FREE 3-DAY SHIPPING on orders over $50

Sephora customers often prefer the following products when searching for Natural Lashes Mascara.

Browse the top-ranked list of Natural Lashes Mascara below along with associated reviews and opinions.

Size 0.22 oz/ 6.51 mL · ITEM 1357664
exclusive· limited edition· buzzworthy· online only
$27.50

LOVE this!!...loved this mascara...But after I finished the mascara I kept the brush and use it as a great lash comb....This mascara has a very nice, lightweight feel - it's not clumpy and has a fresh scent.
What it is:
A wide-eyed effect mascara.

What it does:
Swipe on a full lash fringe look. This mascara is enriched with nylon powders, offering an ideal lash application for sexy, fanned out lashes. This mascara creates a volumized, yet separated and extended, lifted lash look that’s perfect for fine, thin lashes.

Its unique, cone-shaped brush allows for an easy, lightweight application, and the precision tip precisely defines hard-to-reach corners and lower lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of synthetic fragrances and dyes and triclosan. This product was ophthalmologically tested and is suitable for sensitive eyes and contact lens wearers

Research results:
In a test group a test group:
- 28 women experienced an eye-opening effect of up to 35%
Size 0.27 oz · ITEM 2102556
exclusive· limited edition· buzzworthy· online only
$29.00

My holy grail!
What it is:
A multitasking, five-in-one mascara formula that curls, separates, boosts volume, and lengthens lashes for maximum drama.

What it does:
Featuring ingredients for the ultimate false lash effect, Full Fat Lashes will give you curl, separation, volume, length, and drama.. The five-grooved brush deposits the optimal line of mascara along the lash line, pushing your lashes up and out. It features fine-tipped bristles that catch every lash—no matter how short or fine—coating them from root to tip in the glossy black formula. The buildable formula creates voluptuous lashes that don’t dry up and fall onto your cheeks and a three-dimensional flutter that is ideal for finely separated, naturally-defined eyelashes.

What it is formulated WITHOUT:
- Sulfates
ITEM 2249076
exclusive· limited edition· buzzworthy· online only
$24.00

LOVE IT!!...Very clean....The best part is after a night out it doesn't run or leave your eyes and face with a dark black residue....After one swift glide this had my lashes looking FLAWLESS.
What it is: An Xtra-lengthening, Xtra-volumizing, Xtra-bold mascara with a tapered dual-fiber wand that defines and coats each and every lash with an ultra-black, velvety-smooth formula.

What Else You Need to Know: This innovative mascara delivers the glamorous, dramatic Lilly Lashes look in a bottle. One swipe gives lashes triple the effects to leave them longer, thicker, and bolder. The intensely black formula provides an extra-dark finish that’s buildable, taking your desired look from natural to glam.
Size 0.3 oz/ 8.5 g · ITEM 713941
exclusive· limited edition· buzzworthy· online only
$20.00

The best!...nice volume...I love this mascara....yet it still gives me a yet natural look....My granddaughter tried mine and loves it, just bought her a BADgal Lash Mascara of her own.
What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.
Size 12 Weeks Supply- 0.067 oz/ 2mL · ITEM 1923275
exclusive· limited edition· buzzworthy· online only
$65.00

It Worked...Best Lash Serum!...My lashes are naturally very light and sparse....I then switched to a prestige brand lash serum for a while, with great results, then took a break.
What it is:
A revolutionary lash enhancing serum that promotes longer, thicker-looking eyelashes.

What it does:
This award-winning lash enhancing serum infused with vitamins, antioxidants, and amino acids to promote naturally longer, thicker-looking lashes in just four to six weeks, with full results in three months. It’s a favorite for helping to enhance short or thinning lashes, and it’s also ideal for restoring the appearance of brittle or damaged lashes.

GrandeLASH-MD is available in a three-month supply as well as a six-week starter supply. The six-week starter supply will yield initial results. To see full results, continue to use the formula for a full three months.

What else you need to know:
This product is ophthalmologist-tested and approved, vegan, and cruelty-free. It is safe to use with eyelash extensions and can help promote a longer lasting bond life.

Please note: to receive the full treatment, be sure to finish the entire tube (a three-month supply) within a three month time period.

Research results:
In a consumer perception study after 12 weeks:
- 100% reported GrandeLASH-MD was easy to use
- 97% reported more visible lashes
- 94% reported healthier looking lashes
- 91% reported longer looking lashes
Size 0.37 oz/ 10 mL · ITEM 1143486
exclusive· limited edition· buzzworthy· online only
$22.00

Not bad!...Love it....My natural lashes are quite straight....I like this mascara as it lasts a long time, applies pretty smoothly, and is flattering to my lashes (thicker and longer) without being obvious.
What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

Research Results:
In a US consumer study of 30 women using the product:
- 94% of women saw immediate volume
- 97% of women saw an increase in length
- 93% of women said the mascara was easy to remove
Size 0.23 oz/ 6.5 g · ITEM 1097229
exclusive· limited edition· buzzworthy· online only
$23.00

Darkens, lengthens and separates - AND - it looks amazing with the relly popular dark cat-eyeliner look right now....I'm just unable to buy drugstore mascara (it really isn't the same), so I've been using Lancome, Dior, Smashbox, etc. for years and this stuff is BY FAR the best mascara, and for a decently reasonable price.
What it is:
A mascara that gives the lashes curl, volume, length, and intense pigment.

What it does:
This ultra-pigmented mascara was specially designed to give the lashes an exceptional volume-enhancing effect with infinite lengthening and immediate curling.

