Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultra-violet, brass-busting shampoo that delivers bright and shiny, cool-toned results—perfect for blonde, silver, and gray color hair, whether natural or enhanced.

Key benefits:
- Ultra-violet formula counteracts harsh brassy tones
- Brings out color, shine, and softness in all shades of natural and color-treated hair
- Fortifies hair with nutrients like protein, vitamin A, D, E, B, amino acids, and minerals

If you want to know more…
How blonde keeps its cool. Ultra-violet, brass-busting formulas let hair stay bright and light. Amika Bust Your Brass Cool Blonde Shampoo delivers bright and shiny, cool-toned results—perfect for blonde, silver, and gray color hair, whether natural or enhanced.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A gently cleansing formula that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair.

Key benefits:
- Cleanses hair without stripping color or moisture
- Enhances shine
- Leaves hair vibrant and healthy-looking

If you want to know more…
This shampoo counteracts brassiness, adds shine, and gently cleanses for the brightest, most beautiful hair. Lemon extract brightens highlights and preserves the integrity of the hair color, while chamomile extract gently boosts tones and increases shine. Keratin—a highly moisturizing protein—reinforces the structure of the hair and helps prevent damage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A collection of versatile bobby pins in pretty pastel shades.

What it does:
Add a hint of color to your style with these delightful bobby pins, perfect for pulling back unruly strands, securing up-dos, pinning braids, and endless on-the-go options. Keep these travel-friendly pins in your gym bag or purse for ultimate convenience.

What else you need to know:
These products are not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A refreshing hair rinse enriched with apple cider vinegar to cleanse the hair and scalp.

Key benefits:
- Cleanses without stripping natural oils
- Strengthens hair with continued use
- Leaves hair soft and shiny

If you want to know more…
Great for use as a shampoo or conditioner substitute, this multifunctional Apple Cider Vinegar Hair Rinse contains natural ingredients—argan oil, lavender extract, and aloe vera—to condition and calm, as well as color-locking technology to protect hair color against harsh elements and strengthen strands. Hair is left looking healthy, beautiful, and restored.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was created with a gluten-free, vegan, cruelty-free, and color safe formula. Apple cider vinegar features a light vinegar scent, but rinses clean with no lingering fragrance on your hair or pillowcase. For best results, rinse thoroughly and follow with Apple Cider Vinegar Leave-In Hair Therapy (not included).

“I am pretty much obsessed with it and can’t wait to use it again. I am literally running my fingers through my crazy soft hair as I write this.”—Byrdie, Beauty Editor

What it is:
A set of eight no-tug hair ties.

What it does:
Fun, functional, and perfect for a quick ponytail, these no-tug hair ties are comfortable and won't leave creases in your hair. Great to throw in your purse, gym bag, or travel case, take these anywhere to ensure that you always have a hair tie with you when you need one.

What else you need to know:
This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multidimentional, flexible hold hairspray that is part working spray, part finishing spray—perfect for styles with movement.

Key benefits:
- Creates a flexible hold
- Workable with exceptional memory
- Leaves a brushable, touchable finish

If you want to know more…
Bumble and bumble's Spray de Mode is a multidimensional hairspray with many talents: flexible hold, workability, and exceptional memory. Plus, the updated, twist-lock nozzle allows for easy use and even application—dispensing a fine, even mist with a dry finish that keeps styles in place.

What else you need to know:
"Spray de Mode is the perfect, medium-hold hairspray to maintain your style's shape while allowing the hair to have movement."—Laurent Philippon, Bb.Global Fashion Director

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

What it is:
A no-tug ribbon hair tie that comes in an assortment of dazzling colors.

What it does:
Sleek and elegant, this comfortable hair tie makes any ponytail pretty. Perfect for your purse or gym bag, it won’t leave creases and even looks stylish on your wrist between uses.

What else you need to know:
This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A light hold hairspray that leaves hair touchable and brushable.

Key benefits:
- Creates a light hold
- Leaves hair touchable and brushable
- Enhances hair's natural movement

If you want to know more…
Perfect for softer styles, Bumble and bumble's Does It All Hairspray delivers light hold for subtle degrees of control and natural movement. It leaves hair feeling touchable and brushable, plus, the updated, twist-lock nozzle allows for easy use and even application—dispensing a fine, even mist with a dry finish that keeps styles in place.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
"This soft, multitasking spray is perfect for finishing blow drys. It gives just a bit of separation and soft hold, bringing the style to life."—Laurent Philippon, Bb.Global Fashion Director

This product is a 2018 Hollywood Life Beauty Award winner for Best Styling Spray.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A silver mask powered by macadamia and coconut oils to add vibrancy back to blonde hair.

