What it is: A purple shampoo that neutralizes orange, brassy tones in blonde, gray, and silver hair for bright, cool-toned results.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Color Fading
- Shine

Key Benefits:
- Purple pigments counteract harsh brassy, orange tones
- Enhances shine and softness
- Boosts hair health

Formulation: Liquid

Highlighted Ingredients:
- Wild Cherry Bark Extract: Brings out color, shine, and softness to keep hair manageable, smooth, and silky.
- Keratin: Provides hair with essential proteins to boost strength.
- Avocado Oil: Restores moisture for smooth, hydrated hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This highly pigmented purple shampoo counteracts unwanted orange and brassy tones so hair stays light and bright. Perfect for blonde, silver, and gray shades, it delivers cool-toned results—whether hair is natural or bleached. Packed with essential vitamins and minerals, this shampoo makes blonde maintenance a breeze.

What it is: A concentrated, purple-pigment formula that banishes brass and tones blonde, silver, or violet hair when added to any styling product.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Shine
- Color Safe

Key Benefits:
- Leave-In Formula Delivers Instant Toning Results
- Add to Your Favorite Cream or Liquid Products
- Ability to Control Dosage for Custom Toning

Formulation: Liquid

Highlighted Ingredients:
- Prickly Pear Cactus Extract: Softens and adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Turn your favorite hair product into a custom-mixed toner to banish brassiness and keep blonde, silver, or violet shades true. For maximum results, add purple pigment drops to leave-in styling products. Press button on the bottom of the tube to dispense drops.

What it is: A leave-in, purple foam that counteracts orange, brassy tones in blonde, gray and silver hair while hydrating and detangling.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Dryness
- Color Safe

Key Benefits:
- Purple counteracts harsh, brassy orange tones
- Foam format allows for easy, even application
- Enhances shine and softness

Formulation: Mousse

Highlighted Ingredients:
- Conditioning Complex: Weightlessly detangles and leaves hair manageable, hydrated, and shiny.
- Sea Buckthorn: Full of vitamins and antioxidants for healthier hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This innovative leave-in formula dispenses as a luxurious foam for easy, even distribution. Purple pigments neutralize orange and brassy tones in all shades of blonde, gray, and silver—whether hair is natural or bleached. Packed with essential vitamins and minerals, this leave-in conditioner makes blonde maintenance a breeze.

What it is: A dermatologist-approved, fragrance- and essential-oil-free, gentle shampoo with nourishing and soothing ingredients for hair and scalp health.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Gentle and free of essential oils
- Soothes skin
- Calms, nourishes, and hydrates

Formulation: Liquid

Highlighted Ingredients:
- Aloe Vera: Contains vitamins and minerals that are known to provide cleansing and irritation-minimizing benefits.
- Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B.
- Green Tea Extract: Provides antioxidant, cleansing, and irritation-minimizing benefits.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This product is specifically formulated for individuals with ingredient sensitivities to fragrance, essential oils, lactose, soy, and gluten. It contains a dermatologist-approved, vegan, cruelty-free, 99 percent naturally derived formula, and comes in 100 percent recyclable packaging including a 100 percent PCR (post-consumer recycled) bottle.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: A 98 percent natural antioxidant shampoo made of purple rice, an ancient Chinese grain, to refresh highlights and neutralize brassy yellow tones.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Shine, Color Safe, and Brassiness

Formulation: Rich Liquid

Highlighted Ingredients:
- Quinoa: Revitalizes hair.
- Purple Rice: Provides protection and adds moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Purple Reign shampoo is formulated with quinoa to add gloss and shine. This antioxidant-packed, brightening purple shampoo is perfect for blonde, silver, and gray hair, whether natural or enhanced. Citrus and woods come together for a scent with hints of rose, bergamot, linden flower, and orange.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A silver mask powered by macadamia and coconut oils to add vibrancy back to blonde hair.

Key benefits:
- Removes dull yellow tones
- Makes blonde and silver hair sparkle
- Refreshes salon colour

If you want to know more…
Lifestyle can cause even the most brilliant of blondes to lose some of their punch over time, this mask nourishes, brightens, and refreshes all blondes from roots to ends. Most importantly, it’s gentle enough to use on the most lightened hair and strong enough to make a difference.

What else you need to know:
O&M is specially formulated for hairdressers by hairdressers to be safe and gentle whilst giving salon quality and performance. This product is free from triclosan, MIT, gluten, and propylene glycol. It comes in recyclable packaging, is cruelty-free, and is approved by PETA.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A silver shampoo infused with aloe vera and desert lime to give blonde hair renewed radiance.

Key benefits:
- Removes dull yellow tones
- Makes blonde and silver hair sparkle
- Refreshes salon color

If you want to know more…
Lifestyle can cause even the most brilliant of blondes to lose some of their punch over time, this shampoo cleans, brightens, and refreshes all blondes from roots to ends. Most importantly, it’s gentle enough to use on the most lightened hair and strong enough to make a difference.

What else you need to know:
O&M is specially formulated for hairdressers by hairdressers to be safe and gentle whilst giving salon quality and performance.

This product is free from Triclosan, MIT, gluten, and Propylene Glycol. It comes in recyclable packaging, is cruelty-free, and approved by PETA.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A conditioner that enhances blonde tones, adds shine, and creates smoother, more manageable hair.

