What it is:
An essential eyeshadow collection with 14 shades in neutral to berry tones.

What it does:
A present-day take on Renaissance colors, this eye palette features 14 shades that let you create stylish, day to night looks. From the earthy yellow and ultra-matte finish of Golden Ochre to Primavera’s shimmer gold with a metallic finish, this palette’s high-pigment shadows are crease and fade-resistant and are sure to bring modern elegance to your eye looks.

This palette contains:
- 14 x 0.02 oz Eyeshadow in Tempera (beige with an ultra-matte finish), Golden Ochre (earthy yellow with an ultra-matte finish), Vermeer (iridescent shell with a metallic finish), Buon Fresco (antique lavender with an ultra-matte finish), Antique Bronze (metallic sable with a satin finish), Love Letter (raspberry with an ultra-matte finish), Cyprus Umber (dark coffee with an ultra-matte finish), Raw Sienna (neutral amber with an ultra-matte finish), Burnt Orange deep orange with an ultra-matte finish), Primavera (shimmery gold with an ultra-matte finish), Red Ochre (sienna with an ultra-matte finish), Venetian Red (crimson with an ultra-matte finish), Warm Taupe (earthy gray with an ultra-matte finish), Realgar (brick with an ultra-matte finish)
- Double-ended shadow brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
An eyeshadow palette, featuring taupe-hued neutrals in a wide range of finishes.

What it does:
From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Urban Decay's Naked2 is packed with always-vibrant, taupe-hued neutrals—including a gorgeous grayish brown, a glittery copper, and Urban Decay’s blackest black. Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks, and everything in between.

What else you need to know:
Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

Naked2 is an Allure Reader’s Choice award winner.

What it is:
A long-awaited follow-up exclusive eyeshadow palette with 12, rose-hued neutral eye shades in every finish.

What it does:
Experiment with these 12 gorgeous, rose-hued neutrals—from the palest, shimmery pink to a deep black matte with rosy red micro-glitter. This Urban Decay Naked eyeshadow palette features ultra-smooth mattes, gorgeous pearls, and glimmering metallics.

Every shade in Naked3 features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended shadow/blending brush.

What it is:
A sweetly tempting array of 16 matte and shimmer shadows scented with real chocolate.

What it does:
This beautiful assortment of chocolate-inspired shades were formulated using real cocoa powder. Encased in a playful chocolate bar tin, the rich selection of the perfect browns, neutrals, and little pops of color appeal to every candy lover.

This set contains:
- 0.03 oz/ 0.85 g x 14 Eyeshadows in Gilded Ganache, Milk Chocolate, Black Forrest Truffle, Triple Fudge, Salted Caramel, Marzipan, Semi-Sweet, Strawberry Bon Bon, Candied Violet, Amaretto, Hazelnut, Crème Brulee, Haute Chocolate, Cherry Cordial
- 0.1 oz/ 2.8 g x 2 Eyeshadows in White Chocolate, Champagne Truffle
- How To Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Too Faced Co-founder and Creative Director Jerrod Blandino learned of the healing properties of cocoa while getting a chocolate facial in Maui. With Chocolate Bar he created a first-of-its-kind palette that combines the healing benefits of chocolate with richly pigmented, velvety smooth shadows. Chocolate has been used for centuries for its soothing properties and to protect, condition, and heal skin that has been damaged by sun and wind. Studies have shown that the scent of cocoa powder can increase memory and brain power.

What it is:
A bestselling eyeshadow palette with 12 matte and microshimmer shades that are sure to become your everyday basics.

What it does:
This palette features the perfect combo of microshimmers and mattes in universally flattering, warm-toned lid, crease, and liner shades. The palette is arranged in rows for three easy looks to mix and match. This formula is infused with Amazonian clay for smooth blending and intense payoff without chalkiness.

