Bright Pink Eyeshadow

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.

Highlighted Ingredients:
- Sparkling Pearls
- Water

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Iconic London wanted to create a product that was quick and easy to use but still delivered that iconic ultra-glam payoff. Enter Glaze Crayon: your new glistening, sultry-eyed best friend.

What it is: A six-pan eyeshadow palette innovated with one-swipe, pure pigment payoff for wearable to whimsical looks.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, and triclosan.

What Else You Need to Know: This palette features six eyeshadows in a lightweight, silky-smooth texture in a range of finishes. These first-of-its-kind formulas seamlessly melt across lids – allowing for effortless application, buildability, and blendability as you customize your eyes your way. These are MAC Cosmetics’ most pigmented eye shadows to date, formulated with a higher pigment load compared to previous palettes.

This Palette Contains:
- 6 x 0.22 oz/ 6.25 g Eyeshadows

What it is: An eye palette, inspired by the iconic prints from the house archives, with a unique set of three sophisticated neutrals and a single eccentric accent shade.

Highlighted Ingredients: 
- Plukenetia Volubillis Oil: Helps make formula creamy and blend easily.

What else you need to know: This refillable eyeshadow palette is an invitation to explore all your dimensions and experiment with endless combinations of easy-to-wear, easy-to-dare eye looks. Created using a low-pressure injection process with Micro-Pixel™ pigments, this eyeshadow delivers one-stroke color payoff with high color resolution. The hybrid creamy-powder finish blends without fallout and provides weightless comfort.

What it is: A three-in-one, 24-hour shadow, kohl, and liner stick for intense pigment and transfer-proof, waterproof, smudge-proof wear.

What Else You Need to Know: This 24-hour, multi-use stick provides blendable color and waterproof, transfer-proof, sweat-proof and smudge-proof wear. With a built-in sharpener for added precision, you can create any look, easily. Safe to use on the waterline and ophthalmologist-tested for sensitive eyes.

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. This product is also vegan.

What Else You Need to Know: Prime, define, or highlight with buildable eyeshadow shades and finishes to complement all skin tones, eye shapes, and looks. This creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for up to 24 hours without settling, creasing, smudging, or flaking.

What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.

What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.

What it is: A pressed-powder eyeshadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect.

What Else You Need to Know: Experience a weightless kiss of color with Powder Kiss Soft Matte Eye Shadow. This shadow covers eyes with pillow-soft, matte color and uses soft-focus filter technology to deliver a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with an ultra-creamy, exceptionally soft texture that glides onto lids.

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color