Quick Makeup For Everyday

What it is:
A jumbo-size brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.

What it does:
Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and brow hairs, creating natural-looking brow volume. The custom tiny, tapered brush provides an easy, mess-proof application, and makes it easy to tame, tint, and volumize the look of your brows. The buildable formula is also water-resistant and long-wearing.

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.

Ingredient Callouts: Free of sulfates. This product is gluten-free.

What Else You Need to Know: Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.

What it is: A compact of two universally flattering pink nude blushes—the original Pillow Talk and new Pillow Talk Intense—to make your cheeks glow.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Richly pigmented for long-lasting wear, Charlotte Tilbury's two-step application blush will brighten any complexion. The shades are buildable so you can adjust the color suit your look. The formula is blendable and colors are uniform. Swish the outer shade across cheekbones to sculpt, then dab the inner color on the apples of your cheeks for a pretty, youthful glow.

Light Flex Technology captures light and re-emits it for a luminous complexion.

What it is: A collection of beginner-friendly flared half lashes designed for quick application with a weightless, no-trim design for comfortable all-day wear.

Formulation Type: Volumizing

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: These handcrafted faux-mink half lashes are 100 percent cruelty-free and complement all eye

What it is: A creamy gel formula to line, define, and shape lips that glides on for an instantly filled effect.

Formulation Type: Lip Liner

Benefits: Long-wearing

Highlighted Ingredients: 
- Camellia Oil & Sweet Almond Oil: Creamy, easy-glide application.

- Kale: Provides antioxidants.

- Vitamins C, E, K: Help reduce the look of fine lines.

Ingredient Callouts: This product is vegan.

What it is: A tinted brow gel with a petite, precise applicator brush and flexible hold for fuller-looking, more defined brows.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Infused with hair-mimicking fibers that cling to your actual brow hairs for a fuller look, it also keeps your them in place with a flexible hold. This gel is perfectly packed with a blend of caring botanical oils that will help nurture your brows so they look and feel stronger and healthier. Tint and Texture Brow Gel is super quick and easy to use—and can be used on its own or together with ICONIC London’s brow wardrobe of products to create gorgeous brow looks.

What it is: An eyeshadow stick with up to 24 hours of long wear and creamy, rich color that glides effortlessly, blends, and builds—without tugging, flaking, smudging, or creasing.

Highlighted Ingredients:
- Raspberry Stem Cells: Ensure a smooth application.
- Hyaluronic Acid: Hydrates and primes skin.
- Multidimensional Pigments: Impart lustrous, high-impact shimmer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The iconic Caviar Stick Eyeshadow—now in a long

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.

Highlighted Ingredients:
- Sparkling Pearls
- Water

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Iconic London wanted to create a product that was quick and easy to use but still delivered that iconic ultra-glam payoff. Enter Glaze Crayon: your new glistening, sultry-eyed best friend.

What it is: A bronzing powder that has a hybrid creamy, silky texture that melts into the skin for a natural sun-kissed result.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A tinted moisturizer that boosts the look of dull skin with iridescent particles—the ultimate quick fix for luminous skin.

Finish: Radiant

Formulation: Cream

What Else You Need to Know: Strobe Cream boosts the look of dull, flat, or tired skin with nutritious vitamins and a mega-dose of green tea. The brightening formula provides radiance while hydrating and adds the softest, highlighter-like glow to skin.