This set contains:
- 12 x 0.053 oz/ 1.50 g Eyeshadow in Charmer (off white), Jetsetter (warm taupe), Rocker (shimmering taupe), Smokeshow (black brown), Flower Child (peachy nude), Smarty Pants (tan), Firecracker (bronze copper), Activist (dark brown), Funny Girl (champagne), Sweetheart (peach), Rebel (chestnut brown), Leader (aubergine)
- Step-by-step tartelette guide

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This palette is dermatologist-tested and formulated without mineral oil, triclosan, and gluten.

What it is:
An eyeshadow palette with 18 shades in peachy pinks, corals, bronzes, and purples.

What it does:
The Sweet Peach Eyeshadow Collection Palette is infused with the juicy scent and antioxidant-rich essence of peach. Create endless looks with 18 shades of peachy pinks, corals, bronzes, and pops of purples that will leave your eyes looking warm weather-fresh all year long. It features a Glamour Guide with three eye looks to get you started.

This palette contains:
- 18 x 0.03 oz in White Peach (matte vanilla cream), Luscious (pearl peach champagne), Just Peachy (shimmering peachy pink), Bless Her Heart (golden moss), Tempting (bronzed black), Charmed, I'm Sure (matte medium cool brown), Nectar (pearly peachy cream), Cobbler (peachy pinked bronze), Candied Peach (matte coral with violet shimmer), Bellini (gilded peach), Peach Pit (satin perfect rasin), Delectable (matte smoky amethyst), Peaches 'n Cream (matte milky peach), Georgia (matte peachy pink), Carmelized (dark gilded bronze), Puree (metallic dark bronze), Summer Yum (matte gingerbread), Talk Derby To Me (shimmering black violet)
- Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of gluten.

What it is:
A long-wearing eyeshadow palette that features seven shades, including four fashion finishes, velvet, satin, silk, and lamé—to layer and dress your eyes.

What it does:
Empower your inner eye stylist with these ultra-luxe eyeshadow palettes, each featuring four fashion finishes: buttery matte velvet, shimmering satin, sparkling silk, and metallic lamé. Each curated palette includes a covetable mix of chic neutral, wearable shades and provocative pops in a new super-plush shadow formulation to cover lids in lasting, velvety-rich pigment. Available in six different colorways, choose the wardrobe that speaks to you, then layer it on to make the ultimate impression.

This palette contains:
- 7 x 0.03 oz/ 0.8 g Eyeshadows

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Beyond his fashion design, Marc Jacobs is also known as "the ultimate stylist" for making last-minute adjustments to perfect every look right before it walks down the runway. The eyeshadows in each Eye-Conic palette are inspired by textiles and layering, and come in four fashion finishes so you can be the ultimate stylist, too. Finish your look and let it stand out by layering a bright color or lamé pop on top.

Read the shade names from left to right for a short poem. The slim, seven-shadow palette was designed to feature the oblong infinity mirror, and was inspired by the rearview mirror of an automobile.

Each palette features its own shade personality:
Provocouture (dusty plum and magenta): Say it with style; otherwise, you might as well just stay in bed.
Glambition (bare and bronze): She was infamous, known for seeking the most over-the-top glamour.
Frivoluxe (chilled greige and violet): Fabulous! Always dress outrageously and how you want. Who has time for less?
Scandalust (rust and warmed browns with scarlet): Hot pants at the office cause a fuss; that’s why they call her little miss scandalous.
Edgitorial (camouflage and reflective gold): Take a memo. Next season, we’ll see, pleather python, making a scene, enviously, everywhere.
Sartorial (celestial cobalt and icy teal with prismatic gray): Whenever in doubt: power platforms. Make sure (for once) they know who runs the show.

This product is cruelty-free.

What it is:
An everyday eyeshadow palette with 12 all-matte shades that are anything but basic.

What it does:
This palette features warm and cool matte eyeshadows ranging from light to deep, arranged in rows for three easy looks. Customize your application to switch your look from natural to dramatic, effortlessly. The super-blendable, Amazonian clay-infused powder formula glides on like a cream, providing long-wearing, intense payoff that’s never chalky or patchy.

