girly makeup

What it is: A lip-and-cheek stain that has pink-lemonade tint.

Formulation Type: Lip Stain

What Else You Need to Know: This precise applicator glides on a fresh, flattering color that lasts all day (no touch-ups needed). The non-drying formula applies and builds easily and feels lightweight and comfortable on lips. It has a natural-looking, sheer hint of tint or can be layered for more vibrant, smooch-proof color.

What it is: A faux-mink lash with a 60 to 40 blend of black and brown fibers to create the most natural glam look and delicate volume and length.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These lashes are inclusively designed to complement many different hair colors, skin tones, and effortlessly blend with your natural lash to enhance eye color. These wearable and easy-to-apply lashes can be worn 20 times and are

What it is: A perfecting primer that smooths the complexion, absorbs shine, and delivers a blurred, airbrushed finish while extending makeup wear.

Skin Type: Normal, Oily, Combination

Concerns: Oil, Pores

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Formulated with innovative micro-spherical powders, this multipurpose primer visibly blurs imperfections, minimizes pores and fine lines, and absorbs excess oil for a skin-perfecting finish in no time.

Clinical Results: In a consumer test on 31 participants:
- 96% said oil was absorbed all day
- 96% said skin instantly looked m

What it is: A do-everything serum-primer to visibly even tone and texture, boost radiance, and prep your skin for seamless makeup application.

Finish: Natural

Skin Type: Normal, Oily, Dry, Combination

Concerns: Pores and Uneven Skin Tone

Highlighted Ingredients:
- Shea Butter: Smooths, visibly plumps, and delivers an abundance of fatty acids, antioxidants, and vitamins.
- Citrus Unshiu Peel Extract: An antioxidant-rich ingredient that visibly brightens and reduces hyperpigmentation.
- Niacinamide (Vitamin B3): Promotes visibly bright, glowing skin.

What it is: A cream lipstick that delivers vibrant color with up to 18 hours of comfortable wear in one swipe.

Formulation Type: Lipstick

Benefits: Long-wearing

What Else You Need to Know: Enriched with 30 percent rose balm and hyaluronic acid, this moisturizing lipstick leaves lips hydrated and comfortable up to all day. Each long-lasting, ultra-creamy shade effortlessly glides over lips for stay-put color that won’t bleed or smudge.

What it is: A vegan and cruelty-free false eyelash starter kit featuring the bestselling style, Sweet and Subtle.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and sulfates SLS & SLES. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This set includes one pair of vegan false lashes in style Sweet and Subtle, a mini-size angled false lash applicator, and a full-size clear brush-tip eyelash adhesive. Sweet and Subtle is a natural volume, medium-length crisscross lash for a subtle yet striking effect. They can be worn up to 15 to 20 times with proper care. Clear brush-tip eyelash adhesive is long-lasting and latex-free. The mini applicator’s

What it is: A talc-free, microfine loose setting powder to smooth, blur, and set makeup with a natural matte, airbrushed finish while leaving skin hydrated and refreshed.

Finish: Matte

Formulation: Loose Powder

Highlighted Ingredients: 
- Niacinamide (Vitamin B3): Reduces appearance of pores and limits excess shine.

- Green Tea Extract: Antioxidant benefits that soothe and replenish skin.

- Sodium Hyaluronate: Retains skin moisture and visibly plumps the appearance of fine lines.

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.

What it is: A lightweight, microfine powder to visibly brighten, blur, and lift your eyes and face while setting your makeup for up to 16 hours—with no flashback.

Highlighted Ingredients:
- Hyaluronic Acid: Hydrates.
- Vegan Collagen: Visibly smooths.
- Vitamin C: Visibly brightens.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Inspired by her award-winning Airbrush Flawless Finish Setting Powder (sold separately),

What it is: A skin-fusing powder blush with buildable pigments that melt into skin for ultimate versatility and payoff to achieve a soft flush or bold look.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The buttery soft texture melts into the skin, allowing you to blend effortlessly for long-lasting impact. The blush is available in matte and shimmery finishes in an array of shades, including three that complement MAKE UP FOR EVER’s most iconic Artist Color Pencils.