What it is:
An eyeliner pencil that combines the creamy bendability of a kohl, with the intense, high coverage, long wearing pigment of a gel.

What it does:
Ciaté London’s Wonderwand Gel-kohl Eyeliner Pencil is built to give you a number of liner options. Create a precise line for defined perfection, or smudge it out using the built-in blending brush for a more sultry, smoked-out eye look. Its unique, hybrid formula performs like a kohl because it’s incredibly easy to apply and remains smudgeable long enough for you to blend it out as desired. Once it sets, it provides the longevity and staying power of a gel.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Wonderwand Liners are available in 10, on-trend, shades from the classic must-haves to the intensely pigmented, vibrant hues. Ciaté London encourages you to try a shades you've never worn before to celebrate the pretty, fun, and fearless side in you. This product is cruelty-free and gluten-free.

What it is:
A color-rich, vibrant, easy-to-use liner with staying power.

What it does:
Stila’s bestselling Smudge Sticks are available in an array shades that stay—not stray—for reliable color payoff that’s second to none. They feature a cocktail of moisturizing ingredients that ensures color glides on smoothly (no tugging or pulling) and the waterproof formula won’t budge or fade.

What’s more, Smudge Sticks can be used as a classic pencil liner or a smudgy eyeshadow—simply smudge with your fingers or a brush. The color sets after you’ve had time to get your desired effect, and then stays put all day.

What it is:
A gel pot eyeliner in a crayon that delivers intense color and 12-hour waterproof wear and amazing glide in shimmer and matte finishes.

What it does:
Experience the luxury of gel eyeliner with the ease of a pencil. Make a bold statement with this extreme-wear, waterproof eyeliner that glides on effortlessly to deliver instant color payoff. Exclusive to Marc Jacobs Beauty, the super-malleable formula offers versatility of application. Apply Highliner for flawless, precise lines, or smudge immediately after lining for an instant smoky eye.

Highliner was inspired by the idea of a woman getting ready to go out at night, sitting in the lobby of a chic hotel, and sweeping on her eyeliner for an instantly irresistible look. It’s formulated with innovative gel ingredients, as well as conditioning vitamin E and rosehip seed oil. Its intense color payoff is available in an array of richly pigmented shades with two finishes: original shimmer or high-impact matte.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Highliner is an Allure Best of Beauty Award Winner. Highliner contains a built-in sharpener at its base: To use, pop out the black sharpener and twist the tip of Highliner to sharpen. You can also sharpen Highliner against a tissue to form a precise point. Always close the cap tightly to keep Highliner's supple glide and long wear.

This product is cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
Poser Paste is Hair Makeup: washable color that you apply to your hair.

Key benefits:
- Color lasts only until you wash it out
- Medium hold, colored styling paste
- Electric, customizable colors

If you want to know more…
It is as versatile and creative as the person using it and can be applied all-over, on tips, roots, bangs, or wherever you want a burst of color. The product stays intact when exposed to limited amounts of water, like light rain. It’s safe on all hair types and colors, and washes out with your favorite shampoo.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"Expressing yourself through your hair makes the journey through self-discovery a whole lot more fun (and definitely more colorful). Remember, hair should be fun...so dye happy!"—Hayley Williams

The essential oils in Poser Paste may separate during shipping. For best results, simply stir your product to mix the luscious oils back into the color and you’ll be ready to start posing. Poser Paste is vegan and cruelty-free.

What it is: A buildable foundation, made with five mineral ingredients that swirl from powder to silky cream and melt into skin for a natural, luminous finish.

Coverage: Medium

Finish: Radiant

Formulation: Loose Powder

Skin Type: Normal, Dry, and Combination

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, wears all day, and won’t clog pores or cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, natural-looking coverage that won’t cake. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen. It is the number-one prestige loose powder foundation in the U.S.*

The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.

*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, 12 months ending February 20.

Clinical Results: Based on a 1 week US consumer study of 106 women:
- 96% agreed this foundation feels weightless on their skin
- 95% agreed this foundation reduced the appearance of flaws and imperfections

Based on a 6 week US clinical study of 31 women:
- Promotes clearer, healthier-looking skin over time

What it is: An award-winning, vegan, liquid eyeliner with an ultra-precise brush tip for easy application to create the iconic cat-eye, and more.

Ingredient Callouts: This product is also vegan and cruelty-free.

What Else You Need to Know: This high-pigment, smudge-resistant formula has all-day-long wear that you can trust to stay put. Create any look imaginable on every eye shape. The brush tip delivers easy application and ultimate precision, making Tattoo Liner the perfect tool for everyone, from beginners to pros.

What it is: An award-winning, pressed powder blush that delivers healthy-looking color to flatter any skin tone.

What Else You Need to Know: Silky, superfine micronized powder pigments in matte and shimmering shades ensure a seamless application. These soft, buildable shades deliver a wide range of effects, from ulta-sheer to powerful pops of color. Each iconic shade features a subtle pink undertone for a natural-looking blush.

What it is:
A long-wear, high-pigment liquid lipstick with a smooth, matte finish and all-day, lightweight comfort.

What it does:
Now in 42 creamy shades, this breakthrough liquid lipstick gives lips long-lasting wear and high-pigment color. Its creamy, color-rich formula glides over lips as effortlessly as a gloss, but dries to a true matte finish that feels weightless all day long. It’s infused with natural comfort-enhancing ingredients, including vitamin E and sunflower seed so you can flaunt lasting matte color.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is vegan, cruelty-free, and oil free.

"I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be."—Kat Von D