What it is: A sulfate-free shampoo that‘s formulated with UV filters and antioxidants to protect against fading and keep color vibrant for longer.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Color Fading
- UV Protection

Key Benefits:
- Prevents color fading
- Protects against sun damage
- Counteracts dulling hard water

Formulation: Liquid

Highlighted Ingredients:
- Amino Acids: Smooth the cuticle and boost shine.
- Soybean Oil: Contains high levels of antioxidants to maintain color and vibrancy.
- Sea Buckthorn: Full of vitamins and antioxidants for healthier hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This shampoo works hard to keep color looking fresh, so you don‘t have to. It forms a shield around hair strands, protecting against environmental aggressors like UV rays, hard water, and free radicals. The sulfate-free formula cleanses without stripping and is infused with amika‘s signature scent—so you can say "so long" to faded, dull hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A sulfate-free shampoo that preserves hair color and prevents color from fading.

Key benefits:
- Protects hair for lasting vibrancy and shine
- Protects against environmental aggressors
- Nourishes hair

If you want to know more…
This sulfate-free, multi-protecting shampoo gently cleanses dry, color-treated hair to protect and maintain healthy hair color. This nourishing formula creates an anti-deposit effect on the hair fiber’s surface for lasting vibrancy and shine.

What it is formulated WITHOUT:
- Sulfates

What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Color Safe

Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness

Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

What it is: A rich, sulfate-free shampoo to prevent fading and maintain the vibrancy of color-treated hair with handpicked musk rose and goji berry.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Color Safe
- Color Fading

Key Benefits:
- Gently cleanses while preserving hair color
- Adds noticeable shine

Highlighted Ingredients:
- Musk Rose Oil: Deeply nourishes hair.
- Goji Berry Extract: Protects color-treated hair from oxidation and fading.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES.

What Else You Need to Know: Immerse yourself in blooming florals with this shampoo for color-treated hair. Infused with opulent musk rose and antioxidant-rich goji berry, the sulfate- and paraben-free formula prevents color from fading, keeps your scalp's natural oils feeling balanced, and leaves your hair clean, shiny, and radiant.

Fragrance Description: The gentle floral scent of goji berry meets with sweet musk rose oils for an addictive fragrance that blooms with each lather.

What it is: A gentle, cleansing shampoo that is enriched with mushroom extracts.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Reduces Oiliness, and Color Safe

Formulation: Lightweight Cream

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: This lightweight shampoo works to remove impurities and fortify hair. It is gentle on the scalp and strands and nurtures hair, leaving it feeling clean and soft.

Clinical Results: In a use test panel of 21 women:
- 100% of users said that this shampoo leaves hair feeling nurtured, softer, and thicker after use
- 100% of users said that this shampoo is more effective than their usual shampoo
- 100% of users said that this shampoo is gentle on the scalp and strands

What it is: A gentle, cleansing shampoo that is enriched with mushroom extracts.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Reduces Oiliness, and Color Safe

Formulation: Lightweight Cream

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: This lightweight shampoo works to remove impurities and fortify hair. It is gentle on the scalp and strands and nurtures hair, leaving it feeling clean and soft.

Clinical Results: In a use test panel of 21 women:
- 100% of users said that this shampoo leaves hair feeling nurtured, softer, and thicker after use
- 100% of users said that this shampoo is more effective than their usual shampoo
- 100% of users said that this shampoo is gentle on the scalp and strands

What it is: A gently cleansing, sulfate-free, keratin-safe, hair-smoothing shampoo that delivers optimal nourishment, manageability, and anti-frizz benefits.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Straightening and Smoothing
- Damage, Split Ends, and Breakage

Key Benefits:
- Adds Softness and Radiance
- Smooths Hair
- Makes Hair Easier to Manage

Formulation: Liquid

Highlighted Ingredients:
- Surface Protector: Smooths, softens, and detangles hair.
- Hair-Precision Care Agent: Restores a natural, weightless effect.
- Softening Agents: Add softness.

Ingredient Callouts: Free of sulfates SLS and SLES.

What Else You Need to Know: This anti-frizz shampoo restores flexibility and weightlessly disciplines hair, taming frizz and protecting against humidity

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultralightweight hairspray that builds incredible volume and texture.

Key benefits:
- Builds volume and texture
- Absorbs oil
- Refreshes hair

If you want to know more…
Part hairspray, part dry shampoo, this talc-free multitasker is the ultimate go-to product to achieve innately cool model-off-duty hair. The formula keeps hair looking full all day and all night with more hold than a dry shampoo.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Jen's style tip: mist it on dry hair and scrunch strands out with your fingers for a loose, lived-in look. Flip hair upside down and spray for instantly fresh-looking hair. This product is scented with Ouai No. 3 Fragrance, containing notes of Italian bergamot, water lily, and white musk.

What it is: A shampoo and conditioner with musk rose and goji berry to prevent color-treated hair from fading and protect its vibrancy.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Color Safe
- Color Fading

Key Benefits:
- Gently cleanses while preserving hair color
- Adds noticeable shine to hair
- Intensely hydrates to manage frizz and unruly strands

Highlighted Ingredients:
- Musk Rose Oil: Deeply nourishes hair.
- Goji Berry Extract: Protects color-treated hair from oxidation and fading.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES.

What Else You Need to Know: Embrace blooming spring florals with a freshly picked shampoo and conditioner for color-treated hair. The formulas are infused with opulent musk rose and antioxidant-rich goji berry to prevent your color from fading and to keep your scalp's natural oils feeling balanced. Free of parabens and sulfates, the shampoo gently removes dirt and impurities with a luxurious, fragrant lather, while the conditioner delivers lightweight nourishment for noticeably softer, radiantly shining hair.

