What it is: A formula that enhances hair smoothness, volume, strength, and shine.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Liquid

Highlighted Ingredients:
- OFPMA

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multitasking, hydrating shampoo infused with six feather-light oils to instantly transform dry, coarse, frizzy hair to soft, smooth, silky, and detangled.

Key benefits:
- Provides rich but lightweight moisture
- Smooths, silkens, and detangles
- Protects against breakage and UV rays

If you want to know more…
Safe for colored and chemically treated hair, this multitasking, hydrating shampoo gives an immediate touchable transformation for dry, coarse, or brittle hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of alcohol and sulfate cleansers (SLS and SLES) that dry out the hair. It is on the 2018 Esquire.com Top 10 Shampoos list.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A mild hydrating shampoo that provides a thorough cleanse while adding a boost of pro-vitamin B5 moisture.

Key benefits:
- Safe for colored or keratin-treated hair
- A lathering, sulfate-free shampoo
- Mild enough for daily use

If you want to know more…
Formulated with quinoa protein and pro-vitamin B5, this shampoo gives hair a resurgence of hydration while still delivering a satisfying cleanse. The gentle formula with heat-protecting power refreshed and re-energized damaged, brittle hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
An invigorating shampoo that helps reduce breakage when used as a part of the Full Potential regimen.

Key benefits:
- Helps reduce Breakage
- Helps to strengthen strands
- Exfoliates the scalp

If you want to know more…
Infused with Bumble’s Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores—creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Research results:
In a research study conducted on a number of participants, over 4 weeks:
- 46% saw a reduction in hair loss due to breakage

What it is:
A lightweight cleanser for anyone craving fullness.

What it does:
This shampoo builds body in the shower and gives fine or limp hair a lift while moisturizing and sealing split ends. It's ideal for fine, thinning, limp, or flyaway hair.

What else you need to know:
For really full results, pair with Thickening Conditioner, Thickening Serum, and Thickening Hairspray. This shampoo is compatible with color-treated hair. This product is on the 2018 Women's Health Best Shampoos for Thinning Hair list.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A restorative shampoo that repairs, hydrates, and fortifies tresses.

Key benefits:
- Gently, yet effectively cleanses
- Increases hair’s moisture levels
- Nourishes with essential nutrients

If you want to know more…
Rosarco™ Repair Shampoo is a creamy shampoo that contains a unique complex of nutrient-rich argan, rosehip, and coconut oils for superior nourishment and repair. The 98 percent naturally-based formula contains coconut-derived cleansing agents, which replace harsher sulfates, to gently, yet effectively clean without stripping natural oils. Hair is left stronger, softer, more manageable, and full of moisture.

What else you need to know:
This product is free of gluten, silicones, synthetic fragrances and dyes. It is vegan-friendly and cruelty-free.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultra-hydrating, foamy shampoo that brings a surge of intensive moisture while removing dirt, oil, and buildup from the hair.

Key benefits:
- Provides intense cleansing to remove dirt, oil, and buildup from the hair
- Restores essential hydration and nutrients to the hair
- Cleansing experience with repair benefits for damaged hair

If you want to know more…
This innovative formula merges the intense cleansing action of a shampoo with the moisture of a deep conditioning mask without weighing the hair down or stripping color. This shampoo is fortified with the same conditioning and repairing ingredients, like algae extract, panthenol, biotin, and rose oil, that are featured in Briogeo's bestselling Don't Despair, Repair! Deep Conditioning Mask. A unique combination of hydrating oils and reparative natural extracts repair and hydrate while removing dirt, oil, and buildup from the hair. This shampoo is perfect for someone with dry and damaged hair who wants the hydration of a co-wash, but intense cleansing with repair benefits.

What else you need to know:
This 95 percent naturally-derived shampoo is vegan, cruelty-free, and formulated without gluten, DEA, silicone, and artificial dyes. It is color-safe and safe for use on chemically-treated, relaxed, and keratin treated hair.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is:
An ultra-mild, moisture-rich cleanser for those who regularly color, straighten, or perm their hair.

What it does:
This super-charged formula gently cleanses and repairs damage without stripping color, wilting perms, or reverting chemically straightened hair.

What else you need to know:
For most intense care, pair with Mending Conditioner, Complex, and Masque. This product is compatible with color-treated hair.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is: A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

This product is an Allure Best of Beauty award-winner.

What Else You Need to Know: Perfect Hair Day Dry Shampoo features fast-absorbing powders to soak up oil and sweat, while Living Proof’s patented healthy hair molecule (OFPMA) helps remove the powders easily, for ultra-clean hair. Odor neutralizers and time-released fragrance keep hair smelling clean all day. This formula is color safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A super-absorbent formula that absorbs oils, dirt, and impurities between washes, leaving hair feeling fresh and clean.

Key benefits:
- Extends your blowout
- Absorbs oil
- Adds lift at the roots

If you want to know more…
Detox Dry Shampoo is available in two different scents: Original (notes of jasmine, sandalwood, and madagascar vanilla) and Lush (notes of violet, sandalwood, and musk).

The super-absorbent Dry Shampoo contains micro-fine rice powders that become translucent as they absorb to naturally blend with hair colors and expand to provide lift in the roots. Golden root extract increases moisture to prevent dryness and breakage for a healthy look.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is an Allure Best of Beauty award winner.