This set contains:
- 12 x 0.053 oz/ 1.5 g Shadows in Free Spirit (cream), Force Of Nature (nude), Dreamer (warm brown), Multi-Tasker (chocolate), Caregiver (pale pink), Natural Beauty (mauve), Best Friend (mulberry), Bombshell (dark plum), Super Mom (ivory), Wanderer (light brown), Power Player (taupe), Fashionista (black)
- Step-by-step look guide

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is also formulated without mineral oil, sodium, and gluten. It is dermatologist tested.

What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.

What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.

This set contains:
- 14 x 0.02 oz/ 0.74 g Eyeshadows in Tempera (ultra-matte velvety beige), Glistening (iridescent gold with a hint of pink reflect), Orange Soda (ultra-matte pastel peach), Rose Pink (rose gold with a soft pink iridescent hue), Sultry (a hybrid satin metallic finish warm chocolate brown), Bronze (metallic gold bronze), Mulberry (ultra-matte mulberry), Dusty Rose (ultra-matte dusty lilac), Fairy (multi-dimensional light gold), Burnt Orange (ultra-matte deep orange), Sienna (ultra-matte earthy brown), Rustic (ultra-matte deep cinnamon brown), Cypress Umber (ultra-matte dark coffee), Noir (ultra-matte deep carbon black).
- Double-ended shadow brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A dynamic eyeshadow palette with 18 shades in four unique textures: one dazzling glitter, eight creamy mattes, six shimmering pearl shades, and three duo-chrome toppers.

What it does:
Adventure on an exotic Arabian journey with the latest eyeshadow palette by Huda Beauty. This richly toned palette features 18 versatile shades that can be layered in infinite ways to create a vast array of looks with just one palette. Layer different textures to create unique combinations, or add intrigue to smooth matte shades with a duo-chrome topper. From subtle, natural looks to dramatic statements and bold glittering looks, this palette will become your new essential for all your makeup routines.

This palette contains:
- 8 x Matte Eyeshadows in Blazing, Saffron, Amethyst, Oud, Amber, Eden, Musk, and Desert Sand.
- 6 x Pressed Pearl Eyeshadows in Turkish Delight, Angelic, Cashmere, Royal, Nefertiti, and Blood Moon.
- 3 x Duo-Chrome Topper Eyeshadows in Retrograde, Twilight, and Celestial.
- Pure Glitter Eyeshadow in Cosmo

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
"Our second palette is filled with vibrant, highly-pigmented shades that reflect the exotic landscape of the Arabian desert around us. We’ve introduced three new formulas to reflect all its dazzling mystery and charm, in particular the iridescent duo-chrome formulas just completely capture the mysterious desert mirages. I spent so much time to ensure that every shade was absolutely perfect, and every color is so special to me. It was also really important to me that we take all our knowledge and feedback from our first palette, and create something that would showcase our growing experience and knowledge."—Huda Kattan

What it is:
A silky bronzer, highlighter, and blush in a sleek, travel-ready compact.

What it does:
Use these pressed powders individually or blend them together to create just the right effect. Urban Decay’s micronized, jet-milled formula has a luxe, featherlight texture that feels amazing on your skin and provides a flawless finish. Light-diffusing particles enhance and perfect to for a fresh, glowy look, even after a late night. The color is intensely pigmented yet blends beautifully, and the universal shades are versatile enough for any skin tone.

What else you need to know:
All shades are full size and come in a sleek case with an easy-open magnetic closure and a mirror that is compact enough for travel or mid-date touchups. This product is an Allure Best of Beauty winner.

What it is:
A palette featuring three shades of Ambient Lighting Powder, the high-tech, soft-focus finishing powder that recreates the most exquisitely flattering types of light.