Fragrance Description: The gentle floral scent of goji berry meets with sweet musk rose oils for an addictive fragrance that blooms with each application.

This Set Contains:
- 8.45 oz/ 250 mL Color Lustre Sulfate-Free Shampoo for Color Treated Hair
- 10.14 oz/ 300 mL Color Lustre Conditioner for Color Treated Hair

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A dry shampoo formulated without talc or aluminum that refreshes hair by absorbing excess oil and adding volume.

Key benefits:
- Naturally cleans and deodorizes hair
- Adds volume
- Cools and refreshes scalp

If you want to know more…
Perk Up Dry Shampoo is your secret weapon to maintaining your style. Enriched with natural rice starch, which immediately works to absorb excess oils, Perk Up Dry Shampoo is one of the only dry shampoos on the market formulated without aluminum starch or telltale, chalky talc. Whether you’re in need of a quick no-wash cleanse or an extra boost of volume, a swift mist of this Sea Buckthorn Berry-infused formula leaves hair soft and refreshed, while a spray to the roots adds volume. This product is color-free and contains no harmful ingredients—so it doesn’t leave a dreaded dusty residue, but naturally revitalized hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
A perfect partner to Silken Up Dry Conditioner (sold separately), use Perk Up Dry Shampoo to absorb excess oil and add volume at the root, and Silken Up Dry Conditioner (sold separately) to lightly condition the lengths of hair. This dynamic duo delivers the ultimate freshly washed look and feel.

This product is a NewBeauty Beauty Choice Award winner.

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil.

Key benefits:
- Invisible, no powder residue
- Weightless, buildable, gentle
- One percent cleansing powders provide a lightweight, gentle cleanse

If you want to know more…
This invisible dry shampoo erases mild dirt and oil with gentle, finely milled volcanic ash, reviving your hair and scalp without leaving it dry or brittle. It is gentle enough to refresh styling throughout the day and in between blowouts.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and provides UV protection. It is free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents, methylisothiazolinone/methylchloroisothiazolinone, and petrochemicals. It is perfect for normal to dry scalps and fine to medium textured hair.

Beauty tip:
For deeper cleansing levels, see IGK Direct Flight Multi-tasking Dry Shampoo or IGK First Class Charcoal Detox Dry Shampoo.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A rich, nourishing shampoo to revive dry or overworked hair.

Key benefits:
- Enhances shine and reduces frizz
- Nourishes and strengthens
- Protects hair from pollution damage

If you want to know more…
This formula instantly infuses intense hydration to overworked, moisture-deprived hair with a blend of vitamins and moisturizers that deep condition and add luxurious shine. Perfect for heat tool addicts and damaged and colored hair, litchi extract helps protect hair from pollution damage as well as oxidative stress, while vitamin E conditions the hair—making it more lustrous, shinier, and stronger.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Hot Girls Hydrating Shampoo’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

What it is: A cream conditioner that provides essential moisture and is great for normal to thick, curly hair.

Hair Type: Curly

Hair Texture: Medium and Thick

Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides essential moisture
- Helps control frizz
- Increases softness

Formulation: Cream

Highlighted Ingredients:
- Olive Oil: Helps moisturize.
- Botanicals: Nourishes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The One Condition® Original Daily Cream Conditioner provides essential moisture that‘s great for normal to thick curly hair. This rich formula locks in moisture to help control frizz.

DevaCurl products are dermatologist tested, non-irritating, and free of silicones, talc, petrolatum, DEA, and TEA. 

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture mist for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Adds volume and healthy shine
- Provides effortlessly chic style

If you want to know more…
Infused with rice protein to add hold and memory for that perfect beachy look, this feather-light spray gives hair natural wave and body without any dryness or crunch.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Jen's style tip: spritz it on damp or dry hair to activate natural waves, enhance texture, boost body, and give hair memory. This product is scented with Ouai No. 2 Fragrance, containing notes of Italian lemon, amber, and white musk.

What it is: A zero-lather conditioning cleanser that provides essential moisture for normal to thick curly hair.

Hair Type: Curly

Hair Texture: Medium and Thick

Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides essential moisture
- Gently cleanses medium to thick curls
- Increases shine and bounce

Formulation: Cream

Highlighted Ingredients:
- Grapeseed Oil: Helps moisturize.
- Peppermint: Stimulates the senses.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The No-Poo Original Zero Lather Conditioning Cleanser provides essential moisture that‘s great for medium to thick curly hair. This non-lathering formula leaves curls shiny, bouncy, and healthy.

DevaCurl products are dermatologist tested, non-irritating, and free of silicones, talc, petrolatum, DEA, and TEA. 

What it is: A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Makes curls three times stronger after one use
- Starts defining curls right out of the shower
- Start transforming your curls to look visibly healthier after one wash

Highlighted Ingredients:
- Healthy Curl Complex: Delivers strength, natural, flexible definition, and ultimate manageability.
- Methiopeptide: Contributes to hair strength and elasticity.
- Conditioning Agents: Help eliminate frizz while enhancing slip and softness.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy, low-lather shampoo is powered by the Healthy Curl Complex to gently cleanse without stripping hair. It balances cleaning and conditioning, plus weightless detangling, for stronger, more defined curls straight from the shower. It’s infused with Living Proof’s Healthy Curl Complex, which prevents damage, makes curls stronger, enhances frizz protection, significantly reduces cuticle lift for shinier curls, encourages curl groupings for enhanced definition, and creates visibly healthier curls instantly and over time.