Soft Brown Eyeshadow

What it is: A palette inspired by Tom Ford’s philosophy of sculpting features with light and symmetry that contours eyes with melting, magnetizing shades.

What Else You Need to Know: Infused with a pigment technology that combines lush emollients and mimics the structure of skin’s ceramides, Eye Color Crème long-wearing eyeshadows move with skin for a crease- and flake-resistant finish and high-impact intensity.

What it is: A daily wardrobe of rose-toned neutral shades that will become your daily go-to palette. A mix of warm, cool, and neutral matte, satin, and pearlescent shades with 2 cream bases that create the perfect, rich canvas for your shadows.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.
What Else You Need to Know: Created to suit every skin tone and eye color, each palette contains an incredible shade range: from buttery mattes, super-shimmery shadows, and complementary metallic shades, all with smooth and blendable textures.
Nude Light is a beautiful balance of light and creamy praline hues in both warm and cool tones. It features peachy shades with unexpected pops of lavender and mauve. The champagne and brown shimmers will add unbelievable dimension to every look.
Huda’s favorite, Nude Medium’s versatile palette is a rich mix of spicy tones combining chestnuts and deep browns.

What it is: Energize your eyes and spread good energy with this everyday essential tartelette™ eyeshadow palette.

Highlighted Ingredients:
- Amazonian Clay: For better, longer, truer wear.
- Mineral Pigments: Soothe and soften skin.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This palette is packed with 12 neutral, mauve, and plum shades for lids, creases, and liners to make eyes look bigger and more open. It's arranged in coordinating rows for three easy looks, or you can mix and match the five matte and seven shimmer finishes. The formulas are infuse

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.

Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This ultimate everyday palette is great for subtle to standout looks. The palette contains two ultra-pigmented hybrid eyeshadow-gel-creams; two mesmerizing shimmery metallics; two innovative wet metallics; two soft-shine metallic pearl shadows; and nine pigmented, velvety soft mattes.

"The term "EMPOWERED" encourages having the knowledge, confidence, means, or ability to do things or make decisions for one

What it is: A nude mini eyeshadow palette with everyday rosy neutrals in a mix of matte and shimmer finishes for glam or natural eye makeup looks on the go.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: Every shade in this travel-size eyeshadow palette is made with the iconic Naked formula to deliver blendable texture, highly pigmented color, and longevity without creasing. 

What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.

Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.

What Else You Need to Know: Natasha transforms her bestselling I Need a Nude Eyeshadow Palette into a must-have warm rendition. This palette contains peachy nudes, rich caramels, bronzy hues, and golden browns. It effortlessly creates natural, everyday looks to sparkling, ethereal glam. Alongside Natasha’s signature formulas, the new talc-free Slip Cream Matte provides a highly pigmented luminous-matte finish, while the new Metal Gloss eyeshadow adds a reflective dimension and liquid-like f

What it is: An everyday eyeshadow palette with rosy neutrals, pinks, purples, and mauves in a mix of matte and shimmer finishes for glam or natural eye makeup looks.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What it is: A matte eyeshadow palette with nine hues to create subtle to intense looks with a monochromatic twist.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a minimalist, monochromatic moment or go ’90s-supermodel glam with this versatile matte-eyeshadow palette. Inside are nine stunning, shimmer-free shadows in two high-impact, never-flat, harmonious powder and cream-to-powder formulas. Contouring and defining the shape of your eyes has never been so se