What it does:
Ambient Lighting Powder is a groundbreaking collection of finishing powders that capture, diffuse, and soften the way light reflects on skin. Unlike traditional powders, which merely cloak imperfections, Ambient Lighting Powder utilizes photoluminescent technology to filter out harsh light and refine the appearance of the complexion. The powders deliver a multidimensional luminescence to every skin tone, making it appear softer and lit from within. The finishing powders enhance skin in any type of light, including flash photography. With three universal shades available in the Ambient palette, you can create any desired effect.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This palette includes Incandescent Light, a shade exclusive to this palette, and two existing shades, Dim Light and Radiant Light. This product is free of talc, gluten, fragrance, and nano particles.

"I learned early on how different types of light can truly flatter the complexion. Growing up, my mother had pink light bulbs in all of the lamps throughout the house. She loved pink light because it was the softest and most flattering, and she always wanted to look good. I used this concept of lighting in Ambient Lighting Powder"—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.

What it is:
A versatile, matte eyeshadow palette with six shades in taupe-hued neutrals.

What it does:
Cooler in tone than the original, Naked2 Basics complements Naked2’s palette perfectly. Featuring six taupe-hued matte neutrals, it also includes five never-before-seen shades. Urban Decay’s Pigment Infusion System™ incorporates a proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. They’re neutral enough for a range of skin tones—from cool to olive complexions to darker skin—and they’re perfect for creating a neutral matte eye or base eye looks with your favorite bolder shadows. It even has one shadow with a subtle, satin finish (Skimp), which is ideal for highlighting and adding dimension.

This set contains:
- 6 x 0.05 oz/ 1.4 g in Skimp (pale nude satin), Stark (nude-pink matte), Frisk (warm gray matte), Cover (muted red-brown matte), Primal (muted brown matte), Undone (deep, smoky brown matte)

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Like the original, Naked2 Basics is housed in a sleek, soft-touch case that has a suede-like feel and a slight sheen. It’s small and compact so it travels well, yet Urban Decay still packed it with six full-size shadows.

What it is:
An eye contouring palette with three color quads in neutral, cool, and warm shades.

What it does:
Transform your eyes through the art of contouring. After tapping into makeup pro secrets, Kat Von D created this first-of-its-kind eyeshadow palette, specially designed for eye contouring—a groundbreaking technique once used only by beauty experts to define and enhance eyes. This palette features a gorgeous, versatile array of true contouring shades, arranged into three color quads—neutral, cool, and warm—to flatter every skin tone.

Three large base shadows are arranged above three coordinating powders for contouring, defining, and highlighting. The palette includes an easy-to-follow contouring guide with step-by-step instructions for creating three different eye-opening techniques. Each velvety powder is blendable and buildable, in Kat Von D’s signature high-pigment, long-wear eyeshadow formula for rich looks that last all day and night.

This palette contains:
- 3 x 0.08 oz/ 2.26 g Base shades in Laetus (creamy nude), Lazarus (cool taupe), Ludwin (peachy bronze)
- 3 x 0.04 oz/ 1.13 g Contour shades in Samael (dusty fawn), Saleos (smoky brown), Succubus (rich rust)
- 3 x 0.04 oz/ 1.13 g Define shades in Solas (espresso brown), Shax (jet black), Sytry (chocolate brown)
- 3 x 0.04 oz/ 1.13 g Highlight shades in Lucius (soft beige), Liberatus (pinkish ivory), Latinus (golden bisque)
- Illustrated tutorial insert

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The true inspiration behind the Shade + Light Eye Contour Palette comes from all these years of trying to understand the usage of shadows and light within the portraits I draw."—Kat Von D

Kat Von D opens your eyes to a once-exclusive world of pro contouring techniques with the step-by-step insert included with the palette. Apply shades with Shade + Light Eye Contour Brush (sold separately), specially designed for use with this palette. She hand-sketched the "Shade + Light Eye" logo that’s featured on the palette cover.

Master three transformative eye-contouring techniques—lift, balance, and define—with the easy-to-follow guide, created and illustrated by Kat Von D: Lift to raise outer corners and accentuate or create a crease. Define to emphasize lash lines and create depth. Balance to draw eyes either closer together or farther apart.