Key benefits:
- Removes dull yellow tones
- Makes blonde and silver hair sparkle
- Refreshes salon colour

If you want to know more…
Lifestyle can cause even the most brilliant of blondes to lose some of their punch over time, this mask nourishes, brightens, and refreshes all blondes from roots to ends. Most importantly, it’s gentle enough to use on the most lightened hair and strong enough to make a difference.

What else you need to know:
O&M is specially formulated for hairdressers by hairdressers to be safe and gentle whilst giving salon quality and performance. This product is free from triclosan, MIT, gluten, and propylene glycol. It comes in recyclable packaging, is cruelty-free, and is approved by PETA.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A silver shampoo infused with aloe vera and desert lime to give blonde hair renewed radiance.

Key benefits:
- Removes dull yellow tones
- Makes blonde and silver hair sparkle
- Refreshes salon color

If you want to know more…
Lifestyle can cause even the most brilliant of blondes to lose some of their punch over time, this shampoo cleans, brightens, and refreshes all blondes from roots to ends. Most importantly, it’s gentle enough to use on the most lightened hair and strong enough to make a difference.

What else you need to know:
O&M is specially formulated for hairdressers by hairdressers to be safe and gentle whilst giving salon quality and performance.

This product is free from Triclosan, MIT, gluten, and Propylene Glycol. It comes in recyclable packaging, is cruelty-free, and approved by PETA.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A conditioner that enhances blonde tones, adds shine, and creates smoother, more manageable hair.

Key benefits:
- Deeply hydrates
- Strengthens hair to prevent future damage
- Doesn’t weigh hair down

If you want to know more…
This formula deeply conditions and delivers lightweight moisture to blonde and highlighted hair. It detangles, softens, and increases manageability without weighing hair down. The color-enhancing formula supports blonde tones by boosting vibrancy and adding shine for a lustrous, healthy-looking finish. Sunflower seed oil nourishes and hydrates hair, increasing softness and manageability. Lemon extract brightens highlights and preserves the integrity of the hair color. Chamomile extract gently boosts blonde tones while increasing shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product features the Noir scent with notes of ginger, mint, and sandalwood

What it is:
A deep violet shampoo that cancels warmth in blonde, gray, and white hair.

What it is formulated to do:
Cool Blonde Shampoo neutralizes the hair’s yellow tones and reduces brassiness and warmth while it gently cleanses. Perfect for any hair color, it can be used on color-treated and natural hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, color safe, and free of gluten.

Cool Blonde Shampoo and Cool Blonde Conditioner are Kristin Cavallari's go-to, violet-pigmented shampoo and conditioner.

"I tell all my blonde clients this is a must! It's the best violet pigmented shampoo on the market. Here in the LA sun, our blonde hair gets brassy instantly. This line will subdue those dreadful yellow tones."—Justin Anderson, Celebrity Colorist and dpHUE Creative Director

What it is:
A shampoo uniquely formulated with violet pigment to counteract undesirable brassy tones in cool shades of blonde hair.

What it does:
Increase volume and luster, while decreasing unwanted brassy, warm tones in your blonde strands. This shampoo adds pigments to the hair that neutralize, while UV filters aid in preventing hair from fading in the sun. Renowned Ocean Silk Technology hydrates and preserves moisture, shine, and strength, while giving hair gorgeous stability.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Although Silver Shampoo is designed for blondes, it will also help prevent cool burgundy, violet, and red shades from fading to orange.

What it is:
A gentle cleansing shampoo with centaury extract to add subtle silver highlights to gray hair while reducing any yellowing effect.

What it is formulated to do:
This gentle shampoo enhances the natural radiance of white and gray hair by subtly illuminating silver highlights, enhancing overall shine, and reducing any yellowing appearance. It is suitable for platinum blonde hair and contains no synthetic coloring agents.

What else you need to know:
This cruelty-free product is formulated without silicone.

What it is: A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

This product is an Allure Best of Beauty award winner.

What Else You Need to Know: Perfect Hair Day Dry Shampoo features fast-absorbing powders to soak up oil and sweat, while Living Proof’s patented healthy hair molecule (OFPMA) helps remove the powders easily, for ultra-clean hair. Odor neutralizers and time-released fragrance keep hair smelling clean all day. This formula is color safe and safe for chemically treated hair.

What it is: A lightweight cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Color Safe, Dryness, and Volumizing

Formulation: Cream

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: This formula contains Living Proof’s patented thickening molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It helps give your hair long-lasting body and fullness with light hold that doesn't collapse or become stiff. This formula is also color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.