What else you need to know:
The tough, dense brush of this Sephora-exclusive mascara penetrates into the roots of the lash to ensure that lash is completely coated with mascara.
Size 0.14 oz - mini/ 4 g · ITEM 1040666
exclusive· limited edition· buzzworthy· online only
$11.00

Love It!...Full and Soft...I am constantly getting complements on my lashes and people ask me all the time what mascara I use....Works as well as the full size, and it fits in my clutch!
What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.
Size Standard Size Black - 0.33 oz/ 9.4 g · ITEM 2087666
exclusive· limited edition· buzzworthy· online only
$29.00

Love it!...I like it....I have thin/ sparse lashes (although long) that are very pale, so I am constantly on the hunt for a good mascara that makes them look thick without all the clumping....It also keeps the curl better than most mascaras (I have straight lashes and use lash curler).
What it is:
An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.

What it does:
Caution Extreme Lash Mascara’s smooth, buildable, ultra-black formula creates dramatic but weightless lash looks that don’t smudge or flake. The 4DAmplifier™ brush combines two brushes in one to deliver volume, length, lift, and definition for extreme lash looks. It saturates lashes with product from root-to-tip for the most volume in a single stroke, and perfectly coats the bottom lashes without smudging onto the lower lash line. The tapered end reaches even the smallest lashes in the corners of the eyes.

This product is vegan and cruelty-free.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The ultimate all-in-one mascara, Caution’s double-action brush, densely packed bristles, and the smooth glide formula work together to deliver volume, length, and definition.

“I wanted to create a mascara that truly delivered bold, extreme lashes effortlessly.”—Carisa Janes, Hourglass Founder

Research results:
Based on a 1 week consumer test of 32 participants:
- 100% said it provided instant volume
- 100% said it did not smudge
- 94% said lashes looked longer and lifted
Size 0.23 oz · ITEM 1787134
exclusive· limited edition· buzzworthy· online only
$23.00

They're dry, flaky and don't apply well.
What it is:
A jet-black, volume-packed mascara so anyone can master the tarte of fringe. 

What it does:
Tartiest Lash Paint Mascara features intense patent black pigments that make it easy to get a pro-look with one stroke. The patented silicone wand with multi-length bristles coat every lash for a longer and thicker look. This formula is packed with good-for-you ingredients that strengthen, condition, and give high-impact volume and definition.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is formulated without mineral oil, triclosan, and gluten.
ITEM 2085223
exclusive· limited edition· buzzworthy· online only
$12.00

worth it....It's fantastic!...I usually make a mess with my mascara and this has solved that problem....I love it because you can really define your bottom lashes with the wand since it is so little.
What it is:
A mascara with a brush specifically designed for coating the bottom lashes.

What it does:
This mascara's brush was engineered to grasp even the tiniest of bottom lashes; its expert formula resists pesky smears.

What else you need to know:
Bottom Lash Mascara is formulated to be removed with warm water. Simply splash warm water (bath temperature is ideal) onto lashes, press gently, and mascara comes off with ease.
ITEM 741967
exclusive· limited edition· buzzworthy· online only
$18.00

Works great!...I really love using the Clinique lash primer....I tried my regular mascara with and without this product and it made a big difference!
What it is: A lash-conditioning undercoat that enhances the benefits of other Clinique mascaras, moisturizes, and helps to condition dry lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also vegan and gluten-free.

What Else You Need to Know: Lash Building Primer is ophthalmologist-tested.

Please note: Lash Building Primer is not recommended for use with Lash Power Mascara, High Impact Curling Mascara, or Bottom Lash Mascara (each sold separately).
Size 0.44 oz/ 13 mL · ITEM 1711332
exclusive· limited edition· buzzworthy· online only
$23.00

my fav!...Absolutely love...My favorite mascara right now, I usually use too face better than sex mascara but stila does it better for me....Such a shame because it really does look beautiful and gives you full long lashes...
What it is:
A mascara with all-in-one volume, length, and curl for dramatic lashes.

What it does:
Brush on high-drama with stila’s Huge Extreme Lash Mascara. Smudge-proof and long-wearing, it lets you create bold, beautiful lashes. This triple-pigments saturate lashes with deep black formula, building rich, virtually weightless color with every added coat for a bold, volumized look. Formulated with a blend of soft, malleable waxes to keep lashes from feeling clumpy or crunchy, it allows lashes to go fuller than ever before. The innovative wand features dense yet flexible, crimped fibers that work pull lashes up and out, coating every last hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist tested and it is suitable for sensitive eyes and contact lens wearers.
Size 0.28 oz/ 8.28 mL · ITEM 1473503
exclusive· limited edition· buzzworthy· online only
$33.00

Really, its worth a try....I am in love with this product....It separates and coats my lashes in single stroke and also the mascara applies evenly every single time....It's the best mascara I have ever used.
What it is:
A volume-creating and curl-sculpting mascara.

What it does:
Experience astonishing volume and staggering curl thanks to a high-performance polymer trio. The first one wraps the lashes in extremely adherent oils to thicken the lashes. The second one, made with supple waxes, acts like a conditioner, softening the lashes so you can sculpt them into just the right shape and style. The last one acts like a finishing hairspray to set the amazing curve.
Size 0.28 oz/ 8 mL · ITEM 502641
exclusive· limited edition· buzzworthy· online only
$19.50

It's my trusty standby!...I love this mascara, it makes my lashes look longer and super black...I have fine lashes and it's hard for me to find a mascara with the right consistency....It never clumps, washes off easily, and makes my lashes look super long!
What it is:
A lash-thickening mascara for bigger, better lashes.

What it does:
This mascara magnifies lashes to twice their size. The transfer-resistant formula thickens and the unique tapered brush grabs every lash.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist tested. It is free of SLS, mineral oil, alcohol, gluten, and oil. It is also 100 percent fragrance-free.
$29.50

I LOVE IT!!...holy grail product...Love this as a primer and as a conditioner overnight....It makes my mascara run smoothly!
What it is:
A lash primer with an air-pumped texture that coats each lash with a dense, lightweight layer to intensify the effects of the mascara.

What it does:
Enriched with Pure WhiteTM complex, this primer reveals the optimal color and intensity of lashes. Its revitalizing oil serum concentrate improves thickness, curl, and the look of lashes for ever-increasing results, application after application.

