Sephora customers often prefer the following products when searching for Purple Shampoo For Blonde Hair.

Browse the top-ranked list of Purple Shampoo For Blonde Hair below along with associated reviews and opinions.

Size 10 oz/ 300 mL · ITEM 2443331
exclusive· limited edition· buzzworthy· online only
$49.00

I so recommend it...My hair felt clean...Fabulous Purple Shampoo for Blonde Hair!...I was definitely impressed when the shampoo did not leave a stain effect on my hands or a lavender tint to my hair
What it is: A luxurious purple shampoo that neutralizes brass in blonde hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Brassiness
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanses while moisturizing hair
- Smooths hair for a subtle shine

Highlighted Ingredients:
- Japanese Pigment Technology: Neutralizes unwanted brassy tones.
- Japanese White Peony: Rich in antioxidants to deeply nourish and soothe hair.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This expertly crafted purple shampoo, with shu uemura-exclusive purple and blue pigments, neutralizes brassy yellow tones while adding sumptuous softness and shine to blondes. These traditional pigments are made with handpicked white peony to neutralize and nourish hair.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.
Size 6.7 oz/ 200 mL · ITEM 2325850
exclusive· limited edition· buzzworthy· online only
$24.00

Has a nice scent...I love the scent...It is great for people with blonde hair....I received this Moroccanoil Purple shampoo from Pinchme as sample and im very happy how it left my hair very soft , and it toned my hair with a nice blonde color it took the brassiness away it is very recommended if your looking for shampoo that will take all the ugly unwanted orange yellow tones plus this shampoo won't dry your hair it will make it very soft
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Counteracts Yellow or Orange Tones
- Repairs
- Cleanses without Drying

Formulation: Liquid

Highlighted Ingredients:
- ArganID™ Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle.
- Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging.

What Else You Need to Know: The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out.

Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application:
- 91% said it refreshes dull highlights
- 92% said brassiness was toned down on blonde or grey hair
Size 8.5 oz/ 250 mL · ITEM 2201044
exclusive· limited edition· buzzworthy· online only
$35.00

I love this brand...So nice on my hair...Non drying, perfect for fine, blonde hair....I also do find it a bit drying - it's nothing that a rich conditioner can't fix (and my hair feels fine after blow drying), but that's something I'd note for anyone with dry or damaged hair
What it is: An ultra-violet, color-correcting shampoo made with hyaluronic acid that neutralizes lightened, cool-blonde, bleached, or grey hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Addresses Brassiness

Formulation: Liquid

Highlighted Ingredients:
- Edelweiss Flower: Fills and strengthens fiber damage from within and resurfaces the cuticle for uniform porosity.
- Hyaluronic Acid: Softens and calms sensitized fibers.
- Ultra-Violet Neutralizers: Neutralize brassy and yellow tones.

What Else You Need to Know: The best in professional-level blonde color care, this unique purple shampoo neutralizes brassy and yellow undertones to maintain cool blonde shades while powering against daily hair damage. It is formulated with hyaluronic acid to fill and strengthen fiber damage, leaving hair soft and shiny.
Size 2.4 oz/ 70 mL · ITEM 2325868
exclusive· limited edition· buzzworthy· online only
$12.00

it work very good...I love how my hair looks...Really great shampoo for blonde hair....I have very fine curly blonde hair and I loved how my hair felt after using it
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Counteracts Yellow or Orange Tones
- Repairs
- Cleanses without Drying

Formulation: Liquid

Highlighted Ingredients:
- ArganID™ Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle.
- Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging.

What Else You Need to Know: The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out.

Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application:
- 91% said it refreshes dull highlights
- 92% said brassiness was toned down on blonde or grey hair
Size 8.5 oz/ 250 mL · ITEM 2477925
exclusive· limited edition· buzzworthy· online only
$31.00

Great for brassy hair...This really does help...I haven't had my hair highlighted in a couple months so my blonde isn't as vibrant as it usually is, but after I used this a couple days ago, I was shocked by how shiny, bouncy, and renewed my blonde hair looked!...I haven't had my hair highlighted in a couple months so my blonde isn't as vibrant as it usually is, but after I used this a couple days ago, I was shocked by how shiny, bouncy, and renewed my blonde hair looked
What it is: A purple shampoo that gently cleanses and neutralizes brassy tones while also hydrating, reducing frizz, and moisturizing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Color Safe

