What it is: A sulfate-free shampoo that‘s formulated with UV filters and antioxidants to protect against fading and keep color vibrant for longer.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Color Fading
- UV Protection

Key Benefits:
- Prevents color fading
- Protects against sun damage
- Counteracts dulling hard water

Formulation: Liquid

Highlighted Ingredients:
- Amino Acids: Smooth the cuticle and boost shine.
- Soybean Oil: Contains high levels of antioxidants to maintain color and vibrancy.
- Sea Buckthorn: Full of vitamins and antioxidants for healthier hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This shampoo works hard to keep color looking fresh, so you don‘t have to. It forms a shield around hair strands, protecting against environmental aggressors like UV rays, hard water, and free radicals. The sulfate-free formula cleanses without stripping and is infused with amika‘s signature scent—so you can say "so long" to faded, dull hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A sulfate-free shampoo that preserves hair color and prevents color from fading.

Key benefits:
- Protects hair for lasting vibrancy and shine
- Protects against environmental aggressors
- Nourishes hair

If you want to know more…
This sulfate-free, multi-protecting shampoo gently cleanses dry, color-treated hair to protect and maintain healthy hair color. This nourishing formula creates an anti-deposit effect on the hair fiber’s surface for lasting vibrancy and shine.

What it is formulated WITHOUT:
- Sulfates

What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Color Safe

Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness

Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

What it is: A gentle, cleansing shampoo that is enriched with mushroom extracts.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Reduces Oiliness, and Color Safe

Formulation: Lightweight Cream

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: This lightweight shampoo works to remove impurities and fortify hair. It is gentle on the scalp and strands and nurtures hair, leaving it feeling clean and soft.

Clinical Results: In a use test panel of 21 women:
- 100% of users said that this shampoo leaves hair feeling nurtured, softer, and thicker after use
- 100% of users said that this shampoo is more effective than their usual shampoo
- 100% of users said that this shampoo is gentle on the scalp and strands

What it is: A gentle, cleansing shampoo that is enriched with mushroom extracts.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Reduces Oiliness, and Color Safe

Formulation: Lightweight Cream

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: This lightweight shampoo works to remove impurities and fortify hair. It is gentle on the scalp and strands and nurtures hair, leaving it feeling clean and soft.

Clinical Results: In a use test panel of 21 women:
- 100% of users said that this shampoo leaves hair feeling nurtured, softer, and thicker after use
- 100% of users said that this shampoo is more effective than their usual shampoo
- 100% of users said that this shampoo is gentle on the scalp and strands

What it is: A gently cleansing, sulfate-free, keratin-safe, hair-smoothing shampoo that delivers optimal nourishment, manageability, and anti-frizz benefits.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Straightening and Smoothing
- Damage, Split Ends, and Breakage

Key Benefits:
- Adds Softness and Radiance
- Smooths Hair
- Makes Hair Easier to Manage

Formulation: Liquid

Highlighted Ingredients:
- Surface Protector: Smooths, softens, and detangles hair.
- Hair-Precision Care Agent: Restores a natural, weightless effect.
- Softening Agents: Add softness.

Ingredient Callouts: Free of sulfates SLS and SLES.

What Else You Need to Know: This anti-frizz shampoo restores flexibility and weightlessly disciplines hair, taming frizz and protecting against humidity

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultralightweight hairspray that builds incredible volume and texture.

Key benefits:
- Builds volume and texture
- Absorbs oil
- Refreshes hair

If you want to know more…
Part hairspray, part dry shampoo, this talc-free multitasker is the ultimate go-to product to achieve innately cool model-off-duty hair. The formula keeps hair looking full all day and all night with more hold than a dry shampoo.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Jen's style tip: mist it on dry hair and scrunch strands out with your fingers for a loose, lived-in look. Flip hair upside down and spray for instantly fresh-looking hair. This product is scented with Ouai No. 3 Fragrance, containing notes of Italian bergamot, water lily, and white musk.

