Serums are a hot trend in skincare, and for good reason. They're loaded with powerful ingredients that can help your skin look younger, feel firmer, and sunburns less painful. Here are some of the best serums on the market today.

$84.00
I do agree with other reviews that the pump system and dual serum is a bit strange, but I haven’t had a problem with the pump and I just mix the two serums in my hand before applying to my hair....The one serum works! I have dry and oily (roots) fine hair. ...The only serum!
What it is: A dual-action, repairing hair serum that transforms hair from very damaged to healthy and renewed with intense hydration and heat protection of up to 450 degrees.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Heat Protection
- Damage, Split Ends, and Breakage
Key Benefits:
- Strengthens Extremely Damaged Hair to Prevent Breakage
- Protects Against Heat Up to 450 Degrees
- Repairs Damage With Essential Nutrients and Intense Nourishment
Highlighted Ingredients:
- Gluco-Peptide: Enters the deepest layers of strands to strengthen and support growth.
- Wheat Protein Derivative: Smooths and repairs elastic

Size: 1.1 oz/ 32.5mL·ITEM: 2575322
Color: Main Squeeze - Champagne Gold for all skin types & tones
$48.50
Sometimes I even wear the serum alone for a gooey skin look....My favorite serum!!...I’ve never used serums before because past ones I’ve used before were very horrible and would make foundation pill on everyone I used it on.
What it is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow.
Finish: Radiant
Skin Type: Normal, Oily, Dry, Combination
Concerns: Dryness, Pores, and Uneven Skin Tone
Highlighted Ingredients:
- Vitamin C: Visibly brightens dullness and protects skin from free radicals.
- Niacinamide: Minimizes the appearance of pores.
- Hyaluronic Acid: Hydrates and visibly plumps fine lines and wrinkles.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one perc

$45.00
I actually really liked this hyaluronic Serum better than any other serums I’ve tried. Every serum I’ve tried was really drying. ...I really like this product it's diffrent from other serums I use. other serums I've came across were super oily and sit on top of my skin but this one does not this serum feels like a moisturizer but in a form of a serum after working this product in it dry down to a natural finish not to oily
What it is: A concentrated facial serum formulated with just seven ingredients to help your skin bounce back with replenishing moisture and intensive hydration.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness and Dullness
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Helps skin retain moisture and make skin feel more supple and bouncy.
Ingredient Callouts: It comes in recyclable packaging.
What Else You Need to Know: With 1.5 percent hyaluronic acid, this facial serum is formulated with just seven ingredients to replenish dry skin and retain moisture for healthy-looking, hydrated skin. Free of fragrance and colorants, this concentrated se

ITEM: 2658805
Size: 3.04 oz / 90 mL
$94.50
Serum is wonderful...This serum is so light, feels clean and has a lovely light scent. ...I was a bit sceptical about the Shu Uemura Izumi Tonic Serum since sometimes serums can weight doen my fine hair snd make it look greasy.
What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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$29.00
It smooths my skin and evens out my pigmentation, but the downside is that the serum evaporates rapidly—the bottle was empty within a month....I would have given it a 5 star but I find the top part of the dropper is a bit small and smells a bit.
What it is: A 23-percent pure vitamin C serum boosts radiance, improves the look of skin tone, and visibly reduces wrinkles with a unique dual-layer formula.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Anti-aging, Dark Spots, and Uneven Skin Tone
Ingredient Callouts: Free of parabens. It is also cruelty-free.
Formulation: Liquid

$439.00
I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.
What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.

$39.50
Nice serum...My hair looks really healthy and nice after this serum....I love that I came across this product that does a fresh job and managing frizz. I love hair serums , and it smells fresh ! This was gifted by curlsmith.
What it is: A unique oil-to-gel finishing serum that tames frizz while providing shine and control for shielded, protective styles.
Hair Texture: Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Curl Enhancing
- Frizz
Key Benefits:
- Achieves a finished, polished look
- Controls frizz
- Adds shine
Highlighted Ingredients:
- Sweet Almond Oil: Softens and nourishes hair.
- Squalane: Moisturizes, enhancing shine and elasticity.
- Argan Oil: Nourishes, hydrates, and tames frizz.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

$95.00
But this serum is so lightweight and smells like heaven. Please get this...Makes my hair smell perfumey. The serum itself is light weight and non greasy like other hair serums.
What it is: A luxurious overnight nourishing leave-in serum formulated with niacinamide that nourishes, hydrates, detangles, and enhances shine in 8 hours.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

$86.50
Blond Absolu 2% Pure Hyaluronic Serum...I have tried a few Kerastase serums and oils before. Personally, I like the Elixir Ultime Hydrating Oil Serum more than this one. ...Game changing serum!...As someone with extremely damaged bleached hair, I am always on the hunt for a product that will help revive my follicles. This serum not only restores health to my bleached hair, but also adds shine that I have not seen with any other hair serums.
What it is: A lightweight, dual-action serum that repairs hair and soothes the scalp, formulated with pure hyaluronic acid to condition blonde hair and provide instant hydration.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Shine
Key Benefits:
- Repairs up to one year of surface damage caused by blonding or lightening services in one use
- Soothes and protects against scalp dryness
- Instantly hydrates and adds shine to hair
Highlighted Ingredients:
- Hyaluronic Acid: Ultra-concentrated acid to instantly hydrate, repair damage, soothe scalp, and add shine.
What Else You

$52.00
It is easier to use than runny serums, and it sticks to where you apply it. No stinging vitaminC serum running into the eyes. ...I used this serum stick mostly in the mornings. I like that it is a serum but in balm formulation.
What it is: A balm-to-serum stick supercharged with non-irritating 15 percent vitamin c to dramatically brighten the look of uneven skin tone and to target texture.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dullness, and Uneven Texture
Formulation: Serum stick
Highlighted Ingredients:
- 15% Vitamin C (THD): Visibly brightens, protects against oxidative damage, and targets age spots.
- 1% Alpha Arbutin: Lightens the look of dark spots and diminishes the appearance of acne scars.
- 0.5% Ferulic Acid: Fights the formation of fine lines, wrinkles, and age spots.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agen









