Blonde hair is a beautiful color, but it can be challenging to maintain. Blonde hair can become dull and brassy due to oxidation from the sun, chlorine, and other environmental factors. To keep blonde hair looking vibrant, many people turn to purple shampoo. Purple shampoo is specially formulated to help restore the brightness of blonde hair by neutralizing yellow and orange tones. Check out these purple shampoos for blonde hair and see which one works best for you.

$30.00
This is a great purple shampoo to help tone blonde hair. I have used several purple shampoos and haven't found one I liked until this one. ...This shampoo toned my light blonde hair beautifully. I got several compliments on my hair after using it. ...Verb toning shampoo
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to

$62.50
Effective blonde hair maintenance...By far the best blonde shampoo I've used. Reduces brassy blonde hair without overdrying your hair. ...Great shampoo...I love this shampoo it’s great for blonde hair to get the yellow brassy look out!
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

$25.00
Works well on blonde hair, very pigmented and left my hair very soft. ...quality purple shampoo...Quality purple shampoo. I have course, naturally ashy brown hair that I have been been dying blonde for 9+ yrs.
What it is: A daily, brightening shampoo for blonde and silver hair—in a travel-friendly size—that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Shine
-Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Gently cleanses
- Brightens and eliminates brassiness
- Safe for daily use

$64.00
I have naturally blonde hair with yellow and orange undertones this blue purple shampoo is a dream! ...A Must if you have blonde hair...Grifted by vitrtue labs, I was amazed with the difference not realizing how brassy my blonde hair was. This is the first time I’ve ever used a shampoo to de- brass my hair.
What it is: A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Fading
- UV Protection

$40.50
Purple shampoo for toning blondes...Got a free sample from pinchme and I loved the shampoo on my blonde hair....Best shampoo for blondes!...Love this purple shampoo!! It’s a total game changer for any shade of blonde hair.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

$121.50
The best purple shampoo for blonde hair...The best toning shampoo I've ever used for my light blonde hair! Doesn't dry my hair out, smells great and works great!...Honestly this is a great product because it totally works: my blonde hair looks amazing.
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

$43.00
As someone with dirty blonde hair and highlights, I use purple shampoo about once a month to brighten and tone my hair color. ...New fave purple shampoo...I loveee this purple shampoo! It keeps my blonde hair from being brassy and most importantly it doesn’t dry out my hair like most purple shampoos which end up making my hair brittle.
What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Brassiness
Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension
Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to

$63.00
Best shampoo for blondes!...It smells great and has a very vibrant purple color, leaving your blonde hair brighter than ever!...I enjoyed using this product. It is a purple shampoo for blonde hair. I have naturally blonde hair, so I think this might be better suited for dyed blonde hair, but it does make my hair look brighter!
What it is: A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity.
Hair Type: Fine, Medium, and Thick
Hair Texture:Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Color Fading
- Brassiness

$19.00
Great for blondes...MOROCCANOIL Blonde Perfecting Purple Shampoo worked well on my untreated blonde hair. ...Beautiful Bright Blonde Hair!...I tried this MOROCCANOIL BLONDE PERFECTING PURPLE SHAMPOO and it resulted in Beautiful Bright Blonde Hair!
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

$76.00
I love the texture and feel of the Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo for Blonde Hair. ...Great purple shampoo!...This is a great purple shampoo for removing grassiness from light blonde hair.
What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading









