Top Eye Primers

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
A water-resistant eyelid primer that camouflages imperfections and discolorations, while it enhances the durability of eye makeup.

What it does:
Eye Basics provides the perfect canvas for eyelids to help eye color stay on longer. The highly versatile formula is water-resistant and crease-proof. Its sheer, creamy texture blends easily and smoothly, leaving a long-lasting, semi-matte finish.

What else you need to know:
Use as an eyelid primer or alone to color correct and cover imperfections. Its skin-friendly ingredients enhance the delicate skin on the eyelids while botanicals soothe and vitamins A, E, and C provide antioxidant protection. The Eyebright shade makes the white of the eyes brighter and lighter. The Peach shade is perfect for darker skin tones.

This product is free of fragrance.

What it is: A travel-size, water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.

Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: This water-resistant and long-wearing formula glides on smoothly and creates the perfect base for both eyeshadow and pressed pigments. It helps ensure smooth, blendable application and smudge-free wear. The light-colored base enhances vibrancy and reduces the appearance of fine lines.

What it is: A hydrating under-eye primer that helps concealer stay put while also reducing the look of fine lines, puffiness, and dark circles for a bright-eyed look.

Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.

What Else You Need to Know: This cruelty-free, ultra-hydrating, oil-free, silky formula soothes delicate under-eye skin and primes to prevent concealer from slipping and settling into fine lines. It’s formulated with caffeine to combat puffiness, as well as with peptides to smooth the look of fine lines, wrinkles, and age spots.

What it is:
A weightless, color-boosting eyeshadow primer that smooths lids for better blending and longer, crease-proof wear.

What it does:
Keep your eye makeup on top of its game. Pro Filt’r Amplifying Eye Primer smooths the way for next-level eyeshadow performance—better application, enhanced color, and extended wear. It’s your eyeshadow’s personal best, every time.

Pro Filt’r’s weightless, invisipink formula melts into all skin tones, creating a super-smooth surface for effortless blending while enhancing color vibrancy. Plus, it’s designed to help grip eyeshadow color for serious crease-proof, fade-proof stamina like you’ve never seen.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
FENTY BEAUTY is 100 percent cruelty-free.

What it is: A vegan, cruelty-free eyeshadow primer that locks on shadow and maximizes color vibrancy for 24 hours.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: This 24 Hour Photo Finish Shadow Primer keeps your eyeshadow in place and vibrant all day. It glides a smooth base onto lids that makes applying every type of shadow a breeze, and acts like glue to lock on shadow. The sweat- and humidity-resistant formula prevents budging, fading, and creasing.

What it is: A vegan liquid eye primer that’s invisible on everyone, designed to unlock the true color of any shadow, in a small-but-mighty bottle with more than 200 uses.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Unlike cream eyeshadow primers which muddy the color and aren't universal, this concentrated elixir contains only essential ingredients, so it's not weighed down by binders or fillers, and is free of silicone, alcohol and talc. 1 drop is all you need to prime both eyes. Best for normal to dry lids.

Clinical Results: In a consumer study on 32 volunteers over 12 hours:
- 94% Agree it boosted the vibrancy of eyeshadow
- 91% Agree it enhanced the true color of eyeshadow

What it is:
A smoothing long-hold primer for eyes that leaves eyelids feeling cool and fresh.

What it does:
Thanks to its glazed emulsion texture, this primer glides easily and lightly over eyelids for the perfect combination of all-day hold and comfort. Used alone, it colors eyelids with fresh nude colors, in two finishes: matte or iridescent. As an eyeshadow primer, it improves the hold for a perfect look all night long.

Research results:
In a consumer test on 63 female volunteers:
- 88% Reported the product was easy to apply.
- 91% Reported the product was pleasant feeling.
- 88% Reported a long-lasting result
- 86% Would use this product again instead of their usual product.

What it is: A lightweight, silky lid and under-eye eye primer that glides around the eye area for vibrant makeup that is budge-proof, crease-proof, and long-lasting.

Highlighted Ingredients:
- Calendula Flower Extract: Helps hydrate skin to reduce dryness and helps support tighter-looking skin.
- Daffodil Flower Extract: Contains soothing properties and helps support skin’s natural elasticity and brightness.
- Pomegranate Fruit Extract: Helps reduce the appearance of fine lines and wrinkles.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, and coal tar, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Keep eyeshadow and concealer anchored with this innovative, multitasking primer. Smooth Sailing 360° Eye Primer helps reduce the appearance of fine lines and wrinkles to create the perfect base for vibrant makeup. It blends seamlessly onto lids for crease-proof and budge-proof makeup that lasts all day.

What it is: A creamy, buildable, lightweight, hydrating concealer and eye primer that brightens and evens complexion for a natural finish.

Coverage: Medium

Finish: Natural

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Sea Fennel Essence: Provides hydration, radiance, and oxygen delivery for nourishing benefits.
- Aloe: Contains soothing and moisturizing properties.
- Agar (Red Algae): Helps skin retain moisture.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.

What Else You Need to Know: This multiuse, creamy concealer and eye primer blends seamlessly into the skin to create a natural-looking complexion. It is formulated with skin-beneficial ingredients to minimize the appearance of imperfections while smoothing skin texture. It can also be used as an eye primer to prep lids and keep shadows in place for long wear.