What else you need to know:
A collection of makeup artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage.

Research results:
In a clinical evaluation on 31 women after 8 weeks of application:
- Subjects reported 73% more curl

In instrumental tests on 21 subjects, comparison of bare lashes vs. lashes with Diorshow Maximizer 3D and Diorshow mascara:
- Subjects reported 90% more curl
- Subjects said lashes looked 38% longer
ITEM 1540293
exclusive· limited edition· buzzworthy· online only
$22.00

What it is:
A volumizing, waterproof mascara that separates and defines lashes.

What it does:
Glide on amped-up lashes with this ultradefining, smudge-proof mascara. The vitamin-enriched, clump-resistant formula deepens, darkens, and intensely thickens, while the curvy, hourglass-shaped brush evenly coats lashes—separating and defining—from root to tip.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals. It is ophthalmologist tested and safe for contact wearers.
ITEM 1216951
exclusive· limited edition· buzzworthy· online only
$25.00

It defines my eyes while still looking classy, not tacky and clumpy....Apply with precise and repeated upward strokes, angling and rotating the wand to get the best results....Although not all natural or organic, this mascara doesn't irriate my sensitive eyes or flake off, and it conditions my lashes well; they seem healthier and fuller even without makeup....I also like Dior, Laura Mercer, Fresh, and Korres' mascaras, but not nearly as much as I love this one.
What it is:
A treatment mascara that conditions lashes while creating full, long "to die for" fringe.

What it is formulated to do:
Coat and define every lash for a thick, healthy look, without clumping, smudging, or flaking. Loaded with nourishing and softening ingredients, this formula guards against brittleness and dryness, which make lashes more susceptible to falling out.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Petrochemicals
- Phthalates
- GMOs
- Triclosan

What else you need to know:
The unique brush's flexible, staggered bristles create perfectly separated lashes; a dual-zone design delivers both volume and length. The slim, tapered tip reaches shorter lashes with ease. This ophthalmologist- and dermatologist-tested formula is safe for contact-lens wearers.

Size 0.28 oz/ 8.5 mL · ITEM 1831395
exclusive· limited edition· buzzworthy· online only
$25.00

Love, love, love this mascara!
What it is:
A mascara to coat lashes with alluring volume and bold definition with its exclusive, small brush.

What it does:
This volumizing mascara creates alluring high volume that instantly enhances lash looks. Its easy-glide formula allows for ultra-black, buildable intensity while lashes remain separated and defined. Its exclusive, small brush was designed by and for professional makeup artists to reach and coat every lash. The blend of hard and soft fibers that work together to build dramatic volume while creating definition.
Size 0.21 oz/ 6 g · ITEM 1956465
exclusive· limited edition· buzzworthy· online only
$25.00

Not an awful choice for the price....The outcome was nice and it worked well with it's primer.
What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time. This mascara is water based, water resistant, and easily removable to prevent lash breakage. Its buildable formula resists lumps and clumps while keeping the lashes flexible and supple. The applicator brush is made with an ideal combination of long and short fibers to reach every lash, giving extreme volume without sacrificing length.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
GrandeMASCARA is cruelty-free and ophthalmologist approved. It’s safe to use with contacts, and its lightweight, water-based formula is safe to use with eyelash extensions and false lashes.

Research results:
In a consumer perception study:
- 97% reported dramatic lash length
- 94% reported dramatic lash volume
- 94% reported healthier looking lashes
- 94% reported the formula to be clump-free
Size 0.25 oz/ 7 mL · ITEM 1613322
exclusive· limited edition· buzzworthy· online only
$26.00

What it is:
A lash-expanding, ultra volumizing mascara designed to deliver high-drama lashes.

What it does:
Get full lashes that make eyes pop with this water-based mascara formula from Marc Jacobs. It incorporates a special size-increasing blend of rice bran, bayberry, carob, and African acacia tree extracts for maximum lash-expanding impact. The essential oils deeply condition lashes, while vitamins B5 and C strengthen and hold them in place for even longer wear. The innovative double brush features an advanced design that's formed by stitching together two different brushes: one for enhanced lash separation, and another for mega-volume and curl. Together, the full-body mascara formula and dual brush design lengthen, curl, define, and volumize lashes so that they’re longer, louder, and blacquer than ever before.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
“From the packaging, to the actual formula, to the application—it’s deliciously thick and luxurious.”—Marc Jacobs

This product is cruelty-free.
Size 0.28 oz/ 8.5 mL · ITEM 1635788
exclusive· limited edition· buzzworthy· online only
$22.00

Love love love!!!...I love this stuff....This lash primer makes EVERY mascara you own work better.
What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.
Size 0.21 oz/ 6 mL · ITEM 1733880
exclusive· limited edition· buzzworthy· online only
$36.00

What it is: A high-performance serum with sophisticated technology for elegant, thick-looking lashes and visibly-full brows. 

Highlighted Ingredients:
- Arginine: Helps support the condition lash and brow hairs.

What Else You Need to Know: A bestseller in Asia, this powerful, hydrating formula helps prevent lashes and brows from looking sparse, short, and thin. Lashes and brows appear fuller, healthier, and rich with shine after as little as eight weeks. It’s designed with a flocked-tip applicator to comfortably reach small areas between lashes and into lash line. 

Clinical Results: Based on an independent US consumer study by 100 women, after 16 weeks:
- 80% reported denser-looking lashes
- 79% reported fuller-looking lashes
- 84% reported visibly more beautiful lashes
Size 0.24 oz/ 7.1 mL · ITEM 1707835
exclusive· limited edition· buzzworthy· online only
$22.00

Exactly what I was looking for!...But finally TARTE it works sooo well!...Lashes feel soft and flexible, gives great volume, separates lashes perfectly and adds a good amount of length....Also it dried so freaking fast that my lashes felt like sticks.
What it is:
A travel-size mascara and a lash primer for dramatic volume and soft, silky lashes in one simple prep and a portable mascara.

