tame flyaways, and add shine. It detangles hair, helps strengthen against breakage, protects against heat and UV damage, and dramatically reduces frizz.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain mineral oil or alcohol.

Use the hair oil to quench dry ends and tame flyaways. The Hairdresser’s Invisible Oil line is infused with six lightweight oils for a sublime transformation: grapeseed oil, safflower seed oil, sweet almond oil, macadamia nut oil, argan oil, and coconut oil.

What it is:
A weightless, nutrient-rich, dry oil mist that protects hair from heat styling tools, enhances shine, and boosts hair's health.

What it is formulated to do:
This double-duty formula can be used as a deeply nourishing treatment that helps to repair split ends and environmental damage, and as a color protecting style primer. Formulated with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and gives your hair intense shine while putting vital nutrients back into the hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This formula is free of DEA/TEA, petrochemicals, and dyes. The bamboo extract and kendi oil infused into this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Key benefits:
- Tames and grooms dry hair
- Smooths for polished blowouts
- Creates definition on dry hair

If you want to know more…
This versatile styler used on damp or dry hair gives you the freedom to wear your hair in different ways. It tames and grooms dry hair for easy, manageability, smooths strands for polished blowouts, or creates definition and separation on dry hair for a deconstructed, second-day look.

What it is formulated WITHOUT:
- Parabens
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- 81% saw a reduction in hair breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

What it is:
A transparent, restorative hair oil that revitalizes hair from roots to ends.

What it is formulated to do:
Ghost Oil™ features an integrated moringa oil blend that coats the hair shaft with essential nutrients. This transparent oil prevents color change to lighter hair colors, naturally smooths frizz, and delivers a radiant shine to all hair types.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free and does not contain gluten. Verb is an Austin-born and salon-raised brand. Each product in the family is the result of a discerning process of research, experimentation, and intuitive decision-making by professional stylists. Light to the touch and completely layerable, Verb embodies effortless style for anyone, anywhere.

What it is:
A strengthening and smoothing oil for the hair.

What it does:
This double-duty formula can be used as both a deeply nourishing treatment that helps to repair split ends and environmental damage, and as a color protecting style primer. Made with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and imparts intense shine while providing vital nutrients.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA and phthalates. Formulated with Color Hold® for maximum color retention. Best for use on medium to thick hair types.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight hair oil that smooths and provides brilliant shine for heat-styled hair, while refreshing with spun sugar and red velvet cream.

Key benefits:
- Hydrates and softens heat-styled hair
- Adds incredible shine and luster
- Refreshes hair with a sweet scent

If you want to know more…
Brassica Seed Oil is a natural alternative to silicone—smoothing, silkening, and softening without weighing hair down or creating product buildup. Lusciously scented with notes of spun sugar and red velvet cream, it moisturizes and adds luster to heat-styled hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free and does not contain silicone, artificial colors or fragrance, mineral oil, or alcohol. It is made with cold-pressed extra-virgin brassica oil.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A hair formula that delivers styling and treatment benefits in one easy step for smoothness, volume, conditioning, strength, and polish.

Key benefits:
- Styles with volume and smoothness
- Conditions and strengthens
- Adds shine

If you want to know more…
This genius solution allows you to style and treat in one step. Powered by a patented healthy hair molecule (OFPMA) and thickening molecule (PBAE), this powerful hair treatment creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Key benefits:
- Makes fine hair look and feel thicker
- Delivers long-lasting, touchable fullness
- Provides light conditioning

If you want to know more…
This lightweight styling cream helps fine, flat hair look, feel, and behave like naturally full, thick hair. It is powered by our patented Thickening Molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It creates long-lasting touchable, thickness and fullness, while it delivers a hint of conditioning that won't weight your hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Full Thickening Cream is ideal for fine, flat hair. It is silicone-free and safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

What it is:
An easy-to-use solution that provides up to one week of more shiny, vibrant, manageable hair overnight, with benefits that last through five shampoos.

What it is formulated to do:
Night Cap is beauty sleep redefined. It was engineered to intuitively target your hair’s needs for enhanced shine, vibrancy, and manageability delivered overnight, with results that last all week. It boosts shine for days with weightless radiance refractors that outperform silicones and oils. It delivers lasting color vibrancy by combining the patented healthy hair molecule (OFPMA) with long-lasting cuticle sealing technology to help smooth and seal down the cuticle and reduce pigment loss. And it improves hair’s manageability with amino acids that condition and protect strands, safeguarding against daily styling and environmental assaults.

This power-packed formula was engineered to intuitively target and transform the daily weathering of hair. An amino acid blend mimics amino acids found naturally in hair and penetrates into the cortex to keep hair smooth, soft, and supple. Time-release conditioners and antioxidants ensure hair is properly hydrated while remaining strong and protected from environmental assaults. OFPMA combines with biomimetic lipids designed to mimic the lipids found naturally in the F-layer—keeping hair looking, feeling, and behaving its very best.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair.

Key benefits:
- Deeply conditions and hydrates
- Restores and repairs damaged hair
- Improves softness, shine and elasticity

If you want to know more…
Soulfood Nourishing Mask deeply conditions and hydrates hair by delivering nutrients deep into hair’s cortex. The result is long lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, thirsty hair drinks up the exact amount of hydration needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of artificial colors, petrochemicals, sodium chloride, and MCIT. It is cruelty-free and gluten-free and safe for color-treated, Brazilian-treated and keratin-treated hair.

Sea buckthorn contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and supports the natural production of collagen, a key building block for skin, hair and nails.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multitasking pre-styler that instantly protects, conditions, and eases styling for dry, brittle, or coarse hair.

Key benefits:
- Instantly detangles, softens, and silkens hair
- Has UV and heat protectants to keep hair healthy and moisturized
- Tames frizz for smoother hair

If you want to know more…
This multitasking primer is infused with six feather-light oils to instantly make hair softer, smoother, silkier, and less tangled. It tames frizz, has heat and UV protection, and protects against breakage—all without weighing hair down.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product does not contain mineral oil or alcohol.

Bb.stylist tip: to use as a leave-in conditioner, spray on wet hair and slick back into your favorite hairstyle.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight cream to prime hair and extend the life of styles up to two times longer.

Key benefits:
- Extends the life of hairstyles up to two times longer
- Repels dirt and oil
- Creates an optimal base for all styles

If you want to know more…
This first-of-its-kind hair primer is powered by Living Proof’s patented Healthy Hair Molecule (OFPMA). It perfects cuticles so weightlessly, it can used alone or layered under other styling products and is ideal for all hair types. It is silicone-free, safe and formulated for color and chemically treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Living Proof Style Lab products combine effortless style with cutting-edge science to make your styling routine faster and easier than ever.