Key Benefits:
- Neutralizes brassy tones
- Reduces frizz
- Hydrates and softens

Highlighted Ingredients:
- Polyquaternium-113: Helps preserve tone.
- Lauryl/Myristyl Polyricinoleate/Glycerin: Help provide moisture to hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: This is a purple shampoo that gently cleanses and neutralizes brassy tones. It also hydrates, reduces frizz, and moisturizes. This shampoo is also color safe for all blonde tones.
Size 33.8 oz/ 1 L · ITEM 2431724
exclusive· limited edition· buzzworthy· online only
$70.00

I really like this...I love this shampoo...must have for blonde hair...I started using this shampoo for a few months now and I can say that it really works, it has kept my hair with a fascinating color but above all the moisture it provides
What it is: A shampoo that tones brassy hues, resulting in 86 percent more repair while strengthening and hydrating your strands.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness

Key Benefits:
- Tones brassiness
- Gently cleanses
- Repairs and strengthens hair

Highlighted Ingredients:
- Bond Cure Technology: An innovative complex that targets the most abundant bonds in hair.
- Vegan Proteins: Made up of essential amino acids which can provide keratin-like benefits.
- Ultra-Violet Pigments: Counteracts yellow and brassy tones.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Achieve your brightest and healthiest blonde while you wash with this purple shampoo. It strengthens, repairs, and hydrates dry, damaged strands while toning yellow, brassy hues with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments.

Clinical Results: In a clinical test with volunteers, after 1 use as a system, results included:
- 86% more repair
- 55% less breakage
Size 1 oz/ 30 mL · ITEM 2072270
exclusive· limited edition· buzzworthy· online only
$29.00

Very easy to use...This helped a lot...Holy Grail for treated blonde hair !...I adore this product, I add it to my favourite shampoo and conditioner for everyday use, then once or twice a month I add an extra four drops to that shampoo for some extra toning
What it is: A concentrated, purple-pigment formula that banishes brass and tones blonde, silver, or violet hair when added to any styling product.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Shine
- Color Safe

Key Benefits:
- Leave-In Formula Delivers Instant Toning Results
- Add to Your Favorite Cream or Liquid Products
- Ability to Control Dosage for Custom Toning

Formulation: Liquid

Highlighted Ingredients:
- Prickly Pear Cactus Extract: Softens and adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Turn your favorite hair product into a custom-mixed toner to banish brassiness and keep blonde, silver, or violet shades true. For maximum results, add purple pigment drops to leave-in styling products. Press button on the bottom of the tube to dispense drops.
Size 8 oz/ 236 mL · ITEM 1730589
exclusive· limited edition· buzzworthy· online only
$29.00

I like them both...I'm so glad I did...I'm sure it probably works better for bleach blonde hair....my hair was getting a rusty blonde until I used this product it has brought out great shiny hair and with continuing use it has given me my blonde hair back
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A conditioner that enhances blonde tones, adds shine, and creates smoother, more manageable hair.

Key benefits:
- Deeply hydrates
- Strengthens hair to prevent future damage
- Doesn’t weigh hair down

If you want to know more…
This formula deeply conditions and delivers lightweight moisture to blonde and highlighted hair. It detangles, softens, and increases manageability without weighing hair down. The color-enhancing formula supports blonde tones by boosting vibrancy and adding shine for a lustrous, healthy-looking finish. Sunflower seed oil nourishes and hydrates hair, increasing softness and manageability. Lemon extract brightens highlights and preserves the integrity of the hair color. Chamomile extract gently boosts blonde tones while increasing shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product features the Noir scent with notes of ginger, mint, and sandalwood
Size 6 oz/ 177 mL · ITEM 2258143
exclusive· limited edition· buzzworthy· online only
$24.00

I love the shampoo...Pricey but worth it...This is a great app for blonde hair!...With my hair pulling natural strawberry blonde tones Every time I do my hair this shampoo really does it for me every time I wash my hair it feels like I just stepped out of the salon it's bright toned and soft it doesn't irritate my scalp or anything
What it is: A 98 percent natural antioxidant shampoo made of purple rice, an ancient Chinese grain, to refresh highlights and neutralize brassy yellow tones.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Shine, Color Safe, and Brassiness

Formulation: Rich Liquid

Highlighted Ingredients:
- Quinoa: Revitalizes hair.
- Purple Rice: Provides protection and adds moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Purple Reign shampoo is formulated with quinoa to add gloss and shine. This antioxidant-packed, brightening purple shampoo is perfect for blonde, silver, and gray hair, whether natural or enhanced. Citrus and woods come together for a scent with hints of rose, bergamot, linden flower, and orange.

