Devil Makeup

What it is: A hydrating foundation that delivers buildable coverage for the face and body, resists heat and humidity, and leaves a luminous makeup look.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Squalane
- Hyaluronic Acid

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This foundation is formulated with 94 percent natural-origin ingredients and hyaluronic acid. It delivers intense hydration and a secon

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is:  A weightless liquid blush that delivers high-impact color with just one dot. Blends seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: This featherlight liquid blush features pure color pigments in a transparent base for true color payoff on all skin tones.

What it is: An everyday mascara that defines, separates, and lengthens lashes for a wide-awake look with no smudging ever.

Formulation Type: Lengthening

Highlighted Ingredients:
- Proprietary Tubing Film-Formers: Define, separate, and lift lashes without clumping.
- Plant-Derived Rice Bran Wax: Adds structure and length to lashes.
- Fatty Acids and Olive Oil Esters: Nourish and condition lashes.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Meet your go-to mascara for every day. Designed to distribute the perfect amount of product, the defining brush lifts lashes while ensuring your look never clumps or flakes.

What it is: A visibly plumping lip gloss that delivers subtle color with glass-like shine and up to 24 hours of comforting hydration.

Formulation Type: Lip Gloss

Benefits: Hydrating, Long-wearing, Plumping

Highlighted Ingredients:
- Botanical Plumping Agent: Visibly increases lip volume by 22%.
- Hyaluronic Acid and Black Rose Oil: Improve lip hydration by 43%.
- Reflective Polymers: Smooth lips and add intense shine.

What Else You Need to Know: This tinted lip gloss imparts a delicate wash of color and comes in an array of captivating shades suitable for every skin tone. Formulated with lip-loving ingredients and visibly plumping actives, the weightless formula gives lips an instantly fuller and smooth

What it is: A multipurpose concealer that brightens, corrects, and perfects for up to 16 hours with a creamy, medium-to-buildable coverage and natural, radiant finish.
Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Mineral-Tone Balancing Powder: Works to optically correct, not mask, imperfections.
- Light-Diffusing Mineral Powder: Blurs the appearance of fine lines and wrinkles and helps even out skin tone.
- Multi-Active Botanical Blend (Magnolia Bark Extract, Grape Seed Extract, and Vitamin E): Hydrates, firms, reduces redness, and helps strengthen the skin barrier.

What it is:
An ultra-precise liquid eyeliner with a super-fine-tipped applicator.

What it does:
This long-wearing, highly pigmented eyeliner comes with an ultra-fine bristle brush for professional application. The rich black formula is perfect for creating dramatic, attention-demanding eyes or for executing any look you desire.

What it is: A lip plumper that glides on clear with light-reflecting shine and supreme moisture for immediate satisfaction.

Formulation Type: Lip Gloss, Lip Plumper

Benefits: Plumping

Highlighted Ingredients:

- Avocado Oil and Vitamin E: Nourish, smooth, and soften lips.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Lip Injection's innovative-yet-gentle formula uses advanced volumizing technology to plump lips. This exclusive combination of ingredients gives you an instantly plumped, glossy pout, while vitamin E and avocado oil smooth and soften lips.

What it is: A mini lightweight water-cream makeup primer with skincare benefits that blurs the look of pores and fights shine for a long-lasting, soft-matte finish.

Finish: Matte

Skin Type: Normal, Oily, and Combination

Concerns: Oil and Pores

Highlighted Ingredients:

- Niacinamide: Helps minimize the appearance of pores.

- Bakuchiol: Helps visibly smooth skin texture and even skin tone.

- Lentil Extract: Helps reduce shine.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: This multipurpose, full-coverage liquid concealer hides it all, from dark under-eye circles to blemishes, and discoloration.

Coverage: Full

Finish: Natural

Formulation: Liquid

What Else You Need to Know: This full-coverage concealer feels lightweight and doesn‘t cake, crack, or settle into fine lines. The formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn‘t flake or crease.