dramatic eye makeup

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: An all-in-one, galaxy-inspired eyeshadow collection for instant on-the-go to ultra-glam looks.

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.

What it is: A full-impact, waterproof mascara with long-lasting, 24-hour hold and a non-clumping, non-flakey formula that quickly builds voluminous, bold lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This waterproof volumizing mascara is formulated with highly saturated wax and intense black pigment to create maximum lash volume for a dramatic lash look. The full contact S-shaped brush coats lashes for a lifted look. This mascara is ophthalmologist-tested and safe for those who wear contacts.

What it is: A long-wearing gel eyeliner pencil that delivers dramatic color for up to 24 hours in just one stroke.

Ingredient Callouts: Free of parabens, sulfates SLS & SLES, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The hybrid gel eye pencil has the richly pigmented effect of a liquid eyeliner with the ease of application of a pencil liner. The creamy texture is blendable when first applied, and once set, does not smudge, flake, fade, or transfer for up to 24 hours.

What it is: An exclusive collection of lashes that feature wispy and fluttery design along with semi-dramatic to dramatic length and volume.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: All lashes are waterproof and with proper care can be used up to 25 times.

What it is: A single set of vegan false lashes with a clear comfort-fit, cotton strip.

Ingredient Callouts: Free of parabens, phthalates, and latex. This product is also vegan and cruelty-free.

What Else You Need to Know: Tartiest™ Pro Cruelty-Free Lashes are available in many styles:

Sassy: Wispy, full, and fluffy.
Wifey: Flirty volume with V-shaped clusters.
GTL: Natural yet dramatic flutter.
Girl Boss: Layered dimension and length.
Goddess: Big, bold drama.
Center of Attention: Tapered length and volume.
Baddie: 3D, full-flutter.
Glamazon: 3D, extreme volume.
Heartbreaker: 3D length and wisp.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief.

What it is: A long-wearing, ultra-creamy black mascara with a brush that coats every lash for an outrageously thick, lifted look.

Formulation Type: Volumizing

Benefits: Long-wearing

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Get big, bold, thick lashes that go beyond volume. This ultra-black mascara creates a full-bodied look for an unreal, dramatic lash effect. It’s sweat-, humidity-, and transfer-resistant and features a tapered brush to coat, curl, and lift your lashes.

What it is:

A mind-blowing mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.

What it does:

Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.