Clean at Sephora
Clean at Sephora is a curation of brands committed to evolving the beauty industry. When you see our Clean seal, you can be sure this brand's products are formulated without certain ingredients that are potentially harmful to human health and the environment and also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more. For the full list, check out the Ingredients tab.
Size 10 oz/ 300 mL · ITEM 2443349
exclusive· limited edition· buzzworthy· online only
$49.00

Nice but not great...And it worked great...Great quality shampoo for bleached blonde hair....I've been on a hunt for a good shampoo and conditioner for my blond highlights for a while
What it is: An indulgent shampoo that moisturizes and adds shine in blonde-highlighted, lightened, or gray hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Removes outside impurities and dirt from hair
- Gently cleanses while moisturizing hair
- Adds a glowing, shiny finish and soft touch

Highlighted Ingredients:
- Japanese White Peony: Rich in antioxidants to deeply nourish and soothe hair.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This shampoo adds powerful shine and deep moisture to highlighted, lightened, and gray hair. It is made with handpicked Japanese white peony, which is rich in antioxidants to deeply sooth and nourish hair, and helps your blonde look its most beautiful.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia, and base notes of hearty white musk.
Size 4.5 oz/ 164 mL · ITEM 2069664
exclusive· limited edition· buzzworthy· online only
$18.00

And yes, it worked...It smells so fresh...I have blonde balayage hair and I was hoping that by using this dry shampoo for blondes my hair would look a little more vibrant but I didn't notice all too big of a change compared to when I use normal dry shampoo it worked well though...The Verb Dry Shampoo for Light Hair works well as a dry shampoo although I can't say I see a difference between this and any other dry shampoo in being better for light hair
What it is: A purple-hued dry shampoo designed to gently cleanse and add natural volume while enhancing blonde tones between salon visits.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness, Volumizing, and Color Safe

Formulation: Spray

Fragrance Type: Citrus and Woods

Highlighted Ingredients:
- Glycerin: Naturally binds moisture for added softness.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and silicone. This product is also vegan, cruelty-free, and gluten-free. It comes in recyclable packaging.

What Else You Need to Know: This talc-free dry shampoo features a purple undertone that seamlessly fades into and enhances the color of any and all blonde shades. It is designed to revitalize days-old hair by gently removing oil and impurities so that hair not only looks clean, but feels clean. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance.
Size 4.5 oz/ 164 mL · ITEM 2069672
exclusive· limited edition· buzzworthy· online only
$18.00

My new holy grail...I love this stuff...Maybe I just used it wrong or maybe it was a smaller size I got in a kit, but while I really liked this dry shampoo and it didn't leave a white cast on me I went through it way faster than I have any other dry shampoo...I received the DRY SHAMPOO - DARK from Verb and I love how the product leaves my hair clean and fresh without having to add any additional product and leaves a nice smell on my hair, will definitely be using this regularly because my hair is very sensitive and shampoo did not damage it
What it is: An invisible dry shampoo that re-energizes second-day hair, preserves blowouts, and adds natural volume.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness, Volumizing, and Color Safe

Formulation: Spray

Fragrance Type: Citrus and Woods

Highlighted Ingredients:
- Glycerin: Naturally binds moisture for added softness.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and silicone. This product is also vegan, cruelty-free, and gluten-free. It comes in recyclable packaging.