What it is: A gentle shampoo for color-treated and all hair types with a modern, self-caring scent that includes five essential oils.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Damage, Color Protection, and Hair Health

Formulation: Cream

Highlighted Ingredients:
- Hibiscus Extract: Protects and repairs the hair fiber, particularly on damaged hair; provides a softening effect that also improves hair sensorial properties; contains high levels of linoleic acid, oleic acid, amino acids, and polysaccharides, delivering potent antioxidant protection that helps to prevent biological aging (oxidative damage) that occurs due to the exposure of the sun’s harsh UVA/UVB rays.
- Coconut Oil: Nourishes and helps protect hair and skin; provides the essential proteins required for nourishing damaged hair; penetrates the hair shaft to help reduce protein loss and is naturally antibacterial, antifungal, and highly moisturizing.
- Deep Moisture Complex: Contains moisturizing sodium PCA and sodium lactate; with the amino acids, they promote damage recovery and support healthy state of the hair; this combination of sodium PCA and L-arginine enhances the uptake of PCA to the hair, providing color protection and retention benefits; imparts brilliance and luster to the hair strands.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: The natural oils and flower extract protect color-treated hair and have a particularly positive effect on chemically-treated hair, repairing and softening while gently cleansing. The essential oils in the scent are a blend of citrus and woods, offering a self-caring sensation that lasts throughout the day.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A dry shampoo formulated without talc or aluminum that refreshes hair by absorbing excess oil and adding volume.

Key benefits:
- Naturally cleans and deodorizes hair
- Adds volume
- Cools and refreshes scalp

If you want to know more…
Perk Up Dry Shampoo is your secret weapon to maintaining your style. Enriched with natural rice starch, which immediately works to absorb excess oils, Perk Up Dry Shampoo is one of the only dry shampoos on the market formulated without aluminum starch or telltale, chalky talc. Whether you’re in need of a quick no-wash cleanse or an extra boost of volume, a swift mist of this Sea Buckthorn Berry-infused formula leaves hair soft and refreshed, while a spray to the roots adds volume. This product is color-free and contains no harmful ingredients—so it doesn’t leave a dreaded dusty residue, but naturally revitalized hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
A perfect partner to Silken Up Dry Conditioner (sold separately), use Perk Up Dry Shampoo to absorb excess oil and add volume at the root, and Silken Up Dry Conditioner (sold separately) to lightly condition the lengths of hair. This dynamic duo delivers the ultimate freshly washed look and feel.

This product is a NewBeauty Beauty Choice Award winner.

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil.

Key benefits:
- Invisible, no powder residue
- Weightless, buildable, gentle
- One percent cleansing powders provide a lightweight, gentle cleanse

If you want to know more…
This invisible dry shampoo erases mild dirt and oil with gentle, finely milled volcanic ash, reviving your hair and scalp without leaving it dry or brittle. It is gentle enough to refresh styling throughout the day and in between blowouts.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and provides UV protection. It is free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents, methylisothiazolinone/methylchloroisothiazolinone, and petrochemicals. It is perfect for normal to dry scalps and fine to medium textured hair.

Beauty tip:
For deeper cleansing levels, see IGK Direct Flight Multi-tasking Dry Shampoo or IGK First Class Charcoal Detox Dry Shampoo.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A rich, nourishing shampoo to revive dry or overworked hair.

Key benefits:
- Enhances shine and reduces frizz
- Nourishes and strengthens
- Protects hair from pollution damage

If you want to know more…
This formula instantly infuses intense hydration to overworked, moisture-deprived hair with a blend of vitamins and moisturizers that deep condition and add luxurious shine. Perfect for heat tool addicts and damaged and colored hair, litchi extract helps protect hair from pollution damage as well as oxidative stress, while vitamin E conditions the hair—making it more lustrous, shinier, and stronger.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Hot Girls Hydrating Shampoo’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A feather-light, volumizing shampoo that delivers sky-high volume and natural body while strengthening hair.

