Love it!...Love hate...It'sn't like I would have bought this without them being sent to me, but I am genuinely impressed (and PERPLEXED) by the brand's ability to make a matte lipstick that stays but also really, truly, GENUINELY doesn't dry out your lips or-for lack of a better term-harden like a liquid formula does....They have such a smooth application and whats great about them is that you dont need a a lipliner before applying.
What it is:
A seductive, ultra-matte lipstick that delivers intense, single-stroke coverage and long-lasting, creamy comfort.
What it does:
Modern matte lipstick so seductive in color, touch, and texture, the sensation is irresistible. Mattifying powders and silky conditioners envelop your lips in the softness and comfort of velour, sans drying and cracking. The collection of 24 vivid, full-coverage shades provide intense color with a dramatic, matte finish. The slim precision bullet allows formula to grab and glide over lips, defining and filling in one seamless stroke, while the built-in shaper customizes tip for precision lining and detailed filling. It is ideal for creating edgy effects and everyday extremes, with no liner needed.
What it is formulated WITHOUT:
Based on an independent US consumer study on 31 participants after 4 weeks of use:
- 100% said it provides full coverage
- 100% said it has a matte finish
- 94% said the color is rich, intense, and highly pigmented
- 100% said the package allows for ultra-precise application
- 100% said the package is portable and travel-friendly
- 97% said it delivers instant, pure color impact in 1 stroke
- 81% said it is still noticeable on lips after a couple hours of application