Bold Eyeshadows

What it is:
A hybrid shadow that's smooth like a cream, blendable like a liquid, and finishes like a powder.

What it does:
This modern hybrid formula combines the smoothness of a cream, the blendability of a liquid, and the finish of a powder with long-wearing color and prismatic reflections. Its creamy, silky, near-fluid formula creates luminous, well-defined eye looks in finishes from sheer, crystallized light to stunning metallic.

The long-wearing formula lasts for up to six hours of crease-proof, fade-proof, flake-proof, stay-true color. It is dermatologist- and ophthalmologist-tested, safe for contact lens wearers, non-acnegenic, and suitable for all skin types. It can be used wet or dry.

What it is: A swipe-on shadow stick that delivers bold color in seconds with 12-hour wear that’s smudgeproof, water-resistant, and non-flaking.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This creamy shadow stick seamlessly glides onto lids to sculpt, define, and spotlight eyes with smudgeproof, water-resistant wear for up to 12 hours. One swipe unlocks high-impact color, all-day wear, and instantly bold looks—no brushes, no fallout, no fuss—while enhancing your natural eye color.

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades—from earth-toned neutrals to hazy hues in matte and metallic finishes.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This essential mini eyeshadow collection delivers maximum color payoff with nine full-pigment shades—from earth-toned neutrals to hazy hues in matte and metallic finishes. Create soft, sculpted looks or build bold intensity for a multidimensional finish; each velvety eyeshadow blends effortlessly with seamless blendability.

What it is: An 18-pan essential palette of textures and neutral shades in Natasha’s iconic, user-friendly, velvety-soft formulas, designed to sculpt and enhance eyes.

What Else You Need to Know: Natasha expands her innovative eye sculpting concept with must-have palettes featuring curated textures and tones in a user-friendly layout. Inspired by her signature HY-GLAM Concealer undertone system, each shade is named and arranged by undertone and overtone, making it effortless to create endless looks, from every day to bold and dramatic, tailored to every skin tone and preference.

This Palette Contains:
- 18 Eyeshadows

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.

Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This ultimate everyday palette is great for subtle to standout looks. The palette contains two ultra-pigmented hybrid eyeshadow-gel-creams; two mesmerizing shimmery metallics; two innovative wet metallics; two soft-shine metallic pearl shadows; and nine pigmented, velvety soft mattes.

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.

What it is: A vegan, long-wear eyeshadow stick loaded with brilliant flecks of multidimensional pearlescence to deliver prismatic color in a flash.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Featuring a 36 percent-water base that glides on with a refreshing feel, the formula dries down to a smooth and lustrous finish, locking prismatic pearl color onto lids. Don‘t let the water fool you—this pigment-packed eyeshadow delivers rich, opaque color for ultra-dazzling dimension.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is:
A five-color eyeshadow palette available in a variety of harmonies to create nude or bold looks.

What it does:
These runway-inspired eyeshadow palettes feature highly-pigmented shades to dress your eyes in rich, timeless colors. Reminiscent of luxurious, silky fabric, the cream-to-powder texture ensures a smooth application and an impeccable hold. Each palette combines matte and satin finishes that have been perfectly tailored to create custom-made looks.

What it is formulated WITHOUT:
- Parabens

What it is: A highly pigmented and long-lasting cream-to-powder eyeshadow with a crease-proof formula that won't budge.

Highlighted Ingredients: 
- Vitamin E: Moisturizes and nourishes skin.

- Chamomile: Helps to soothe and calm skin.

- Aloe Vera: Naturally rich in moisturizing properties.

Ingredient Callouts: This product is cruelty-free.