If you're looking for a shampoo that's free from formaldehyde, look no further! We understand the importance of finding haircare products that are gentle, effective, and safe for everyday use. Whether you have a sensitive scalp or simply prefer to avoid certain ingredients, our collection has got you covered. Discover a range of options that will leave your hair feeling clean, refreshed, and beautifully nourished.

$36.00
The only Brush shampoo you will need...You do not have to scrub hard with this shampoo in fact I have not even had to use my brush cleaning mat since I started using this shampoo...I can clean even the goopiest creams from the thickest of brushes easily with this shampoo. I also appreciate that it doesn't have a strong fragrance which I've found other brush shampoos to have.
What it is: A jumbo deep cleaning brush shampoo that effectively removes bacteria, excess product and oil build-up from brushes and makeup sponges without leaving any residue.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

$17.50
I recently tried Pattern Beauty Shampoo, and I have to say, I'm impressed. The shampoo has a rich, creamy texture that lathers well and feels luxurious on my hair. ...So far, I have used this product one time and I feel a difference between this shampoo and other shampoos I’ve used in the past that were also hydrating.
What it is: A gentle, moisturizing hydration shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping away moisture.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl-Enhancing
- Color Safe

$61.00
Am I the only one not overly impressed for the price tag? The shampoo smells great and I love that it is literally silver! ...I love everything about this shampoo although it is pricey I am worth it
What it is: An illuminating shampoo that brightens gray, silver, and white shades while eliminating dull, yellow tones and softening strands for ageless-looking hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Color Fading
- Brassiness

$30.50
Best clarifying shampoo I've ever bought ! I have super thick hair and tend to use alot of hair product however a chickpea sized application goes such a long way without turning my hair into a knotted tangled mess as most shampoos do. ...Yet this shampoo cleanses my hair without stripping or drying it out.
What it is: A deep-cleaning shampoo that clarifies, removes buildup, revives the scalp, and promotes strong hair without stripping away the healthy oils.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, and Wavy
Hair Concerns:
- Oily Scalp
- Color Safe
- Flaky and Dry Scalp

$18.00
This worked better than any shampoo I’ve tried! Made my hair feel like I had just left the salon!...Makes my hair feel fresh without stripping it dry. Also takes out the brassy tone.
What it is: A mini-size pre-shampoo spray that removes impurities, dulling minerals and pollutants in three minutes for lighter, brighter color and softer, silkier hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Brassiness
- Color Fading
Key Benefits:
- Removes minerals and product buildup
- Revives faded, brassy hair
- No dyes or peroxides
Highlighted Ingredients:
- Tetrasodium Glutamate Diacetate: Removes metals and minerals caused by hard water, which can discolor hair.
- Sodium Phytate: Removes metals and minerals caused by hard water, which can discolor hair.

$36.50
After a few weeks of using a pre shampoo for the first time, I am seeing wonderful results. ...Great pre-shampoo...I had not tried a pre shampoo before and I really enjoyed using this product.
What it is: A pre-poo that helps spring coils back into action after heat styling.
Hair Type: Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Curl-Enhancing
- Damage, Split Ends, and Breakage
- Frizz
Key Benefits:
- Helps curls bounce back
- Leaves strands soft
- Ends are nourished and smooth
Highlighted Ingredients:
- Oat Extract: Promotes elasticity.
- Hibiscus Flower Extract: Smooths frizz.
- Murumuru Seed Butter: Nourishes and smooths ends.
Ingredient Callouts: Free of formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and crue

$42.00
Bright blonde without drying my hair...I have a balayage hairstyle and tried most of the purple shampoos on the market. The Amika Bust Your Brass Shampoo is one of my favorites as it does not leave my hair dry or brittle, unlike many other products. ...I have used many purple shampoos over the years to conserve high quality salon highlights.
What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones brassiness
- Strengthens and prevents future breakage
- Gently cleanses
Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.

$65.00
Holy grail of dry shampoos...I’ve been using this dry shampoo for a few years now and it is by far the best I’ve tried. ...The BEST dry shampoo I've ever used!...I got a sample in my Ipsy bag several years ago and fell in love! This dry shampoo is literally the best! My hair is annoyingly fine and this little miracle refreshes it beautifully without weighing it down or leaving residue or white film behind.
What it is: A transformative dry shampoo that quickly cleanses, prevents damage, and extends blowouts, leaving hair looking, smelling, and feeling fresh.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Damage, Split Ends, and Breakage
- UV Protection
Key Benefits:
- Absorbs dirt and oil on contact
- Nourishes and fortifies damaged hair
- Extends blowouts and styles
Highlighted Ingredients:
- Translucent Starch Blend: Quickly absorbs dirt, oil, impurities, and product buildup.
- Fragrance-Retention Technology: Prolongs Oribe’s signature scent so it lasts throughout the day.

$61.00
This is the only shampoo that truly helps you extend your keratin treatment. ...It did help with scalp soothing but it’s not moisturizing enough to use without conditioner. My biggest complaint was the cream was too thick to squeeze easily out of this type of shampoo bottle, should have come in the upright type for conditioners.
What it is: A rich, no-foam formula for wavy, curly, and coily hair that gently cleanses and nourishes curls without stripping away moisture or natural oils.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Curl Enhancing
- Frizz
- Color Fading









