Eyeliner is one of the most important tools in the beauty arsenal. It can make or break a look, and it's also one of the most versatile. You can use it to draw thick lines for a more dramatic look, thin lines for a more subtle one, or anything in between. Here are some great options for natural-looking eyeliners.

Size: 0.04 oz/ 1.2 g·ITEM: 1499078
Color: Smoke - deepest gray matte
$33.00
I love that I can put this color on my upper and lower lid lines then smudge for a sexy, natural look. My new go-to eyeliner....I actually use them as eye shadow after applying black eyeliner, very natural look.
What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.
Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil
Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

$30.00
My new favorite eyeliner! Bold, rich, matte black color which slides on smoothly and doesn’t fade, lasts all day! ...My favorite eyeliner, long lasting, hooded eye smudge proof!
What it is: A quick-drying and smooth-gliding precision liner that stays in place all day so you can create any look, from a thin line to a bold stroke.
Highlighted Ingredients:
- Natural Bamboo Charcoal: Known to absorb minerals, toxins, and impurities from the skin.
Ingredient Callouts: This product is gluten-free and cruelty-free.
What Else You Need to Know: This liquid eyeliner’s thin felt tip makes it easy to create any look you desire, from a thin line to a bold and dramatic stroke.
Clean
Our commitment to offering formulas that go beyond regulatory standards

Size: Chunky 0.02 oz, Precision 0.007 oz/Chunky 0.85 g, Precision 0.2 g·ITEM: 2698884
Color: Natural Neutral - a two-toned kajal with a rich, warm brown and a light, bright nude that flatters all eye colours
$34.00
Wow, my favorite eyeliner!...Love this eyeliner! It is very easy to apply, runs smooth, and the smokey effect on my eyes looks amazing. ...This is great for creating multiple looks from one thing! I love that I can do a quick, more natural look, or a darker more dramatic look with this.
What it is: A dual ended long-wear cream eyeshadow and eyeliner crayon that is provides intense color while being creamy and blendable.
Highlighted Ingredients:
- Intense Coated Pigments: Ensure a long-lasting color payoff that won’t stop giving until you do.
- Translucid Film Forming Polymer: Sets the liner in place, providing long wear that stays for up to 24 hours.
- The High Crystalline Wax Blend: Allows formula to buff and blend,before it ‘sets’ in place.
Ingredient Callouts: This product is cruelty-free.

Size: 0.04 oz / 1.41 g·ITEM: 2072411
Color: 104 All Around White - White
$34.00
the lighter color- boundless bisque is amazing as an eyeliner. it looks like my eyes are bigger and more awake. very pretty. and it's not stark white, so it doesn't look like clown makeup. ...Perfect highlighting eyeliner...It looks much more natural while still providing that pop.
What it is: A creamy, matte eye pencil that offers rich definition and glides on effortlessly for bold to natural eyeliner looks.
Formulation Type: Eye Liner
Benefits: Long wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

ITEM: 2788776
Color: 2 - deconstructed brown
$44.00
The color is a beautiful bronze brown, it looks great with a natural look. I like to put under my lower lash line for an extra pop. ...Whether you're looking for sharp, clean lines or a more natural look, this eyeliner delivers flawless results every time.
What it is: A dual-ended, gel-feel waterproof eyeliner pencil that delivers intense pigment and up to 24-hour smudge-proof wear in just one stroke.
Highlighted Ingredients:
- Cactus Fig Oil
What Else You Need to Know: This no-smudge eyeliner glides on for long-wear, transfer-proof comfort. This ultra-creamy eyeliner pencil is dual ended with an angled brush to seamlessly stretch and smoke the formula during dry down time. In satin, matte, or shimmer finishes, you can achieve natural to smokey eye makeup looks.

ITEM: 2851160
Color: Heads Or Tails - dandelion yellow/shimmer gold
$21.00
Super smooth and natural eyeliner...The light brown color creates a very natural and gentle look, while I use the rose good as a highlighter for my under eye. ...Eyeliner with beautiful colours...It is also smudge proof and the colour looks vibrant for hours! Overall I love this product it gives you options on colour with it being dual ended and it looks amazing, you need this!!
What it is: A highly pigmented, dual-ended gel eyeliner that delivers intense, long-lasting color with striking matte and metallic finishes.
Highlighted Ingredients:
- Ceramide: Moisturizes and smooths skin.
- Panthenol Provitamin B5: Conditions and moisturizes skin.
What Else You Need to Know: Infused with emollient oils and natural waxes, this eyeliner glides on seamlessly, delivering major color payoff that’s long-lasting, transfer-proof, waterproof, smudgeproof, and fade-proof. Use it to create precise lines, smoked-out effects, and everything in between.
Clinical Results: In a 34-subject consumer study:
- 100% agreed the product had intense, fade-proof color payoff
- 100% agreed it had an ultra-creamy

$34.00
I really enjoyed this it was smooth and opaque, and the brown color was perfect for a more natural look. I love using this for my everyday makeup look....Less pigment, more natural look...I would recommend this for someone who likes a less intense, more natural look. I received this product for free for my unbiased review.
What it is: A waterproof eyeliner with a precise felt tip and intense color that glides easily to create natural to bold looks.
What Else You Need to Know: This liquid eyeliner has up to 24 hours of waterproof wear and a satin-black color that lasts all day without smudging or fading. The flexible, slim tip provides ultimate control for a seamless and smooth one-stroke application, making it the perfect felt-tip eyeliner for beginners.

$28.00
What it is: A waterproof, transfer-proof eyeliner that’s creamy enough to glide and blend without tugging, yet firm enough to create sharp lines that won’t budge.
Finish: Natural
Formulation: Stick
Highlighted Ingredients:
- Argan Oil and Hyaluronic Acid: Hydrate and condition.
- Panthenol: For a tug-free, moisture-rich application.
What Else You Need to Know: This pencil liner is clean, long-lasting, and won't smudge. The waterproof, transfer-proof eyeliner is also made with a highly pigmented, carbon-free formula.

Size: 0.05 oz/ 1.45 g·ITEM: 2091239
Color: Costa Riche - rich coffee bean brown
$33.00
Love this eyeliner, but it doesn’t look good directly on my eye line, the colour looks like a reddish brown. so I try to utilize it by blending in on my lower lash line, and the colour looks much better....Gliding, smooth eyeliner with beautiful colors!...I prefer a smooth-gliding, effortlessly running eyeliner pencil when I want to accentuate my eyes.
What it is:
An eyeliner with rich color and a silky smooth, matte/pearl finish.
What it does:
This soft pencil liner lines, defines, and shades the eyes with rich color and a silky smooth, matte/pearl finish. This product is ophthalmologist-tested, safe for contact lens wearers, and safe for use on the waterline.

Size: 0.05oz/1.5g·ITEM: 2903128
Color: Brown - Light Brown
$32.00
I'm not a makeup pro but this eyeliner makes it so easy to do the perfect smudged-out wing for a going out look! ...This is the best kohl eyeliner. It’s sharp it’s serious and it doesn’t drag or smudge out to look uneven.
What it is: A creamy, matte kohl pencil that easily blends and smokes out to your desired look.
Highlighted Ingredients:
- Squalane and Coconut Oil: Maintains moisture and prevents drying.
- Silica: Enhances a smooth, even laydown of color and soft-focus effect.
- Vitamin E: An emollient known for antioxidant protection.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.









