What it is:
A first-of-its-kind hair cream that enhances texture and body for the perfect air-dried style.

What it is formulated to do:
Air-dried hair is having a moment. The not-so-great thing about an air style is texture can be unpredictable and flyaways have a mind of their own. This innovative hair cream creates a more refined take on this relaxed style for great hair days—without the heat or hassle. A texture-enhancing blend of lightweight polymers boosts hair’s natural texture and adds bounce while a plant-based conditioning blend keeps hair soft and hydrated.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A versatile hairspray to set, style, and finish with workable, brushable, medium hold.

Key benefits:
- Provides medium hold
- Sets, styles, and finishes any style
- For use on damp or dry hair

If you want to know more…
This multitasking hairspray allows you to achieve any look with damp or dry hair. Powered by Living Proof’s Flexible Web Technology to hold hair in place at any step during the styling process, Flex creates lasting volume, waves, and curls with touchable, brushable hold. It also builds, shapes, and adds structure to any look and is completely layerable without buildup to offer natural movement and humidity protection with a beautiful shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Flex Shaping Hairspray is ideal for any hair type. It is silicone-free. Safe and formulated for color and chemically treated hair.

Living Proof Style Lab products combine effortless style with cutting-edge science to make your styling routine faster and easier than ever.

What it is: A hydrating treatment that helps give an extra boost of conditioning and frizz protection.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: No Frizz Leave-In Conditioner is powered by Living Proof’s patented healthy hair molecule (OFPMA), conditioning agents, and glycolic acid that work together to block humidity and make hair smoother, softer, and more manageable. This cream is ideal for all hair types and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A set of three interchangeable barrels to effortlessly create countless looks—from defined spiral curls to beachy waves to full-body glamour waves and everything in between.

Key benefits:
- Create effortless waves
- Create perfectly spiraled curls
- Create full-bodied waves

What it is formulated to do:
e Whirl Trio includes three barrels (one-inch Straight Barrel, 1.25-inch to .75-inch Tapered Barrel, 1.5-inch Straight Barrel) to create an array of looks for any hair length or occasion. The styler features rapid-response Digital T3 SinglePass® technology, which maintains even heat across the barrel the entire time you style. The T3 Tourmaline® + ceramic surfaces smooth flyaways, impart shine, and lock in the style all day long. The interchangeable barrel design also offers great versatility to explore endless looks with additional T3 barrels (sold separately).

Other features include:
-Five Adjustable Heat Settings (260-410°F / 127-210°C)
-Camera Lens-inspired Locking Mechanism
-Auto World Voltage (100-240V)
-One-Hour Auto-Off
-Nine-foot, 360° Professional Swivel Cord
-Cool Tip
-Stand
-Two-Year Warranty with comprehensive coverage and support options

What else you need to know:
This product is an Allure Best of Beauty award winner.

What it is:
A set of six self-grip rollers to provide mega-lift just where you want it.

Key benefits:
- Stay in place without tugging/pulling
- Includes two sizes for any length hair
- Creates volume at the crown

If you want to know more…
These rollers roll easily into hair and stay in place without clips or clamps, then remove gently without pulling or tugging strands. The result is effortless lift just where you want it—at the crown of the head. The secret is the gentle self-grip material that provides strong hold while preventing pulling or damage to hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nourishing, multitasking hair oil that instantly softens, silkens, tames, de-frizzes, and detangles all types of dry hair.

Key benefits:
-
- Softens, tames flyaways, and adds shine
- Detangles hair and helps strengthen against breakage
- Protects against heat and UV damage

If you want to know more…
This hydrating, multitasking, alcohol-free hair oil features a six signature feather-light oil blend to instantly soften, tame flyaways, and add shine. It detangles hair, helps strengthen against breakage, protects against heat and UV damage, and dramatically reduces frizz.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Use the hair oil to quench dry ends and tame flyaways. The Hairdresser’s Invisible Oil line is infused with six lightweight oils for a sublime transformation: grapeseed oil, safflower seed oil, sweet almond oil, macadamia nut oil, argan oil, and coconut oil.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A revolutionary tapered wand with tri-zone® technology to guarantee constant, even optimum temperature for healthier-looking, tousled curls that last.

Key benefits:
- Creates long-lasting styles
- Intensifies hair color
- Makes healthy-looking curls

If you want to know more…
Commit to curls and ditch the damage with Curve Creative Curl Wand. Developed by ghd scientists, it features breakthrough patented tri-zone technology with six intelligent sensors that guarantee the optimum curling temperature of 365°F across the barrel for long-lasting, healthy-looking waves with up to two times more color integrity. Tri-zone maintains heat evenly from root to tip, locking in moisture and setting the style pattern so rounded curls hold their shape round the clock. Designed for creative styling flexibility, the ingenious tapered wand gives you free rein to curl in any direction for any effect you want. Create a range of tousled styles from just-got-back-from-Coachella curls to beautiful, relaxed waves. Curls form fast and last with 25-second heat-up time and an advanced ceramic coating for smooth, snag-free curling.

What else you need to know:
This product comes with a two-year warranty, a safety glove, a protective cool tip, a built-in safety stand that secures the barrel when you’re not styling, and a professional nine-foot cord. It’s travel-ready with universal world voltage and automatic shut-off after 30 minutes without use for safe styling and optimum performance wherever you go.

Please note, this item is too large for gift packaging.

What it is: A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

This product is an Allure Best of Beauty award winner.

What Else You Need to Know: Perfect Hair Day Dry Shampoo features fast-absorbing powders to soak up oil and sweat, while Living Proof’s patented healthy hair molecule (OFPMA) helps remove the powders easily, for ultra-clean hair. Odor neutralizers and time-released fragrance keep hair smelling clean all day. This formula is color safe and safe for chemically treated hair.

What it is: A lightweight cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Color Safe, Dryness, and Volumizing

Formulation: Cream

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: This formula contains Living Proof’s patented thickening molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It helps give your hair long-lasting body and fullness with light hold that doesn't collapse or become stiff. This formula is also color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A super-absorbent formula that absorbs oils, dirt, and impurities between washes, leaving hair feeling fresh and clean.

Key benefits:
- Extends your blowout
- Absorbs oil
- Adds lift at the roots

If you want to know more…
Detox Dry Shampoo is available in two different scents: Original (notes of jasmine, sandalwood, and madagascar vanilla) and Lush (notes of violet, sandalwood, and musk).

The super-absorbent Dry Shampoo contains micro-fine rice powders that become translucent as they absorb to naturally blend with hair colors and expand to provide lift in the roots. Golden root extract increases moisture to prevent dryness and breakage for a healthy look.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is an Allure Best of Beauty award winner.

What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- 81% saw a reduction in hair breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An award-winning water- and transfer-proof touch-up spray, with a pinpoint actuator to cover grays exactly where needed.

Key benefits:
- Immediately covers gray roots
- Buildable color work across any hair shade
- Water- and transfer-proof

If you want to know more…
Ideal for both women and men, this lightweight formula covers hair thinning and hair loss, while covering gray roots in seconds.

What else you need to know:
Dark Brown/Black is for deepest brown shades like ebony, raven, and deep-dark espresso. Light Brown is for lighter brown shades like chocolate, chestnut, amber, and sable. Red is for red shades including auburn, copper, strawberry, bronze, and ginger. Dark Blonde is for dark blonde shades like dark honey, ash blondes, and light caramel. Blonde/Golden Blonde is for blonde shades from golden to sandy.