What it does:
Flaunt a carpet-ready stare with this duo, formulated to dramatically increase lash volume. Powered by naturally-derived lash volumizing and conditioning agents and tarte’s innovative 360° magniLASH brush, this primer preps, volumizes, lengthens, separates, curls, and conditions lashes. Then define lashes with the included, bestselling deluxe-size lights, camera, lashes™ 4-in-1 mascara for a bright-eyed look.

This set contains:
- 0.24 oz/ 7.1 mL Opening act lash primer
- 0.10 oz/ 2.7 mL Lights, camera, lashes 4-in-1 mascara (deluxe size)

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist-tested.
Size 0.4 oz/ 11 mL · ITEM 1711647
COLOR: Jumbo Jet [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$19.50

What it is:
A lasting, lash-volumizing mascara that lusciously plumps up lashes without weighing them down.

What it does:
Clinique’s lightweight, Chubby Lash Fattening Mascara coats lashes from root to tip for immense volume, and it doesn't clump, flake, or smudge. Featuring an oversized volumizing brush, it transforms lashes from fine and faint to gorgeous and bold. Pigment-enhancing ingredients create rich, intense colors so that it’s easily buildable to achieve the look you want.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist-tested, allergy-tested, and free of SLS, mineral oil, alcohol, gluten, and fragrance.
Size 0.10 oz/ 2.95 mL · ITEM 1585934
exclusive· limited edition· buzzworthy· online only
$78.00

Love it!!...Great product...This paired with a good mascara has transformed my lifeless eye lashes to vavoom!...It did get in my eyes a few times but didn't seem hurt them, but it did burn for a second which I would expect with just about anything!
What it is:
A powerful lash enhancing serum.

What it is formulated to do:
Created by a team of cosmetic scientists, this breakthrough, powerful formula is clinically demonstrated to provide the appearance of longer, thicker lashes and to support frail and brittle lashes to appear healthy and strong. Enjoy visibly different, stunning lashes. Infused with Phyto-Medic Complex, the LASHFOOD Eyelash Enhancing System delivers nutrients to feed lashes with nature's most powerful ingredients.

What else you need to know:
Use with eyelash extensions to get longer lasting bond life. This product is Ecocert certified, dermatologist tested and approved, and vegan. It is free of gluten as well as cruelty- and irritation-free. It is formulated without prostaglandin, silicone, synthetic fragrances, synthetic dyes, mineral oils, phenoxyethanol, PEG, petrochemicals, GMOs, and formaldehyde donors.

LashFood is safe, effective, and no prescription is required. Its distinction lies in its drug-free cosmetic alternative category, providing users with results without the side effects. LashFood packaging components are made with Ecocert compliant and sustainable materials. Ingredients have been evaluated for its environmental impact (biodegradability and ecotoxicity).

Research results:
Independent study conclusions:
- 85% noticed an improvement in eyelash fullness
- 100% noticed an improvement in eyelash length
- 100% noticed an improvement in eyelash density
- 0% noticed irritation

- 99.49% of the total ingredients are from natural origin
- 25.02% of the total ingredients are from organic farming

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
ITEM 1689835
exclusive· limited edition· buzzworthy· online only
$33.00

What it is:
A mascara that provides outrageous volume and curl in an indecent black for the ultimate in sexy lashes.

What it does:
Guerlain takes their iconic Maxi Lash mascara to the extreme. The intense pigment is paired with a conditioning complex to define eyes in a scandalous black that won’t smudge while creating and maintaining extreme volume and curl. The ingenious brush grips each and every lash.

What else you need to know:
Max Lash So Volume is scented with a delicate floral fragrance.
Size 0.37 oz/ 10.9 mL · ITEM 1785005
exclusive· limited edition· buzzworthy· online only
$19.00

What it is:
A 10-in-one mascara, now in an improved formula, that volumizes, lengthens, thickens, separates, lifts, and curls lashes.

What it does:
Now with superior smudge-resistance, LASH DOMINATION® Volumizing Mascara features bareMinerals’ exclusive ProTwist180™ wand, spiraled 180° to curve around lashes and coat every hair with intense black color. Powered by nourishing minerals and quinoa protein complex, this flake-resistant, all-day wear mascara improves the look of lashes while delivering ultimate lash volume.
Size 0.118 oz/ 3.5 ml · ITEM 1877059
exclusive· limited edition· buzzworthy· online only
$24.00

What it is:
A bestselling, award-winning instant black lash primer, eyeliner, and mascara—all in one.

What it does:
Developed with plastic surgeons, this lash innovation is a peptide-infused black lash primer, eyeliner, and mascara in one step. Unlike most mascara brushes that leave the first third of your lash roots bare, the groundbreaking skinny wand starts coating your lashes at the roots for a beautiful lengthening effect. It lays down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line. The unique wand also allows the ultra-conditioning formula—which is infused with biotin, proteins, hydrolyzed collagen and other lash-loving ingredients—to nourish your lashes from root to tip.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was developed with surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free.
Size 0.27 oz/ 8 mL · ITEM 1464544
exclusive· limited edition· buzzworthy· online only
$28.00

What it is:
A mascara that delivers outrageous volume, lift, and curve for a false-lash effect.

What it does:
Lash out with Estēe Lauder’s Sumptuous Extreme Lash Multiplying Volume Mascara. With each application, eyelashes seem to multiply, magnify, and grow for a bright-eyed, sexy look. Formulated with Extreme Bold Volume™, a blend of three high-volume fibers in a mousse-light base, it conditions lashes with its Lash-Advancing Vitamin Complex. It features a wand with an oversized BrushComber Extreme™ brush, designed with two types of bristles: flexible fibers to coat on maximum formula, and its solid fibers comb and separate, building better volume and clump-free definition.
ITEM 1968247
exclusive· limited edition· buzzworthy· online only
$19.50

What it is:
An uplifting mascara that gives lashes weightless volume with all-day hold.

