Periwinkle Makeup

What it is: A palette with 10 starlit shadows presented in decadent colors and seductive finishes, ranging from velvet mattes and moonlit metallics to alluring astrals.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Adorn your eyes in this array of nocturnal neutrals designed to sculpt, illuminate, and accentuate in luxurious finishes that glide on flawlessly. Silky smooth textures blend and build beautifully imparting multidimensional brilliance inspiring endless e

What it is: A collection of waterproof jumbo eye pencils that can be used as eyeliner or blended out as eyeshadow to last up to 12 hours.

What Else You Need to Know: Colorful Shadow Stick & Liner is both waterproof and transfer-proof. Plus, one application will last up to 12 hours without running. The ultra-soft texture glides on easily to blend, build, and define your eyes in dazzling hues including matte, metallic, and smokey eye. You can use the stick and liner on their own or use them as a base to create an all-new look.

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o

What it is: An ultimate must-have lip gloss with three stacked layers of limited-edition, iridescent periwinkle shimmer, all in one luscious swipe.​

Formulation Type: Lip Gloss

What Else You Need to Know: Meet the newest member of the Gloss Bomb gang: Gloss Bomb Stackz. Fenty Beauty by Rihanna is coming through with three stacked layers of gloss to create one new, limited-edition iridescent periwinkle shade, Unicorn Blizzard. Don’t let your lips miss this drip.

What it is:

A magnetic, stackable, all-over face palette blending iconic pigments with everyday artistry and wearability.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan and cruelty-free.

What Else You Need to Know: This is the past, present, and future of Danessa Myricks Beauty captured in one palette. Lightwork 7 celebrates 10 years of artistry, community, and innovation with iconic pigments reimagined for today.

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:

- Film-Forming Polymers: Lock curl in place.

- Peptides: Condition lashes.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.

Coverage: Full

Finish: Matte

Formulation: Liquid

Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.

What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formulation yet.

What it is:

An ultra-slim, retractable eyebrow pencil that is designed to add definition and hair-like detail with maximum precision, ease and control.

What Else You Need to Know:

Features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. The ultra-fine tip mimics hair like strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish.