What it is:
A 24-hour wear, nude eyeshadow primer that ensures vibrant, crease-free wear.

What it does:
This primer keeps your eyeshadow crease-free while making color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin’s surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skin tones, and dries on invisibly.

What else you need to know:
Urban Decay is 100 percent cruelty-free.

What it is:
A crease-free, lasting eyeshadow primer that lasts all day.

What it does:
Shadow Insurance locks down eyeshadows, intensifying color to ensure waterproof, crease- , and fade-proof coverage for up to 24 hours. The ultra-lightweight, colorless formula glides effortlessly onto lids, leaving a smooth, even canvas for budge-proof shadow application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Truly versatile, Shadow Insurance can be used with powder or cream eyeshadow products, and it's concentrated: the size of a rain drop covers the entire lid.

This product is free of synthetic fragrances and dyes and petrochemicals.

What it is:
A high-performance foundation brush designed with ideal shape, density, and texture to achieve the most seamless finish.

What it does:
Vanish Foundation Brush is designed specifically to work with the Vanish Foundation Stick for the most flawless foundation look. The bristles provide an ultrasoft texture that recreates a luxe microfiber feel on the face. Designed with a unique shape to fit into all the contours of the face, including around the nose and under the eyes, it features uniquely crimped bristles that provide the ultimate control so you can easily sweep the foundation across the face.

What else you need to know:
This brush has vegan, high-grade, ultra-soft taklon bristles.

Hourglass products are 100 percent cruelty-free.

What it is:
A sleek palette with six shades: three for highlighting and three for contouring.

What it does:
This collectible contouring kit features six blendable formulas to sculpt and define features. The darker shades are ideal for shading and defining, while the lighter shades are perfect for sculpting and enhancing features. Removable and refillable, the set contains all the shades you need to expertly emphasize your eyes, cheekbones, nose, and jawline.

What else you need to know:
Choose the kit that matches your skin tone:
Light to Medium: Vanilla, (pale cream), Banana (pale yellow), Sand (radiant chiffon), Java (mocha), Fawn (tawny), and Havana (warm russet).
Medium to Tan: 10K (sheer gold), Peaches & Cream (bright peach), Macchiato (golden tan), Nutmeg (warm sand), Havana (warm russet), and Espresso (rich chocolate).
Deep: Earth (deep golden brown), Cinnamon (reddish brown), Espresso (rich chocolate), Latte (radiant cream), Nutmeg (warm sand), and L’Orange (vivid orange).

What it is:
A makeup brush that allows you to achieve the soft finish of airbrushing.

What it does:
This foundation brush flawlessly blends and buffs makeup for a perfectly airbrushed effect.

What else you need to know:
This product is vegan.

What it is:
A lightweight primer that creates a seamless canvas that keeps cream and powder eye color looking brilliant, fresh, and just-applied all day.

What it does:
This smudge-proof eyeshadow base uses a unique polymer and mineral powder blend to get a firm grip on color for long-lasting, gorgeous wear. Fortified with a special deep-sea extract and an antioxidant rice extract, it dries on contact and keeps the delicate eye lid smooth and ready for eyeshadow application.

What else you need to know:
This fragrance-free product is ophthalmologist and dermatologist-tested.

Research Results:
After 2 week test:
- 97% felt that it maximized your eyeshadow color
- 93% felt that it extended the wear of your eyeshadow
- 90% felt that it prevented creasing and smudging.

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
A user-friendly, travel size contour palette that teaches you how to sculpt, shape, and make your features pop with a set of bronzer, highlighter, and contour powders.

What it does:
This palette brings you deep contour, complementary bronzer, and bright highlight shades in one place. Create your own perfect contour look with pigmented, blendable, buildable color. This palette is appropriate for all levels—from beginner to advanced makeup artists.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What it is:
A water-resistant eyelid primer that camouflages imperfections and discolorations, while it enhances the durability of eye makeup.

What it does:
Eye Basics provides the perfect canvas for eyelids to help eye color stay on longer. The highly versatile formula is water-resistant and crease-proof. Its sheer, creamy texture blends easily and smoothly, leaving a long-lasting, semi-matte finish.

What else you need to know:
Use as an eyelid primer or alone to color correct and cover imperfections. Its skin-friendly ingredients enhance the delicate skin on the eyelids while botanicals soothe and vitamins A, E, and C provide antioxidant protection. The Eyebright shade makes the white of the eyes brighter and lighter. The Peach shade is perfect for darker skin tones.

This product is free of fragrance.

Category:
✔ Foundation

Coverage:
✔ Medium

Formula:
✔ All Formulas

Bristle type:
✔ Synthetic

What it is:
A foundation brush with medium length, soft bristles that are densely packed and is ideal for building coverage in layers for a medium coverage.

What it does:
Buff on your favorite foundation or powder with this brush designed to provide greater precision and maximum control. The brush head is densely packed with short, synthetic bristles, ideal for building coverage in layers until you’ve reached your desired finish.

Beauty Tip:
Apply product to the tip of the brush and gradually buff into the skin. Build coverage in layers for your idea airbrushed finish.

What else you need to know:
This product is not tested on animals.

Brush Cleaning Tips: Bristle hold onto oils, excess product, debris, and bacteria, which can ultimately led to unwanted breakouts and skin irritation. Cleaning your brushes can extend the life of the bristles and make for a better makeup application and blending.
- For a quick clean, use Dry Clean: Instant Dry Brush Cleaner Spray
- For a daily clean, use The Cleanse: Daily Brush Cleaner
- For a deep clean, use Solid Clean: Solid Brush Cleaner

What it is:
A kit with three highlight and three contour shades in one easy-to-clean palette.

What it does:
Expertly sculpt and define your features with these highly blendable shades. A cream version of the cult-favorite original Contour Kit from Anastasia Beverly Hills, they come in Light to Deep kits to match all skin tones.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Choose the kit that matches your skin tone:
Light: Fair (pure sand), Neutral (sheer peach), Banana (pale yellow), Java (mocha), Light Sculpt (sepia brown), and Havana (warm russet).
Fair: Fair (pure sand), Fawn (café latte), Lustre (sheer porcelain), Mink (toasted almond), Shadow (caramel latte), and Soft Light (pale peach).
Medium: Cream (golden wheat), Banana (pale yellow), Warm Coral (orange pink), Cinnamon (reddish brown), Chocolate (coconut shell), and Ash Brown (cool medium brown).
Deep: Carob (deep mahogany), Chocolate (coconut shell), Coral (reddish orange), Espresso (rich chocolate), Nude (golden cream), and Rich Earth (dark golden brown).