Key benefits:
- Strengthens hair without adding weight
- Adds volume and body to fine/normal hair
- Softens while leaving lengths bouncy

If you want to know more…
This genius formula detangles, hydrates, and softens while leaving lengths bouncier, fuller, and suppler. Perfect for fine to normal hair types, or anyone craving gravity-defying volume, it’s infused with proteins that reduce static and protect hair from harmful UV rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture mist for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Adds volume and healthy shine
- Provides effortlessly chic style

If you want to know more…
Infused with rice protein to add hold and memory for that perfect beachy look, this feather-light spray gives hair natural wave and body without any dryness or crunch.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Jen's style tip: spritz it on damp or dry hair to activate natural waves, enhance texture, boost body, and give hair memory. This product is scented with Ouai No. 2 Fragrance, containing notes of Italian lemon, amber, and white musk.

What it is: A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Makes curls three times stronger after one use
- Starts defining curls right out of the shower
- Start transforming your curls to look visibly healthier after one wash

Highlighted Ingredients:
- Healthy Curl Complex: Delivers strength, natural, flexible definition, and ultimate manageability.
- Methiopeptide: Contributes to hair strength and elasticity.
- Conditioning Agents: Help eliminate frizz while enhancing slip and softness.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy, low-lather shampoo is powered by the Healthy Curl Complex to gently cleanse without stripping hair. It balances cleaning and conditioning, plus weightless detangling, for stronger, more defined curls straight from the shower. It’s infused with Living Proof’s Healthy Curl Complex, which prevents damage, makes curls stronger, enhances frizz protection, significantly reduces cuticle lift for shinier curls, encourages curl groupings for enhanced definition, and creates visibly healthier curls instantly and over time.

What it is: A texture-enhancing shampoo that gently cleanses hair, adds body, and enhances waves for a natural, tousled look with a hint of grit.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Oiliness
- Flatness
- Color Fading

Key Benefits:
- Absorbs oil
- Adds volume
- Color safe

Formulation: Liquid

Highlighted Ingredients:
- Sea Water: Protects hair from breakage, improves strand quality, and restores minerals into damaged hair.
- Natural Sea Salt: Adds natural volume and effortless texture.
- Quinoa Protein: Repairs damage while coating, strengthening, preventing breakage, and protecting hair.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This texturizing shampoo is the first step in creating the coveted model-off-duty look. It contains sea water and natural sea salt to enhance hair‘s authentic beachy waves while restoring essential minerals back into fragile strands. It also includes amino acids provided by quinoa protein to coat hair and protect from future damage.

What it is: A zero-lather conditioning cleanser that provides essential moisture for normal to thick curly hair.

Hair Type: Curly

Hair Texture: Medium and Thick

Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides essential moisture
- Gently cleanses medium to thick curls
- Increases shine and bounce

Formulation: Cream

Highlighted Ingredients:
- Grapeseed Oil: Helps moisturize.
- Peppermint: Stimulates the senses.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The No-Poo Original Zero Lather Conditioning Cleanser provides essential moisture that‘s great for medium to thick curly hair. This non-lathering formula leaves curls shiny, bouncy, and healthy.

DevaCurl products are dermatologist tested, non-irritating, and free of silicones, talc, petrolatum, DEA, and TEA. 

What it is: A gentle, deep-cleansing formula for all curl types that removes hard-water and product buildup, leaving curls soft, bouncy, and shiny.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Oiliness
- Flaky and Dry Scalp

Key Benefits:
- Gently and deeply cleanses
- Removes impurities
- Leaves curls soft and bouncy

Highlighted Ingredients:
- Micellar-Water Technology: Gently removes impurities.
- Abyssinian Seed Oil: Boosts moisture and shine.
- Jojoba: Softens and conditions hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: DevaCurl products are dermatologist tested and nonirritating. They are also free of silicones, talc, petrolatum, DEA, and TEA.