What Else You Need to Know: This talc-free dry shampoo features a beige undertone that seamlessly fades into any brunette shade. It is designed to revitalize days-old hair by gently removing oil and impurities so that hair not only looks clean, but feels clean. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance. No wonder this product had a 2,000 person waitlist.
Size 9 fl oz/ 266 mL · ITEM 2390912
exclusive· limited edition· buzzworthy· online only
$32.00

I like this line...A New Holy Grail...Amazing for color treated blonde hair...I like how smell it's not to strong and I prefer that be like that, it's color purple and super easy to apply, what I do is, first my shampoo and I let it on my hair for a least 5 min, I massage my hair and then, I do the same with the conditioner
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness

Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
- Purple Orchid: Provides violet toning properties.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Size 2 fl oz/ 50 mL · ITEM 2391266
exclusive· limited edition· buzzworthy· online only
$8.50

I love the smell...I love the scent...Love this for my blonde hair!...It is more of a deep blue base and it really packs a punch in its pigmentation I normally have to leave a purple shampoo on my hair for a while to get an effect but this one just a couple minutes and I'm good to go all signs of brass are gone and I'm left with my perfect ashy tone
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness

Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
- Purple Orchid: Provides violet toning properties.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Size 8 oz/ 236 mL · ITEM 1730571
exclusive· limited edition· buzzworthy· online only
$29.00

I will buy again...Gets the job done...Blonde Hair Gem!!...I think this product is best suited for people who are naturally blonde, blonde with minimal highlights, or for people who have had color-treated blonde hair for a long time... NOT for people who are in the process of transitioning to blonde from a darker color, where brassiness might be more of an issue
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A gently cleansing formula that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair.

Key benefits:
- Cleanses hair without stripping color or moisture
- Enhances shine
- Leaves hair vibrant and healthy-looking

If you want to know more…
This shampoo counteracts brassiness, adds shine, and gently cleanses for the brightest, most beautiful hair. Lemon extract brightens highlights and preserves the integrity of the hair color, while chamomile extract gently boosts tones and increases shine. Keratin—a highly moisturizing protein—reinforces the structure of the hair and helps prevent damage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size 8.5 oz/ 250 mL · ITEM 2437994
exclusive· limited edition· buzzworthy· online only
$35.00

You will love it...Really I love it...makes blonde hair bright...I absolutely love this shampoo I can already tell such a huge difference in my hair, it's softer and shines and looks and feels so much healthier I will be buying this shampoo again I have been telling everyone about this my family my friends I highly recommend this amazing product thank you so much for the wonderful opportunity
What it is: A shampoo that gently cleanses and strengthens very damaged blonde hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Cream format reduces friction to avoid additional damage
- Ultra moisturizing formula adds deep hydration
- Leaves hair looking shinier, stronger and healthier

Highlighted Ingredients:
- Hyaluronic Acid Duo: Adds deep hydration to moisturize sensitive hair.
- Edelweiss-In-Oil: Adds touchable softness and helps the hair recovery, it also adds subtle floral fragrance.

What Else You Need to Know: This is a new, innovative shampoo for bleached hair, dark roots, and textured blondes. The uniquely creamy formula with hyaluronic acid duo and edelweiss-in-oil helps moisturize and reduce additional damage for stronger, shinier, and hydrated hair.

Fragrance Description: This shampoo has an aromatic scent of blooming flowers and dazzling citrus. It has top notes of orange blossom, bergamot, and mandarin, heart notes of peony, fig, and laurel, and base notes of cedar wood, musk, and cardamom.

Research Results: In a controlled study using System of Blond Absolu Moisturizing Cream Shampoo + Blond Absolu Strengthening Hair Mask VS. Non-Conditioning Shampoo:
- 87% Stronger hair was shown
- 65% More hydrated hair was shown
- 51% More conditioned hair was shown
Size 9 fl oz/ 266 mL · ITEM 2390847
exclusive· limited edition· buzzworthy· online only
$30.50

My blonde hair looks smooth, hydrated and healthy....Pureology is a great brand for me because my hair has a lot of split ends and damage from years of coloring and bleaching so after receiving this product gifted to me from influenster, I have been using it for about a week and my hair is softer smoother and more easily brushed out meaning it's detangled and I can definitely see it helping my hair to get stronger so my hair can grow which is my ultimate goal so overall this is a great shampoo it's softens it strengthens my hair and makes it easy
What it is: A gentle, sulfate-free shampoo that strengthens and helps repair damaged, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Helps heal damaged hair
- Gives strength and softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:
- 98% of women said hair feels soft
- 95% of women said hair feels healthy