What it does:
Formulated with lash-conditioning mamey seed oil, this gentle, long-wearing mascara is infused with curling polymer to bring lashes to new heights that lasts all day. This lightweight, mousse-like formula will not clump or flake, and is smudge-resistant. It’s also ophthalmologist tested so even sensitive eyes look bigger, brighter, and boosted.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist tested, allergy tested, and 100 percent free of fragrance. It’s also free of formaldehyde, formaldehyde resin, toluene, DBP (dibutyl phthalate), and camphor. It’s safe for sensitive eyes and contact lens wearers, and it works on all lash types. Sweat- and humidity-resistant, it’s formulated with lash-conditioning mamey seed oil.
Size 0.27 oz · ITEM 1809276
exclusive· limited edition· buzzworthy· online only
$20.00

What it is:
A three-in-one lash primer that stretches and sculpts the look of lashes, boosts volume, and nourishes, maximizing the effect of any LashFood mascara.

What it is formulated to do:
This ultra-rich Lash Primer contains lash extending and thickening microfibers to instantly stretch and sculpt lashes, collagen to plump lashes and boost volume, and a Nano-Peptide Complex to nourish lashes and promote long-term lash vitality and strength. The large, soft wand flawlessly combs and separates lashes and simultaneously improves the look of natural lashes with each stroke.

What else you need to know:
To achieve maximum results, use primer as the daytime treatment and LashFood Phyto-Medic Lash Enhancer as the nighttime treatment. Enjoy visibly longer, thicker, stronger-looking lashes in as little as four weeks with this regimen. This cruelty-free product is formulated without gluten or prostaglandin. Ingredients have also been evaluated for its environmental impact (biodegradability and ecotoxicity).

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
ITEM 1886084
exclusive· limited edition· buzzworthy· online only
$150.00

What it is:
A groundbreaking serum with essential vitamins that promote fuller, more voluminous lashes.

If you want to know more…
The Lash Serum is formulated with advanced polypeptides, plus amino-acid rich fortifying biotin and panthenol to promote the appearance of stronger, lusher, more durable lashes. High-performance conditioning agents, plus pumpkin seed extract—rich in essential fatty acids, zinc, and antioxidants—work to nourish, strengthen, and invigorate the lash base to boost the appearance of brittle, thin, or sparse hairs. The eyes are given a lustrous, flirtatious, camera ready look.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
With unrivaled clinical experience, Dr. Lancer formulated a line of technologically advanced skin care products to complement his classic three-step antiaging system, The Method. Lancer Skincare Advanced Treatments deliver targeted, next-generation results long favored by his global clientele—the multitude that dons his well sought after Lancer glow.
Size 0.29 oz/ 8.5 g · ITEM 2136349
exclusive· limited edition· buzzworthy· online only
$25.00

What it is:
A mascara to create a look of lash length, volume, and definition that lasts all day without smudging.

What it does:
This innovative mascara gives lashes a look of major length, volume, and definition. The unique brush features a rigid core surrounded by flexible, silicone bristles. Its unique crown tip can grab hard-to-reach lashes near the inner corners of eyes, and also bulk up the look of bottom lashes. The ultra-fine, crushed pigments and precise blend of waxes wrap each lash in a weightless, smudge-proof formula that lasts all day.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is dermatologist- and ophthalmologist-tested. It is formulated without oil, fragrance, and talc.
Size 0.28 oz/ 8.5 mL · ITEM 1648468
exclusive· limited edition· buzzworthy· online only
$26.00

What it is:
A lash-lengthening, treatment mascara that stays non-clumping and non-flaking throughout the day, leaving lashes with a soft, flexible coat.

What it does:
NUDESTIX Lash Lengthening Mascara boosts the volume of your lashes and helps you to create a captivating eye look. Formulated with peptides, this lash strengthening and lengthening treatment mascara supports the natural growth rate of your lashes, without clumping or flaking. This creamy mascara evenly glides on each lash, providing intense thickness, volume, and flexibility throughout the day. It lashes longer and thicker, and is best for all eyes—even those most sensitive. The easily removable mascara is formulated to brush on a soft and flexible, even coat.

This set contains:
- 0.28 oz/ 8.28 mL Mascara
- Black pencil case
- Mirror

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
NUDESTIX is the brainchild of sisters Ally and Taylor (as well as their chemical engineer mother, Jenny), who love all-out natural makeup, opting for that barely-there look with only a touch of color to accentuate their finest features. After explaining that current makeup brands and collections simply don’t apple to their no-nonsense attitude, they created this concealer pencil. NUDESTIX believes that your natural skin should thrive, and that you only need to cover here and there to get that perfectly, “go nude but better” look. Take a selfie #n_stix and get #instafamous

"Lashes are my thing. I can’t begin to tell you how much I love this mascara. We went all the way to Italy to make it. You will look like you have falsies on. No clumps or lashes falling out. I love when I wear mascara just on my top lashes."—Ally, NUDESTIX model

This product is certified USDA organic, has been dermatologist-tested for the most sensitive skin, and it is hypoallergenic, gluten-free, cruelty-free, vegan, and free of preservatives and fragrance. Note: this mascara is not ideal for oily lids.
Size 0.27 oz/ 8mL · ITEM 2138816
exclusive· limited edition· buzzworthy· online only
$32.00

One of my fave mascaras....It makes lashes voluminous, long, dark and well separated....As time goes on it starts to dry out and ends up becoming the perfect consistency.
What it is:
A volumizing, thickening mascara with an instant Hollywood false lash effect.

What it does:
Legendary Lashes Volume 2 is a brand new reformulated mascara to give you volumized lashes in a long-wear, smudge-proof, humidity-resistant formula that increases volume by up to 507 percent after just one application. The intense jet black color will add the finishing touches to any eye makeup. Create a wing lash, doll lash, or Hollywood-style false lash depending on how you apply.