Key benefits:
- Deeply hydrates
- Strengthens hair to prevent future damage
- Doesn’t weigh hair down

If you want to know more…
This formula deeply conditions and delivers lightweight moisture to blonde and highlighted hair. It detangles, softens, and increases manageability without weighing hair down. The color-enhancing formula supports blonde tones by boosting vibrancy and adding shine for a lustrous, healthy-looking finish. Sunflower seed oil nourishes and hydrates hair, increasing softness and manageability. Lemon extract brightens highlights and preserves the integrity of the hair color. Chamomile extract gently boosts blonde tones while increasing shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product features the Noir scent with notes of ginger, mint, and sandalwood

What it is: A shampoo that adds pigments to blonde hair to counteract and neutralize yellow tones.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Color Fading
- UV Protection

Key Benefits:
- Neutralizes Yellow Tones
- Hydrates and Increases Shine
- Adds Volume and Luster

Formulation: Cream

Highlighted Ingredients:
- Ocean Silk Technology: Hydrates and increases shine in blonde and grey hair.
- UV Protectants: Help prevent fading from the sun.
- Violet Pigment: Neutralizes and counteracts yellow tones.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: The purple pigments in this shampoo balance and stabilize hair color for blondes and grey tones.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
Poser Paste is Hair Makeup: washable color that you apply to your hair.

Key benefits:
- Color lasts only until you wash it out
- Medium hold, colored styling paste
- Electric, customizable colors

If you want to know more…
It is as versatile and creative as the person using it and can be applied all-over, on tips, roots, bangs, or wherever you want a burst of color. The product stays intact when exposed to limited amounts of water, like light rain. It’s safe on all hair types and colors, and washes out with your favorite shampoo.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"Expressing yourself through your hair makes the journey through self-discovery a whole lot more fun (and definitely more colorful). Remember, hair should be fun...so dye happy!"—Hayley Williams

The essential oils in Poser Paste may separate during shipping. For best results, simply stir your product to mix the luscious oils back into the color and you’ll be ready to start posing. Poser Paste is vegan and cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A semi-permanent hair color combining professional-grade pigments with a non-toxic formula that conditions as it deposits ultra-vibrant color.

Key benefits:
- Ultra-vibrant color lasts four to six weeks
- Essential oil of bergamot smells subtly citrus and is known for its mood-lifting properties
- Free of peroxide and ammonia, so it won’t fry hair

If you want to know more…
This Semi-Permanent Hair Color is unique in that it combines a high-quality cream base, like a hair mask, with saturated, ultra-bright pigments and essential oil. The coloring experience is as self-caring as it is self-expressive.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
"Hair is one of the coolest and easiest tools that we have for self-expression. It's your own personal megaphone…and it's attached to your head!"—Hayley Williams, Founder of Good Dye Young and Lead Singer of Paramore

Good Dye Young supports artistry, creativity, and self-expression. They believe happiness and confidence is the most beautiful you.

Semi-Permanent Hair Color is vegan and cruelty-free.

What it is: A lightweight thickening cream made with just a hint of conditioning for naturally full, soft hair to pump up hair’s volume and softness.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine

Hair Concerns:
- Dryness
- Volume

Key Benefits:
- Makes fine hair look and feel thicker
- Provides long-lasting, touchable body, fullness, and thickness
- Provides light conditioning

Formulation: Cream

Highlighted Ingredients:
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Myristyl Alcohol: Provides lightweight conditioning.
- Emollient blend: Enhances softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks and feels thicker with a hint of conditioning for touchable softness.

What it is: A saltwater-based styling spray that adds texture, volume, and hold for matte waves that mimic a fresh-off-the-beach look.

Hair Type: Straight and Wavy

Hair Texture: Fine and Medium

Hair Concerns: Hold and Volumizing

Formulation: Spray

Highlighted Ingredients:
- Ascophyllum Nudosum (Seaweed) Extract: Extracted from naturally occurring seaweed; softens and smoothes skin and moisturizes hair, increasing its elasticity, luster, and softness; and helps decrease hair’s static charge, thus giving more body and less flyaways.
- Macrocystis Pyrifera (Kelp) Extract: A natural seaweed extract with a high iodine and mineral content; contributes shine and manageability to hair and reduces the harshness of some chemicals; the nutritive value of this extract makes it ideal for skin preparations.
- Magnesium Sulfate: Commonly known as Epsom salts; a natural mineral, which imparts astringent action.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This saltwater-based, styling formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. This spray also works well with healthy, moderately coarse hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- Hair showed a 75% reduction in breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: An award-winning water- and transfer-proof touch-up spray, with a pinpoint actuator to cover grays exactly where needed.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Thinning, Color Safe, and Color Fading

Formulation: Spray

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, and gluten-free.

What Else You Need to Know: Ideal for both women and men, this lightweight formula covers hair thinning and hair loss, while covering gray roots in seconds.

What it is: A clear oil that vanishes into hair, leaving a frizz-free, feather-soft feel and a trace of shine while helping to provide heat and UV protection.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Hydrates
- Fights Frizz
- Protects Against Heat

Formulation: Oil

Highlighted Ingredients:
- Six Oil Blend: Helps provide conditioning, softening, and shine to hair.
- UV Filters: Help protect hair against the drying effects of the sun.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This clear, lightweight blend of six oils absorbs quickly into hair to help hydrate, soften, silken, tame, defrizz, detangle. It’s formulated with UV filters to protect from the drying effects of the sun and against breakage and heat styling. It also works well with dry, damaged, and color-treated hair.