Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A gently cleansing formula that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair.

Key benefits:
- Cleanses hair without stripping color or moisture
- Enhances shine
- Leaves hair vibrant and healthy-looking

If you want to know more…
This shampoo counteracts brassiness, adds shine, and gently cleanses for the brightest, most beautiful hair. Lemon extract brightens highlights and preserves the integrity of the hair color, while chamomile extract gently boosts tones and increases shine. Keratin—a highly moisturizing protein—reinforces the structure of the hair and helps prevent damage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultra-violet, brass-busting shampoo that delivers bright and shiny, cool-toned results—perfect for blonde, silver, and gray color hair, whether natural or enhanced.

Key benefits:
- Ultra-violet formula counteracts harsh brassy tones
- Brings out color, shine, and softness in all shades of natural and color-treated hair
- Fortifies hair with nutrients like protein, vitamin A, D, E, B, amino acids, and minerals

If you want to know more…
How blonde keeps its cool. Ultra-violet, brass-busting formulas let hair stay bright and light. Amika Bust Your Brass Cool Blonde Shampoo delivers bright and shiny, cool-toned results—perfect for blonde, silver, and gray color hair, whether natural or enhanced.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:


This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A bottle of concentrated purple pigment drops that instantly tone blonde, silver, and violet hair when added to any styling product.

Key benefits:
- Instantly tones blonde, silver, or violet hair
- Controls the dose for custom toning
- Great to add to any of your favorite hair products

If you want to know more…
Mixed Feelings tones your hair without altering your routine and provides UV protection. Add blonde toning drops to your favorite styler, shampoo, or conditioner.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A rich, yet temporary color spray delivers rich color and shine and goes on evenly with a weightless, veil-like feel.

Key benefits:
- Multi-dimensional, buildable, sophisticated color
- Hair looks natural and shiny
- Express your creativity with color

If you want to know more…
Kaleidoscope pigments delivers rich, prismatic saturation and shine that goes on evenly for a natural look and feel on hair. Shades are completely buildable and blendable, so you can create your own unique looks.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Shade descriptions:
Malibu Pink: Pink, carefree, awesome. Start the adventure now.
Amethyst Haze: Vibrant, violet hue is as dazzling as you are.
Teal Breeze: Inspired by a breezy afternoon at the water’s edge watching the sea change from rich greens to magnificent blues.
Blue Moon: Achieve epic, true blue hair every day.
Antique Red: This retro metallic red, is always in season.
Tin(wo)man: All the shine, now with plenty of heart. It’s your silver dreams come true.
Lemon Drop: A bright and bold yellow for the forever optimist.

What it is:
A deep violet shampoo that cancels warmth in blonde, gray, and white hair.

What it is formulated to do:
Cool Blonde Shampoo neutralizes the hair’s yellow tones and reduces brassiness and warmth while it gently cleanses. Perfect for any hair color, it can be used on color-treated and natural hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, color safe, and free of gluten.

Cool Blonde Shampoo and Cool Blonde Conditioner are Kristin Cavallari's go-to, violet-pigmented shampoo and conditioner.

"I tell all my blonde clients this is a must! It's the best violet pigmented shampoo on the market. Here in the LA sun, our blonde hair gets brassy instantly. This line will subdue those dreadful yellow tones."—Justin Anderson, Celebrity Colorist and dpHUE Creative Director

What it is:
A unique, palm-sized detangling brush with a protective cover.

What it does:
Tangle Teezer is an innovative tool that painlessly and easily removes tangles and knots as it styles and dries hair. The uniquely designed teeth flex and flick as they glide through hair, minimizing breakage, splitting, and damage. With patented technology, it adds shine and reboots style on the go. Ideal for use on wet or dry hair, it can be used for all hair types, especially fragile or color-treated hair, extensions, weaves, and the fine, tangle-prone hair of children. The click-on, click-off cover protects the tool’s teeth from dirt and damage.

What else you need to know:
This product is made in the U.K.