Perfecting Face Primer

What it is: A hydrating face and makeup primer that plumps and blurs for a smooth, soft-focus effect 

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: The Perfecting Face Primer improves skin's texture and tone; Primer creates a soft, ultra-smooth canvas for foundation application, or alone to amplify skin's bare beauty with improved tone, texture and translucency.

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness and minimizing the appearance of pores, fine lines, and wrinkles for a perfect complexion that lasts.

What it is: A weightless spray formulated to build volume and create the perfect foundation for style.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Volumizing
- Hold & Style Extending

What it is: A multi-benefit hair primer with seven immediate benefits: it hydrates, detangles, smooths, conditions, boosts radiance, tames frizz, and adds silkiness in all hair types.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing

Key Benefits:
- Locks in moisture, boosts radiance, and tames frizzy hair for a smooth finish
- Use for air-drying hair to detangle and smooth hair texture
- Perfect for smooth hairstyles, air-dry styles, and blowouts

What Else You Need to Know: Loved by stylists, this multi-benefit primer works to immediately hydrate, detangle, smooth, and reduce frizz.

What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.

What it is: A primer that blurs, absorbs oil, and primes the skin, leaving a cloud like finish without mattifying.

Finish: Natural

Formulation: Cream

Highlighted Ingredients:
- Shea Butter: Boosts moisture and nourishes skin.
- Sodium Hyaluronate: Hydrates the skin and leaves it looking plumper.
- Polymethylsilesquiloxane: Increases long wear of makeup while reducing the appearance of pores.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruel

What it is: An oil-fighting primer with a matte finish to defend your skin and perfect your makeup.

Finish: Matte

Highlighted Ingredients:
- Silkscreen Complex (Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae): Nourishes, visibly balances, and defends skin.
- Witch Hazel, Salicylic Acid, and Zinc: Mop up oil.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: Infused with nourishing, protective, and visibly balancing Silkscreen Complex, this primer forms a breathable, silky barrier.

What it is: A hydrating lightweight primer that diminishes the appearance of hyperpigmentation while making makeup last—wear as a pore-blurring base or alone.

Skin Type: Normal, Oily, Dry, Combination

Highlighted Ingredients:
- 0.5% Tranexamic Acid: Diminish the appearance of hyperpigmentation and dark spots.
- 2.5% Niacinamide: Improves the look of skin tone and texture.
- 2% Hydrating Complex with Hyaluronic Acid: Adds hydration and antioxidants for a visible plumping effect.

Ingredient Callouts: This product is cruelty-free.

What it is: A mini oil-fighting primer with a matte finish to defend your skin and perfect your makeup.

Finish: Matte

Highlighted Ingredients:
- Silkscreen Complex (Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae): Nourishes, visibly balances, and defends skin.
- Witch Hazel, Salicylic Acid, and Zinc: Mop up oil.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What it is: A mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

Coverage: Full

Formulation: Cream

SPF: SPF 30 and Under

Highlighted Ingredients:
- 18% Zinc Oxide: A non-nano zinc for a weightless formula that blends without a white cast.

Ingredient Callouts: It is gluten-free.

What Else You Need to Know: This multitasking sunscreen does more than protect you from harmful UVA/UVB rays and blue light; it also hydrates and creates the perfect canvas for makeup by priming skin.