What it is formulated WITHOUT:
- Parabens
Size 0.23 oz/ 7 mL · ITEM 1936814
COLOR: Khol [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$70.00

What it is:
A mascara that delivers dramatic volume, enhancing the definition, length, lift, and curl of lashes.

What it does:
Lash Amplifying Lacquer is created with highly concentrated pigments that layer seamlessly—without flaking or smearing. It sets with a luminous finish for impactful color reflection that lasts all day, adding intense color and extreme multi-dimensional volume for ultimate definition, length, lift, and volume. Designed with a unique brush that features both vertical and horizontal bristles, this lash amplifying lacquer ensures smooth and precise application. Bristles at the tip of the brush lift and shape even the smallest lashes.

What else you need to know:
This product is humidity-resistant, ophthalmologist tested, and safe for contact lens wearers.
Size 0.25 oz/ 7g · ITEM 2063410
COLOR: After Midnight [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$28.00

Great wand!...It's clean, gives the lashes definition and some good color!...I LOVE this mascara- however- does anyone else have issues with the gold peeling off the wand...the gold is peeling off the wand to just a black wand and I have glitter/gold flecks everywhere- including my cheekbones,...so annoying
What it is:
A buildable, flake-free, natural mascara that makes lashes look lifted, lengthened, curled, and more voluminous.

What it does:
This lightweight and nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.

What else you need to know:
This product is cruelty-free, made with 99 percent natural ingredients, and contains no nano-particles, synthetic fragrances, soy, or gluten.

This product is an Allure Best of Beauty award winner.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
ITEM 2144848
exclusive· limited edition· buzzworthy· online only
$45.00

Great Value Wonderful products...I think this will suitable for most flat eyes, the most useful lash curler ever and great match with its mascara.
What it is:
A duo that features an award-winning lash curler and cult-favorite mascara.

What it does:
The award-winning Surratt Beauty Relevée Lash Curler creates eye-opening, elongated, beautifully-fanned lashes with zero breakage or pinching. The hand-calibrated Japanese design and bouncy silicone pads require less force, so this lash curler gracefully lifts, bends, and extends. The slim, angled brush lifts, arches, and gracefully fans out lashes, while the humidity-proof Japanese tubing formula hyperextends them with microfibers. This unique formula even wraps around lashes, preventing smudges or fallout. Let lashes steal the show when you brush on Relevée Mascara.

This set contains:
- 0.2 oz/ 5.91 mL Relevée Mascara
- Relevée Lash Curler

What else you need to know:
Surratt is dedicated to the Japanese tradition of minimal elegance. The recycled, space-saving packaging is designed to be lightweight and secure.
Size 0.21 oz/ 6mL · ITEM 2148716
exclusive· limited edition· buzzworthy· online only
$28.00

What it is:
A mascara with an exclusive, hybrid brush for custom lashes on-demand.

What it does:
The exclusive hybrid brush does the work of two mascaras, letting you create different lash looks any time you want to. The buildable formula means you can dial up the drama throughout the day—and into the night. Conditioning oils keep lashes silky soft, even after you reapply, and the formula is available in the boldest shade of black.

What else you need to know:
This product is opthalmologist-tested, and suitable for contact lens wearers.
ITEM 2165421
exclusive· limited edition· buzzworthy· online only
$25.00

What it is: A set with three mascaras and a lash primer from tarte.

Ingredient Callouts: This product is cruelty-free, and gluten-free.

What Else You Need to Know: Get ready for luscious lashes. This lash stash makes the perfect gift for the mascara lover in your life (or yourself, no judgments). This product is dermatologist- and ophthalmologist-tested

This Set Contains:
- 0.13 oz/ 4 mL Lights, Camera, Lashes™ 4-in-1 Mascara in Black
- 0.08 oz/ 2.5 mL Tarteist™ Lash Paint Mascara in Black
- 0.16 oz/ 5 mL Gifted™ Amazonian Clay Smart Mascara in Black
- 0.1 oz/ 3 mL Opening Act Lash Primer in White
ITEM 2171536
exclusive· limited edition· buzzworthy· online only
$25.00

What it is: A dynamic duo for eyes, featuring full sizes of Smudge Stick Waterproof Eye Liner and HUGE™ Extreme Lash Mascara.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: A sultry, smoky eye look is simple with this duo of award-winning eyeliner and mascara. Smudge Stick Waterproof Eye Liner does double duty as a precise pencil liner and smudgy eyeshadow. It gives you enough time to smudge away, then the waterproof formula stays all day. Complete your look with HUGE™ Extreme Lash Mascara to add major lash volume, length, and curl with just one stroke.

This Set Contains:
- 0.01 oz/ 0.28 g Smudge Stick Waterproof Eye Liner in Stingray
- 0.44 oz/ 13 mL HUGE Extreme Lash Mascara
Size 0.32 oz/ 9.5 mL · ITEM 2203834
exclusive· limited edition· buzzworthy· online only
$24.00

Love it...Omg I love this primer....The primer is white so it does make your lashes white but I did pair it with mascara which made it look even more intense which I love....When applying to my lashes it went on smoothly and made my lashes very long in just one application.
What it is: A lash primer with thickening, heart-shaped fibers and conditioning, hemp-derived cannabis seed oil for a volumizing base.

Highlighted Ingredients:
- Cannabis Sativa Seed Oil: Conditions for healthier-looking lashes and smooth application, and fuses fibers to lashes for thickness without fallout.
- Heart-Shaped Fibers: Prime with a layer of weightless volume, and lock onto lashes in each direction, adding width and length for long-lasting volume.
- Poppy Seed Oil and Sunflower Seed Oil: Nourish and hydrate.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The molded, cone-shaped, spiral brush defines, separates, and coats each lash with volumizing, heart-shaped fibers and a weightless, conditioning formula to amplify the results of mascara.
Size 0.12 oz/ 3.5 mL · ITEM 2217545
exclusive· limited edition· buzzworthy· online only
$48.00

I never noticed eyes burning but just be careful and if you let it dry for 2 minutes then it won't burn if no product comes in contact with your eye.
What it is: A daily serum that nurtures hair for longer-, fuller-looking lashes and brows.

Highlighted Ingredients:
- Hemp-Derived Cannabis Seed Extract: Hydrates and conditions lashes and brows.
- Plant Peptides: Creates the appearance of lash and brow thickness.
- Quinoa: Supports healthy hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Hemp-derived cannabis seed extract* conditions to strengthen hair for healthier-looking lashes and brows. KUSH Growhouse™ peptide blend improves the appearance of lash and brow thickness. Aloe, B5, and quinoa combine to support healthy hair follicles for longer-looking lashes and brows.

This 94-percent natural formula means you don’t have to worry about irritation or eye/skin discoloration. See results beginning in after four weeks, with full payoff after 12 weeks. It’s formulated without prostaglandin, and ophthalmologist-tested.

*The cannabis seed extract in KUSH Growhouse™ is hemp-derived and non-psychoactive.

Clinical Results: In a consumer perception study after 12 weeks:
-94% of subjects reported healthier looking lashes
-89% of subjects reported more visible lashes and bolder looking lashes
-89% of subjects reported improved lash appearance and improved brow appearance
Size 0.15 oz/ 4.5 mL · ITEM 2226819
exclusive· limited edition· buzzworthy· online only
$12.00

What it is: A jet-black, vegan mascara with a molded brush to grab and coat even the tiniest lashes for more volume—now in a travel size for full lashes on-the-go.

Highlighted Ingredients:
- Triple-Black Painted Mineral Pigments: Deliver rich, ultra-black pigment while nurturing and softening skin around the lash line.
- Rice Bran Wax: A natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient to ensure a smooth application.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Tarteist™ Mini Lash Paint Mascara is formulated with triple-black mineral pigments and more good-for-you ingredients to strengthen, condition, and give a high-impact look of volume and definition. The patented silicone wand with multi-length bristles coat every lash for a longer and thicker look with one stroke.
Size .16 oz/ 4.7 mL · ITEM 2239960
exclusive· limited edition· buzzworthy· online only
$85.00

Good but not great...I revived this free on Influenster to test our for a month and I see some different in terms of length but nothing crazy.
What it is: An 11 percent Peptide Complex with Biotin to help visibly improve the look of natural lash length, thickness, density, and fullness.

Highlighted Ingredients:
- 11% Peptide Complex and Biotin: Improves the look of natural lash length, thickness, density, and fullness.
- 10% Conditioning Complex: Helps to moisturize and soften the look of natural lashes.
- Tahitian Plankton Extract: Helps to enhance the appearance of dry, brittle lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also ophthalmologist tested.

What Else You Need to Know: This 10 percent conditioning complex includes aloe vera to help moisturize and soften, while a breakthrough Tahitian plankton extract helps enhance the appearance of dry, brittle lashes. Vitamins A, C, and E help amplify benefits, providing nutrients and antioxidants. Lashes appear beautiful, healthy, and luxurious.

Clinical Results: In a 6-week consumer perception study on 14 women, ranging in age from 20-35:
- 100% agreed lashes looked healthier*
- 93% agreed natural lash length appeared enhanced
- 93% agreed natural lash volume appeared enhanced
ITEM 2267623
exclusive· limited edition· buzzworthy· online only
$48.00

What it is: A daily serum that nurtures hair for longer-, fuller-looking lashes and brows.

Highlighted Ingredients:
- Hemp-Derived Cannabis Seed Extract: Hydrates and conditions lashes and brows.
- Plant Peptides: Helps lashes and brows appear thicker.
- Quinoa: Supports healthy hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Hemp-derived cannabis seed extract* conditions to strengthen hair for healthier-looking lashes and brows. KUSH Lash + Brow Serum peptide blend improves the appearance of lash and brow thickness. Aloe, B5, and quinoa combine to support healthy, longer-looking lashes and brows.

94 percent natural formula means you don’t have to worry about irritation or eye/skin discoloration. You may see results in as little as four weeks with full payoff in as few as 12 weeks. Formulated without prostaglandin. Ophthalmologist-tested.

*The cannabis seed extract in KUSH Lash + Brow Serum is hemp-derived and non-psychoactive.

Clinical Results: In a consumer perception study after 12 weeks:
- 94% of subjects reported healthier looking lashes
- 89% of subjects reported more visible lashes and bolder looking lashes
- 89% of subjects reported improved lash appearance and improved brow appearance
Size 0.24oz/ 7mL · ITEM 2273191
exclusive· limited edition· buzzworthy· online only
$25.00

Love it!!!!...It's easy to apply....I love this mascara and as a matter of fact I'll be getting another to keep in my makeup bag at work....Right away I loved how the barrel and wand resembled a round barrel brush used at the salon to blow out your hair.
What it is: A biotin-infused, volumizing mascara developed in partnership with Drybar.

Highlighted Ingredients:
- Biotin: Promotes stronger, healthier-looking hair.

Ingredient Callouts: Free of parabens and contains less than one percent of synthetic fragrances.

What Else You Need to Know: Inspired by the technology used to create Drybar® barrel brushes, this mascara’s specially-designed wand features microspheres to gently catch all of your lashes for beautiful separation, lift, and volume. The clump-free, flake-free formula’s saturated black pigment helps create a bold lash look.

Clinical Results: Based on results observed in a consumer panel study:
- 93% said product keeps lashes looking voluminous all day
- 93% said product does not flake
ITEM 2294031
exclusive· limited edition· buzzworthy· online only
$22.00

What it is: A collection with three mini mascara gifts in one.

What Else You Need to Know: This set features travel-ready sizes of Roller Lash super-curling mascara, They’re Real! lengthening mascara, and BADgal BANG! volumizing mascara, so you can try out any lash look you want, whenever you want.

This Set Contains:
- 0.14 oz/ 4.14 mL Mini They're Real Mascara
- 0.14 oz/ 4.14 mL Mini Roller Lash Mascara
- 0.14 oz/ 4.14 mL Mini BADgal BANG! Mascara
Size 0.24 oz/ 7 mL · ITEM 862417
exclusive· limited edition· buzzworthy· online only
$23.00

love it...Love it!...Amazing Natural Mascara!...I'm on the hunt for a new mascara and had high hopes for this one, as I'm a fan of Tarte products usually, but I was disappointed with this mascara.
What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.
Size Standard Size Black - 0.27 oz/ 8 mL · ITEM 1533439
exclusive· limited edition· buzzworthy· online only
$25.00

Love it!!...THE BEST!...If you enjoy a drier formula and natural bristles, this could be the best mascara you've tried....The pros: great deep black shade, glides on easily, good overall coverage, and feel of this formula is like a dream... The cons: Takes a very long time for it to set up, and even when completely dry the mascara still ends up everywhere.
What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.*

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Sales, June 2018–May 2019.
Size 0.17 oz/ 5 mL · ITEM 692467
COLOR: Black [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$26.00

Great Daily...No Smudging!...It is perfect for everyday use, because it is very long lasting and looks very natural while adding some volume and length....I love that this mascara comes off easily without heavy-duty removers (it really does just slide off with a gentle washcloth and warm water--which is a really nice change from having to scrub off mascara with multiple swipes of cotton balls!
What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.
ITEM 711267
COLOR: Black [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$19.50

Lasts long....Very happy!...Natural and Flexible!...The mascara is lengthening, separating and lets your lashes be flexible!
What it is:
A richly-pigmented, volumizing mascara that instantly lengthens and defines each and every lash.

What it does:
Get instant lash drama with High Impact™ Mascara. Pump up the volume and length of your lashes for a look that appears lusher, plusher, and bolder. This mascara coats your lashes in pure, deep color for an irresistible lash look.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist tested, allergy-tested, and is safe for sensitive eyes and contact lens wearers. It is free of mineral oil and fragrance.

BeautyTip:
For brighter eyes, apply Pep Start Eye Cream before mascara application, then take it all off with Take the Day Off Makeup Remover (each sold separately).
Size 0.30 oz / 8.5 g · ITEM 1665082
exclusive· limited edition· buzzworthy· online only
$25.00

Just love it!...I love it!!!!...Looks really natural....I got it as a sample and it's amazing.
What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.
ITEM 1199181
COLOR: Deep Black [ 3 more colors ]
exclusive· limited edition· buzzworthy· online only
$27.50

I like it....Best ever....Great for a natural look....It would make a good everh day mascara, but if you prefer a more dramatic look you would need to combine it with another mascara to add a little more volume and length.
What it is:
An iconic, award-winning mascara that creates a natural-looking yet striking, lash look.

What it does:
Brush on lavishly long, perfectly-defined lashes with this signature mascara. Its flexible polymers coat each lash from root to tip, lengthening and defining each lash for unmatched definition.

What else you need to know:
This mascara’s bio-selective polymers cling to the lashes through electrical attraction. Bristles are arranged in a “hedgehog” pattern for maximum coverage with no clumps, and they’re grooved to hold the product, allowing gradual application and even spread of the formula. This product is ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.
Size 0.33 oz/ 10 mL · ITEM 1689710
COLOR: Brown 698 [ 2 more colors ]
exclusive· limited edition· buzzworthy· online only
$29.50

Smells awful, but a decent mascara....I highly recommend giving it a try....It does dries out pretty fast on the tube but it only beneficial for me - right now I'm trying out very minimalistic natural looks so before application I wipe out brush so the minimal amount of product stays on it....I received this product complimentary, and so far I love this mascara because it doesn't go on clumpy and keeps the lashes separated for a natural look.
What it is:
A bestselling mascara, now with a conditioning formula that’s enriched with microfibers for a lash extension effect.

What it does:
The reinvented Diorshow Mascara features Dior’s revolutionary patented AIR-LOCK™ wiping system that keeps mascara fresh until the last use—as though you were using it on day one. Its original XXL Brush, a backstage makeup pro-inspired tool, is perfect for applying the versatile, microfiber-enhanced formula that gives buildable volume with each stroke. The formula's lash-care action helps smooth lashes for even more spectacular shape, coverage, and volume. With Dior's delicate signature rose essence, Diorshow Mascara elevates your lashes and your senses. Get fuller lashes, bolder impact, and a formula that lasts with this conditioning mascara.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
A collection of makeup artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage.

Beauty Tip:
Apply the comfortable, lightweight Hydra Life Pro-Youth Sorbet Eye Crème around the eyes before your mascara for a rested, radiant look.
Size 0.2 oz/ 6 mL · ITEM 1562024
exclusive· limited edition· buzzworthy· online only
$31.00

Holy Grail Mascara...I love this mascara....I use one coat in the AM for a natural daytime look and several coats when I want a bigger impact....Best mascara since Diorshow, but more versatile because you can create a natural or more dramatic look.
What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.
Size 0.2 oz/ 6 mL · ITEM 55780
COLOR: Jet Black [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$19.50

It goes on easily and doesn't flake....This mascara is great if you want a simple, natural look.
What it is: A gel-based formula that defines, lengthens, glosses, and enhances the look of lashes naturally.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: This mascara is ophthalmologist- and allergy-tested.
Size 0.3 oz/ 8.5 g · ITEM 1343938
COLOR: Black [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$25.00

love it!...Best ever!...It's a splurge to spend this much on mascara but totally worth knowing that I don't have raccoon eyes at the end of the day!...It's a nice mascara to have, but I don't reach for it on a regular basis.
What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.
Size Standard Size Black - 0.32 oz/ 9.0 g · ITEM 1758184
exclusive· limited edition· buzzworthy· online only
$26.00

THE BEST!...I love it....The primer really makes a difference in my lash length and helps the mascara not go on as clumpy....I tried this mascara based on a recommendation from a beauty blogger.
What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.