Kawaii Makeup

What it is: A powder blush, powder highlighter, and cream bronzer with a creamy and blendable texture, housed in a pocket-sized palette stack.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: These pocket-sized stacks of blush, highlighter, and bronzer trios apply like butter and blend effortlessly into a cream-to-powder finish. They’re infused with Mangifera indica (mango) seed butter to help the formula blend seamlessly while moisturizing the skin.

What it is: A lightweight, skin-improving mineral foundation that provides buildable sheer-to-full coverage with a natural, luminous finish.

Coverage: Medium

Finish: Natural

Formulation: Loose Powder

Skin Type: Normal, Dry, Combination, and Oily

SPF: SPF 30 and under

Highlighted Ingredients:
- Titanium Dioxide and Zinc Oxide: Provide mineral-based SPF protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky, soft-skin feel.
- Iron Oxides: Clean, mineral-based pigments for natural-looking color and coverage.

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.

Coverage: Full

Finish: Matte

Formulation: Liquid

Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.

What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formulation yet.

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.

Highlighted Ingredients:
- Shea Butter: Conditions skin.

Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.

What Else You Need to Know: This universal lip luminizer delivers explosive shine in six shades that flatter all skin tones. One swipe of Gloss Bomb’s XXL wand leaves lips looking instantly fuller and smoother. The non-sticky formula is super shiny, and has an addictive peach-vanilla scent you just can't get enough of. Rihanna was obsessed with creating the perfect gloss that makes you want to put it on over and over again.

What it is:  A weightless liquid blush that delivers high-impact color with just one dot. Blends seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: This featherlight liquid blush features pure color pigments in a transparent base for true color payoff on all skin tones.

What it is: A mini mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the lightweight gel formula leaves the lashes feathery soft—without flaking, clumping, or smudging.

What it is: A volumizing and lengthening mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients: 
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the

What it is: An ultra-slim, retractable pencil with the perfect blend of wax and color for outlining and detailing brows with precision and payoff.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, and mineral oil. It is also cruelty-free.

What Else You Need to Know: Anastasia Beverly Hills’ Mini Brow Wiz® Ultra-Slim Precision Brow Pencil features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. The ultrafine tip mimics hairlike strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish.

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal.

Coverage: Full

Finish: Matte

Formulation: Liquid

Highlighted Ingredients:

- Vitamin E and Sweet Almond Oil: Condition and care for the delicate under-eye skin

What it is:
A weightless mineral setting powder that extends makeup wear while bluring and minimizing the appearance of fine lines and pores with no flashback.

What it does:
In a range of shades and finishes, Mineral Veil® Setting Powder is our cult favorite setting powder, versatile enough for all skintones and skin types. The light-as-a-feather, super smooth formulas blend onto skin without smudging the makeup you’re already wearing. Sheer and never cakey, Mineral Veil® Setting Powder weightlessly blurs and minimizes the appearance of fine lines and pores, whether it is applied over makeup or onto beautifully bare skin.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates